Arpu~Up Sending The Right Message (2024)

14/07/2021

The EU wants to maximize the impact of funded projects in order to improve the chances of exploiting successful results making the publication of the project’s results a high priority.

The EU Commission has finally revealed the new dissemination and communication changes in Horizon Europe programme for research and innovation.

18/11/2020

The problematic situation requires B2B marketing professionals to adopt new tactics. The first move should be to face reality as it is.

28/06/2020

Almost overnight, the COVID-19 crisis widened a performance gap—between those organizations that invested in technology innovation at scale before the pandemic and those that did not—into a chasm.

The challenge now is how to accelerate this kind of digital change during a crisis, even as many are slipping behind. To persevere and prevail, companies of all sizes across industries will need to employ a new strategy and mindset.

The coronavirus has widened the performance gap between tech leaders and laggards. Accenture's CEO has advice for firms that want to catch up.

12/05/2020

While it’s important to recognize the uncertainties and fears surrounding COVID-19, don’t let this crisis paralyze you. Enabling your team to really understand your customers and act based on timely insights is key to navigating your way through this crisis both for your marketing team and your company.

Marketers need to proceed with caution and empathy.

16/01/2020

In sales, outbound prospecting is all about the pursuit. Ideally, before embarking on the hunt, you’ve defined your Ideal Customer Profile (ICP) and created a list of target accounts. Now that you’ve determined who will be on the receiving end of your outbound prospecting efforts, it’s time to apply the tricks of the trade.

[Inside]: Five secrets to successful outbound prospecting including: how to create a schedule, do research, and expand onto new mediums.

05/09/2019

Innovation around innovation—studying the science of progress

INNOVATION: IT’S more than just a buzzword that companies use when trying to sound dynamic. But what does it actually mean?

Our weekly podcast on the markets, the economy and the world of business

28/07/2019

How Do You Build a B2B Lead Generation Strategy? | Crunchbase

Building B2B lead generation campaigns requires aligned work of Marketing, Sales and all budgets. You should start with analyzing your existing clients, the market on the whole, and any direct competitors. Then proceed to set your goals, creating compelling messaging, and defining daily activities for each member of the team.

If you Google "B2B lead generation strategy," you’ll find 12,600,000 results. The truth is the authors confuse strategies with tactics and methods:

22/05/2019

What B2B lessons can be learned from Google’s B2C marketing experts? - Interteam

Here are the five most beneficial tips included in the Google marketing guide that business-to-business (B2B) companies should adopt.

What B2B lessons can be learned from Google’s B2C marketing experts? The guys in Google certainly understand marketing. They are also encouraged to be creative as their daily doodles well illustrate. It therefore came as no surprise that the research giant chose to present a new marketing guide as...

19/04/2015

Google shakes up ranking system for mobile

If you have a website and want to be found online, it's time to get busy. Tuesday, search giant Google is changing its ranking system to favor those with mobile friendly websites.

05/02/2015

Twitter reportedly strikes deal for tweets in Google search results

Twitter has reached a deal with Google that will make its 140-character updates from users — all 284 million of them — instantly searchable.

13/01/2015

How to perform A/B tests that help you optimize your web presence for conversions

Conversion optimization – the process of creating a web experience that increases the number of conversions a website, landing page, sales ad, etc. gets – is an integral part of online marketing.

01/12/2014

The marketing machine: How technology can boost manufacturers' success

More than in any other industry, manufacturing relies on innovations in technology to drive efficiencies, reduce production costs and help bring products to market. But can the same be said of manufacturers’ use of technology to help drive their marketing and sales

24/11/2014

7 Digital Marketing Solutions for Every Startup’s Needs

Here are some great tools that can help anyone looking to boost productivity and solve their digital marketing needs.

01/06/2014

How-to Implement a Successful Social Media Campaign

The best brands know that running a successful social media campaign requires you to stay true to your mission and compliment current marketing efforts. Here are six tips from guest, Jessica Oaks to help you achieve that.

04/05/2014

4 Must Have Digital Marketing Core Competencies

Four must have digital marketing competencies: engagement strategy, content, data and automation.

11/03/2014

22 LinkedIn Secrets LinkedIn Won't Tell You

LinkedIn can be the best tool for building your brand. If you incorporate these seemingly counterintuitive techniques into your LinkedIn strategy, you will build a stellar profile, be visible to decision makers and be skilled at using LinkedIn as a career-management tool.

27/01/2014

Why marketers should keep sending you e-mails

There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts.

12/01/2014

2014 Strategies: How To Become A Content Authority

The leading 2014 trend is, without a doubt, content authority. Future search engine results are soon to be driven by it. In fact, we’re seeing this drive right now. Building authority is not just worth the effort, it’s a survival essential!

11/12/2013

Online Video: A Critical Component of Your Content Marketing Strategy

If you have yet to implement online video into your content marketing strategy, then you could be missing out on a great opportunity to engage with consumers, spread brand awareness, and drive organic traffic.

10/12/2013

Who Needs Content Marketing?

Content marketing is a concept that has a long history of debate. Many times, companies feel that they don’t need content marketing — that the work outweighs the benefits, or that it just “isn’t for them.” But that’s not the case. Whether B2B or B2C, any company can benefit from content marketing.

13/11/2013

10 surprising social media statistics that might make you rethink your social strategy

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.

21/10/2013

Wearable gadgets that transform how companies work

Companies are decking out employees and customers with devices that gather subtle data about how they move and act—and then using that information to help them do their jobs better or improve their buying experience.

29/09/2013

Destination Marketing and the ”FOOD” element

Destination marketing campaigns around the world show that there is a strong connection between tourism and gastronomy.

24/09/2013

Chobani Gets a Lesson in the Power of Social Media

Chobani’s recent problem of mold in its yogurts shows the early warning that can come from social media but also the difficulties consumer companies can face in responding quickly enough to satisfy their consumers.

22/09/2013

P&G's Marc Pritchard: 'The era of digital marketing is over'

Do you believe digital marketing is almost dead?

P&G’s global brand building officer Marc Pritchard has called the end of the digital marketing era, saying all digital marketing is “just brand building” and shouldn’t be something separate tacked on to the end of a campaign.

27/08/2013

The Best Advice From Those Who Took It

We asked business owners and educators for the books that have given them the best advice. Here are some of their top picks.

20/08/2013

10 Tips that Drastically Improve the Effectiveness of your Website

When we look at the slim margins between your brand and your competitors, these small but highly effective changes can make all the difference in the decisions your customers and/or clients make.

23/06/2013

Facebook hashtags

Social network Facebook has introduced hashtags, allowing users to click and see what their firends think about trending topics.

12/06/2013

Can Waze Jumpstart Google's Social Networking Drive?

The potential Google sees in Waze makes this far more than a defensive move. And that potential also goes far beyond maps and driving.

11/06/2013

The Changing Digital Marketing Landscape

Gartner analyst Adam Sarner says the growth of digital marketing mirrors the shift to a booming digital marketplace. Techniques such as inbound, real-time, and data-driven marketing are helping companies generate revenue faster.

30/05/2013

Mary Meeker Peers Into the Future of Mobile, Wearables and Facebook

We’ve grown accustomed to uploading and sharing every minute bit of detail about our lives — and that is about to accelerate and go into hyperdrive.

19/05/2013

What Entrepreneurs Get Wrong

For many entrepreneurs, the process of launching a company begins with the lightbulb moment when they conceive of a breakthrough idea for a new product or service. Very often, they are so passionate about the idea that they believe its merits will be self-evident to prospective customers—that the in...

14/05/2013

Hipstamatic Oggl Launches For iPhone, Hopes To Compete With Facebook's Instagram

The free Hipstamatic Oggl app hopes to take on Facebook’s Instagram by creating a showcase for photographers to post their best work.

08/05/2013

10 Lessons from the Top 25 Most Engaged Brands on Twitter

Mastering Twitter can be tricky and most organizations are playing defense.

17/04/2013

The Art of 'Casting' a Story

If sourcing a story is like casting a movie, experts are like celebrities. They can impart gravity and credibility and eloquence that the facts can't on their own. They can boost ticket sales.