14/03/2022
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๐๐๐๐๐จ๐จ๐ค ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐๐ซ๐ฆ๐ฌ:
Letโs take a look at some of the Facebook advertising terms we need to know:
๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง: A campaign contains one or more ad sets and ads. Youโll choose one advertising objective for each of your campaign.
๐๐ ๐๐๐ญ: Ad sets contain one or more ads. Youโll define your targeting, budget, schedule, bidding, and placement at the ad set level.
๐๐: The creative you use makes up an ad.
๐๐ฆ๐ฉ๐ซ๐๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ: The number of times your ads were viewed.
๐๐๐๐๐ก: The number of people who saw your ads at least once. Keep in mind that reach is different from impressions, which may include multiple views of your ads by the same people.
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๐ซ๐๐ช๐ฎ๐๐ง๐๐ฒ: The average number of times each person saw your ad.
๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ฎ๐๐ ๐๐ญ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง (๐๐๐): Campaign budget optimization is set by default and it manages the budget at the campaign level. Based on your chosen bid strategy, Facebook automatically distributes the campaign budget across different ad sets, this way optimizing the campaignโs performance.
๐๐ฅ๐ข๐๐ค-๐๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐๐ญ๐ (๐๐๐):
The percentage of people who saw your ad and then clicked on it. Calculated by dividing the total number of clicks with the total number of impressions. It can help you determine how effective an ad is in driving traffic to your website.
๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐๐ญ๐ (๐๐๐): The percentage of ad clicks that converted to a sale. Itโs calculated by dividing the total number of sales (conversions) with a total number of clicks.
๐๐จ๐ฌ๐ญ ๐๐๐ซ ๐๐ฅ๐ข๐๐ค (๐๐๐): The average amount of money you pay for a click on your ad. Itโs also one of the most commonly used metrics for determining the efficiency of an ad campaign.
๐๐จ๐ฌ๐ญ ๐๐๐ซ ๐๐ก๐จ๐ฎ๐ฌ๐๐ง๐ ๐๐ฆ๐ฉ๐ซ๐๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ (๐๐๐) :
The average cost of showing your ad to a thousand people. CPM is used to determine the cost-effectiveness of your campaign. The "M" in CPM represents the word mille, which is Latin for "thousand".
๐๐จ๐ฌ๐ญ ๐ฉ๐๐ซ ๐๐ฎ๐ซ๐๐ก๐๐ฌ๐ (๐๐๐): The average cost of a purchase driven through your ads. Itโs calculated by dividing the total ad spend with the total number of purchases.
๐๐๐ญ๐ฎ๐ซ๐ง ๐จ๐ง ๐๐ง๐ฏ๐๐ฌ๐ญ๐ฆ๐๐ง๐ญ (๐๐๐): The overall return on the amount of money, time, and resources you invest in Facebook advertising.
๐๐: The creative you use make up an ad.d then clicked on it. Calculated by dividing the total number of clicks by the total number of impressions. It can help you determine how effective an ad is in driving traffic to your website.y the amount of money spent on the campaign.