Retail Jeweller India

24/01/2025

At the Retail Jeweller India Forum 2025, Amit Pratihari, Managing Director, De Beers India speaks about INDRA as a full-support platform for retailers across the country, where one can explore opportunities and tools, even in local languages, to promote natural diamonds in their retail jewellery business

De Beers

Pratihari's view of the immersive platform during the session 'Reinvigorating Diamond Desire' offered insight into the various benefits of the platform, which offers information and education on natural diamonds, facilitating smoother marketing of the product at retail stores

24/01/2025

KISNA Diamond & Gold Jewellery concluded its nationwide campaign by gifting 100 Maruti Suzuki Celerio cars to loyal customers. With over 51,000 participants across 28 states, the campaign attracted jewellery buyers who purchased diamond or gold pieces valued at Rs. 20,000 or more. 104 winners from North India and other key states celebrated their lucky draw victories in 11 cities.

Tap the link to read more: https://retailjewellerindia.com/kisna-diamond-gold-jewellery-concludes-nationwide-campaign-with-100-car-giveaways/

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The jewellery chain rewarded loyal customers with extensive prize distribution across India Bengaluru: KISNA Diamond & Gold Jewellery has successfully concluded its campaign, gifting 100 Maruti Suzuki Celerio cars to customers nationwide. The campaign, which ran from 1st Septem...

24/01/2025

Mia by Tanishq Mia by Tanishq has launched its Valentine’s Day campaign featuring sports icons and real-life couple Dinesh Karthik and Dipika Pallikal. The ad celebrates modern love through a playful yet emotional narrative. Dinesh surprises Dipika with a Mia Toi-et-Moi ring, creating a heart-warming moment that highlights the significance of thoughtful gifting. Before this campaign, Mia introduced the Cupid Edit 3.0 collection, offering versatile jewellery pieces tailored for the season of love.

Tap the link to read more: https://retailjewellerindia.com/mia-by-tanishq-releases-valentines-day-ad-film-featuring-sports-icons-dinesh-karthik-and-dipika-pallikal/

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The campaign featuring the real-life couple captures the essence of modern love, and pitches every Mia piece as a heartfelt symbol of love Mumbai: Mia by Tanishq has unveiled its Valentine’s Day advertising campaign featuring sports icons and real-life couple, Dinesh Karthik and Dipika Pallikal. T...

24/01/2025

Talla Jewellers , in collaboration with Live For Others - Being Helpful Foundation (LFO-BHF), organised a heartwarming blood donation drive at SMGS Hospital in Jammu. The initiative brought together 40 volunteers who donated 16 units of blood to support children battling thalassemia.Jewellers, in collaboration with Live For Others - Being Helpful Foundation (LFO-BHF), organised a heartwarming blood donation drive at SMGS Hospital in Jammu. The initiative brought together 40 volunteers who donated 16 units of blood to support children battling thalassemia. Talla Jewellers Beyond blood donation, the event spread joy through toy distributions and engaging activities for young patients. Local influencers also joined the cause, using their platforms to encourage participation and raise awareness.
Since 1986, the brand has grown with a vision of crafting exceptional jewellery and making meaningful contributions to the community.

Tap the link to read more: https://retailjewellerindia.com/talla-jewellers-partners-with-lfo-bhf-for-blood-donation-drive-in-jammu/

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The brand’s initiative collects 16 units of blood from 40 volunteers, supporting local children with thalassemia Jammu: Talla Jewellers has successfully organised a blood donation camp at SMGS Hospital in collaboration with Live For Others - Being Helpful Foundation (LFO-BHF). The initiative, aime...

23/01/2025

The new flagship store offers an immersive shopping experience, allowing customers to discover the rich stories behind each collection, explore a variety of precious materials, and design pieces

The brand also announced its collaboration with Samaira Sandhu, the brand’s ambassador, whose bold, stylish, and youthful persona aligns with Ayanika's vision of creating elegant, innovative jewellery

Tap the link to read more: https://retailjewellerindia.com/lgd-brand-ayanika-expands-footprint-in-mumbai-announces-collaboration-with-brand-ambassador-samaira-sandhu/

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The new flagship store offers an immersive shopping experience, allowing customers to discover the rich stories behind each collection, explore a variety of precious materials, and design pieces Mumbai: Ayanika, a concept-driven lab-grown diamond jewellery brand, announced the grand opening of its f...

23/01/2025

The campaign stars actors Aditi Rao Hydari and Shaheer Sheikh, revolving around a bride’s love story, not just with the groom, but also with Indriya’s exquisite bridal jewellery. The film reinforces the brand’s positioning around endless love that a woman has for her jewellery

The film weaves a soulful narrative, depicting how each piece of Indriya jewellery silently yet powerfully finds its place in the bride's heart, destined to remain there for a lifetime

Tap the link to read more: https://retailjewellerindia.com/indriya-unveils-its-first-bridal-collection-campaign-with-aditi-rao-hydari-shaheer-sheikh/

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The film weaves a soulful narrative, depicting how each piece of Indriya jewellery silently yet powerfully finds its place in the bride's heart, destined to remain there for a lifetime Mumbai: Indriya has announced the launch of its exquisite first-ever bridal collection, captured in a breathtaking....

23/01/2025

The non-institutional investor (NII) category led the charge with a subscription rate of 556 times, followed by the retail investor segment at 384 times and the qualified institutional buyer (QIB) portion at 154.53 times, according to exchange data

K K Jewels

Proceeds from the IPO will be used to repay certain borrowings, meet working capital requirements, and support general corporate purposes

Tap the link to read more: https://retailjewellerindia.com/kabra-jewels-shares-list-at-rs-243-on-nse-sme-90-over-ipo-price/

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Proceeds from the IPO will be used to repay certain borrowings, meet working capital requirements, and support general corporate purposes Ahmedabad: Kabra Jewels made a remarkable debut on January 22, listing at Rs. 243 on the NSE SME platform, a 90% premium over its IPO price of Rs. 128. The stock....

23/01/2025

NAC Jewellers has unveiled a masterpiece for the historic Sri Parthasarathy Temple in Thiruvallikeni—a 310-gram Namam for Sri Ranganatha Swamy, created over 33 meticulous man-hours. This sacred adornment reflects the brand’s devotion to preserving tradition and showcasing exceptional craftsmanship.

Beyond the temple, NAC Jewellers is exploring miniature replicas to bring this spiritual essence into homes.

Tap the link to read more: https://retailjewellerindia.com/nac-jewellers-creates-sacred-namam-for-thiruvallikeni-temples-sri-ranganatha-swamy/

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The 310-gram ornament, crafted over 33 man-hours, demonstrates the brand’s commitment to preserving spiritual and artistic traditions Bengaluru: NAC Jewellers has completed a sacred commission: crafting the Namam for Sri Ranganatha Swamy’s idol at the historic Sri Parthasarathy Temple in Thiruva...

23/01/2025

Chetmani Ornaments & Jewellers is revolutionizing its marketing strategy with an innovative campaign aimed at expanding its presence across Varanasi and the Purvanchal region. The campaign, which blends product showcases with interactive community-driven activities like Tambola nights, singing competitions, and kid-friendly games, serves as both a branding tool and market research initiative. It highlights lightweight, affordable jewellery to appeal to home-makers and working women while encouraging impulse purchases.

By hosting exhibitions and activities in residential areas, the brand aims to gauge foot traffic, understand local preferences, and identify regions with high demand for their jewellery offerings. The year-long initiative aims to deepen customer engagement, gather real-time market insights, and identify promising locations for potential new stores.

Currently, Chetmani Ornaments and Jewellers operates seven stores in Varanasi, with plans to open two more in the coming months.

Tap on the link to read more: https://retailjewellerindia.com/chetmani-ornaments-and-jewellers-ongoing-campaign-targets-strategic-expansion-across-varanasi-and-purvanchal/

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The year-long initiative, which blends product showcases with interactive community-driven activities, serves as both a branding tool and market research initiative to identify promising locations for potential new stores Varanasi: Chetmani Ornaments & Jewellers, a leading jeweller in the Varanasi m...

22/01/2025

The launch of Bhima Jewels’ new Khammam showroom, inaugurated by actor Ritu Varma, coincides with the brand’s centenary celebrations. The expansion follows the jeweller’s recent Guinness World Record for highest single-day turnover (Rs. 200 crore) and strengthens its network of over 60 stores across South India and the UAE

Tap the link to read more: https://retailjewellerindia.com/bhima-jewels-marks-centenary-year-with-new-showroom-in-khammam/


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The expansion strengthens the jeweller’s presence in Telangana whilst celebrating 100 years of trust and excellence Khammam: Bhima Jewels has inaugurated its latest showroom in Khammam, Telangana, marking a significant milestone in its centenary year. Actor Ritu Varma unveiled the new store on Wyr...

22/01/2025

Gopinath Jewellers, a gold jewellery brand from Assam, was the event partner for the Octave Music Festival, held at the Pragati Ground, Agartala on January 11 and 12. Organized in collaboration with the Tripura AIDS Control Society and the State’s Tourism Department, Octave Music Fest was a blend of entertainment and awareness, showcasing exceptional talent while delivering a strong message: ‘Say Noto Drugs’. The festival highlighted the importance of addressing social issues through creative platforms, giving Gopinath Jewellers mileage as well as the opportunity to align with a social cause.
Meanwhile, the brand is expanding its footprint in the North-east with the launch of a 3,000-square-foot showroom in Karimganj on January 24

Tap the link to read more: https://retailjewellerindia.com/gopinath-jewellers-partners-with-octave-music-fest-to-boost-brand-visibility-identify-with-a-social-cause/

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The brand plans to inaugurate a 3,000-square-foot showroom in Karimganj on January 24, as part of its expansion plan Agartala: Gopinath Jewellers, a gold jewellery brand from Assam, was the event partner for the Octave Music Festival, a festival celebrating the culture of north-eastern India, held a...

21/01/2025

Leading jewellery retailer Pothys Swarna Mahal has launched its DigiGold app, designed to provide customers with a flexible and accessible way to save and invest in gold. The app allows users to save in small amounts, starting from as little as Rs 100, with no maximum limit. This flexibility empowers a wide range of customers, including those with variable incomes. With DigiGold, users can track gold prices and invest when prices dip, maximizing their savings potential.

The success of DigiGold has been evident since its launch, with Pothys Swarna Mahal reporting strong customer engagement. The app offers the option to redeem savings at any of the brand’s showrooms or online, expanding the convenience for users beyond physical stores.

Tap on the link to read more: https://retailjewellerindia.com/pothys-swarna-mahal-sees-strong-customer-engagement-with-launch-of-its-digigold-app/

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The app allows users to save in small amounts, track gold prices and invest when prices dip, maximizing their savings potential Chennai: Leading jewellery retailer Pothys Swarna Mahal has launched its DigiGold app, designed to provide customers with a flexible and accessible way to save and invest i...

21/01/2025

On January 22, 2024, the city of Ayodhya witnessed the grand opening of the Ram Mandir. To mark the first anniversary of the occasion, Badri Jewellers has introduced special Ram Lalla gold and silver coins. More than just a token, each coin serves as a link to a rich heritage of devotion that brought the country together as the temple was inaugurated, with Prime Minister Narendra Modi presiding over the ceremony.

The Ram Lalla coins reflect great craftsmanship, and offer a tangible connection to a revered cultural and spiritual legacy. These coins are available in both gold and silver, making them a meaningful addition to any collection or as a cherished gift for those who worship Lord Ram and seek to commemorate the occasion.

Established in 1994, Badri Jewellers is a leading retailer of fine gold and diamond jewellery, silverware and precious gemstones. Operating from two outlets in Lucknow's Indira Nagar and Gomti Nagar, the brand continues to serve customers with dedication and expertise.

Keep up with the week’s latest jewellery market news with retail dive

21/01/2025

Verma Jewellers, a prominent jewellery brand based in Solan, Himachal Pradesh, recently launched a campaign to promote old gold exchange in the lean December-January period, when severe winters and holiday travel limit customer activity. According to the brand, it achieved a 43% increase in sales volume, demonstrating the potential of innovative marketing during off-peak season.

The campaign aimed to drive footfalls without compromising on brand value, instead of offering customers repetitive discounts to drive sales.
This approach during a non-festive period highlights how strategic planning can mitigate seasonal challenges while boosting business performance

Tap the link to read more: https://retailjewellerindia.com/verma-jewellers-campaign-around-old-gold-boosts-sales-during-lean-season-spurs-customer-loyalty/

The campaign achieved a 43% increase in sales volume during its run time, demonstrating the potential of an innovative and focused marketing approach and personalized outreach Solan: Verma Jewellers, a prominent jewellery brand based in Solan, Himachal Pradesh, recently launched a campaign to promot...

20/01/2025

Fine jewellery brand PMJ Jewels unveiled its newest showroom in Telangana’s Nizamabad on January 18. The launch saw a vibrant turnout of customers, adding excitement to the occasion.

The new showroom has been meticulously curated to cater to the diverse tastes of Nizamabad’s customers. It showcases an extensive collection of PMJ’s signature handcrafted creations, region-specific wedding jewellery and lightweight designs.
With a rich legacy spanning over five decades, the brand is currently in an aggressive expansion phase, and focused on strengthening its retail presence across South India. The brand now operates more than 30 stores in the region.

Tap the link to read more: https://retailjewellerindia.com/by-launching-new-store-in-nizamabad-pmj-jewels-expands-its-presence-in-telangana/

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The new store stocks PMJ’s signature handcrafted creations, region-specific wedding jewellery and lightweight designs Nizamabad: Fine jewellery brand PMJ Jewels unveiled its newest showroom in Telangana’s Nizamabad on January 18. The event was inaugurated by the MLA of Nizamabad, in the presence...

20/01/2025

has unveiled its latest campaign ‘Kalyan Muhurat Bride: Celebrating Her’ featuring global brand ambassador Katrina Kaif. As the wedding season takes centre stage, the campaign honours the bride's journey, highlighting her individuality and the cherished relationships she shares with those closest to her. With Katrina Kaif portraying the role of a supportive friend, the campaign celebrates both the bride's emotional journey and the jewellery that tells her unique story

Tap the link to read more: https://retailjewellerindia.com/kalyan-jewellers-upholds-individuality-with-kalyan-muhurat-bride-celebrating-herad-campaign/

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Featuring brand ambassador Katrina Kaif, the campaign highlights every bride's individuality and the cherished relationships she shares with those closest to her Kerala: Kalyan Jewellers has launched its latest campaign ‘Kalyan Muhurat Bride: Celebrating Her’,featuring its global brand ambassado...

20/01/2025

In a media statement about his expectations from the upcoming Union Budget, Sachin Jain, Regional CEO, India, World Gold Council said, “The gold industry contributes 1.3% to India's GDP and employs approximately 2-3 million people. The Government's decision last July to reduce import duties on gold has had a positive impact on the gold industry. It has reduced unofficial imports, stabilized official channels and encouraged domestic purchase of gold. The reduction in taxes on gold has led to a more organized and transparent industry, resulting in a stronger gold market.

“Any increase in import duties in the upcoming Budget may have adverse effects, potentially leading to an increase in smuggling, higher domestic gold prices and pushing the industry backwards. It is imperative that stakeholders, including government bodies, industry players and financial institutions, collaborate to sustain this positive momentum. By fostering a synergetic environment, we can ensure that the gold industry continues to thrive, innovate and contribute significantly to India’s economic development and prosperity. Similar to last decade, we are expecting progressive, people-friendly and industry-supportive policy announcements.”

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20/01/2025

Arundhati Jewellers successfully hosted its ‘Lakhpati Mega Lucky Draw’ on January 11, concluding a year-long promotion and giving customers the opportunity to win exciting prizes. The event was part of an annual initiative to reward loyal customers and celebrate their support over the years.

Customers who had made a purchase at Arundhati Jewellers over the last financial year had received coupons, which automatically entered them into the lucky draw. The climax at the end of the coupon distribution period was the ‘Lakhpati Mega Lucky Draw’.

Tap the link to read more: https://retailjewellerindia.com/arundhati-jewellers-concludes-year-long-promotion-withlakhpati-mega-lucky-draw-event/

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With focus on rewarding loyal patrons, the event sought to strengthen the bond between the brand and its customer base, while also fostering greater interaction and engagement Puri: Arundhati Jewellers successfully hosted its ‘Lakhpati Mega Lucky Draw’ on January 11, concluding a year-long promo...