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Rotha Digital Agência Digital com foco em transformação digital oferecendo soluções inteligentes e criativas para seu negócio. O que acha de tomarmos um café?

Trabalhamos com Webdesign, Marketing Digital, Tours Virtuais utilizando Realidade Virtual e muito mais.

"We are now living in a game, it is different for everyone but still a game!"➡We will certainly explore a lot on the Met...
26/09/2022

"We are now living in a game, it is different for everyone but still a game!"

➡We will certainly explore a lot on the Metaverse subject. But when we put Metaverse and Gamification together, we see the immense amount of possibilities we can explore here. Gamification in a brief explanation is the possibility of generating learning, whatever it is through interactive processes, thus allowing you to learn something by playing, and yeah, it is already happening in several business scenarios where we have internal applications in large companies that generate an interaction competitive and healthy with theirs company members and or even applications that teach the company's process in form of a Game that is there to be used in a positive way and enrich knowledge in a cognitive and socio-emotional way.

➡By uniting the two, we will then find a new way that can be applied and worked on in your company.

➡Have you ever thought about creating a solution that involves Metaverse and Gamification?

➡Have you tried this game before? What game your company is playing?
Don't be lost in the game...
Be welcome, be digital! Be with us!

✅After a period of lockdown, many companies close their activities.➡A sad reality, but which at the same time triggered ...
19/09/2022

✅After a period of lockdown, many companies close their activities.

➡A sad reality, but which at the same time triggered a wave of migration to the digital environment, small businesses, and regional businesses had the need to become more active in the digital environment.

➡If your company feels the need to be more incisive in the digital environment or is looking for a solution to increase its sales, I have some solutions available and we can also have a virtual coffee to create new alternatives.

➡Starting a business is not easy, but the digital one can be smooth whether they involve:

➡Branding, Digital Marketing, Webdesign, UX/UI Design, or even the possibility of starting in Metaverse...

✅Be welcome, be digital! Be with us!

➡Unbridled publications, but without personality...📌A work without consistency and at the same time publications being m...
16/09/2022

➡Unbridled publications, but without personality...

📌A work without consistency and at the same time publications being made only for advertising, or attracting the audience to promotions in a timely way can be crucial for the health of your brand.

👥This type of work tends to leave a schizophrenic mark making it lack personality.
What to do in these cases? The tip here is simple:

🧩Create a guideline of the type of personality your brand will follow, be true and clear, consistent.

👉People tend to follow you as a company or person because they create a connection but for that, you need consistency and personality.

🏢What tone of voice does your company stand out?

✅Be welcome, be digital! Be with us!

✅It is proven that a product with good UX will bring:➡Higher Sales Conversion → Users don't look for complex situations,...
14/09/2022

✅It is proven that a product with good UX will bring:

➡Higher Sales Conversion → Users don't look for complex situations, the important thing here is to be as clear and direct as possible, being more concrete and direct, creating a unique direction for taking action.

➡Loyalty and referrals → Your best salesperson is your satisfied customer, so here we have the best evangelist for your product.

➡Lower Costs | Reduces rework → With good work here we avoid rework and also of course reduce costs.

➡Increase added value – Your product here after good UX work will have a much higher added value because at this stage the WOW factor has been reached.

➡Knowing that, let’s...

🧠Think, plan and prototype!

✅Be welcome, be digital! Be with us!

✅The “spatial web” could become the new normal in a few years.💻The internet has faced a situation where numbers are beco...
09/09/2022

✅The “spatial web” could become the new normal in a few years.

💻The internet has faced a situation where numbers are becoming more and more realistic. Web3 as it has been called will be a revolution in general terms, both in entertainment and commerce. Today we have v-commerce (Virtual Commerce) already existing and being tried by big brands.

➡In the near future, experts in the field have come across a truth... "Online shoppers will browse in 3D".

➡For this to happen, the reality is that games have been a fundamental piece of it. The Gamification process is what we see most in this evolution, companies are making their places (and virtual places) more and more interactive. This could be the key to attracting more consumers to your virtual spaces.

➡Have you ever imagined creating a space where people can access from anywhere in the world and still purchase your products interactively?

➡Knowing that we are here to help, either small or not, give us a shout!

✅Be welcome, be digital! Be with us!

✅When it comes to Brand, the subject is much more complex, we need to think that your company depends much more on just ...
05/09/2022

✅When it comes to Brand, the subject is much more complex, we need to think that your company depends much more on just a visual appeal. It needs to connect, to communicate, and of course, that's part of "All Pieces Working Together".

➡The difference? It's simple...

✍Branding is a strategy for your customer to get identified with the company.

🎯Personality, values, and brand voice, it is all part of the strategy.

🖼Logo is part of the strategy, the visual one, represents the company.

✅Big brands know it well and give us a lesson on how to present themselves to their audience.

✨And where is the secret? Well, the secret is actually the union of all the these elements for the sake of a message.

❓The question here is... What message does your company want to stand?

➡Knowing that we are here to help, either small or not, give us a shout!

✅Be welcome, be digital! Be with us!

📊27% increase in online purchases!➡We know that the pandemic came to affect all types of markets, whether electronic or ...
02/09/2022

📊27% increase in online purchases!

➡We know that the pandemic came to affect all types of markets, whether electronic or not. The positive part of all this is that online shopping has intensified much more. During the pandemic period, we were all stuck and several places in the world were affected with their businesses closed. However, the need for consumption has increasingly turned to online alternatives. In numbers, online purchases grew by 27% during the pandemic, and after that number has been maintained and making online purchase intention increasingly part of everyday life.

✨Knowing that, we are here to help, either small or not, give us a shout!

✅Be welcome, be digital!

✅Designing a page goes much further!➡Not just a beautiful design, but one that works well and meets the desires of your ...
31/08/2022

✅Designing a page goes much further!

➡Not just a beautiful design, but one that works well and meets the desires of your audience, so it is extremely important to think carefully when creating your digital image, as everything must be connected.

✍️"Design is the first stage of passion between your consumer and your brand."

➡So, think about it.

➡What about a Redesign?

➡We are Rotha Digital supporting small businesses to reach their goals!

✅Be welcome, be digital!

➡Branding is about being remembered!🖌Your Brand Voice is built around who your target audience is and is designed to mak...
29/08/2022

➡Branding is about being remembered!

🖌Your Brand Voice is built around who your target audience is and is designed to make the brand familiar.

✅To create a brand voice it is firstly important to list some of the items to be checked such as:

➡ 01 - A specified target market
➡ 02 - Competitive Awareness
➡ 03 - A unique position
➡ 04 - An attractive offer
➡ 05 - A message structure
➡ 06 - A tangible personality

✨Your brand needs to sound familiar, phrases like, "We buy with emotion and justify with logic" may be the answer, but it's not all about emotion.

➡The important thing here is to have a personality: Playful or Serious, Traditional or Progressive, Aggressive or Laid back. In other words, an identity to present to the public.

🗣Knowing who your audience is, what they are looking for, and how your brand will appear in the market, we have useful tools to create a voice that people will want to follow!

🎯Now it's time to make your brand unforgettable!

🧠After all, branding is about being remembered.

✨We are Rotha Digital supporting small businesses to reach their goals!

✅ Be welcome, be digital!

📲E-commerce & M-commerce, a simple difference that makes all the difference!➡Mobile e-commerce sales share of total e-co...
26/08/2022

📲E-commerce & M-commerce, a simple difference that makes all the difference!

➡Mobile e-commerce sales share of total e-commerce sales has increased by 39.1%, from its 52.4% market share in 2016 to its current market share of 72.9%, this means that overall people spend more time on their cell phones and therefore more purchases are made through it. Today the term Mcommerce is common and represents Mobile Commerce being a representation of e-commerce via Mobile. 🤓

➡How about you? Have a small business? Is online?

➡Have you prepared your m-commerce for the world?

Font: Statista.com

✅We are Rotha Digital supporting small businesses to reach their goals!

✅Be welcome, be digital!

➡My website is done and online, but where are my customers?✅This is a question that many ask us. “My website is done, wh...
24/08/2022

➡My website is done and online, but where are my customers?

✅This is a question that many ask us. “My website is done, where are my customers? ” When it comes to starting an online business or strengthening an online business, the first thing to think about is obviously having a website, but what we can do after that... In fact, the work has just begun, after the launch of the website, the work that has been done becomes very intense, called SEO (Search engine Optimization) is a constant work that allows your website can be part of the list of websites with the same theme as yours, from there is a list of factors that must be worked on day after day so that the website remains at the top of searches. So you can get an idea, one of the items on the list is the speed at which your content loads on your client's page.

Want to know if your site is up to standards? Do you want a consultation? Leave a comment below or even DM us, we can bring you some ideas and data that can be useful and help a lot! 🤓

➡We are Rotha Digital supporting small businesses to reach their goals!

✅Be welcome, be digital!

✅Are you part of the entrepreneurs who value your branding?We often think that Branding is just a well-designed image or...
22/08/2022

✅Are you part of the entrepreneurs who value your branding?
We often think that Branding is just a well-designed image or a well-defined colour palette. However, where in fact is much more.

➡Over time, more people and entrepreneurs are looking to know and understand more about what Branding is, with this and the excessive amount of content on the subject, it is easy to be lost in really understanding and applying the concept.
Coherence and consistency are two words that can well describe the type of work to be carried out, they are long-term conditions.

➡Do not build a schizophrenic brand! Long-term construction is different from short-term performance. Confusing this can be crucial to your brand and the impact you want to make. Always think about strengthening your tree, as the fruits harvested by doing this will be much healthier and longer lasting.

➡Despite having been in business for years and being part of an increasingly competitive market, does your brand make the difference it should?
Think about it, leave a comment, I would love to read your opinion. 🤓

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