21/05/2023
Facebook or Instagram which you should choose for advertising?
As we all know that Facebook owns Instagram.
So we can access Instagram ads from Facebook business suite only.
But that doesn't mean that Facebook Ads are more effective than Instagram.
Instagram has around 2.0 billion active users from the majority is youth.
And there
Facebook has large number of active users thank Instagram but it has the majority of people from age 35 above.
Now where to advertise??
It depends upon your product or services.
If your product is suitable for only youth then you should advertise on Instagram.
Facebook can also be a good choice if you are looking for A/B testing and changing the demographics.
But when choosing between these two
You have TO EXAMINE YOUR OBJECTIVES
Always examine whom you want to target? Where is your target audience? Will they love your product? What type ad you wanna choose either TRAFFIC or CONVERSIONS?
Be clear with your objectives.
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