07/07/2020
Customer experience is your customers' holistic perception of their experience with your company or brand.
The customer experience is the result of all the interactions that a customer has with your company, from browsing the website to talking to customer service and receiving the product / service that you purchased from you.
Everything you do impacts your customers' perception and your decision to keep coming back or not - so a great customer experience is the key to success.
Why is improving the customer experience important to your business?
Providing a great customer experience is extremely important for any business.
The better the customer experience, the more personalized and positive reviews you will receive, while reducing the attrition of customer complaints and returns.
The benefits of offering a unique experience include:
π Greater customer loyalty;
π Increased customer satisfaction;
π Best word-of-mouth marketing, positive reviews and recommendations;
All business models can benefit from improving the customer experience: subscription businesses can increase retention and reduce turnover, e-commerce markets can increase customer numbers and reduce returns, and service sectors can obtain recommendations and reduce complaints.
π Cool, isn't it?
π Tell us if you have heard about Customer Experience and if you have tried to apply ways to improve it in your business.
