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MediaJenie

We help brands & businesses with strategy, design, content & digital services to do business better.

09/04/2024

Transform your Ugadi with the enchanting stories brought to you by MediaJenie!

31/03/2024

Easter eggs aren't the only things we're cracking at Media Jenie!
Let's crack open some creative opportunities for your brand!

26/01/2024

Today, we revel in the mosaic of our shared nationality. Wishing you a joyous Republic Day!

31/12/2023

Our New Year Resolution? To evolve, improve, and continue to foster collaborations with our cherished customers. Here's to 2023, you've been fun! 2024? we're coming for you!

31/12/2023

Are loyalty programs worth it?

We were having a discussion with one of our clients in the retail domain about customer retention programs. One debate we had was about the loyalty program. We felt the loyalty program as an idea doesn’t work well any more. Here is a list of our reasons.

Outdated Concept
A decade ago, loyalty programs were enticing, but now they've become commonplace. Every time you buy, you are enrolled into some program automatically.

Lacks the 'Wow' Factor:
When was the last time you found participating in a loyalty program exciting? When did you look forward to winning something there? Most loyalty programs lack any wow factor.

Difficulty in Earning Rewards
It takes a long time to earn points to win anything worthwhile.
According to Statista, 45% of US customers dislike loyalty programs because rewards take too long. Additionally, 31% find it frustrating when rewards are hard to earn

Insufficient Personalization
Most programs provide standard rewards for everyone. Almost no personalization is involved.

Customer Indifference
Many customers are hesitant, feeling like they're being used for a business's profit. Others find loyalty program benefits not worth the hassle of spam.

How to improve your loyalty programs?
Gamification in loyalty programs can create excitement and improve participation.

Personalize. Personalize. Personalize.
Customers are more likely to engage with rewards and messages tailored to them.

What can work instead?
Surprise and occasional gifts can make a difference.
Ask yourself, which do you remember more:
the last loyalty program reward or the last gift you received from someone?

26/12/2023

To Greet or Not? - Brands…Leave me alone on my birthday & anniversary!

We had an interesting debate with a client. It was about sending birthday and anniversary greetings to their customers. They asked our opinion.

Before we get into our opinion, please ask yourself the following…
When was the last time you got excited to see a birthday message from a brand or a store you had shopped at earlier?
Did that anniversary greeting message from a fashion brand - with a discount code - make your day special?

Most likely both of your answers would be negative.

However, do a Google search on whether to send such messages. You would see 100s of thousands of pages advocating the importance of them.

From our surveys, we found that,
Almost everyone felt irritated due to these messages - not because of the content - but due to the volume of such messages. They are bombarded through SMS, WhatsApp, Email and Social media - by every store they have ever shopped at.
More than 96% understand the brands don’t really care about them, and are just trying to sell through an offer/ discount code.
More than 90% did not want brands to send them greetings with offers.

Simply put, the users meant, “Leave us alone on our birthdays and anniversaries. We are getting spammed.”

Our take?
Do not send discount codes, or sales offers with your greetings.
If you want to leave a positive feeling, just greet. Don’t sell.
If it makes economic sense, then give an actual gift! Even a simple coffee voucher or chocolate would be great. But remember. A Gift. Not something they have to buy/spend money to redeem.

25/12/2023

May the spirit of Christmas fill your home with warmth and your heart with love. Wishing you a Merry Christmas and a blessed holiday season.

24/10/2023

May the light of victory always shine upon your path. Happy Dussehra!

14/10/2023

Reach a new level of efficiency with DAM (Digital Asset Management)

03/10/2023

PIM is a game changer and let's us tell you why. Swipe to learn more

19/09/2023

Ganpati Bappa Morya! 🌺 Wishing you a Ganesh Chaturthi filled with the embrace of new beginnings and the spirit of innovative strategies.

13/09/2023

The importance of Product Information Management(PIM) as a business solution

07/09/2023

Unveiling the Truth: Why Shoppers Abandon Carts - The Power of Product Descriptions.

30/08/2023

Rakhi: The day we pretend to be nice to each other. Don't worry, normal sibling rivalry resumes tomorrow.

29/08/2023

Why do we celebrate sports day?

29/08/2023

Joyful Onam Celebrations!

15/08/2023

Our differences unite us, not divide us
Happy 77th Independence Day

14/08/2023

Which customer experience measurement method do you think works best? CSAT, NPS, or CES?

10/08/2023

Unlock the power of CX investment! Elevate your business

06/08/2023

"Yeh dosti hum nahi todenge!"
On this Friendship Day, let's make a conscious effort to keep building and nurturing the special connections in our lives!

26/07/2023

There are bigger problems for us!

We swear we didn't do this. AI made this.

17/07/2023

The customer experience you're looking for is here! 😎 Celebrate World Emoji Day with us and transform the way you do business by letting us help you improve the way you interact with your customers🤝

29/06/2023

On this joyous occasion of Eid, we extend heartfelt wishes and hope this auspicious day brings happiness, peace, and prosperity to your lives

21/06/2023

Whether you're a beginner or a pro, yoga can benefit your mind, body, and soul. So take a break from the chaos of everyday life and embrace this peaceful practice 🧘

22/04/2023

Warm hugs, sweet treats, and grateful hearts - it's time to celebrate Eid! May your day be filled with love, joy, and blessings. Eid Mubarak to you and your loved ones! Let's celebrate the spirit of togetherness and gratitude today and always

01/01/2023

𝗢𝘂𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗼𝗹’ 𝗮𝗻𝗱 𝗶𝗻 𝘄𝗶𝘁𝗵 𝟮𝟬𝟮𝟯!

Wishing you a year filled with success, growth, and joy from all of us at MediaJenie. Let's get ready for another fantastic year ahead!👍

27/12/2022

When life gives you lemons,
Buy tequila and salt!

25/12/2022

It's the most wonderful time of year - a season for good vibes, fresh perspectives and ambitious business plans!

From all of us at MediaJenie, we wish you a very Merry Christmas! 🎄

24/12/2022

Features and technology are getting commoditized and can be replicated easily. To
differentiate your product, service and brand today, you need to deliver a superior Customer Experience.

23/12/2022

The customer experience spans the entire customer journey from marketing to sales to usage to service.

Delivering a superior experience requires a consistent, synchronized, omnichannel and holistic approach across all four of these journey steps.

Address

Beginest Harbor 5, 2nd Floor, 3rd Cross, Residency Road, Opp. Samsung Opera House
Bangalore
560027

Telephone

+919035346242

Website

https://www.mediajenie.com/

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