There's nothing like putting all your heart and soul into a fundraising campaign....only to have it flop.
Where did we go wrong? The message, the visuals and the timing was so spot on!
You can create the most powerful fundraising video, but if nobody sees it, it won't have an impact.
I've learned a lot from dozens of successful fundraising campaigns over the years, and it involves really shifting how we think about video, and how to actually use it to bring in donations.
Check out this week's video series and you tell me - how are you using video for your campaigns?
I'd love to hear your thoughts
Am I sharing their story, or manipulating it?
If you create content for a non-profit, or share testimonials, chances are, you've struggled with this.
It's a complicated thing, sharing stories. And if we care about the work we are doing, it is so important to make sure that the stories that we are sharing are not only true, and honest, but also true to our values as an organization.
That is ethical filmmaking.
In this week's video, I go through what ethical storytelling is, how it effects how your organization shares stories, and what you can do to ensure that you are telling stories in the most ethical way possible.
Do you experience challenges with storytelling with your organization or work? Let me know below!
Finding the Right Story for Your Non-Profit Campaign
Does "story" really matter when you want to sell a product or app?
Well yes, I'd argue even more so.
A lot of people think when you have to give over something technical, it's more important to WOW people with the technological advancements, or cutting edge aspect of the app.
But even for the most technical of apps or products, there's always some sort of buyer, and that buyer is human. They may have different motivations, wants and needs, but they are a human all the same.
I absolutely loved working on this video campaign for PetPace - where we were able to show how that incredibly bond between dog and owner can be improved even more with the help of this wonderful smart collar.
With the foundational story in place, we could then wow audiences with some of the cutting edge technology involved in their product and app.
Oh, and it doesn't hurt that I do actually think that this is the best smart collar on the market.
Take a look and let me know - how do you think story could improve your product or service?
Why movement? It keeps your audiences engaged, it gives them a sense of place, and makes them more connected to the subject. So drop those static shots and keep things moving.
Meet Noa Gertz.
She is a fashion blogger, and a pioneer.
Noa created "I Can Too" which works to integrate and create inclusion for people with disabilities, illnesses or special needs in the world of fashion.
I was so grateful to be able to create this piece for ויצו - WIZO WIZO USA, to raise awareness and highlight the incredible work that they do.
Thanks to the wonderful team that brought it to life:
Producer/Director: Elisheva Hudson
DP: Aviv Vana
Editor: Polina Ruth Remez
As business owners, we are often left with this critical voice in our head
You’re too much
You’re not enough
If only I could be….
STOP.
Real success comes in business when you stop trying to shift into what you think everyone wants you to be, and step into what makes your business the most unique: YOU.
I love this video I just finished for Nicole Oren Coaching's upcoming Women's Group starting February 20th.
Great energy, exciting, and authentic. Just like Nicole :)
Nervous about being on camera?
You are not alone!
It's not about being perfect - it's about showing up.
If you are looking to connect with your audience, just remember, it's PEOPLE that we are looking to connect with.
Flawed, real people.
Stop thinking about perfection, and start thinking about being a someone that people want to connect with.
Tell your story better: Brand Storytelling & the client experience
What is brand storytelling?
This week, I'll be speaking with Brand Strategist and Copywriter Sacha Gorelik, and doing a deep dive into what brand storytelling is, how that makes a difference for the client, and what you can do about it.
Any questions? Post them below!
Tell your story better: Internal vs. External video and why it matters
So excited for this weeks' live!
Aliza Hornstein and I will be sitting down this Wednesday to discuss the power of both internal and external video, and how as a larger company you can use social media and video to connect with your audience.
Got any questions you’d like us to address?
Post them below!
Live with Restream
Live with Restream
Restream helps you multistream & reach your audience, wherever they are.
Why Small Business?
I often find there is this resistance from clients to share WHY they do what they do, and why their heart is in it.
We have become obsessed with becoming the guide for our clients (thanks to StoryBrand, which I do not refute!) that sometimes we forget that it's still important to remind our audiences why we are uniquely positioned to help them.
Sharing our passion isn't about becoming self-centered. When done right, it's actually showing our audience HOW we help them. Whether it's because we love it, or because of something that shifted the way we think and work, it doesn't matter.
What does matter, is showing our audience how we put ourselves, our soul into the work that we do.
This short clip featuring the wonderful Bridie Noa Castiel back in her previous venture shows the perfect mix of both highlighting her passion, but doing so in a way that makes the client feel seen and heard.
Even though her profession looks different today, I still think this clip stands the test of time 🙂
What do you think? How do you strike this balance?
The Meeting Place of Different Audiences
Last week, I talked a lot about how you successfully speak to different audiences.
Today, I want to go further on that and give you one tactic I always use in cases like that.
Stories.
When you take an individual's story, a case study from your company, or even a member of your team, and use that to explain something technical and high-level, you get to speak to people from different backgrounds, and with different levels of awareness.
How does this work, practically?
Those that have less understanding of some of the higher-level tech-speak, will be connected to the person and story.
For those that have a lot more awareness, and need that higher language to be engaged, you can always contextualize this individual's story with data and points that only those audiences would understand.
Story is the meeting place where your different audiences can come together.
Still don't believe me? Watch the video below
How do you measure success?
How do you measure success?
1. 𝘿𝙤𝙣❜𝙩 𝙗𝙖𝙨𝙚 𝙩𝙝𝙚 𝙣𝙪𝙢𝙗𝙚𝙧𝙨 𝙤𝙛𝙛 𝙖 𝙤𝙣𝙚 𝙩𝙞𝙢𝙚 𝙧𝙚𝙖𝙙𝙞𝙣𝙜
When a video is successful (or maybe if it isn't as successful as you had hoped) it's important to look in more than one place to gauge how well your video preformed.
2. 𝙏𝙝𝙚 𝙍𝙪𝙡𝙚 𝙤𝙛 3
What may seem like a failure to us, could actually just need some re-contextualizing. Maybe the stats look low on one platform - but when you look across all 3 (Facebook, LinkedIn, Instagram) the numbers reflect something different.
3. 𝘼𝙨𝙠 𝙛𝙤𝙧 𝙝𝙚𝙡𝙥❗
When in doubt, it’s always good to reach out to an experts who can help give you a bit of context on the situation.
If you're looking to create a video campaign, but aren't sure how let's chat!
I provide pre and post launch support o help make your video campaign a smooth and successful one!
#success #successfulcampaign #videocampaign #launchsuccess #content #video #hudsonfilms
RRG Beit Midrash
Torah Cafe is an incredible initiative through RRG Beit Midrash Program on Hebrew University's campus to help students continue to delve and learn more about their judaism.
Check out the trailer here!
Want to see more videos like this? Drop a 👍 in the comments below!
#promovideo #video #filming #docustory #hudsonfilms
The Difference An Angle Makes
𝗖𝗮𝗻 𝘆𝗼𝘂 𝘀𝗽𝗼𝘁 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲❓
I often film in with two cameras in 2 different angles.
Filming with 2 cameras has many benefits.
✅ 𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘱𝘰𝘪𝘯𝘵𝘴 𝘰𝘧 𝘷𝘪𝘦𝘸
✅ 𝘐𝘵 𝘩𝘦𝘭𝘱𝘴 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘧𝘭𝘰𝘸 𝘸𝘩𝘦𝘯 𝘦𝘥𝘪𝘵𝘪𝘯𝘨 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘢𝘬𝘦𝘴
✅ 𝘐𝘵 𝘬𝘦𝘦𝘱𝘴 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘦𝘯𝘨𝘢𝘨𝘦𝘥
But it's not something I recommend doing just out of habit.
There's a reason with every choice that you make - and this is no exception!
It can give your project a lot of depth and usages - but there's no shame in keeping in simple when the need arises.
Which angle do you connect to more? Leave your answers in the comments 👇👇
#hudsonfilms #acam #bcam #cameraangles #tellyourstory #video #film
𝗢𝘂𝘁𝘀𝗼𝘂𝗿𝗰𝗶𝗻𝗴.
It can seem a bit scary to hand over the reins to someone else, but there are SO many benefits to outsourcing your next video to a professional.
𝟯 𝗺𝗮𝗶𝗻 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀:
1️⃣ Fresh eyes
You get an outsiders perspective on your work
2️⃣ Professionalism
You get to bring your professionalism to a much higher level
3️⃣ It's all about strategy
You get a product that is both strategic and visually professional
Ready to get some fresh eyes on your upcoming video? DM to chat.
#video #creation #content #professionalism #brandingvideo #promovideo #hudsonfilms
Why share your story?
As much as I promote "story-driven video" we have to be strategic about what that means and. why we are doing it.
Your audience doesn't care about all your stories. They probably don't care about where you buy groceries or what you had for dinner (unless you work in food;)
They care about the stories that relate to them.
That's why #minidocs work.
It's about sharing stories strategically, in a way that connects to your audience, and brings them into your world.
Share a story. But don't just share any story. Share the one that will speak to them.
Enjoy this latest mini-doc for @ramot_wigs where we shared the story of this business, and the way in which they really are thinking of their customers at each and every turn.
Ramot Wigs Mini-Doc
Why share your story?
As much as I promote "story-driven video" we have to be strategic about what that means and. why we are doing it.
Your audience doesn't care about all your stories. They probably don't care about where you buy groceries or what you had for dinner (unless you work in food;)
They care about the stories that relate to them.
That's why #minidocs work.
It's about sharing stories strategically, in a way that connects to your audience, and brings them into your world.
Share a story. But don't just share any story. Share the one that will speak to them.
Enjoy this latest mini-doc for Ramot wigs - פאות ברמות where we shared the story of this business, and the way in which they really are thinking of their customers at each and every turn.