Digital Onca

07/06/2022

New Blog Post Up:

Public Relations has the capacity to shape positive public opinion, backed by well-researched facts. It surely is about building reputations, connecting brands, shaping values, and transforming communities. But, simply put – It is storytelling!
And, Indian Spirit of Sport is a story that definitely needs to be told! More power to the Sports PR professionals for hustling every day, to bring this story into our homes and lives!

Read it here, Only on Digital Onca:
https://digitalonca.in/2022/06/03/sports-pr/

This post is made in collaboration with and insights from Amogh Bodas. Thank you so much for your valuable feedback

06/06/2022

New Blog Post Up:

PR PRACTICES
A Public Relations professional today is a ‘Jack of all trades”, skilled in several fields and disciplines. In order to truly qualify as a professional, the first step is specialization.

Specialization is the first step towards professionalism. This helps one eliminate the “Master of None” drawback. The narrower the domain, the deeper runs the information. And the depth of knowledge creates a discipline in both theory and ex*****on.

Read It Here: https://digitalonca.in/2022/06/02/public-relations-practices/

Keep Loving, Keep Supporting!

20/05/2022

MAPRO- A BRAND STORY

From humble beginnings to becoming synonymous with India's strawberry county- Mapro Foods has made this flavorful journey, arriving in our homes!

An ingenious tale of entrepreneurship, upliftment and resourcefulness, replete with dollops of history, culture and the spirit of the indomitable Sahyadri.

Link to the post: https://digitalonca.in/2022/06/01/mapro-king-of-the-strawberry-county/

12/05/2022

STORYTELLING & PR:

Great PR always starts with a great story. The one that leaves you thinking, one that sets in motion a course of action.

As kids, our elders told stories that entertained us, enthralled us and finally put us to bed. Books became our best friends before screens took over.
Our elders used stories to shape our morals through impactful classics.

Corporates can take a leaf out of this "storybook", and create impactful campaigns that are bold, purpose-driven and meaningful, whilst aligning cultural sensitivity and inclusion.

For, "Stories are the communal currency of humanity!"
-Tahir Shah, (author, In Arabian Nights)

Read here, link to the article 👇

https://digitalonca.in/2022/05/13/storytelling-pr/
•DIGITAL ONCA•

&I

10/03/2022

Welcome to Digital Onca!
Digital Onca was born out of the passion to learn and incorporate closely, the working of a Digital space; steadfastly emerging around us. Digitization has made the tools of adaptation, transition, innovation, and even survival, available at our disposal. As dynamic as it may all

seem, affecting a digital connection with one’s audience is imperative owing to rooted functionality in technology.

Digital transitioning has contributed to an increase in transparency and accountability. It has equipped the world with the power to have an opinion, which was previously reserved for the ones with ranks and resources to voice themselves. However, it would be pointless to disregard the other side of this coin. While it promotes equality and freedom to express, emote and create; it also can be used to misinform, provoke and instigate.

We at Digital Onca, make an earnest attempt to understand the workings, tools and techniques and all the upcoming changes of a dynamic and ever-changing Digital Space.

Keep following for more content!
-Digital Onca

10/03/2022