Licensing Corner

03/04/2023

Connect with licensing partners to explore business opportunities Hong Kong International Licensing Show & Asian Licensing Conference, 19-21 April 2023 The HKTDC Hong Kong International Licensing Show (HKILS) is the flagship licensing event in Asia which offers an unrivalled platform for the industry to expand business opportunities. Running from 19-21 April this year, the Show will be organised in a hybrid format, with a physical exhibition supplemented with online business matching platform, for connecting global licensors and brands with licensees, licensing agents and traders from around the world....

Connect with licensing partners to explore business opportunities Hong Kong International Licensing Show

09/03/2023

BOO calendars and puzzles planned at calendar holdings BOO the world’s cutest dog™ SHOP coming soon from THREADLESS! Hip hip hooray for BOO! Fans of BOO The World’s Cutest Dog™ can look forward to an expanded range of products featuring images of the famously adorable Pomeranian thanks to two licensing deals announced today by Spotlight Licensing. eCommerce company Threadless is launching a BOO the World’s Cutest Dog™ Shop (...

BOO calendars and puzzles planned at calendar holdings BOO the world’s cutest dog™ SHOP coming soon from THR

09/03/2023

Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat Balenzia Socks, the leading brand of premium socks, announced the opening of their third store of 2023 at VR Mall in Surat. This marks the first Balenzia Socks store in Gujarat, and the brand is excited to be expanding its physical presence in the state with an exceptional flagship destination in Surat....

Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat Balenzia Socks, the

01/03/2023

Mumbai Indians have been at the forefront of building a strong association with its paltan (fans) through a wide array of merchandise, and MI Shop ( its online fan merchandising store, provides easy access to a range of authentic and affordable fan gear from leading brands. Today, ahead of WPL & IPL, MI Shop announced the launch of its official season fan merchandise....

Mumbai Indians have been at the forefront of building a strong association with its paltan (fans) through a

01/03/2023

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL There’s a new dawn set on India’s cricket. The recent sight of the Under-19 women’s team storming the pitch waving the tricolour, grabbing the first World Cup for India’s women’s cricket team – has warmed our hearts. However, only a handful of brands like Blissclub, Aditya Birla Capital, and Boost celebrated their victory....

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL There’s a new dawn set on India’s cri

01/03/2023

Brand extension agency Asembl has paired Perfetti Van Melle’s Chupa Chups with Kinrise Snackfood’s Poppin® popcorn for an exciting brand collaboration. ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN Poppin’s® Lolly Poppin® ready to eat popcorn is now crunching with delicious forever fun Chupa Chups flavoured glazes - Lolly Poppin® Chupa Chups Strawberry & Cream and Lolly Poppin® Chupa Chups Cola....

Brand extension agency Asembl has paired Perfetti Van Melle’s Chupa Chups with Kinrise Snackfood’s Pop

01/03/2023

Balenzia, India’s most loved socks brand, has announced the launch of its new collection inspired by the popular animated series, Rick and Morty. Balenzia Launches the officially licensed Rick and Morty Collection Balenzia has announced the launch of its highly anticipated Rick and Morty collection, further strengthening its lineup of premium socks. The collection features an exciting range of socks, showcasing the show's unique characters and iconic moments....

Balenzia, India’s most loved socks brand, has announced the launch of its new collection inspired by the p

23/02/2023

Balenzia, India's most loved socks brand, has announced the opening of its first franchisee at Infinity Mall, Malad, Mumbai. This marks the second launch of the year for the brand and its first-ever franchisee. The move has generated a great deal of excitement from fans of the brand, as well as entrepreneurs looking to get in on the action. Balenzia, Opens its first franchisee store at Infinity Mall, Malad, Mumbai…...

Balenzia, India's most loved socks brand, has announced the opening of its first franchisee at Infinity

23/02/2023

Deepak Chahar is also the brand ambassador for TFG Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG India International cricketer Deepak Chahar is entering the gaming space with fantasy game platform TFG (Trade Fantasy Game). The venture marks his debut in the entrepreneurial space as the Co-founder along with wife Jaya Chahar who will serve as the CEO of JCDC Sports Pvt Ltd....

Deepak Chahar is also the brand ambassador for TFG Cricketer Deepak Chahar, enters the gaming ecosystem w/

23/02/2023

On Thursday, February 23rd, families are invited to experience the immersive fun and activities at Miffytown, featuring a visit with Miffy Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky Miffytown, an interactive experience born from the beloved children’s books featuring the adorable Dutch bunny, Miffy, created by Dick Bruna, is set to open its doors in Williamstown, Kentucky on February 23, 2023....

On Thursday, February 23rd, families are invited to experience the immersive fun and activities at Miffytown,

25/11/2022

PASSION, STYLE, AND ELEGANCE MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE As excitement builds for Rugby World Cup 2023, sportswear brand Macron and World Rugby today presented the tournament’s official merchandise line, in a partnership facilitated by World Rugby’s Global Master Licensee IMG. Inspired by the French tricolour, the line predominantly features the host nation’s characteristic blue, white and red colours and includes products for men, women and children....

PASSION, STYLE, AND ELEGANCE MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE As

25/11/2022

Following a record-breaking 2021 launch, Dolly Parton and Scent Beauty continue their partnership with an array of fragrance product offerings just in time for the holiday season, in a partnership brokered by IMG. DOLLY’s FRONT PORCH COLLECTION will launch with four new scents. The mass market products are available at Walmart, Walgreens, and Perfumania, while a new, premium DOLLY: SMOKY MOUNTAIN Eau de Parfum 3.4 ounce will be available exclusively via HSN....

Following a record-breaking 2021 launch, Dolly Parton and Scent Beauty continue their partnership with an arr

25/11/2022

Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding First to Launch ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS Brand extension agency Asembl has teamed up Diageo’s Baileys with Sara Lee for a multi-year partnership of game-changing desserts. First to launch as part of the partnership are two delectable desserts - Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding - which are both now available in the chilled and freezer section of Coles stores across Australia....

Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding First to Launch ASEMBL TEAMS D

24/11/2022

SuperGaming, developer of MaskGun, PAC-MAN, and upcoming battle royale Indus will bring its best-in-class SuperPlatform to game developers via Google Cloud SuperGaming, Google Cloud Collaborates to Create 'Super Platform' for Developers Leading Indian game developer SuperGaming has chosen Google Cloud to bring its best-in-class live-ops engine, SuperPlatform, to game developers the world over. This will empower game developers to make better games with battle-tested cloud infrastructure that currently powers all of SuperGaming’s efforts....

SuperGaming, developer of MaskGun, PAC-MAN, and upcoming battle royale Indus will bring its best-in-class

24/11/2022

An amalgamation of comfort, fashion and athleisure this season with ONLY X SMURFS The Smurfs open its gate to the Indian market with Smurfs X ONLY collection ONLY brings an all-new collection in collaboration with the pop culture icons – Smurfs! Bright blue and instantly unforgettable, Smurfs have rapidly become global icons of self-expression on every continent. This universe of cute, joyous and cheerful characters comes to life via ONLY & latest coast-to-couch, off-duty limited edition collection....

An amalgamation of comfort, fashion and athleisure this season with ONLY X SMURFS The Smurfs open its gate to

22/11/2022

- A selection of official F1 show cars also offered for auction on www.F1authentics.com as well as Hamilton and Räikkönen heritage race wear and race used helmet from Pierre Gasly - Show cars available include the Official 2022 Alfa Romeo F1 Team ORLEN C42 racing team show car with Baku 2022 livery (Azerbaijan Grand Prix) and Sergio 'Checo' Pérez race-winning F1 Show Car Chassis number 1 - the 2020 Racing Point RP20…...

https://www.licensingcorner.com/sebastian-vettels-last-ever-in-abu-dhabi-finale-auction-on-f1-authentics/

- A selection of official F1 show cars also offered for auction on www.F1authentics.com as well as Ham

27/09/2022

Super chuffed to announce Licensing Corner association with Mistry the renowned Entertainment Lawyer and his network of lawyers!!!

To bring Licensing & IP Laws Awareness in Entertainment Industry, working closely with various chambers of commerce, industry specific associations and Government Bodies!

BRANDS & IP OWNERS CAN APPROACH US FOR VARIOUS LICENSING CONCERNS!

12/09/2022

20/08/2022

Celebrating 6 years of bringing revolution to licensing industry!!!

So far, you have seen only one side of our little publication. Articles get published, and you, dear reader, take care of the rest: promoting the article throughout your social channels and sharing it with colleagues offline. It’s about time you got to know us better.

Today is the day when it all started — the day when this little website launched back in 2016. We are celebrating our six-year anniversary party, and you, being the ones who made the website & magazine possible and kept us going, are our special guests. We couldn’t possibly have a party without you!

Five years ago we established our “Publishing Policy,” a sacred set of editorial principles that we adhere to for every single article published We always protect your interests, dear reader, and ensure that the content published always merits your attention. We never publish any sponsored articles or hidden advertisements. We don’t participate in affiliate marketing. We don’t accept guest posts, and we don’t work with bloggers. Our lovely advertisers and sponsors have no influence on our content whatsoever. And every sponsored content gets marked as so to maintain transparency with our readers.

In fact, don’t be surprised if you visit our office and stumble upon printed cheat sheets with weird characters and abbreviations throughout the office. We usually don’t get the opportunity to reflect like this in the fuss and busyness of our daily work, but when a birthday comes along, it’s a good idea to pay a little closer attention to the birthday kid.

It’s Just The Beginning #
The last six years have flown by. We’ve published over 1,700 articles by over 15 authors, most of them peer reviewed by 20 expert reviewers. We’ve gone through a total of over 6,000 drafts, many of which never made it to the final stage. Have put in plenty of editing hours to make sure that every article feels as smashing as it should.

But we’re just getting warmed up. We have big plans, and we are hungry to experiment — just as we were six years ago. We want to make a difference, and we want to keep providing value to the industry.

19/08/2022

Sending best wishes on Krishna Janmashtami to all.

May Murli Manohar continue to bestow health and prosperity on your family, and may you always find peace. Happy Janmashtami!

18/08/2022

Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising Bored of Directors, the premiere collective of Bored Ape Yacht Club NFTs, kicks off its U.S. Licensing program with leading apparel manufacturer, Bioworld Merchandising. NFIP Holdings, in conjunction with its exclusive licensing agency, Brand Central, launched Bored of Directors in May 2022. Bored of Directors offers 12+ BAYC Apes owned by like-minded individual owners featuring a variety of aesthetics and personalities under one collective brand....

https://www.licensingcorner.com/bored-of-directors-signs-master-apparel-licensee-bioworld-merchandising/

Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising Bored of Directors, the premiere

18/08/2022

McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion, Featuring Sustainable Premiums Promotion Slated to Run in over 6,000 McDonald’s Locations Across 40 Countries Award-winning global independent animation studio ZAG has signed a new agreement with McDonalds for a Miraculous™ Happy Meal Program that will span 40 European countries, including Spain, Italy, Germany, and Austria, and will feature a line of sustainable premiums. ...

https://www.licensingcorner.com/mcdonalds-celebrates-miraculous-with-a-european-happy-meal-promotion/

McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion, Featuring Sustainable Premiums P

18/08/2022

DGK, the most iconic street skateboard and apparel brand, is about to drop the drippiest, most flavorful collection for the kids and the culture. DGK is proud to roll with KOOL-AID brand as DGK introduces a collection that will have the streets drippin’ with flavor for the Fall 2022 season. The deal was brokered by Kraft Heinz’s licensing agency, Brand Central....

https://www.licensingcorner.com/dgk-kool-aid-brand-always-in-the-mix/

DGK, the most iconic street skateboard and apparel brand, is about to drop the drippiest, most flavorful

18/08/2022

Pre-Registration Date Slated for Later This Year ● Indus is an Indo-Futuristic battle royale for mobile, PC, and consoles ● A trailer for the game debuted in New York’s Time Square on the Indian Independence Day of August 15, 2022 ● Indus is developed by Pune-based SuperGaming, makers of MaskGun and Silly Royale Made-in-India Battle Royale Indus Trailer Debuts in New York’s Times Square…...

https://www.licensingcorner.com/made-in-india-battle-royale-indus-trailer-debuts-in-new-yorks-times-square/

Pre-Registration Date Slated for Later This Year ● Indus is an Indo-Futuristic battle royale for mobile, PC, a

18/08/2022

NFL BLITZ IS BACK ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH THE FIRST AND ONLY AT-HOME NFL ARCADE EXPERIENCE NFL Blitz Legends Pre-Orders Begin Today; Game Arrives this NFL Season, Exclusively on Arcade1Up’s Home Arcade Machine ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH AT-HOME NFL ARCADE EXPERIENCE Arcade1Up, the leader in at-home retro gaming entertainment, today announced NFL Blitz Legends,remastered versions of the legendary games that captured the attention of millions of fans during their heyday in the 90’s. ...

https://www.licensingcorner.com/arcade1up-remasters-the-iconic-franchise-with-at-home-nfl-arcade-experience/

NFL BLITZ IS BACK ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH THE FIRST AND ONLY AT-HOME NFL ARCADE

18/08/2022

emoji® Exclusively Partners with RECUR to Bring the Iconic Brand to Web3 The First Series of💩 NFTs Come to Life Across🌐 3, Led by emoji Poosonality Barry Di**le GM world, today the emoji® brand and RECUR are spreading positivity worldwide as the two brands announce they have partnered 🤝 to bring the beloved icons to Web3. emojis are omnipresent in today’s world, and this partnership with RECUR will take the brand to even greater heights as they launch🚀 the inaugural emoji® brandNFT collection....

https://www.licensingcorner.com/emoji-enters-web3-with-recur/

emoji® Exclusively Partners with RECUR to Bring the Iconic Brand to Web3 The First Series of💩 NFTs Come to Lif

05/08/2022

Partner With Us!
“You were born to WIN, but to be a winner, you must PLAN to win, PREPARE to win, and EXPECT to WIN.”

EVERY BRAND'S BUSINESS OBJECTIVES IS DIFFERENT AND WE UNDERSTAND IT. WE PREFER TO MAKE IT CUSTOM FOR YOU.

Depending upon your business objectives, help us design the right set of opportunities. This is your moment to shake hands with key decision makers in various categories.

WHATEVER YOUR GOALS & VISION MAY BE, WE HAVE SOMETHING IN STORE FOR YOUR BUSINESS AND BRAND:

Thought Leadership
Extensive marketing & Brand Exercise
Brand Showcase [Exhibit your products & services]
Launch A Product
Lead Generation Exercise
Talk About Your Brand [Speaker Opportunity]

Let us know what else can you think of? Talk To US!!!

https://www.tibls.in/event-partner/

Depending upon your business objectives, help us design the right set of opportunities. This is your moment to shake hands with key decision makers in various categories.WHATEVER YOUR GOALS & VISION MAY BE, WE HAVE SOMETHING IN STORE FOR YOUR BUSINESS AND BRAND:

27/07/2022

This high-level executive conference will witness the stalwarts from the industry & content creators that turned the tables. The event will be followed by Networking Evening & Awards Night to facilitate all of them. Participate in Orientation by upcoming IP’s / Manufacturers / Retailers exploring the extension for the brand.

26/07/2022

The company acquired the license from Green Gold to manufacture and distribute Action Figures of Chhota Bheem & Friends - domestically. Funskool launches Chhota Bheem action figures in India Funskool India Ltd., India’s leading domestic toy manufacturer has made a landmark move by acquiring the license to manufacture and distribute the popular action figure Chhota Bheem and other seven characters from the famed cartoon animation series....

https://www.licensingcorner.com/funskool-launches-chhota-bheem-action-figures-in-india/

The company acquired the license from Green Gold to manufacture and distribute Action Figures of Chhota Bheem