Webstoriesstudio, VPO DARYAPUR, Fatehabad (2024)

06/06/2023

https://webstoriesstudio.com/web-stories/amazfit-pop-3s-key-specifications-and-features-revealed-for-upcoming-smartwatch-launch-in-india/

Amazfit Pop 3S 2023: Key Specifications and Features Revealed for Upcoming Smartwatch Launch in India

18/12/2022

8 Reasons Why Advertising Agencies Can Help Your Business Succeed

Introduction

Advertising agencies helps in the creation, presentation and evaluation of advertisements. These agencies also provide different types of marketing services to the advertisers. Some large organizations have their own advertising department or their own in-house advertising agency. But this advertising department or the advertiser's own advertising agency often takes the help of external specialized advertising agencies.

These specialized advertising agencies are known for their skilled, qualified, creative and experienced employees. Therefore, big business organizations, despite having their own separate advertising department, take the services of external advertising agencies. By doing this, these business organizations can concentrate on other important matters....

Advertising agencies helps in the creation, presentation and evaluation of advertisements. These agencies also provide different types of marketing services to the advertisers.

18/12/2022

How Advertising Agencies Can Help You Reach Your Target Audience

Introduction

The Main Function of an advertising agency is to plan, create and present advertisements in the media. In advertising planning, necessary information is collected about the advertiser, product, market, competition and available media etc. and various decisions related to the advertising activities of the customers are taken.

The creation of an advertisement involves writing, designing and preparing an advertisement. The act of placing an advertisement involves giving the advertisement to the appropriate media and getting the right time and place for the advertisement from them. A detailed description of the functions of an advertising agency is as follows:....

The main function of an advertising agency is to plan, create and present advertisements in the media. In advertising planning, necessary information is collected about the advertiser, product, market, competition and available media etc.

18/12/2022

The Power of Creative Advertising: How Agencies Bring Brands to Life

Main Features of Creative Advertising Agencies

Independent Organization

Advertising agency is an independent organization which is not owned by the advertiser and the media. Advertising agency is an independent business entity and it deals with the problems of the advertiser resolves on the basis of his ability and experience. The advertising agency is also independent of the media and advises the advertisers on the selection of media according to their needs without any bias.

Works for Advertisers

Advertising agencies work for advertisers and attract customers for their products and services. Advertising agencies helps advertisers to find customers, improve image, promote sales and profits.

Group of Creative People

Advertising agency is a group of creative people. These people are writers, artists, market analysts, researchers, fashion experts, etc. All these creative persons on the basis of their qualification and experience create effective advertisement for the advertiser...............

Creative Advertising Agencies - Advertising agency is an independent organization which is not owned by the advertiser and the media. Advertising agency is an independent business entity and it deals with the problems of the advertiser resolves on the basis of his ability and experience.

17/12/2022

Analyzing the Role of an Advertising Agency in the Digital Age

Introduction

There are Three Main Elements in the Advertising Industry :-

The Advertiser

The Media

The Advertising Agency

The organization or person who wants to advertise his product or service is called an advertiser or customer. The advertiser spends money on advertising. Media carries the message of the advertiser to the audience. Advertisers often rely on outside experts to prepare their advertisements. The group of these outside experts is called an advertising agency.

These advertising agencies provide all kinds of services related to advertising and marketing to the advertiser Such as preparation of advertisement, selection of media for advertisement, sales promotion, marketing research, marketing advice, training of salespeople, preparation of package design.............

The organization or person who wants to advertise his product or service is called an advertiser or customer. The advertiser spends money on advertising. Media carries the message of the advertiser to the audience.

17/12/2022

What Client-Agency Relationships Need to Flourish

Improve the Client-Agency Relationship

The client-agency-relationship can be improved in the following ways :-

(i) Advertising by the advertising agency not for the competing units of the advertiser.

(ii) Obtaining the prior consent of the advertiser before incurring any advertising expenditure.

(iii) Passing on the cash discount received from the media to the advertisers.

(iv) Establish regular contact between the agency and the advertiser to increase mutual trust and to resolve mutual differences, so that the advertiser can review the work of the advertisement from time to time, so that there is no dispute later.

(v) To have all the conditions related to the advertisement in writing..................

(vi) To satisfy the advertiser about the quality of advertisement and other decisions related to advertisement.

The client-agency-relationship can be improved in the following ways :- (i) Advertising by the advertising agency not for the competing units of the advertiser. (ii) Obtaining the prior consent of the advertiser before incurring any advertising expenditure.

17/12/2022

5 Proven Strategies To Get Clients For Your Advertising Agency

Introduction

Nowadays the development of advertising agencies is happening very fast. The number of advertising agencies has also increased tremendously. Competition among advertising agencies has increased a lot. The agencies have to give complete satisfaction to their existing clients, so that they do not withdraw the advertising work from the agency. Apart from this, the advertising agency has to make continuous efforts to attract new customers (advertisers). Advertising agencies attract clients in the Following 5 ways :-

(i) Existing satisfied advertisers recommend other advertisers to advertise with this advertising agency. Due to which the agency gets new customers.

(ii) The agency may attract new advertisers by informing potential customers about the services offered by the agency through correspondence or meeting them in person......

Nowadays the development of advertising agencies is happening very fast. The number of advertising agencies has also increased tremendously. Competition among advertising agencies has increased a lot.

16/12/2022

Understanding the Role of Trust in Client-Agency Relationships......

Role of Trust in Client-Agency Relationships

Not to Advertise for Immediate Competitive Units

In order to maintain good long term relationship, the advertising agency should not do advertising work for the competitor units to the advertiser and the advertisers should also refer to the first agency. You should not give some of your advertising work to any other advertising agency without informing. By doing this on both sides, the relationship between the advertiser and the advertising agency can remain cordial in the long run.

Client's Prior Approval for All Advertising Expenses

The advertising agency must take the prior consent of the advertiser before incurring any advertising expenses for the advertiser. If the prior consent of the advertiser is not taken while spending the advertisement, the advertiser may think that the expenditure on advertisement is more than necessary. This can lead to misunderstanding and tension in the relationship between the advertiser and the advertising agency. Therefore, in order to maintain good relations, the advertising agency should take the prior consent of the advertiser before spending the advertisement...............

In order to maintain good long term relationship, the advertising agency should not do advertising work for the competitor units to the advertiser and the advertisers should also refer to the first agency.

16/12/2022

Understanding the Dynamics of the Client-Agency Relationship

Introduction and Meaning

Client Agency Relationship means the relationship between the Advertiser and the Advertising Agency. The relationship between the advertising agency and the advertiser should be cordial and of mutual trust. It is only because of this that the advertising agency can work efficiently. Many small business units have got an opportunity to grow with the help of advertising agencies. Nowadays almost all the advertisers take advantage of the creative and consultative services of the advertising agency.

Advertising agencies provide professional services to their clients according to their needs. Due to the increase in competition, it has become necessary to get a good advertisement done. Due to which the demand of advertising agencies has increased even more. The involvement of top level managers of the advertiser company is increasing while creating advertisements and taking decisions related to advertisements. This has increased the relationship between the top management of the advertiser company and the advertising agency.............

Client Agency Relationship means the relationship between the Advertiser and the Advertising Agency. The relationship between the advertising agency and the advertiser should be cordial and of mutual trust.

15/12/2022

Understanding the Factors that Drive Organisational Buying Behavior

Organizational Buying Behavior

Not only individuals but all types of institutions and organizations such as commercial, social, political, religious, educational, service organizations etc. purchase products and services. These institutions buy industrial and consumer products, such as stationery, furniture, plant machinery, machine tools, etc. The factors and buying process that influence institutional buying behavior are different from the factors and buying process of individual buying behavior. Following are the main features of institutional buying behavior:

Institutional buying behavior is more discretionary than individual buying behavior.

Institutions buy in large quantities. These products/services are bought by cash, credit, installment system. Land and machinery are also bought on lease................

Not only individuals but all types of institutions and organizations such as commercial, social, political, religious, educational, service organizations etc. purchase products and services. These institutions buy industrial and consumer products, such as stationery, furniture, plant machinery, mach...

15/12/2022

The Role of Advertising in Influencing Consumer Buying Motives

Introduction - Consumer Buying Motives

Motivation is an internal urge, which incites or motivates a person to act. Motivation is an internal state that drives human behavior towards goals. Buying motivation refers to why a person buys a product. Order motives are a set of thoughts, experiences and emotions that lead a person to purchase a product. Buying inspiration is the force that induces a person to buy a product. Any person will buy a product when that product fulfills some of his needs and gives some satisfaction to the consumer.

Different individuals may have different buying motivations; Such as Durability, Convenience, Suitability, Economy, Efficiency, Appreciation, Comfort, Romance, Pride, Respect, Love, Affection, Safety, Health, Near availability, Quality, Fashion, After sales services, etc. Product type, packaging, advertising programme, sales promotion program etc. are decided keeping in view the purchase motivation. It is very important for the marketing manager and advertising manager to know these buying motivations. The appeal given in the advertisement is selected keeping these buying motives in mind..................

Motivation is an internal urge, which incites or motivates a person to act. Motivation is an internal state that drives human behavior towards goals. Buying motivation refers to why a person buys a product. Order motives are a set of thoughts, experiences and emotions that lead a person to purchase....

15/12/2022

Understanding the Connection between Consumer Behavior and Advertising

Introduction

Various factors affecting consumer behavior should be studied by the advertiser. The study of consumer behavior makes various decisions related to advertising. Such as creating an advertising message, choosing an advertising appeal, designing an advertising copy, choosing its color, design, size, choosing a message source (model), choosing a media, Media is helpful in taking timing decisions etc. If the advertiser takes into account the various factors affecting buyer behavior, he can create effective advertising copy. The study of consumer behavior is a very complex task. Many advertising agencies study buyer behavior before creating advertising copy. The following aspects of buyer behavior influence advertising decisions:

Who Buys the Product

The advertiser should keep in mind who buys the product. The following aspects of the buyer are kept in mind while making advertising decisions..........

Various factors affecting consumer behavior should be studied by the advertiser. The study of consumer behavior makes various decisions related to advertising, such as creating an advertising message, choosing an advertising appeal, designing an advertising copy, choosing its color, design, size, ch...

14/12/2022

The Impact of Personality on Consumer Behavior

1. Age

Age is also an important factor affecting the need for a product. Product requirements varies with age; For example, small children like toys, chocolates, etc. while old people do not like these products. Similarly, the youth group gives more importance to color, design, style, while older people give more importance to quality, price of the product.

2. Level of Education

There is a lot of difference in the buyer behavior of well educated and illiterate people. Educated people pay more attention to product quality and cleanliness. Their purchasing behavior is more rational than that of illiterate people in comparison........

Age is also an important factor affecting the need for a product. Product requirements varies with age; For example, small children like toys, chocolates, etc. while old people do not like these products. Similarly, the youth group gives more importance to color, design, style, while older people gi...

14/12/2022

Understanding the Role of Emotion in Consumer Decision Making

Individual Needs

The first step in the buying process is to identify individual needs to recognize. Every person has many unsatisfied needs. According to Maslow, these needs are in sequence. Every person first fulfills his basic needs. Only then does his attention turn to other needs. Maslow has classified the needs of an individual as:

Physiological Needs
Safety Needs
Social Needs
Esteem Needs
Self Actualization Needs

According to Maslow - Any person fulfills his needs in the following order. That is, it satisfies low-level needs first, and then moves to higher-level needs. The buying behavior of an individual depends on the level on which he/she is in the hierarchy of buying needs..........

The first step in the buying process is to identify individual needs to recognize. Every person has many unsatisfied needs. According to Maslow, these needs are in sequence. Every person first fulfills his basic needs. Only then does his attention turn to other needs. Maslow has classified the needs...

14/12/2022

How Social Norms Affect Consumer Spending Habits...

Family

In India, consumer's family elements also influence his buying behavior. In this, the size of the family and the structure of the family are the main factors. If the size of the family is large, such a family is dependent on consumption products will spend more. Here consumer goods like toothpaste, tea, biscuits etc. will be bought in big packaging. Family structure also influences buying behavior.

The meaning of family structure is the number of children, elders, old people, men, women etc. in the family, like - if the number of children in a family is more, then there will be more demand for toys, sweets, chocolates etc. Family system also influences consumer behavior. In a nuclear family, purchasing decisions are taken by the husband, wife and children.

On the other hand, in the joint family, purchase decisions are still mainly taken by the Karta. Family-Life-Cycle Stage also affects the needs and buying behavior of the family, such as the needs and buying behavior of a newly married couple will be different from the buying behavior of an elderly couple...............

In India, consumer's family elements also influence his buying behavior. In this, the size of the family and the structure of the family are the main factors. If the size of the family is large, such a family is dependent on consumption products will spend more.

14/12/2022

Exploring the Impact of Rising Inflation on Consumer Spending

Personal Income

If the personal income of a consumer is high, he buys more goods. On the other hand, if a person's personal income is low, he can only buy essentials. He does not buy luxury products and convenient products. High income customers are not much concerned about the price of the product. They give more importance to the high-quality and comfort associated with the product.

Family Income

Joint family system is still prevalent in India. In such a family, not only individual income but also family income influences the consumer behavior. It is possible that an individual's individual income is high, but the family income is low. In such a situation, even after having a good personal income, he will not be able to spend much on luxury products............

If the personal income of a consumer is high, he buys more goods. On the other hand, if a person's personal income is low, he can only buy essentials. He does not buy luxury products and convenient products. High income customers are not much concerned about the price of the product. They give more....

14/12/2022

How Consumers Choose Products: Examining the Decision-Making Process

Who Buys the Product

It is very important for the marketing manager and advertising manager to know who buys the product. It includes three elements :-

Who takes the decision to buy the product?

Who actually does the shopping?

Who uses the product?

In the case of consumer goods, the decision to buy a product is usually made by family members. For example, husband, wife, children take it jointly. The color of the product is usually chosen by the wife and children. It may happen that the person purchasing the product is not..............

In the case of consumer goods, the decision to buy a product is usually made by family members. For example, husband, wife, children take it jointly. The color of the product is usually chosen by the wife and children.

14/12/2022

Understand Consumer Behavior for Your Business Organization.....

In today's era of increasing competition, the consumer is the basic foundation of marketing and advertising activities of any business. No marketing manager can be successful in his work without consumer satisfaction. The study of buyer behavior is essential to promote consumer satisfaction. Different consumers have different behavior. Every consumer has some internal buying motives of his own, which influence his buying behavior. Marketing managers and advertisers should identify the buying motives which influence the buying behavior of the consumer.

Meaning of Consumer Behavior

The behavior shown by the buyer to buy the product is called consumer behavior. Consumer behavior is the process by which a person decides what to buy, when to buy, where to buy, how to buy, from whom to buy, etc. In other words, various factors affecting consumer behavior are studied. These different components can be internal or external. All these factors influence the buying decision making process...............

In today's era of increasing competition, the consumer is the basic foundation of marketing and advertising activities of any business. No marketing manager can be successful in his work without consumer satisfaction. The study of buyer behavior is essential to promote consumer satisfaction.

13/12/2022

8 Reasons of Measuring Advertising Effectiveness that is Important for Your Business

To Justify the Cost of Advertising

A lot of money is spent on advertising. By measuring advertising effectiveness, the advertising manager can prove that the money spent on advertising is not being wasted. For this, advertising managers do a cost-benefit analysis of the advertising program. Under this, the advertising cost is compared with the benefits of advertising.

The money spent on advertising can be said to be justified if the profits from advertising are more than the advertising costs. The advertising manager can justify the advertising expenses in front of the higher management by evaluating the advertising program. Due to this, he can also demand more advertising budget in future................

A lot of money is spent on advertising. By measuring advertising effectiveness, the advertising manager can prove that the money spent on advertising is not being wasted. For this, advertising managers do a cost-benefit analysis of the advertising program.

13/12/2022

Measure Business Advertising Effectiveness For Good Results.......

Introduction and Meaning

Advertising is an impersonal way of communication with a large mass of people. Its objective is to attract the attention of the target audience, provide them information, increase sales, gain brand reputation and improve the image of the organization and brand. Business organizations can achieve their marketing objectives through advertising. Nowadays huge amounts are being spent on advertisements by various business units. By evaluating the effectiveness of the advertisement, the advertisers check whether the money spent on the advertisement has not been wasted...........

Advertising is an impersonal way of communication with a large mass of people. Its objective is to attract the attention of the target audience, provide them information, increase sales, gain brand reputation and improve the image of the organization and brand.

13/12/2022

4 Types of Audit According to the Organisation of Your Business...

Statutory Audit

Some numbers are established under specific Acts and these institutions run their work according to these Acts. According to the legislation, audit is mandatory for such institutions running on the basis of different Acts. Therefore, the institutions whose accounts are compulsorily audited under some legislation are called statutory audit. In this type of audit, the auditor's work area, auditor's qualification and disqualification, auditor's rights and duties, auditor's remuneration and other audit related rules are respectively ordered by the respective acts by which these institutions are controlled.

The settled legislation regarding statutory audit cannot be changed by agreement and the duties and responsibilities of the auditor cannot be reduced though they can be increased by agreement with you. Because this audit does not depend on the will of the employer but is mandatory. Hence it is also called Compulsory Audit. Audit is a statutory requirement for the following entities..............

Statutory Audit Some numbers are established under specific Acts and these institutions run their work according to these Acts. According to the legislation,

12/12/2022

6 Reasons Why Only Internet Advertising is Not Enough For Your Business....

(1) Some forms of Internet advertising For example, banner-advertisements, pop-ups, obstruct the work of the Internet user. He doesn't like them. It appears to Internet users that the advertiser is forcing advertisements on them. This tarnishes the image of the business unit.

(2) The reach of Internet advertising is very limited. Through this medium the advertiser can reach only those people who have internet connection. Its reach is mainly limited to urban areas. It is not very effective in contacting potential customers in rural areas.

(3) Internet advertising is still in its infancy. It is currently more popular among people in the age group of 18 to 45 years. Its reach is very less as compared to television medium.

(4) Advertising on the Internet requires specialized web-designers.................

Some forms of Internet advertising For example, banner-advertisements, pop-ups, obstruct the work of the Internet user. He doesn't like them. It appears to Internet users that the advertiser is forcing advertisements on them.

12/12/2022

Top 9 Reasons of Internet Advertising that will Grow Your Business Fast are given Below :-

(i) Cost Effective

Internet advertising media is less expensive than traditional advertising media. It costs less to develop a website for advertising. Small business units who have less financial resources for advertising programs can also advertise in a large market area through Internet advertising.

(ii) Helps in Personal Selling

Internet advertising is very helpful in personal selling. It is very effective in providing important product related information through the website to the potential customers. This helps the salesperson to persuade the potential customer to buy the product.

(iii) Helps in Developing Relationship Marketing

Internet advertising is very effective in establishing a direct relationship between the advertiser and the customer. Through e-mail the business entity gives various necessary information to the customers. Such as information related to product improvement, sales-promotion plans, service centers, dealer-network, etc. Similarly, customers can also give their complaints, suggestions, online to the business unit. This establishes a long-term direct relationship between the customer and the business unit......................

Internet advertising media is less expensive than traditional advertising media. It costs less to develop a website for advertising. Small business units who have less financial resources for advertising programs can also advertise in a large market area through Internet advertising.

11/12/2022

Understand Internet Advertising to Expand Your Business Fast.....

E-Advertising / Internet Advertising / Online Advertising

Introduction

The importance of 'online media' in advertising is increasing. With the decline in television viewership and the diminishing reach of print advertising, advertisers are increasingly turning to the Internet, the new media of advertising. Online advertising has been fully adopted in developed nations. While some advertisers in India are still making less use of this media. The invention of the internet has brought people living in different places of the world very close to each other.

Unlimited data, knowledge and information are available on various subjects on the Internet. That's why the internet is also called 'Information Superhighway'. Internet sites are full of advertisements. Advertisers have started using the internet as an advertising medium. With the increasing popularity of the Internet, the use of e-advertising is increasing rapidly. With the development of computer and internet service, internet being available on mobile phones and smart television in some places, the area of internet advertising is increasing. Now in India also the number of people using the internet is increasing rapidly......

The importance of 'online media' in advertising is increasing. With the decline in television viewership and the diminishing reach of print advertising, advertisers are increasingly turning to the Internet, the new media of advertising.

11/12/2022

Types of Advertising that will Grow Your Business Fastly......

Classified Advertisements

Classified advertisement means such advertisement, Which are given in newspapers or magazines under a particular heading, such as buying and selling of property, public appointments, tender notices, want bride and groom (Matrimonial) Etc.

Social Advertising

The purpose of these advertisements is to bring information about important social subjects, to the general public, to change the attitude, thinking, behavior of the general public and to solve social problems. These social themes Like - female feticide, dowry-practice, de-addiction, national unity, donating eyes, family planning, blood donation, adult-education, girl-education, fatal diseases (AIDS, polio, dengue-fever), environmental pollution, May be related to the dangers of crackers during Festivals Etc.

These advertisements are done by the government or social organizations. These advertisements are also called public service advertisements. In addition to these social subjects, many times the government gets public service-advertisement done to inform and make the general public aware on some important subjects. For example, information about the last date for filing income tax details, registration of birth and death, methods of energy conservation, conservation of water resources Etc..........

Classified advertisement means such advertisement, Which are given in newspapers or magazines under a particular heading, such as buying and selling of property, public appointments, tender notices, want bride and groom (Matrimonial) Etc.