09/08/2021
Based on the latest research done by GetResponse, welcome emails are opened at least 82% of the time. This is a crucial metric to consider as it determines whether your email marketing campaign is working or not.
Your email open rate is directly related to your CTR or click-through rate. So the more subscribers that open and read your emails, the more they’re likely to engage with your company either by purchasing your products or researching more about your products.
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