CatoFilm

13/12/2023

-- For Freelancers --
Ever felt clueless about how to charge for an explainer video?

This might help.

03/12/2023

Wondering if your audience remember all the stats you throw into your brand communication?

Relax, it's not like they hate it. It's about what sticks.

Turns out, it's not the numbers they recall; it's the feels.

Liking a brand is a lot like liking a person – it's all about the vibe.

People may not remember the facts and figures, but they sure remember how your brand made them feel.

Because, in the end, emotions are the real champions of brand recall.

30/11/2023

Like mean you entertained them.
Comment means you are relatable.
Save means your content is useful.

The attention is shrinking, but another way to look it is that people are developing really good bu****it filter. They only want to spend time on what is meaningful to them.

So whenever someone interact with your content, you have the oppotunity to show them what you have got, because the algorithm is going to show you up again next time.

25/11/2023

How do you deal with micromanagement?

Most freelancers have encountered clients who love micromanaging.

It's clear: fear and mistrust often lead to excessive scrutiny.

When clients are worried, taking charge helps build trust.

By anticipating their needs and addressing potential issues early, you'll see fear shift to confidence.

Here's the thing: micromanagement stems from fear and a lack of trust, not a criticism of your skills. It's their way of bridging the trust gap.

So, what's taking ownership all about?

It's being a proactive problem solver, leading communication efforts, and making confident decisions based on your expertise.

Remember, ownership isn't just a reaction; it's a strategic step.

It transforms their fear into confidence, and gradually, micromanagement diminishes.

Have you ever turned micromanagement into trust through ownership?

23/11/2023

I created a high-quality video for a premium sports-wear brand.

Actually a made up the brand (I got the logo from Freepik).

Just a year back, a video like this would have consumed an entire week.

But now it only took me a few hours (AI, you guessed it right), and honestly, it's not difficult at all.

Anyone can make a video like this using a 7-step process:

- Develop a script (or just think of an idea).

- Download relevant images and stock footage (video of the girl and logo in my case).

- Generate images and backgrounds in Photoshop to match the stock footage (color and lighting).

- Utilize the Runway Video Gen AI tool to generate videos from the images.

- Composite the generated videos with stock footage in After Effects.

- Incorporate motion graphics and text.

- Design sound (free stock music).

It's scary how easy this process is becoming.

How are you making branded content now a days?
(And how much are you spending on it?)

16/11/2023

Shami got the spotlight,

Everybody is talking about him.

He is trending all over the internet.

Can you imagine he was not in playing 11?

He just played six matches and took 23 wickets (most among other players).
Nobody expected a comeback like this.

It was his patience, resilience, and consistency that made him a star.

Hadn't Shami trained hard during the time he wasn't playing for India, he wouldn't have been able to seize the opportunity.

He is not just a sportsperson right now but also a source of inspiration for many who lose hope.

16/11/2023

14/11/2023

Connectors in DUIK can be used to connect any two properties in After Effects, and thus can be used to make very interesting scenarios.

Let me know if you would like to learn how to make these.
Cheers

25/09/2023

In branding, there are no half measures. It's a gradual journey of consistently getting the small things right. 📈

Remember, branding isn't just about guidelines or videos; it's about the enduring connection you build with your audience and the lasting impression you leave. 🎯
Every email, every interaction—make it count, stay true to your brand values, and give it your all.
Let's embrace the challenge. Brand Boldly! 🔥

Here is the glimpse of an upcoming project.