
08/06/2021
With supportive start-up policies and ecosystem, I believe AdEx will continue to witness an uptick, especially since the youth impels creative and purposeful branding now, more than ever. This is an ongoing trend and will be amplified in the coming years", shares Priti Murthy Trivedi, CEO OMD India, in conversation with about how young companies are propelling the Indian economy towards growth. Read more at: https://bit.ly/2TGdRku
According to industry estimates, advertising by startups and tech-driven young companies will constitute around 10-12% of India’s total adex for 2021