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What is Digital Marketing?
What digital marketing does for a company depends on the goal of each type of marketing content, which includes increasing brand awareness and industry authority, boosting web traffic, and increasing overall leads and revenue.
Marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade, and this shift has massively affected how people purchase products and interact with businesses.
What is Digital Marketing?
Like any other type of marketing, digital marketing is a way to connect with and influence your potential customers. The difference is that you do so online through a combination of digital marketing channels that include video content, social media posts, content marketing, web and social media advertisements, and search engine marketing.
Companies reach goals through the above means instead of using traditional marketing strategies like billboards, television ads, and promotional mail sent to consumer residences.
Common Digital Marketing Assets
Almost anything can be a digital marketing asset, meaning any marketing tool that you use online. That being said, you may not realize how many you have at your disposal. Here are a few examples:
Your website
Branded assets (logos, icons, acronyms)
Video content (video ads, product demos)
Images (infographics, product and company photos)
Written content (blog posts, eBooks, product descriptions, Help Sections, "learning centre-type" content or online courses)
Online products or tools (SaaS, calculators, interactive content)
Reviews
Social media pages
As you can probably imagine, this list only scratches the surface. Most digital marketing assets will fall into one of these categories. However, clever marketers are constantly coming up with new ways to reach customers online, and the list keeps growing.
1. HOW MUCH DO YOU NEED TO MAKE?
Figuring out what you need to spend on digital marketing means you first need to clarify your g
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
A LinkedIn memberโs profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free. Network members are called โconnections.โ Unlike other free social networking sites like Facebook or Twitter, LinkedIn requires connections to have a pre-existing relationship.
With basic membership, a member can only establish connections with someone he has worked with, knows professionally (online or offline) or has gone to school with. Connections up to three degrees away (see six degrees of separation) are seen as part of the member's network, but the member is not allowed to contact them through LinkedIn without an introduction. Premium subscriptions can be purchased to provide members with better access to contacts in the LinkedIn database.
LinkedIn was co-founded by Reid Hoffman, a former Executive Vice President in charge of business and corporate development for PayPal. The site, which was launched in May 2003, currently has over 300 million members from 200 countries, representing 170 industries. According to Reid Hoffman, 27 per cent of LinkedIn subscribers are recruiters.
Microsoft acquired LinkedIn in June of 2016 for $26.2 billion. According to some experts, the rich troves of semi-structured data that LinkedIn's members freely give away -- job titles, geographies, industry information, skill sets -- made the deal a steal, even though the LinkedIn acquisition was Microsoft's more expensive purchase to date. LinkedIn has been gathering up data across the more than 225 million LinkedIn profiles in an Economic Graph to provide policymakers, employers, workers and educators with data-driven insight into patterns that w
