08/12/2023
The AI Trend
AI is inevitable on social media.
"Real" vs. "authentic" is redefined by the customer experience.
Focus on brand reinforcement and positive impact, not who created the content. Understand your audience's perception of AI. Delegate tasks to AI, but maintain control. Create clear AI policies and best practices for social media.
The Platform Trend
The average social media user logs into 7 platforms each month. Organizations are concerned about the ROI of being on so many platforms. Run a social media audit for platform intel. Put your platforms in an ROI showdown.
The ROI Trend
Follow your audience's content preferences. Experiment with new content types and tone of voice.
Social media is a long game for building brand. Measure how engagements impact broader business goals. Social media efforts should be rooted in customer value and relationships.
The Industry trend
Stronger privacy controls are being implemented by platforms, which also give users greater control over who may view their information, restrict data sharing, and offer alternatives for better encryption.
The WhatsApp trend
In order to better serve a wide range of user needs, WhatsApp may concentrate more on localization, bringing features designed for certain regions or demographics to improve accessibility .WhatsApp might keep modifying its features and practices to adhere to changing international laws pertaining to user security, encryption, and data privacy.