One of the favourite TV show of all time, Game of Thrones had also done their fair share of clever marketing to reach the hype they did.
They left a huge 40 feet dragon skull on Dorset beach and made the global media cover it, many curious viewers were left guessing until team owned upto this PR stunt!
This “buzzploded” the news across countries creating a successful PR storm!
#buzzplode #gameofthrones #daenerystargaryen #got #marketing #moviemarketing #housetargaryen #stark #starkids #jonsnow #gotdragons
Considered one of the funniest and eye grabbing campaigns from the team of Aashiqui 2. The film team installed two mannequins in a theatre depicting a similar scene from the movie. To all the people who entered the theatre it looked like the couple was engaging in some naughty PDA, when they saw it from a distance.
This “buzzplode” the film and helped firmly stamp the release date of the film in the minds of the audience who visited the theatres!
Funny and clever!
#buzzplode #aashiqui2 #marketing #filmpromotions #theatres #hindicinema #moviemarketing
Shahrukh’s film promotion killed a fan and injured 2 policemen!
Sometimes promotional campaigns become too sucessful, so much so that it causes harm for everyone involved.
Shah Rukh Khan decided to promote the film Raees by getting on a train from Vadodara to Delhi, it was so sucessful that at the station huge crowds gathered and went berserk! One fan was killed and 2 policemen injured. Police had to lathi charge in order to control the crowd.
#buzzplode #shahrukhkhan #raees #badshah #kingkhan #filmmarketing
Anushka Sharma’s ghost ends up on the moon with Neel Armstrong!
An accidental viral meme was a game Changer for Anushka Sharma’s Philauri, her character, a ghost was featured in various photographs marking her presence. Anushka took it sportively and uploaded those memes in her social media profile, replying to each one of them!
Not all great campigns can be planned and this surely wasn’t!
This “buzzploded” the film to massive openings!
#buzzplode #anushkasharma #philauri #filmmarketing #filmpromotions
Arjun Kapoor slaps an RJ of a popular radio station for the promotion of his film Ki and Ka!
Some movie campigns can be considered so wrong but still end up garnering a lot of attention helping the film while affecting the image of some people!
Well, many believe any publicity is good publicity.
What do you guys think?
#buzzplode #filmmarketing #filmpromotions #arjunkapoor #kareenakapoor #kiandka
Alia Bhatt announced her engagement with Arjun Kapoor on her Twitter profile!
This was the strategy used to grab attention for their film “2 States”
Even though gossipy and short term, this strategy “buzzploded” the trailer launch of the film leading to an amazing opening!
Not all promotional strategies are healthy but work on short term gains!
#buzzplode #aliabhatt #arjunkapoor #2states #filmmarketing
Some campaigns are not just cleverly thought out but also create a positive impact on society
PadMan, starring Akshay Kumar took such a route wherein they created a campaign where celebrities held sanitary napkins and spoke about them, this not only created a buzz around the movie but also de-stigmatised Pads through celebrities!
This idea “buzzploded” the film giving it a good opening and collection and also earned a positive image for all those who promoted it!
Two birds with one stone!
#buzzplode #filmpromotions #filmmarketing #padmanchallenge #akshaykumar
The film Borat, Starring Sasha Baron Cohen, did something which gave a taste of the film to the audience in all it’s promotional interviews itself.
Cohen went to all interviews in character and this created a lot of funny and awkward situations in all these shows, this made the film stand out and “Buzzploded” the film to such an extent that it went on to make $260 Million (₹ 1,820 Crores) with a budget of just $ 18 Million ( ₹ 126 Crores)
#buzzplode #filmpromotions #filmmarketing #borat #sashabarencohen
Dark knight has by far one of the best campaigns. They created a series of games which had multiple clues which ended up
Leading people to a particular place in their city where they saw the bat symbol.
It had the highest participation so far, about 1 crore people from 75 different countries participated and “buzzploded” the film beyond imagination!!! 😱😱😱
#darkknight #filmpromotions #buzzplode #ChristopherNolan
Paranormal activity created one of the most impactful campaigns!
They recorded the reaction of the audience in preview shows and used that footage in “buzzploding” their promotional campaigns!
They used the found footage theme!
Did it work?
The film was made with $15000 (₹11 lacs) and made a box office collection of $193 Million (₹ 1,351 Crores) 😱😱😱
#paranormalactivity #buzzplode #paramount #filmpromotions
Did you how the trailer was launched for Christopher Nolan’s Inception ?
They designed a game for the fans to play and when you finish the game, it unlocked the trailer.
This became a rage, “buzzploding” the film before it’s release!!
#filmpromotions #inception #ChristopherNolan #buzzplode
