02/11/2022
The Four Pillars of Social Selling
1. Create A Professional Brand
According to LinkedIn, 81% of buyers are more likely to engage with a sales professional if they have a strong brand. In addition, 92% of buyers want to deal with the known thought leader in their industry.
By creating a quality professional brand, you’ll be laying the foundations for success in modern sales.
Here are my top tips:
1. People buy from people they like, so mirror your profile to that of your buyers.
2. A professional photo is essential (no holiday snaps, please): you want people to take you seriously, and first impressions count.
3. Your headline is an elevator statement. It should explain who you help, how you can help and why you help better than others.
4. Your summary should start with a few sentences on how you solve problems and for whom. List out clients you work with. Place in a clear call to action.
5. Think of your profile as a personal microsite – add media to your summary and job roles
6. Where you can, add video!
7. Try to gather as many recommendations as possible. A good way of doing this is by recommending clients. They should in turn, recommend you back.
8. Ensure your contact info is listed
9. Customise your public URL
10. Add skills and gather endorsements from peers
11. Use the ‘projects’ section to highlight products, services or other projects – add a URL, leading the viewer to the projects website and thus creating an inbound link
12. Add publications like e-guides
13. Join up to 50 groups that relate to your industry or niche
14. Share honors and awards
15. Add interests to your profile to optimise keywords related to activities and hobbies
16. Showcase volunteer experience
17. Prevent competitors from viewing your connections – click ‘privacy’, click on ‘who can see your connections’ and select ‘only you’.
18. Disable ‘people also viewed’
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