30/12/2022
2022 has been a wild year, On The Ground.
By the end of 2021, I remember telling myself that this was going to be a make or break year. I either make it to a considerable distance or break away into a different direction with my career.
And that's exactly what happened, it broke me and then built me.
July 2022 was a turning point for my adventure, On The Ground.
I had already created 200+ stories across 13 Indian states and it was just NOT working. The videos weren't reaching the 'millions' I always wanted. I was hanging at 'a few thousands' for 2 years.
I was done.
I thought to myself 'I'm doing this for two more weeks, if nothing changes, I'm going to quit'
But you know what they say? Things change at the very moment you want to quit.
Out of the blue, a very unexpected video about a juice seller in Bengaluru went viral and reached 3M people. (within those 2 weeks)
Since then, multiple videos have gone viral. And over the past few months, these videos have managed to reach 35 million people with thousands of positive comments (I love to read them, keep commenting).
But, numbers are just an indicator that 'lots of people are watching'. For me, it's always been about the impact. The impact these stories have on ALL OF YOU. The experiences these incredible people have given me while filming them, interviewing them, and writing about them.
In the midst of this wild n chaotic journey of story telling across my favorite country,
I've somehow managed to grow my team from 1 to 5.
I've managed to tell unheard stories across 4 more states.
I've managed to fetch amazing opportunities & triple my monthly income.
I've managed to be the healthiest I've ever been.
I've managed to never give up & stay on the ground.
'Manage' being the key word 😂
So remember, if something is breaking you, it's also building you in the process.
I've enjoyed reading your amazing messages, comments and reposts. I hope 2023 has a lot more surprises.
Stay on the ground with me, until we make it!!