Pavingo

10/03/2022

You've probably wondered why social media algorithms exist, right?

While it might seem like algorithms gatekeep🧐 your content, they aren't trying to hide it from everyone.

Here's what I mean🤓

🔍Users' feeds are sorted by social media algorithms based on relevance rather than publish time.

🔍Apps have algorithms that determine which content should be seen first

🔍The algorithm categorizes content according to four factors:

The post itself: is it a photo or a video? How would you describe it? What kind of followers will enjoy it?

Information about the author: is he/she a friend? Does he/she post often? Do they post regularly?

What is the habit: do you watch multiple videos simultaneously? Which content is most engaging to you?

Your interaction history: Do you like or comment on the posts of the users you interact with?

🔍Feed algorithms also take into account the likelihood of 5 "critical" interactions:

Time commitment: How much of the user's time will be spent on the post?

Is the most likely to be liked by the user?

Are there any chances that the user will comment?

Save: what is the probability that the user will save the post??

Tap the profile: If a user comes across a post and taps the poster's profile, what are the chances that they will check it out?

🔍By adding people to your list of Close Friends, the post will rank higher in search results
You're more likely to see their posts and stories when you open the app if you add them to your Close Friends list.

🔍While punctuality is imperative, it doesn't claim all the credit:

Punctuality is often mentioned among relevant facts about Instagram's algorithm for a valid reason (when a post has been made).

Adam Mosseri, Instagram Head, explains that while it may seem like the feed is in chronological order, it isn't.

🔍Comments are interactions:

There are a lot of myths that are perpetuated about Instagram's algorithm, and it is very common to hear people talk about it.

For instance, comments with less than three words do not count.

Regardless of whether they contain just one or two emojis, all comments are taken into account.

03/03/2022

Yeah, right it is!

20/02/2022

Content bridges the gap between audiences and businesses.

Consequently, to stay connected and build relationships, you need to present your products or services in a way that people can understand and share with their friends.

Contact us to create an effective content strategy!

19/02/2022

It helps you generate leads, improve conversions, and build trust with your audience by answering the questions they have. Customer expectations today are for brands to deliver consistently high-quality content.

Are you interested in developing content for your customers? Contact us today!

19/02/2022

Yeah..!

16/02/2022

😄

10/02/2022

Here are some interesting facts about our current favorite show:

10/02/2022

Here are some interesting facts about our current favorite show:

01/12/2021

20/10/2021

The chance is here if you think creativity flows from your mind and you can bring it to life through your designs. We are waiting!

Hello, we are Pavingo. Media and Marketing startup based in Pune.

Specifications: Working: 9 am to 6 pm
Monday to Saturday
7k/month
WFH applicable

13/10/2021

People have an innate affinity for content types embodied in images, considering that 65% of them are visual learners, 90% of information is transmitted visually, and presentations with visual aids are more persuasive by 43%.

In order to make the buying process more story-like for the end customer, your vision communicates the products' benefits, features, and story.

Marketing strategies can be created with the use of visual communication techniques such as charting techniques, diagrams, and road maps.

It is easier to communicate responsibilities and boost collaboration with visual communication.

06/10/2021

A graphic designer must have both technical and artistic skills in order to illustrate their ideas.

Simplicity is achieved by retaining the complexity of the brief.

Analytical thinking is inseparable from creative thinking. It is a process in which graphic designers and artists combine words, images, typography, and layouts.

Among other things, graphic design includes logo design, packaging, illustration, banner advertising, editorial designs, and layouts.

29/09/2021

Your marketing strategy will be built based on it, which could include identifying your ideal customers and how to reach them. In short, a marketing plan is a strategy that will guide your marketing efforts in the future.

With or without a marketing strategy, some results can still be achieved.

Despite their sporadic nature, these might be wiped out if the market changes or a new competitor enters.

Instead of spending your marketing dollars on reactive activities, make sure you generate new leads proactively.

When brands are protected from the outside world, they are able to grow.

In addition, your strategy is likely outdated if it has not been changed since it was developed.

By reviewing your marketing strategy every couple of years, you can make sure you're still on the right track.

28/09/2021

“The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products.

When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase seamlessly in an in-app browser, without having to leave Twitter.”

~Twitter

27/09/2021

We tend to focus on the product and forget the true value of anything is found in the process.

Whether you win or lose, the thing that matters is that you gave it your best shot at something important to you.

That in itself is rewarding.