Pavingo

10/03/2022

You've probably wondered why social media algorithms exist, right?

While it might seem like algorithms gatekeep🧐 your content, they aren't trying to hide it from everyone.

Here's what I mean🤓

🔍Users' feeds are sorted by social media algorithms based on relevance rather than publish time.

🔍Apps have algorithms that determine which content should be seen first

🔍The algorithm categorizes content according to four factors:

The post itself: is it a photo or a video? How would you describe it? What kind of followers will enjoy it?

Information about the author: is he/she a friend? Does he/she post often? Do they post regularly?

What is the habit: do you watch multiple videos simultaneously? Which content is most engaging to you?

Your interaction history: Do you like or comment on the posts of the users you interact with?

🔍Feed algorithms also take into account the likelihood of 5 "critical" interactions:

Time commitment: How much of the user's time will be spent on the post?

Is the most likely to be liked by the user?

Are there any chances that the user will comment?

Save: what is the probability that the user will save the post??

Tap the profile: If a user comes across a post and taps the poster's profile, what are the chances that they will check it out?

🔍By adding people to your list of Close Friends, the post will rank higher in search results
You're more likely to see their posts and stories when you open the app if you add them to your Close Friends list.

🔍While punctuality is imperative, it doesn't claim all the credit:

Punctuality is often mentioned among relevant facts about Instagram's algorithm for a valid reason (when a post has been made).

Adam Mosseri, Instagram Head, explains that while it may seem like the feed is in chronological order, it isn't.

🔍Comments are interactions:

There are a lot of myths that are perpetuated about Instagram's algorithm, and it is very common to hear people talk about it.

For instance, comments with less than three words do not count.

Regardless of whether they contain just one or two emojis, all comments are taken into account.

03/03/2022

Yeah, right it is!

20/02/2022

Content bridges the gap between audiences and businesses.

Consequently, to stay connected and build relationships, you need to present your products or services in a way that people can understand and share with their friends.

Contact us to create an effective content strategy!

19/02/2022

It helps you generate leads, improve conversions, and build trust with your audience by answering the questions they have. Customer expectations today are for brands to deliver consistently high-quality content.

Are you interested in developing content for your customers? Contact us today!

19/02/2022

Yeah..!

16/02/2022

😄

10/02/2022

Here are some interesting facts about our current favorite show:

10/02/2022

Here are some interesting facts about our current favorite show:

01/12/2021

20/10/2021

The chance is here if you think creativity flows from your mind and you can bring it to life through your designs. We are waiting!

Hello, we are Pavingo. Media and Marketing startup based in Pune.

Specifications: Working: 9 am to 6 pm
Monday to Saturday
7k/month
WFH applicable

13/10/2021

People have an innate affinity for content types embodied in images, considering that 65% of them are visual learners, 90% of information is transmitted visually, and presentations with visual aids are more persuasive by 43%.

In order to make the buying process more story-like for the end customer, your vision communicates the products' benefits, features, and story.

Marketing strategies can be created with the use of visual communication techniques such as charting techniques, diagrams, and road maps.

It is easier to communicate responsibilities and boost collaboration with visual communication.

06/10/2021

A graphic designer must have both technical and artistic skills in order to illustrate their ideas.

Simplicity is achieved by retaining the complexity of the brief.

Analytical thinking is inseparable from creative thinking. It is a process in which graphic designers and artists combine words, images, typography, and layouts.

Among other things, graphic design includes logo design, packaging, illustration, banner advertising, editorial designs, and layouts.

29/09/2021

Your marketing strategy will be built based on it, which could include identifying your ideal customers and how to reach them. In short, a marketing plan is a strategy that will guide your marketing efforts in the future.

With or without a marketing strategy, some results can still be achieved.

Despite their sporadic nature, these might be wiped out if the market changes or a new competitor enters.

Instead of spending your marketing dollars on reactive activities, make sure you generate new leads proactively.

When brands are protected from the outside world, they are able to grow.

In addition, your strategy is likely outdated if it has not been changed since it was developed.

By reviewing your marketing strategy every couple of years, you can make sure you're still on the right track.

28/09/2021

“The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products.

When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase seamlessly in an in-app browser, without having to leave Twitter.”

~Twitter

27/09/2021

We tend to focus on the product and forget the true value of anything is found in the process.

Whether you win or lose, the thing that matters is that you gave it your best shot at something important to you.

That in itself is rewarding.

25/09/2021

Assuming a different perspective, Godin, a writer, and ex-dotcom businessman say talking is cheap.

Although ideas are a dime a dozen, putting them to use is what makes them meaningful.

The real work of resolving the issues begins only when the problems appear.

23/09/2021

“With more than 774M+ active LinkedIn members, and 58M registered companies, your brand campaigns have a sizable reach.

This unique environment, coupled with our reach optimization product, makes LinkedIn a great place to efficiently reach everyone in a B2B category.”

~LinkedIn

22/09/2021

Internet users number 4.3 billion as of 2019. About 9% more people are enrolled in school now than in January. When you use digital marketing, you are likely to reach more people if you look at it.

You will have a hard time finding clients unless you make your business known, which the online market provides.

The more people know about your business, the more they want to learn. During this process, they will check if you exist online.

People may lose interest in you if they cannot find anything about you online.

21/09/2021

“Facebook Reels will give Facebook users the ability to create and share short-form video content directly within the News Feed or within Facebook Groups.

Initially, you’ll be able to tap a “Create” button from the Reels section that appears as you scroll the News Feed, while you’re watching Reels or by tapping on “Reels” at the top of your News Feed.

From here, users will gain access to a standard set of creation tools, including those for video capture, music selection, camera roll import, timed text, and more.”

~Techcrunch

21/09/2021

“Facebook Reels will give Facebook users the ability to create and share short-form video content directly within the News Feed or within Facebook Groups.

Initially, you’ll be able to tap a “Create” button from the Reels section that appears as you scroll the News Feed, while you’re watching Reels or by tapping on “Reels” at the top of your News Feed.

From here, users will gain access to a standard set of creation tools, including those for video capture, music selection, camera roll import, timed text, and more.”

~Techcrunch

20/09/2021

The creative act was not unfamiliar to Nin.

It was imperative to her as a writer that she put pen to paper, otherwise, the stories in her mind would remain phantoms.

If one has these ideas, it's safer to keep them to oneself. This way, one does not face rejection or criticism, but one also does not have the opportunity to hone one's skills or produce valuable content.

18/09/2021

Productivity was Thoreau's forte.

The wise man realized that most people who want success may romanticize the idea, but not dedicate themselves to the hard, practical work required to make it happen.

16/09/2021

“Creative content on TikTok doesn’t require a big production budget.

Our built-in offerings and effects, paired with authentic, sound-on, and immersive full-screen creative is more than enough to wow audiences and win their hearts.

TikTok’s video creation and optimization solutions help reinvent the flow of video productions, allowing for content to be built for TikTok from the ground up.

According to our analysis in Q1 of 2021, retail companies that utilized TikTok’s creative tools delivered creative 14x more efficiently.”

~TikTok

15/09/2021

Humans feel and experience computing differently thanks to mobile apps.

People used to need a PC to check their mail and access the internet, but now they conduct all of this work on their smartphones.

It would have been unimaginable for our ancestors to be able to book airfares to any destination instantly.

Our gratitude should be extended to top mobile app development companies for enabling technology to be at our fingertips.

Communications, social media, banking, health care, and education commonly use these apps.

Customers are seeking the latest apps from mobile app development companies in order to keep up with their needs.

The increase of app developers and app development companies has resulted in an increase in their numbers.

14/09/2021

“Workrooms is a virtual meeting space where you and your colleagues can work better together from anywhere.

You can join a meeting in VR as an avatar or dial into the virtual room from your computer by video call.

You can use a huge virtual whiteboard to sketch out ideas together, bring your computer and keyboard into VR to work together with others, or just have expressive conversations that feel more like you’re together in person.”

~Facebook

13/09/2021

Although making the right choices can smooth the path ahead, right and wrong are conceptual constructs, and it may seem too simplistic to suggest that doing so will smooth the path.

By using this business quote, the famous investor is merely expressing the idea that avoiding a wrong decision is equally important as making it right.

Making good decisions relies on proper planning.

11/09/2021

Branson's Virgin demonstrates that creativity produces success in all kinds of sectors, including record labels and airlines.

Sometimes the door isn't open, but it is open or the key is lying on the floor. It only needs to be picked up and turned.