Spirit of our times- our stories come alive as Films | Documentaries | Branded content | Editorial
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A hybrid content studio that produces and publishes content in the realm of authentic and experiential stories of people, places, lifestyle and cultures.
03/07/2025
| Legacy Drive: Gobi Crossing 🏜️
When was the last time you earned the road you travelled?
From the royal sands of the Thar to the raw, roaring silence of the Gobi, returns with Chapter 2 - a 2800 km test of spirit and machine across some of the harshest, wildest lands on Earth.
Led by and captured by his fellow regals with documentary production done by TheVibe, this convoy of seekers traded palace walls for shifting dunes, where Takhi horses run wild and the wind tells ancient stories.
From -40°C nights to 45°C days.
From frozen valleys to towering sand dunes.
From horsepower to human grit.
⚙️ Swipe through the full journey across moments of discovery, grit & beauty.
The road doesn’t end here. Stay tuned for the whole documentary dropping soon and the next chapter in the ambitious Atacama.
Poll:
If you had to pick one highlight from the Gobi crossing, what would it be?
03/07/2025
30/06/2025
: Across wetlands, grasslands, city trees and alpine skies. Birds have always been quiet companions to our journeys. But what if the birds we once saw everywhere… start disappearing?
The State of India’s Birds 2023 report, built on over 30 million observations from citizen birders, paints a sobering picture. Of the 942 species assessed, more than 20% are in long-term decline. And among them are some of India’s most iconic and familiar birds.
In this carousel, we spotlight 8 species - from the Himalayan-flying Bar-headed Goose to the hauntingly beautiful White-rumped Vulture, and the culturally sacred Great Hornbill. Not all are endangered yet, but the warning signs are loud, even if the forests are growing quiet.
The threats?
- Disappearing wetlands
- Pesticides and pollution
- Vanishing forests
- Habitat disturbance
What can we do?
Support cleaner agriculture, protect green spaces, and participate in bird counts through platforms like eBird.
Because when the birds go silent, something far bigger is lost.
25/06/2025
- Endurance at Pedal, Pace and Peak with 🚵♀️🏔️🏃
From the royal gates of Agartala to the frozen heights of Everest, Aritra Roy didn’t just climb the world’s tallest peak - he pedaled, trekked, and ran across three disciplines to did it.
Roy cycled over 1,300 kilometers to Nepal, ascended 8,848 meters to the summit of Mount Everest, and capped it off with a 42km high-altitude marathon.
This wasn’t merely a test of strength. It was a story of endurance, isolation, and inner reckoning, where every footstep, every gear shift, every gasp for oxygen became part of a deeper question: what does it mean to reach the top?
21/06/2025
– The Evolution of Music | A Tribute to the Soundtrack of Humanity 🎶
From primal drumbeats echoing in ancient caves to vinyl crackles spinning soul into silence, music has always been more than sound. It is a feeling, a memory, a movement.
In every era, music evolves. The sitar strums of tradition. The jazz riffs of rebellion. The synth-pop of neon nights. The lo-fi hums of now. And yet, no matter the decade or device, rhythm finds its way into our stories.
Music has shaped revolutions, healed hearts, scored first kisses, and kept long drives company. It travels borders, speaks without words, and connects us to something greater, to each other.
From beat to beat, tune to tune, this is the journey of sound.
This is the vibe that never fades.
19/06/2025
: A Taste of Stories | Through .banter ‘s Dining experience.
From the spice-laden shores of Kerala to the flicker of firewood under simmering pots, Bites & Banter curates more than just meals; they craft moments, memories, and meaning.
Each plate at this multi-sensory dining experience is rooted in tradition yet reimagined with emotion. You’re not just tasting, you’re listening to it, breathing it in, feeling it unfold in layers.
With every course, you meet a memory, monsoon evenings by the sea, the aroma of fresh curry leaves dancing through the air. It’s more than dinner. It’s storytelling, plated with care, designed for those who eat with curiosity and nostalgia alike.
This is how a meal should feel: intimate, immersive, and deeply alive.
18/06/2025
A Taste of Stories | Through .banter’s Dining Experience.
From the spice-laden shores of Kerala to the flicker of firewood under simmering pots, Bites & Banter curates more than just meals; they craft moments, memories, and meaning.
Each plate at this multi-sensory dining experience is rooted in tradition yet reimagined with emotion. You’re not just tasting, you’re listening to it, breathing it in, feeling it unfold in layers.
With every course, you meet a memory, monsoon evenings by the sea, the aroma of fresh curry leaves dancing through the air. It’s more than dinner. It’s storytelling, plated with care, designed for those who eat with curiosity and nostalgia alike.
This is how a meal should feel: intimate, immersive, and deeply alive.
16/06/2025
- When the noise fades, and the scroll slows down the real questions surface.
What’s the whole point of your life? Questions filmmaker -
Is it love?
Growth?
Adventure?
Maybe just the quiet joy of being present in nature.
We believe your purpose isn’t something you find it’s something you feel, when you truly start living, so get at it!
10/06/2025
- There’s a reason sunsets feel like soul therapy.
In every shade of orange and hush of light, they remind us to slow down, breathe deep, and just be. 🌅✨
Created from the lens of — where the sky becomes a state of mind.
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We started out as a small garage run production outfit called Shoelace Films, where we did the regular hustle of video content solutions for corporates, brands and marketers and were quickly left bored and uninspired by the kind of work coming our way.
We wanted to own our narrative and make marketers and brands see value in authentic and experiential story telling, of real people, places, adventures, lifestyles and cultures. But we had to start somewhere, so we teamed up with a small crew and independently produced a tv travel series titled Way Back Home - 12*22 mins of content in 2014. We then struggled to get a broadcaster on board to air the show for over a year and in Dec of 2015 the show and licensed for period of 1 year aired on Mtv Indies. We marketed the show on social media ourselves since we dint get much support, only to find tremendous support of a community which almost made an authentic spiritual connection with our content and started to follow us engagingly - thats when TheVibe was imagined and created.
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We officially launched in June 2016 - Since then TheVibe has become a summation of creative discoveries, real people, places, lifestyles, cultures and real experiences created and curated in the form of original video programming, informed editorials, and expressive design language for the digital-first world. Our content has been syndicated and licensed for different territories and platforms from around the world, across regions and markets, making our content design to be timeless and universally themed with the bedrock of authenticity and experience in the core of all our narratives. We are identified for our visual aesthetic which cinematically brings to life the stories of real happenings.
We have a vibrant community of content creators and contributors who work with us domestically and internationally, to inspire our viewers at large to feel true. We identify ourselves as a mouth piece for the underdog with great potential, so that there is a big sense of meaning full discovery that translates for our audiences. We have also been successful in partnering with brands and marketers who want to position themselves from the lens of lifestyle, by showing their presence in our stories in the form of branded content.
In our journey ahead we intend to foster, amplify and chronicle the evolving lifestyle cultures, that are inspired and driven by values, of a purpose driven community. We want them to be our voice and translate our content in the form of real life experiences, in order to make a significant impact on ground for aspirants who are eager to learn and adapt any lifestyle activity.
