Marketing with Niranjan

15/07/2021

15/07/2021

23/06/2021

Check out these points to create your top of the funnel strategy:

✅GOAL
Attract as many (of the RIGHT kind of) visitors as possible with relevant content.
✅METRICS TO MEASURE
- Sessions (or web traffic)
- % of new sessions (not just returning visitors)
- Bounce rate
- Traffic per channel - where are people coming from (email, organic search, social media etc.)
✅CONTENT TO CREATE
-Blog posts, videos
-Social media posts,
-Infographics
-Podcasts
Basically, anything that is free and provides value to your audience.
✅STRATEGIES
- Content Marketing
- PR or Guest Posts
- Social Media Marketing
- Search Engine Optimisation
- Influencers/ Joint Ventures
- Paid Media
🔸️THE TOP OF YOUR MARKETING FUNNEL IS ALL ABOUT:
⚡increasing the visibility of your business and
⚡making a target audience aware of the fact that your company exists.

28/05/2021

Do you know what DOWNSELL is🤔

24/04/2021

22/04/2021

If you are new to advertising on Facebook and want to start running ads for your business for the first time, then this post is for you🤗
➡Let me share with you the 3 easiest ways you can start creating FB ads for your business⬅

1️⃣ Create ads from your Page on your desktop
⚡You just have to choose the Promote button on your page to get started.
2️⃣ Create ads from your Page on your Facebook Mobile app
⚡It was never so easy to advertise your products and services from mobile before. So start taking full advantage of that.
3️⃣ Advertise from Ads Manager
⚡If you are familiar with Facebook Ads and have experience creating ads from your Page, then I would highly recommend you to try out Ads Manager. It gives you a wide range of ad objectives to choose from.
You can create ads from any of the above methods and start promoting your brand online📢
Let me know which method did you find easy in the comment below👇

08/04/2021

Identify your 🎯target audience by creating customer personas for your business...
✅GOALS AND VALUES:
What drives them?
What do they want to accomplish in the short term?
What do they want to accomplish in the long term?
What is important to them in the way they conduct themselves personally and professionally?
✅PAIN POINTS:
What are they struggling with?
What do they want help with?
Have they been burned in the past by someone who has tried to help solve their pain points?
What do they fear?
What do they wish they could eliminate from their life?
✅WHO ARE THEY?
Name:
Age:
Gender:
Marital Status:
Parental Status:
Location:
Industry:
Job Title:
Annual Income:
Education:
✅INTERESTS:
What books do they read?
What movies or TV shows do they watch?
What social media accounts do they follow?
Who inspires them?
What do they buy?
How do they spend their spare time?
✅OBJECTIONS:
What beliefs do they hold that could prevent them from making a purchase?
What is the real reason they're saying 'no' to your offer?
I want you to write down who your customer avatar is and then place your marketing strategy accordingly🤗

13/03/2021

Follow these tips for writing great Facebook™ ad copy✨
Even if you use the best images, videos, or other creative assets on your ad, but what's the point if it can't convey the entire message, action, or your brand story🤷‍♂️
➡Follow these tips for writing your ad copy⬅
1️⃣ Tie text to your visual-
⚡No doubt that your written message and image should individually tell your story, but keep in mind that they should also complement each other.
2️⃣ Create different ads for different people-
⚡You should create separate ads for different people with a tailored and unique message.
3️⃣ Write like you're speaking to them-
⚡Decide on a person who characterizes your audience and write like you're actually speaking to them.
4️⃣ Be unique-
⚡Stand out from other advertisers and have a different way of writing your ad copies. So, people can recognize your message no matter where they read it.
5️⃣ Keep it short & simple-
⚡Never ever use jargon in your ad copy. Your ad should not ask people to open a dictionary. It should be easy to understand.
6️⃣ Use only 1 call to action-
⚡"Shop Now" or "Learn More". Not "Shop now! Call now! Learn more!"
7️⃣ Mention price & discounts (if any)-
⚡Price listing and discounts motivate people to buy.
8️⃣ Include a time frame-
⚡Add a sense of urgency by using words and phrases that indicate time, such as "today", "now" or "this week".
Use these tips for writing an effective ad and grow your business🤗

01/03/2021

Advertising on Facebook was never so easy! Go through this article to find out the latest tools and resources that can help small businesses advertise and reach more potential customers online👇

To help businesses share their good ideas, we’ve made updates to Ads Manager, waived fees for Shops and added resources on personalized ads. See more updates here.

24/02/2021

Advertising from your page can help you reach the target audience for your business.🎯
Facebook provides you with many different ad types so, you can advertise from your page in various ways.
You just have to choose the ad type that best supports your business goal.
✅There are 8 different ad types you can start using today✅
1️⃣ Promote your Page -
⚡You can promote your page to increase awareness for your business & get page likes.
2️⃣ Promote your business locally -
You can reach people near your business location or a specific city.
3️⃣ Boost Post -
⚡This will help you reach people who are likely to engage with your post. They are more likely to react, comment, or share your post.
4️⃣ Promote your CTA [Call to action] button -
⚡This will encourage people to take a specific action based on your Page's CTA button. (Shop Now, Sign Up, etc.)
5️⃣ Get more website visitors -
⚡This will send people to a particular URL, such as your website home page, blog, etc.
6️⃣ Get more leads -
⚡You can also find people who are genuinely interested in your business and ask them to share their contact information.
7️⃣ Get more website purchases -
⚡Encourage people to buy your products or services online.
8️⃣ Boost an event -
⚡Create interest in an upcoming event and encourage people to attend it.
Have you ever tried running ads from your page?😃
Let me know in the comment section below👇

18/02/2021

Have you ever tried using the "Promote button" on your page?
Do you know what exactly happens when you do that🤔
You can create an ad based on your specific business goals with the help of the "Promote Button"😃
The promote button helps you get more leads, promote your shop address, and inspires people to shop on your website🛒
When you use the "Promote button", Facebook actually gathers information from your page and helps you to create the best ads for achieving your business goals🎯
Facebook will provide you with suggestions for each part of your ad. It will show you how it looks like, what you want to show in your ad, and whom you want it to show on the basis of the existing content on your page.📑
➡You should use the Promote button on your page if you want to⬅
⚡Create quick & easy ads
⚡Create & edit ads from a Facebook app on your mobile
⚡Get recommendations for how to reach a target audience
⚡Get recommendations for where to show your ad
Let me know in the comment if you have ever used that "Promote button" and how was your experience if you did so👇

08/02/2021

Wait before you create an ad🙋‍♂️
First, consider the goals🎯 you have for your business. It is really very important to know what you want to achieve in order to set the right objective.
In very simple terms, Ad Objective is what you want people to do once they see your ads. For example, If you want to show your website to people interested in your business, you can easily do that by selecting the right Ad Objective for your ad.
Facebook offers three broad categories with different objectives to choose from.😃
✅Awareness-
You can choose awareness objectives to increase brand awareness. It is about telling people what makes your business unique and valuable.
There are two objectives under Awareness-
1️⃣ Brand Awareness - to increase audience awareness of your product or service.
2️⃣ Reach - to show your ad to as many people as possible.
✅Consideration-
You can choose consideration objectives to make people think about your business and seek more information.
There are 6 consideration objectives-
1️⃣Traffic - To send people from Facebook to any URL (Website, Landing Page, Blog Post, etc.) you want.
2️⃣Engagement - To reach people who are likely to engage with your post.
3️⃣App Installs - To send people to the store where they can download your business's app.
4️⃣Video Views - To share your video with people most likely to watch.
5️⃣Lead Generation - To create an ad to collect info from people interested in your product/service.
6️⃣Messages - To connect with people on Messenger, Instagram Direct, and WhatsApp. This is used to communicate with existing or potential customers to keep them interested in your business.
✅Conversion-
You can choose conversion objectives to encourage those who are interested in your products or services and more likely to buy.
There are 3 Conversion Objectives-
1️⃣Conversions - Encourage the audience to take a particular action on your website.
2️⃣Catalog Sales - To show products from your eCommerce store.
3️⃣Store Traffic - Promote your business location to nearby people.
Also, keep in mind that your campaign goals will change as your business grows. So, always make sure to choose the best objective according to your current goals🎯
Let me know if you need any help running a successful Facebook Ads Campaign🤗

02/02/2021

Do you know the difference between Boosting & Facebook Ad🤷‍♂️
I know many of you find it really hard to differentiate Boosting a particular post and a Facebook Ad!
➡Let me first explain to you what Boosted Posts actually is⬅
⚡Unlike an ad, a boosted post is a post that you pay to reach a wider audience.
⚡The audience that is likely to engage with that particular post.
⚡With the help of Facebook Ad Manager, you can target your audience the exact same way as you target your ads.
➡Now what is a Facebook Ad⬅
⚡The easiest way you can identify an ad is it always carries a "Sponsored" note in light gray text.
⚡With Facebook Ads, you can track ad engagement and define your campaign goals.
⚡Facebook Ads offer you a wide range of analytics options to do that.
What's more!
⚡Facebook Ads actually gives you specific targeting options so, you can target ads to users by their ads, gender, location, interests, and more.
⚡Facebook Ads also have different formatting options than boosted posts. Such as carousel ads, slideshow ads, canvas ads, video ads, and more.
⚡You can also add a call to action button in your Facebook Ad.
When you are marketing your brand on Facebook, you must know which option is right for your brand & goals. So, keep the above points in mind while promoting your products & services online🤗

28/01/2021

Ad prices are on the rise😱
What can you do now to be ready?
Note - I’m going to be techy on you🤪
Watch your CPMs.👀
CPM (cost per thousand impressions) is a way to measure your advertising cost based on the number of people who see your ad.
It is niche- and audience-specific. Your competition plays an important role. But hey, there are definitely things you can control👨🏼‍💻
➡Below are variables that impact your CPMs⬅
⚡Audience (niche, size)
⚡Creative performance (click-through rate (CTR), relevance/engagement scores, negative feedback, ad engagement: likes/comments/shares)
⚡Estimated Action Rate (bounce rate, load time, conversions, page engagements)
⚡Ad format, size
⚡Campaign objective or event
⚡Bid amount and type
⚡Account, campaign, ad set, ad history (each carries a different weight)
⚡Fan page engagement
⚡Page monthly customer satisfaction score
⚡Niche
You should also try carousel ads as they have lower CPMs. You can test retargeting campaigns with it.
Even certain words can raise your CPMs. Some examples are "slimming", "body fat" and "fit".
I hope the above information was helpful. DM if you have any query regarding paid ads📩

28/01/2021

The Carousel Ad is a very effective type of Ad format.😃
It also plays an important role in the sales funnel for remarketing📢.
Would you like to see multiple images of a product you wanna buy or just one will do?🤔
Of course, you would like to see multiple images🤷🏼‍♂️
That's why carousel ads are effective than a single image🖼 or a single video🎞
You can show the product from different angles with different benefits😀
People tend to spend more time⏳ on carousel ads so, use it to your advantage.
➡You can do the following cool things in your carousel ad⬅
✅ Show the benefits of the product.
✅ Feature multiple products.
✅ Explain the process to use the product.
✅ Add CTA (Call to Action)
✅ Add discounts
Create carousel ads from Ads manager or from page.
You can place carousel ads not only on Facebook but also on Instagram, Messenger, and Audience Network.😱
So, start creating carousel ads for your business and grow your brand!📈

28/01/2021

Use Tripwire for more profit💸
Do you know what is tripwire?🤔
It is a low priced offer. the main purpose of this offer is to convert your audience into customers.✨
It helps businesses in buyer's journey by letting the audience become your customers🙋🏻‍♀️ without a big purchase.
"People are more likely to go for the tripwire since it is low in price."
The main offer (product or service) you are giving might seem too expensive😱 for the audience or they might not see the value in it😑
This is where tripwire comes into the picture.😀
Most of the time audience like to try the tripwire first before going for the main/expensive product🛒
Listen, you guys📢
They are giving their credit card info which means they are interested in your product or services enough.
It shows their commitment (& that is a big win for you🥳)
So, start using tripwire to get more leads & sales!
Still got some doubts?🤔
DM📩 me & I'll be happy to resolve them🤗

28/01/2021

When does the cost of FACEBOOK ADS increase?🤔
Do you know that the time of year⌚ can actually impact how much Facebook ads cost💰?
Businesses spend more on advertising in peak shopping seasons.📈 Facebook charges from marketers for its real estate (ad space).
The increased demand for ad space can result in a competitive marketplace. Many Businesses spend aggressively on bids and campaign budgets💸 This is the main reason for the higher cost of advertising on Facebook😮
Following are the most expensive days to advertise on Facebook👇
⚡Back Friday
⚡Cyber Monday
⚡Christmas
⚡Thanksgiving
⚡Boxing Day
⚡New Year's Eve
⚡New Year's Day
You must increase your budget📈 for these high demand days or audit your ad strategy properly🧐.
Such seasonal factors will increase your overall Facebook Ads cost, but (if you do it right) you can always take advantage of increased demand from customers. 🤗

28/01/2021

Do you want to sell your products or services?
It is very clear that a video🎞 is more engaging than any image🖼 or audio🔊
So, use this in your favor to advertise your products/services.
➡Use video ads to⬅
⚡Present your product, service, or brand in a unique way-
By creating a video ad, you can show different features and tell a story of your brand.
⚡Grab attention quickly-
You can keep your audience engaged by creating video ads that are not more than 15 seconds.
⚡Give easy to understand message-
Always try to convey a simple message that makes viewers take action (visiting your website / buying the product)
You can create attractive video ads and place them across Facebook, Instagram, Messenger, and Audience Network.
So, start creating video ads for your business and get more leads & sales💸

23/01/2021

Have you installed FB Pixel to get more sales?💸
Do you know what Facebook Pixel is and how it can help you succeed in your business?🤔
Well, the Facebook pixel is a tool that allows you to know the exact actions taken by people on your website.👨🏻‍💻 It helps you to see the effectiveness of your currently running ads.📈
This pixel can be used to-
⚡Make sure that the right people are seeing your ads-
You can easily find new people who have taken any action on your website or visited any website page.
⚡Get more sales-
You should set automatic bidding to reach those people who are willing to take an action you want them to take (like making a purchase.)
⚡Better understand the results of your ads-
You can easily find what impact your ads are making when people see them.
This Facebook Pixel fires(activates) when someone takes any kinda action on your website. (actions like- add to cart / make a purchase) The Pixel capture these actions, which you can see on your FB Pixel Page in Event Manager.
And hey, you know what...
You also get an option to reach those same people again with FB Ads in future😀

23/01/2021

Do you know that Instagram is owned by Facebook?
Facebook gives you an amazing advantage for those who want to advertise their products/services on social media😀
You can easily create Facebook & Instagram ads only via Facebook, and that actually saves a lot of your or your team's time and efforts🐱‍🏍
Always keep one thing in mind that every Ad placement has a different cost of Facebook Ads😁
These are the six spots where you can place your ads👇
✅ Facebook desktop newsfeed
✅ Facebook right column
✅ Facebook Messenger
✅ Instagram Post
✅ Instagram Stories
✅ Audience Network (on websites and mobile apps)

19/01/2021

Do you know how Facebook charges you when you advertise on Facebook?🤔
Facebook will charge you for its real estate.🏠
Ok, let me explain to you what I mean,
Facebook charges you in five ways -
1️⃣ Impression
⚡The impression is basically someone seeing your ad.
2️⃣ Link Clicks
⚡It means when someone clicks on your ad (whatever link you've provided on your ad, if someone clicks on it then that is considered as Link Click.)
3️⃣ Post Engagement
⚡It means
- someone likes your ad
- comments on your ad
- clicks "see more" on your ad
- watches your video ad for a few seconds, or
- shares your ad
So if one of these things happens, Facebook might charge you for it.
4️⃣ Page Likes
⚡If you are getting page likes when you are running "page likes ads", Facebook will charge you for it.
5️⃣ Video Views
⚡If you run "video views ad" and people watch your ad for like 5 seconds, 10 seconds, whatever,.. you will be charged for that.

18/01/2021

Do you know that while reviewing your Ad Facebook does not just look at your ad and completes the review process?🧐
It also checks your website that your Ad links to.🔗
Here are some of the things that can get your Ad blocked by Facebook.😮
1️⃣ Troublesome Content-
Would you like to hit the "next" button a hundred times to read one short article? No, right! Facebook doesn't like it too.🙅🏽‍♂️
Be ready to get rejected, if your ad leads to such content!
2️⃣ Nonfunctioning Landing Page-
If your Ad lands on a page that does not function well, your Ads will get rejected by Facebook.🙅🏽‍♂️
eg. Your Ad link lands on a product page, and any clickables(Add to Cart button, Buy button) don't work.
3️⃣ Non-matching Landing Page-
Facebook notices every bait and switch. So, if your Ad has an "X" product and your landing page shows a "Y" product then be ready for disapproval.🙅🏽‍♂️
4️⃣ Misleading URL-
Even when the URL is leading to the correct landing page, but it's redirected to something else(something unrelated), your Ad won't run.🙅🏽‍♂️

18/01/2021

What a weekend...🤩 I finally took a day off and I feel class for it!
New targets, new schedules, and all that carry-on... But now it's time to get back to the grind again💪
at least until the next weekend😅

16/01/2021

According to Facebook, Ads are reviewed under 24 hours⏳ But do you know that some ads get approved in minutes while some can take days.
There are some things that you can do that may help you to speed up the process of AD REVIEW.🧐
1️⃣ Follow the guidelines-
Even if your AD is on the edge of breaking one of the Facebook rules. It is likely to get flagged and go into another review. Sometimes you may again get approved without making any changes... But you will end up losing a lot of time in the entire process.
2️⃣ Allow for extra time-
Most businesses place many Ads during the holidays.
With all that Ad traffic to review, it's best to give yourself some extra time for leeway leading up to this time.
Ideally, submit your Ads at least one week before you want them to publish.
3️⃣ Be consistent-
If your Ad Account has a long history of approved ads, you will get denied less often.

09/01/2021

You should definitely give Instagram Story Ads a run.🏃🏽‍♂️

They're heavily underutilized, meaning there is less competition and therefore cheaper costs than you'll find in the newsfeed.
You only have 15 seconds so you have to catch the user's attention👀 and get straight to the point. There's no time to try to get fancy with anything. Immediately talk about your offer.📢
If 15 seconds is too challenging for you to get your message across, you can now also opt for Instagram Story Carousel Ads.
These allow you to submit up to three 15 second consecutive stories (so 45 seconds total)😃 This is a good option for anything that requires additional details.

Lastly, Instagram Story Ads don't have to be fancy. Just hold up your phone and record🤳

08/01/2021

Do you know what type of audiences comes across your ads & website?🤔

Each audience has an important role in your advertising funnel and nailing the copy to each audience is key in getting leads & sales for your business.💸

There are three types of audience:

🥶Cold - These people have never heard of your brand/business before so we need to have a copy of your ads that speak to these particular people. This is where we spend most of our time perfecting the copy and creative to ensure we hit their pain points and they NEED your product in their lives.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
😎Warm - They've heard of you before and have engaged with your business. They've liked your page. Visited your website. Signed up for your email list. So they're warming up - we just need them to take the next step which is to buy!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🥵Hot - These people have initiated checkout or have previously purchased before. They are your hottest audience! They know your brand well so we hit them with retargeting ads to get them to complete the purchase if they haven't already done so.

Nurturing these audiences in each step of your funnel will give you the best results.🤑

08/01/2021

Do you know why 'warming up' your audiences is important for successful Ads?🔥
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
At a basic level, you want to create a three-step sales funnel for your Facebook Ads:⠀⠀⠀⠀⠀⠀⠀⠀⠀
1️⃣ A reach / traffic campaign to build brand awareness and drive website traffic.⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣ An engagement / conversion campaign to your warm audiences⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣ A retargeting campaign to reduce abandon carts⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The Step2️⃣ (Creating an engaging campaign for your 'warm' audiences.) is very important because you can't expect a potential new customer to buy from you straight away (if they do, it's a bonus!)⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's also important to think about your campaigns based on your product/ service offering.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
The benefit of Social Advertising is you can segment your campaigns based on product category or audience behavior.😊

07/01/2021

Facebook is very strict with its ad guidelines. If you don't follow the ad guidelines, your ads will get rejected or your ad account may also get closed up.

🚫No obscenity

(You can't promote s*x, nudity, or other things like that..)

🚫No getting rich quick schemes

🚫No making false claims

🚫No text like 'lose weight in 1 day'

🚫Don't include any of the above on your landing page, since Facebook check your ads + funnel.

So, it's not just your ad but also where you are sending traffic to!

Also, read the Facebook Ads Policy before creating any ads.😊

07/01/2021

What is Facebook Ad Account?🧐

⚡The Facebook Ad Account lets you create Facebook Ad Campaigns.
⚡It is different than a Facebook profile, page, or group.
⚡An ad account is a container that holds all your ad campaigns.
⚡It is required to do Facebook Advertising.
⚡An ad account has multiple campaigns.
⚡A campaign is the biggest entity inside an ad account.
⚡You create a campaign for each goal that you have.
👉Example:
"Campaign 1 for running video ads to showcase your product.",
"Campaign 2 to send people directly to buy the product.", etc.
⚡A campaign has multiple adsets.
⚡An adset has multiple ads.
⚡An ad is the smallest entity inside the ad account.

06/01/2021

The sales funnel actually helps you to take people from being unknown (they don't know anything about your product/services) to become your customers.

-A sales funnel is a collection of
👉E-mails
👉Webpages
👉Social Media
👉Traffic Ads

to turn someone from knowing about your business to them becoming your lead & customer.

When you are creating your marketing journey👨‍💻
You have to keep in mind that people don't know about your business or you🤷‍♂️
So you have to hook them in, you have to create ads in such a way that they are motivated to check you out. (to check your funnel our & check your website out)
Then you have to make them your lead & then you have to make them your customer.😊

06/01/2021

There are three main types of traffic.

1️⃣ Owned Traffic -

This is the most important type of traffic. This traffic is what you actually owned.

⚡Email List

Build your own Email list because it brings the best ROI📈 for your company.
It is the most money-making💸 thing you can do in your business + it's your own, no one can take this email list from you.

But now you must be wondering, how can a brand new business have an email list?🤔

Right?

Because everyone starts with a zero Email list.📩

In order to build an email list, you can use other types of traffic.

2️⃣ The Traffic you control -

⚡Facebook and Instagram ads
⚡Linkedin ads
⚡Google ads
⚡Affiliate ventures (if you have any)

and you build an email list in the process.

That's how we do lead generation.😃

3️⃣ The traffic you don't control (but get anyways) -

⚡Your social media profiles
⚡Blogs
⚡Search traffic
⚡People tagging you on social media

I would advise you not to rely on the 2nd and 3rd types of traffic, always make sure to convert them into your own traffic (Email List.)😁

05/01/2021

Posting on social media is not a digital marketing strategy.🙅🏽‍♂️

Let me explain!
⁣
⁣
1️⃣ Posting on social media is great and all, but it should be treated as one of the many steps in your marketing funnel, or customer buying journey. I like Gary Vee’s approach of “jab, jab, jab, hook”, 🥊 where you give value most of the time, but mix it up with direct sales pitches. ⁣
⁣
2️⃣ I know so many good content writers, but their website blog articles never see the light of day! Your content should be search engine optimized so that you can rank on the first page of Google. Ranking on the first page means free traffic to your website and more customers!⁣
⁣
3️⃣ The “build and they will come” mentality really needs to go!🤦🏽‍♂️ I don’t want to offend my SaaS friends, but you need to build AND market. Both are equally important to generate high revenue!⁣
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4️⃣ Last, but not least, when you’re considering running ads, you need to put an ad strategy in place, make time to plan all the images and creative designs, landing pages, nurturing email sequences, sales scripts, tech integrations, etc. and optimize for sales (at all times)! 💰This is NOT passive and should not be treated as a side project. The autopilot sales come once you’ve done all the groundwork (which can take 3 - 12 months). ⁣
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All these strategies & tactics can help you build a sound digital strategy that will propel your business forward and increase your sales and profitability.⁣
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Which one have you been guilty of not doing? 🙋‍♂️
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P.S. If you’re ready to take the next step and grow your business with ads, book a FREE consultation call with our team! Link in bio.

05/01/2021

5 Key Factors that Drive Advertising ROI 💰

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There are 5 key factors that you need to master to drive sales from your ads and positive returns on investment (ROI). Lemme break it down for you. 👏🏼⁣

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1️⃣Audience Targeting⁣

There are thousands of audience combinations in Facebook ads alone. So… it can take some time to dial in your ideal target audiences, but the goal here should be to target people who are most likely to convert into loyal customers & fans.
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2️⃣Ad Creative⁣

Your ad creatives, the images or videos you use for your ads, have to resonate with your target audiences. ⁣

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Each market, or audience segment, may require a unique approach regarding the type of image graphic or video that you create.⁣

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3️⃣Ad Copy/Messaging⁣

This is so so important. You gotta get the messaging right, at the right time, to the right people. If you can’t articulate the value in your product or service, you won’t be able to grab their attention and you’ll lose them. ⁣

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4️⃣Landing Page/Sales Page⁣

You’ve come this far, and you’ve done all this work😄 — but now you also need to make sure that your landing page or sales page is up to par. This is where you get people to actually take action and convert into a customer. ⁣

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5️⃣You Service or Product ⁣

Once they purchase from you, CAN YOU ACTUALLY DELIVER? You can’t drop the ball here because it will catch up to you. Street cred is a real thing, even in these biz streets. Satisfied customers mean good reviews, free word of mouth press, and brand equity. If your product or service sucks, people will catch on and won’t convert. ⁣

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Once you dial in these 5 key elements, you’ll be on your way to greater sales and ROI. 💁‍♂️⁣

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Let me know if you have any questions in the comments. 🙌🏽