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Founded in Feb 2021, we are influencing the shopping decisions and buying behaviors of over 70k Indian women every month through our styling tips and social proof. We are a unique digital platform where we are supporting local businesses and startups by hyper-scaling their growth, voice & discoverability through our distinctive feature stories.

Ready to sip your stress away this weekend? Dive into a cozy experience with these 4 cafes perfect for unwinding and ind...
15/03/2024

Ready to sip your stress away this weekend? Dive into a cozy experience with these 4 cafes perfect for unwinding and indulging in some delicious treats! 🍰✨

📍Delhi
📍Delhiindia 📍Bangalore
📍Mumbai

Summer vibes on point! 💅 Dive into our carousel for all the cool nail inspo you need this season. From metallic shine to...
11/03/2024

Summer vibes on point! 💅 Dive into our carousel for all the cool nail inspo you need this season. From metallic shine to classic French tips, we've got you covered! ☀️✨

Embark on a journey through the captivating world of Vivienne Westwood's Fall/Winter 2024 collection at Paris Fashion We...
05/03/2024

Embark on a journey through the captivating world of Vivienne Westwood's Fall/Winter 2024 collection at Paris Fashion Week. Andreas Kronthaler's third season at the helm presents a mesmerizing blend of 16th Century Italianate artistry, pagan performances, and a Lord Of The Rings-esque punk fantasy. Unbound by time and place, the collection evokes a renaissance of historical reconstructions with a forward-thinking attitude. From sculptural breastplates to voluminous Tudor sleeves, each piece tells a story of rebellion and innovation. Join us as we delve into the past to redefine the future of fashion.

Dive into the transformative realm of Alexander McQueen's Fall 2024 ready-to-wear collection. Channeling the legacy of L...
04/03/2024

Dive into the transformative realm of Alexander McQueen's Fall 2024 ready-to-wear collection. Channeling the legacy of Lee McQueen's iconic vision, designer Seán McGirr infuses a sense of daring elegance and playful aggression into each piece. Inspired by the compressed silhouettes of McQueen's past, McGirr crafts a narrative of hedonistic characters, reflecting the rough glamour of London's East End. From shiny black laminated jersey to daring structures, this collection exudes a sense of rebellious opulence. Witness the evolution of McQueen's legacy, where every garment tells a story of singular characters and timeless allure.

Embark on a journey through Gaurav Gupta's latest couture collection, 'Aarohanam.' Named after the Sanskrit word meaning...
01/02/2024

Embark on a journey through Gaurav Gupta's latest couture collection, 'Aarohanam.' Named after the Sanskrit word meaning ascent, this collection delves into the spiritual evolution from the tangible to the ethereal, from obscurity to illumination. Inspired by this profound concept, it captures the transition from reason to innocence, embracing existence's inherent design.
The collection palette mirrors the flame's hues, where black symbolizes emptiness, Agni orange reflects a rising flame, and sand signifies reflection and light. The collection features exaggerated capes, flowing trench coats, cropped jackets, and sculpted metal structures, crafting a surrealistic aesthetic reminiscent of ancient Indian scriptures in the Vedas. Traditional techniques like Badla, Mukaish, and Zardozi from Native American traditions peek through multi-dimensional crystals, enriching chiffon, woolen suitings, and fitted textiles. Gaurav Gupta's unique sculpture art seamlessly intertwines throughout the collection, offering a truly mesmerizing experience.
Watch the full collection at the link in bio.

Spring 2024 couture collection from  dominated by surrealistic designs inspired by the nature, bows, roses
24/01/2024

Spring 2024 couture collection from dominated by surrealistic designs inspired by the nature, bows, roses

More looks from  spring 2024 insect kingdom inspired collection
23/01/2024

More looks from spring 2024 insect kingdom inspired collection

Alia bhatt, yet again stole the spotlight in Riyadh, honored with prestigious Joy Awards. Dazzling in a breathtaking Ajr...
21/01/2024

Alia bhatt, yet again stole the spotlight in Riyadh, honored with prestigious Joy Awards. Dazzling in a breathtaking Ajrak saree crafted by designer duo , she exuded grace and royalty on the red carpet. The actress adorned not one but two Ajrak red, blue, golden sarees with statement earrings.
Her thoughtful choice of attire reflects the cultural significance of , a traditional block-printing technique originating from Sindh, Pakistan and Indian Districts of Kutch and Barmer. Ajrak, stemming arabic word 'Azrak',meaning 'blue', holds deep symbolism in Sindhi culture and traditions.

🌟Explore the perfect blend of fashion and comfort in our latest curated list of homegrown brands bringing luxury to your...
17/01/2024

🌟Explore the perfect blend of fashion and comfort in our latest curated list of homegrown brands bringing luxury to your steps 👢👠🌟

Refresh your new-beauty regime with the latest must-have products you'll want to get hold of for 2024 - From poppy eye c...
11/01/2024

Refresh your new-beauty regime with the latest must-have products you'll want to get hold of for 2024 - From poppy eye colors to plump skin...all at tge link in bio

The   awards kickoff in style, offering a sneak peek into the year's fashion trends. Celebrities dazzled the red carpet ...
10/01/2024

The awards kickoff in style, offering a sneak peek into the year's fashion trends. Celebrities dazzled the red carpet in metallics, sheer dresses, bow designs, rose motifs and sequins. stunned in a pink gown adorned with bold rose like sleeves, while Taylor Swift and shone in coordinated metallic dresses.

"Clean lines and solid colors are my style. I like allowing the classics to speak volumes without excess. Its a fun mix ...
03/01/2024

"Clean lines and solid colors are my style. I like allowing the classics to speak volumes without excess. Its a fun mix of minimalism, classics and solids." says our "ItGirl" of the week.

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