04/06/2020
6REASONS WHY EVERY COMPANY SHOULD WORK WITH INFLUENCERS
Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. ♻️CREATE CONTENT
Quality content is important to marketing and branding, and having influencers such as bloggers creating content about your brand means you can share links to that content to your existing audience.
♻️BUILD BRAND AWARENESS AND TRUST
Using genuine and authentic influencers means that your product can piggyback on trust the influencer has built with their fan base. The greater the trust earned earned, the stronger their positive comments will resound.
♻️GENERATE SALES
If the influencer likes and willingly endorses a brand, and their audience fits with your target market, there will be sales. But using more than one influencer for a campaign will improve your odds. ♻️START CONVERSATIONS
Influencers have been building their following over time, learning how to interact effectively and creating friendships and trust. Because they have that going for them already, they can present a brand, and people will share their great thoughts and products with others, they'll also ask questions, make suggestions, tell what they use the product for, offer free testimonials, and may share ideas that can spark your next marketing campaign.
♻️SPECIFIC BRAND TARGETING
84% of B2B buyers say a referral started the purchasing process for them. Those referrals come from trusted sources… family, friends, and even people are never met but are in contact with several times a week… possibly because they read something that person shares on social media and like their viewpoint.
♻️CONNECTION BUILDING
For new and small businesses, influencers are still a very real option. But in such cases, consider cross-influencing. Find another new or small business who shares your target demographic. Now figure out something like a giveaway that you can run jointly.
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