17/09/2022
Life is like a game, when you master a level, it gets harder. It does not mean that life is unfair, but it has so much expectations from you.
With this belief, Anand Mayee, Founder of NayabStore Pvt.Ltd is an inspiration who is habituated to experience the tough side of life and feels that the best days shall never be taken for granted. Being in a small town, she never postponed things to be done in future when she gets an opportunity. She feels that opportunities are not handed to anyone, they have to be created. Anand Mayee is an example of how problems and challenges should be taken as teachings of life and God to get the best out of them and not get demotivated.
When at a young age she was held back in Bhagalpur, after initial struggles she tried figuring out ways to not just read motivational quotes and stories but become a part of them. While starting modestly as a teacher, she considers it to be a life shaping experience. Being from a middle class family, she had to make her own way of earnings through teaching and part time modelling for saree brands which ignited her interest towards Bhagalpuri Silk Fabric and she started her comprehensive research on the types of silk yarn and its manufacturing by visiting villages where they were found and being manufactured in pitlooms. Even though she had no prior knowledge about them, but the zeal to learn about them made her do things which anyone of that age would think twice of. She collected the Silk Yarns and Linen Threads, went to villages like Champaran, Katoria, Bhagaiya, Nathnagar, just to know about the manufacturing. By doing this she also came across the problems faced by local weavers who are left alone working only for INR 200 per day and their Pitlooms being at a very vulnerable situation. This gave birth to an idea of building an environment where people come to know about the problems faced by these Weavers, where she is able to rekindle the lost value of Bhagalpuri Silk Sarees and Local Fabrics.
This was the Founding stone to Nayab Stores Private Limited, an all Women company that manufactures, designs and deliver quality at an affordable price. She never wanted to earn lots of money and give low quality products to people. Her intention was pure towards the sustainability of the environment, towards those helpless weavers and towards the lost value of local products. While registering this business, she had to face a lot of challenges. With almost zero help on the mechanics of starting a business, she started reading about the schemes of doing a business and how to do it. She arranged the funds to start the business through the two jobs she had been doing. And thus giving birth to Nayab Stores on 25th May, 2018. Her idea was to become a manufacturer herself so that she could employ those weavers and help them achieve good lifestyle. She got those pitlooms renovated and started giving them work marketing about Nayab Stores and receiving bigger orders. She then started learning about designing a saree and getting inspired through different art forms of wearing a saree. She had help from her Mother Leena Dubey, who is also one of the founder and her sister Sneh Mayee, who is working with her on designing the sarees and marketing the company. But her idea needed that little push, and there came Mrs. Pinki Singh, who belived in her idea and joined hands with her coming up with the First Official Outlet of Nayab Stores Private Limited in Bhikanpur, Bhagalpur. Then all four of them began a journey that becomes an inspiration for all.
Starting Modestly, Anand Mayee has became an inspiration for the young generation who wants to create their own path towards success. Knowing how struggles look like, she has been like a guiding force to all those young minds. Her work during the lockdown, when she extended the helping hands for her employees through monthly ration may have been neglected because she belives in helping not showing. She also wanted to create a Nayab Foundation to help those in need I'm anyway possible. Even though not being a registered entity, she did support her sister through Nayab Stores to put up a Medical Camp in Gurudham, Bounsi in January, 2020 and February, 2021 wherein she also educated the local females on the use of Sanitary Pads during periods and also distributed 100 packs to them to start of their journey for a safe future.
Her intention of becoming a part of motivational stories has always worked for her as she believes in giving people not for her cause but for their cause. We wish that her idea to help people and take Nayab Stores to greater heights be fulfilled, and we believe it will be done because hard work with kindness always pays off.