Vikas Chhikara

29/11/2022

1 Thing that I should know earlier 👇

To take advice from people who have achieved something or have done something in a particular industry.

When we have any idea or decided to work on something or building a business we take advice from Family, Friends and Relatives and that's the worst part.

Go find the people who have done it before in that particular segment and request them to be your mentor.

" If you cannot see where you are going, ask someone who has been there before"

29/11/2022

1 Thing that I should know earlier 👇

To take advice from people who have achieved something or have done something in a particular industry.

When we have any idea or decided to work on something or building a business we take advice from Family, Friends and Relatives and that's the worst part.

Go find the people who have done it before int hat particular segment and request them to be your mentor.

" If you cannot see where you are going, ask someone who has been there before"

28/11/2022

This is for every business owner that if you don't have a system at your business backend to generate leads online and convert them into appointments then you really are losing a lot of money that is just sitting on the table.

Money is in the follow ups. Follow up till you get Yes or No.

26/11/2022

One life. Live it happily. Cut down on the non sense & do what you like!!

27/06/2022

18/06/2022

Be you, do you, for you...😎

10/12/2021

I got 131 leads last month for my client and it's a IVF clinic.
1st I started with facebook lead campaign but it cost me approx rs. 1300 for one lead and I shut that campaign.
After that I started with traffic conversion to website and then make lookalike audience of website visitors and then the CPC reduce at immense level.

Now Implementing some different strategies, will update here what results we get.

12/10/2021

Ever wonder if A/B testing really matters?⁠
Take a look at these stats and decide for yourself.⁠
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I just ran 2 ads with the same images and had crazy different results. ⁠
One had 3 clicks and the other had 77. ⁠
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Which is strange because....⁠
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✔️The images are IDENTICAL ⁠
✔️The audiences are IDENTICAL ⁠
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What's different might surprise you.⁠
👉It's NOT the headline⁠
👉It's NOT the ad copy⁠
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What is it then?⁠
It's the CTA. ⁠
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Call Now vs Learn More ⁠
Who is the ultimate winner? ⁠...it depends. ⁠
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For this ad, it is "learn more" (by a landslide)⁠
For several other of our ads (same business) it's "Send us a message"⁠
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There is only one FACT when it comes to Facebook ads:⁠
There is never a one-stop go-to CTA or Headline, and anyone who tells you this doesn't actually test their ads OR doesn't bother to look at the data. ⁠
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Never guess. Always test. (then reinvest)⁠
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Do you need someone to take a deep-dive into your facebook ads strategy? Comment below or hit me up in the DM's⁠
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10/10/2021

Confused by all the facebook Ads Jargon ? You are not alone.
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Here is a quick rundown of what they mean:
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👩🏻‍💻 CTR (link click-through rate) - The percentage of times people saw your ad and performed a link click.
👩🏻‍💻 CPC (cost per link click) - The average cost for each link click.
👩🏻‍💻 ROAS (Return On Ad Spend) - The total return on advertising spend. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
👩🏻‍💻 Impressions - The number of times that your adverts were on-screen.
👩🏻‍💻 Reach - The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
👩🏻‍💻 CPM - The average cost for 1,000 impressions.
👩🏻‍💻 Frequency - This is how many times your ad gets seen. Yes, it can be seen more than once.
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The only way to find out what stats are working for you is to TEST.
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You might think that an ad is doing well, but it’s not until you try something else that you will know for sure.
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You can test different ad variations by changing the audience (lookalike, interest-based etc), copy (headline, description), creative (still image/video), budget and when you publish the ads (time of the week, seasonal competition).
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Need help deciphering your ads? Get in touch and I'll explain what there is to know.
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09/10/2021

If you are new to Facebook ads, you may have heard the term season your pixel🧂

What does that even mean?

A pixel is code that is added to the backend of a website and collects data as conversion events are triggered. If you’ve got a brand new website or you have just added the pixel to your website, it won’t have any or much data.

What seasoning your pixel means is that the pixel has enough data for whatever event action or conversion event that you want to track for or optimise for before you optimise for it.

If you launch a campaign with a brand new unseasoned pixel, what can happen is that your cost per events can be a lot more expensive or your ad will stay in limited learning as it doesn’t have enough data to work with ( for Facebook to know what to optimise for).

Typically, you will want to have at least 20-30 (the more the better) conversion events on your pixel before you optimise for conversions. For example, optimising an ad for purchases, you will need to have enough purchase events triggered on your pixel for Facebook to use.

Hope this makes sense. If you need help, drop me an DM.

08/10/2021

We have all done at least one of these mistakes.😳
Haven't we?
Come on lets be honest here 👇👇👇

07/10/2021

Here are just a few rules for facebook advertising.🚀
Double tap if you agree to it. 😍😊

06/10/2021

Combine what you know and love with your audience’s needs and desires to create something utterly unique, memorable and worth sharing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Put simply. Write posts that resonate with your audience. Entertain, educate, inspire, celebrate, discuss and sell... ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Via ⠀⠀⠀⠀⠀⠀⠀⠀
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06/10/2021

Combine what you know and love with your audience’s needs and desires to create something utterly unique, memorable and worth sharing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Put simply. Write posts that resonate with your audience. Entertain, educate, inspire, celebrate, discuss and sell... ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Via ⠀⠀⠀⠀⠀⠀⠀⠀
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06/10/2021

5 Things you MUST have ready before starting Facebook ads 🔽⁠⠀
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✔️Your landing page is built to sell⁠⠀...and this means you've got a clear call-to-action and juicy sales copy that will keep your buyer hungry to buy your product⁠⠀
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✔️Your email sequence is ready to serve ⁠⠀...Your email provider has dusted off your email templates and is ready to rock! Email is hands-down the #1 way to sell to warm traffic. Let's do this!⁠⠀
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✔️You've made a little side-by side comparison on how to handle cold traffic vs. warm traffic (stay tuned for a post on this)⁠⠀
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✔️You've done such killer competitor research that you're seriously considering changing your IG handle to 007 ⁠⠀
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{Because TRUE research shouldn't be just for big businesses...oh and here's a little whisper "Your competitor IS DOING IT) ⁠⠀
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✔️ You know your audience like the back of your hand⁠⠀
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----> And this doesn't mean your "Avatar"⁠⠀
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Here's the diference:⁠⠀
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Avatar: An ideal customer you create and market to⁠⠀
Audience: Those that actually buy from you⁠⠀
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Pro tip:⁠⠀
Sell ads to your Audience, NOT your Avatar⁠⠀
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Sharing is caring! Send it to your biz bestie⁠⠀
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05/10/2021

Exclusive Social Media Marketing Tip !
Whenever you next to Social Media Marketing for your brand, just think about these points and see the growth yourself.

1) Define Your Goal
2) Learn about your target audience
3) Use the art of storytelling
4) Use Emotions
5) Humanize Your Brand

05/10/2021

How to FIX Ads that are failing? 😥 [[ SAVE post for later ]]⠀
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**Long Post Alert** But I really want to help you fix Ads.🆘⠀
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If you are running Facebook™ Ads and not getting results which means your Ads are not converting, Check for these 3 things to FIX them Instantly.⠀
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1. TARGET AUDIENCE TYPE - using the right type?⠀
Type 1 - Saved⠀
It is created using behaviors, demographics, and interests.⠀
Use this only if your business is starting from scratch i.e. you have no pixel data, no Email list, no leads to start with.⠀
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Type 2 - Custom⠀
Use it if you have data to start with, e.g.⠀
✔past customers list⠀
✔website traffic on pixels⠀
✔list of people who engage with your social media handles⠀
✔leads collected, subscriptions ⠀
✔past Ads.⠀
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Type 3 - Lookalike⠀
✔Replace saved audience in your Ads, as soon as possible with a lookalike. ⠀
This is based on a custom audience, i.e people who already engaged with you hence it's better cold traffic than a saved audience.🥶⠀
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2. AD BUDGET⠀
Are you spending enough?💲⠀
$10 a day is not enough as your competitors are also targeting the same people. Spend more to reach more.⠀
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Is your Budget diluted?⠀
Running too many 💲2-💲5 Ads. Test, optimize, kill bad Ads, and increase the budget for good Ads fast.⠀
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Spend at the right stage⠀
Awareness - spend most(60-70%)👀⠀
Consideration - spend lesser ( 15-25%)👍⠀
Conversions - The Need to spend is least here as these people already moved down your funnel 👏⠀
Thus its specific re-targeting⠀
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3. ADS/OFFER🎫⠀
Fix 4 things in your Ad and offer⠀
VISUAL ⠀
does it hook your audience?⠀
RELEVANCE⠀
Are you offering what is relevant to your audience⠀
VALUE- ⠀
Is your offer good enough? Don't offer a 1% discount on 1$. No one will be interested.⠀
CallToAction⠀
Your Ad, Landing page, a website should all have a clear CTA. Not 10 actions that confuse them⠀
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Follow|Share|Save|Drop💖..if you found value in this post🙏⠀
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04/10/2021

Never write ad copy on spot. The better you understand your ideal customer, the more powerful will be your message and offer.

Beautiful websites does not sell, Words Sell. Your Ad copy is one of the most important part of your Ad. I've seen many people, they just jump into the Ads Manager and start Writing Copy on the spot.

That's why they are also not making any money from their Ads as well (No offense)

In this Post, I've listed some of the most important questions that you must answer before writing Ad copy and launch Ads.

Pull out a Pen and paper and take - minutes to write it all down.

Follow Vikas Chhikara]
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For More High Value Content on Fb Ads

04/10/2021

Here is an overview on How you can Advertise on Facebook ?

Create a business page and a facebook ad manager or business manager to create your first facebook ad campaign.

Go through the dashboard and play with the options given here.

03/10/2021

From acquiring new customers to building better brand awareness, Facebook ads help many small businesses grow online today!

You are probably missing a huge portion of your audience if you are not leveraging all of the benefits of Facebook advertising.

Want to know why you should use Facebook Ads? Well, we’re here to give you the best insight.

03/10/2021

In a hurry to get your ad up? 🏃🏼‍♀️ Save this post as your go-to cheat sheet!⁠
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Creating an ad takes alot of work. ⁠
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👉 You've created an amazing product⁠
👉 You've created your Avatar⁠
👉 You've hired a designer (or DIY)⁠
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And now, you're ready to LAUNCH 🚀⁠
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FIRST...it's time to pause. ⁠
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I've gotta tell you the facts. This is NOT the checklist that I use when I post my ads. That one is WAY longer.⁠
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But, sometimes you just HAVE to get that ad published and you can make changes after. So You can call this a QUICK-LIST ;P⁠
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So....at least make sure these 5 crucial steps have been taken. ⁠
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After that....don't feel all bad about not going through a 30-point checklist. Get it up there, see if people respond, and change it later. ⁠
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You will soon create the PERFECT AD! Stay tuned for my post on this!⁠
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SAVE FOR LATER 👇⁠
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01/10/2021

Chacnes are, you've spent alot of time on crafting the perfect facebook ad. ⁠⠀
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Make sure your ads are set up to win by following these tips. ⁠⠀
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The 4 things your ad MUST answer in order to be successful:⁠⠀
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Pro tip: ⁠⠀
Your buyers have fears⁠⠀
Your image might be great, but if you leave a potential buyer's fears unanswered, you can kiss that sale goodbye!⁠⠀
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After all, when's the last time you bought a product ONLINE that you didn't over-research?⁠⠀
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If you've read this far, then I already know one very big detail about you. You're data-driven. You want answers, and whatever you buy has to make sense. ⁠⠀
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Damn I love. my tribe!⁠⠀
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Now remember that your ideal buyer wants data too...on ⁠⠀
✔️ HOW your product works⁠⠀
✔️ WHY your product works⁠⠀
✔️ WHO they will be after buying your product⁠⠀
✔️ WHEN they should buy your product. ⁠⠀
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The when is so often forgotten! ⁠⠀
Ofcourse we think that everyone MUST know that we want them to buy it now, but guess what....⁠⠀
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Most people don't put a CTA (call-to action) in their ad copy.⁠⠀
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And the difference is HUGE! As a matter of fact, I've got a post planned for the stats on that tomorrow. ⁠⠀
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What questions do you have about CTA's?⁠⠀
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Leave a comment below 👇👇👇⁠⠀
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30/09/2021

Hey guys !!!
My name is Vikas Chhikara - a Pharmacist turned into Digital Marketer !

An expert in Facebook ads and Lead Generation, Help business owners to get more leads and sales through my expertise.

My services are :-
👉Facebook & Instagram ads
👉lead Generation
👉Google Ads
👉Search Engine Optimization (SEO)
👉Sales Funnel

What I bring on table, will help business owner to encash their strength and grow their impact online.

14/07/2021

Life is about making choices.

A Good Mobile: Rs. 20000 - "have to get it"

Learn Profitable skills: Rs. 10000 - "I can't afford it"

Netflix: 3 hours - "I need to finish this episode.Oh wait, I'll actually watch another one"

Learn a new skillset: 3 hours - "I don't have the time"

Stop making excuses.

You want it bad enough, make it HAPPEN.

13/07/2021

Focus on the path and it will lead you towards success. "A journey of thousand miles begins with a single step"
Be slow, calm and consistent because "slow and steady always wins the race" 🏁

Strengthen the roots and after that look forward to a strong tree 🌴

And if you wanna earn same rules apply.📝

Focus on making rs.100 first, then focus on rs. 1000 , then 10000, 100000,1000000 and so on📈

Don't just jump and dream of earning millions of dollars in a day, because that wouldn't work and it would only be true if you rob a bank, and to be honest this is not what you want.😂

Try to learn skills, upgrade yourself mentally and with that your earning will increase.

GROW BEYOND THE ORDINARY

📚💰

02/07/2021

How I made rs.150000 in last three months using social media ?

Here I explain how social media impect me and I am able to earn so much amount even it's pandemic and loackdown everywhere and people are losing jobs.

If you also want to learn these skills do follow👇

02/07/2021

TRUTH BOMB 💣 ⁣
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Success and failure go hand in hand, we really can’t have one without the other⁣.
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People that have success have also failed more times than they have succeeded, i can guarantee you that! Cause that has been me. I have failed a lot! And I will continue to fail cause the bigger the goals ñ, the bigger the failures. Yup.. crazy right?⁣
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Stop avoiding failing, it’s the only way you’ll grow, and learn what doesn’t work till you get to what DOES work.⁣
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When you avoid failure, you’re also avoiding:⁣
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🚀Growth⁣
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🚀Success⁣
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🚀Expanding⁣
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🚀Getting to your dreams⁣
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🚀Possibilities⁣
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🚀Abundance⁣
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🚀Happiness ⁣
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🚀Feeling accomplished ⁣
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And the list goes on! Stop avoiding failure! Instead..⁣
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Fail Faster... Fail Forward ❤️⁣

02/07/2021

Students enjoying these skills and make themselves independent while their study.

No Borrowing Money from friends, parents !

Learn these amazing highly profitable skills.

Make 15k to 50k/month easily with these skills and even more with your experience and expertise.

If you are serious one then get in touch👇

29/06/2021

It's time for an honest inventory of the factors stopping you from building your best life:
..Every thought that says"you can't"
..Every emotion that stops you from showing up
..Every habit that keeps you stuck

Are you taking the actions necessary to reach your goals.



☘️ 💪