22/02/2023
Figuring out the ✅right buyer persona for a business is like trying to find the perfect match on a dating app.👫
You need to know what you're 👀looking for, including their age, gender, interests, and quirks. Without this information, you could end up wasting your ⏰time and resources on someone who's just not that into you (or your product or service).
So to create an effective buyer 👤persona, a business should consider factors such as demographic information, behaviors, motivations, pain points, 🎯goals, and challenges of its target audience. This can include characteristics such as age, gender, location, education, 💵income, buying habits, and more.