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DigitalMinds, Dadar, Dadar (2024)

13/05/2024

Are you up for the challenge? Let's create something extraordinary!

Tips for creating effective viral marketing campaigns.
Unless you’ve been avoiding the internet for the past decade, you’ll definitely have been exposed to a selection of viral marketing campaigns in your day-to-day digital dealings – you’ve probably even participated in their spread through a retweet, Facebook share or even just a comment on a thread. There’s no doubt that viral marketing campaigns work – they increase brand awareness and visibility, attract new customers and improve your reach.

12/05/2024

Spice up your social media game with these engaging ideas.

You already know that it’s important to have a social media presence with fresh, engaging content. And you know that effective social content can drive traffic to your site and convert visitors into paying customers. Hootsuite can help with scheduling, publishing, and managing activity on your content.

11/05/2024

Expand your digital marketing knowledge with these fun facts.

1) Almost Every Online Experience Begins With a Search Engine.
Forbes states that 93% of online experience begins with a search engine. That’s why SEO efforts remain a priority for online businesses everywhere.

In fact, search engines dominate most of the organic traffic of a website. According to Tech Jury, search engines drive 300% more traffic than social media marketing channels.
Speaking of search engines, you can also focus your efforts on digital ads. With online advertising, you can leverage Google Ads for acquiring paid traffic. Google holds over 90% of the search engine market share, and ads are sure to bring revenue and brand awareness when done correctly. According to WebFX, internet users who click on search ads are 50% more likely to purchase.

As you can tell, paid ads should definitely be a part of your digital marketing strategy. Along with that, you can refer to organic vs paid marketing strategies to explore each of their advantages and disadvantages.

2) A Single Page Won’t Rank For Two Keywords With 10K+ Search Volume
This is an interesting study from Ahrefs, where the experts picked about 3 million search queries at random.

In the study, they separated all the pages that ranked in the first position with keywords that had over 10,000 search queries per month. They also separated pages with keywords above 1000 searches.

The results showed that pages with two or three keywords, each with search volumes of more than 1000 are common and not difficult to rank. But it was a rarity for first position pages with more than one keyword above 10,000 searches.

So if you are doing keyword research using SEO tools and planning your content strategy, do consider picking one high search volume keyword above 10K for one webpage.

3) Social Responsibility is More Important for Content Marketers Today
A content marketing strategy is bound to follow new trends so that consumers with changing demands are able to gain better experiences. Of late, content marketers are giving more importance to corporate social responsibility (CSR).

According to HubSpot, 82% of content marketing experts are increasing their investment in CSR. But at the same time, such activities should also reflect what the business is. Otherwise, there is a higher chance for customers or followers on social media platforms to see through the hollow activities.

4) The Target Audience’s Informational Needs are More Important than Sales Messages
Undoubtedly, this aspect is content marketing 101. According to the Content Marketing Institute’s 12th annual report, 87% of B2B marketers who prioritise information over sales are the most successful.

5) Video Marketing Increases Brand Awareness, Leads and Sales
Video marketing has gained more importance since the pandemic, and all age groups prefer watching a video to reading. According to Zenith, an individual spends 100 minutes per day watching videos.

10/05/2024

Learn how to create a brand that resonates with your audience.

Branding is a key component of any successful business. By telling the story behind your organization, a brand strategy cultivates a clear, cohesive identity and differentiates your business from competitors. Although branding can be tricky to get right, it’s essential to building a connection with your target audience and, ultimately, higher equity in the marketplace.

09/05/2024

Learn how UGC can take your brand's online presence to the next level.

How can you leverage UGC to drive engagement? Here are some strategies:
1) Encourage UGC: Encourage your audience to create and share their own content related to your brand. This could be in the form of photos, videos, or social media posts. Offer incentives or rewards to encourage participation.

2) Highlight UGC: When your audience creates and shares UGC, make sure to highlight it on your website, social media channels, and other marketing materials. This can help to build a sense of community and encourage others to contribute.

3) Repurpose UGC: Repurpose UGC into other marketing materials, such as blog posts, videos, or email campaigns. This can help to showcase your audience's creativity and build a deeper connection with your community.

4) Engage with UGC: When your audience creates UGC, make sure to engage with it. Respond to comments, share it on your social media channels, and encourage others to do the same. This can help to build a sense of community and encourage further engagement.

5) Use UGC in ads: Using UGC in your advertising can be a powerful way to build trust and drive engagement. Testimonials, reviews, and user-generated photos or videos can help to build credibility and encourage conversions.

08/05/2024

Discover how partnering with influencers can boost your brand's visibility.

07/05/2024

Discover how a successful campaign can transform your business.

Digital marketing case studies:
These case studies have been selected because they feature:

1) Interesting digital marketing techniques that have a wide range of applications across different sectors
2) Interesting visual examples of creative and copy
3) Specific measurement techniques and results described
4) New digital marketing technologies
5) A range of B2B and B2C examples including retail, travel, financial services and not-for-profit sectors.

Who are the case studies created for?
This pack of case studies has been created for managers who want evidence of long-term success from marketing activities when formulating their own plans. Roles that may benefit from reading these case studies include:

1) Marketing and digital marketing managers
2) Account managers
3) Channel-specific managers

06/05/2024

Are you up for the challenge? Let's create something extraordinary!

Here are 7 tactics for creating a successful viral content marketing campaigns:

1. Simplicity – Viral content marketing campaigns are easy to understand.

Communication that tends to go viral, tends to be dead simple to understand. It’s the inherent simplicity which makes the idea easy to spread and easy to stick. How can you make your marketing communication simple? To break this done further, simple communication is short and catchy. It easy rolls of the tongue of the masses. It takes less than 10 seconds to understand and participate in. Think of “Ab ki baar Modi Sarkar” or “Will it Blend”? Both ideas had this inherent simplicity.

2. Newness – Viral campaigns have an element of newness.

Cliched but true. People are always hungry for new things. This innovativeness is perhaps why manufacturing viral campaigns is so difficult. In most cases, this newness is just a new way of looking at the same old things. To get that fresh perspective, my ex-boss often encouraged me to have new experiences in my personal life because it was those experiences which was going to define what type of communication I produce. To meet new people, try new things, visit new places.

3. Minimal rules – Viral campaigns are very easy to participate in.

Simple rules viral Marketing Designing simple communication does not make a digital campaign go viral. You have to ‘enable’ consumers to participate in the campaign. Having a whole bunch of complex rules, terms and conditions will only avoid that. Who wants to spend 5 precious minutes reading through the fine print? This is a point many digital marketing managers miss out on for fear of their brand getting diluted!

4. Shareable – Viral campaigns are shared proudly and widely.

Connected to simplicity and newness is an element of share-worthiness. Is your message share-worthy? If it sits on the timeline of a user, does it make their timeline better or worse? Does it make them look cooler in front of their peers? Cracking the share-worthiness of a marketing campaign is quite tricky too. Buzzfeed has been sharing brilliant recipes for the home and kitchen through their Nifty and Tasty videos. These videos usually get a 2-3 Billions views consistently and have spawned countless imitations, partnerships, sub-brands etc. The content is quick, visual, snackable and highly shareable.

5. Visual – Viral campaigns are highly visual in nature.

Nearly all viral campaigns that I’ve studied, whether it’s the ALS Ice Bucket Challenge, Will it Blend, Livestrong, Movember campaign, all of them are highly visual in nature. Visual content is easier to understand, furthering the objective of simplicity. Next time, think visual.

6. Story – Viral campaigns tell a compelling story.

We don’t love advertisements. We love stories. If your campaign can tell a compelling story, in all likelihood that story will sell. It will have to be simple. It will have to offer something new. Hence, it will become shareable. Bollywood is notorious for churning out movies with the same basic storyline based on a formula. Yet some stories go on to be blockbusters while others fizzle and die out. Have you ever thought why? Connecting your brand to a larger story can often add that story. In hindsight, this is exactly what we did when we connected a dating app to breaking stereotypes.

7. Value – Viral content campaigns provide value to consumers.

If your content marketing provides tons of value to the reader, they will automatically want to share it with others (shareable). Buzzfeed’s nifty and tasty does this extremely well. Which is why the videos get over a billion views consistently.

05/05/2024

Spice up your social media game with these engaging ideas.

Key takeaways:

1) Hashtags are an engagement powerhouse; using one hashtag on a post can increase interactions by 29%.
2) Giveaways with a prize worth over $1,000 have a 5.8% growth in engagement rate per 100 followers.
3)Marketing campaigns that use user-generated content can increase brand engagement by up to 50%.
4)Social media posts that use images, such as infographics, have a 650% higher engagement rate
5) 66% of small businesses state that video content has more engagement than any other type of content.

04/05/2024

Expand your digital marketing knowledge with these fun facts.

Surprising facts about digital marketing you probably didn't know!

03/05/2024

Customer feedback is crucial for business growth.

Discover why listening to your customers is key to success.

02/05/2024

Growth Hack: Increase Your Reach with SEO

Learn how to boost your online visibility and drive more traffic.
Unlock the secrets to better SEO and watch your audience grow!