Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Cancelieri Digital Strategy, Digital creator, Mountjoy.
We offer a comprehensive range of Digital Marketing Services aimed at providing the micro, small and medium enterprise with all the digital marketing skills they will require to grow their business and achieve their goals.
One key part of my CanGlowUp Method is achieving high-conversion sales!
Let me guide you along this path...
Comment ‘GLOW’ to discover your next step toward achieving your dream aesthetic & beauty business.
It’s time for a big change!
This could have been just another day at the park.
How many times have I visited this park and never stopped to observe it with different eyes, with a look of calm and admiration for the things around us? That day was different.
As I strolled through St. Anne’s Park with my family, we stumbled upon a hidden corner we had never noticed before.
‘I can’t believe we’ve missed this,’ I remarked. ‘What a lovely place. I could sit here for hours and reflect on the wonders of life.’
It made me think. How many times do we fail to observe things around us because of the rush of our busy daily lives?
What other opportunities are slipping through our fingers unnoticed?
But what if it’s something more significant? What if we miss out on witnessing our children’s growth or overlook precious moments with family and friends because we’re always rushing, always postponing for later?
It’s the little things that we could change that could make big differences in our lives. Yet, because we’re always busy, we let these opportunities pass us by.
So, as you scroll through this post, take a moment to reflect. What opportunities might you be missing in your own life?
What small changes could you make to create big impacts? 🌿💭
Is something holding your business back from reaching its full potential? 🤔
Let’s identify those barriers and pave the way for success together!
Your clientele isn’t just a random selection - they’re a direct reflection of your brand’s essence.
Every detail you project and emphasize contributes to the audience you draw in.
It’s a reminder to be intentional in your messaging and actions, as each interaction serves as a mirror reflecting your identity and values.
So, choose wisely, for the image you present is the audience you’ll attract.
What steps are you taking to ensure your brand reflects your desired clientele? Share your thoughts in the comments below!
It’s common for clients to pause and consider their options with a simple ‘I’ll think about it.’
But what’s really behind this statement?
Let’s uncover any concerns or questions they may have.
Feel free to reach out for personalized support as you navigate this decision-making process. 🤩
Ready to improve your approach to selling PREMIUM AESTHETIC PROCEDURES?
Start making these changes today and watch your sales grow!
Let’s create an impact in the beauty industry together!🙏🏼
It's important to think creatively and offer something different from what others in your area provide.
Highlight the unique qualities that make you stand out from your competitors.
Make sure potential clients seeking your services understand these differences.
Remember, standing out from the competition doesn't mean offering discounts. In fact, it's better to avoid them.
Share your thoughts in the comments below.😘
Discover the secrets to delighting your clients and elevating your aesthetic clinic experience.
Learn how to use surprising techniques to create a sensory bliss in your clinic. Share your implemented enhancements in the comments below!
I often receive complaints from aesthetic professionals because patients frequently reach out to inquire about the cost of various procedures.
Nonetheless, it's crucial to recognize that these cost inquiries serve as the initial point of contact for patients. Seize this opportunity.
While they may be merely curious, beneath that curiosity lies a genuine desire for the procedure.
It's important to be able to transform a curious individual into a prospective patient by providing attention and information about your services.
The key is to understand the underlying reason for their interest in the cost of the procedure.
Are you familiar with the polling technique? This approach involves identifying their concerns and asking questions to gain a better understanding of the patient's needs, ultimately offering a suitable solution.
All of this should be executed with care and exceptional service to set yourself apart.
Instead of a simple dismissal like, "We don't provide pricing information via WhatsApp," it is more advantageous to:
🔍 Inquire: Begin by probing into the patient's needs and clarify that there are various treatment options available. This approach helps direct them toward the most appropriate treatment.
It's important to note that explaining treatment details isn't a substitute for an online consultation. Explain the essentials and encourage them to schedule an appointment after furnishing relevant information.
By adopting this method, you can establish strong relationships and increase the likelihood of converting inquisitive individuals into actual patients.
Feel free to share in the comments if you employ this technique or if you have any inquiries regarding its implementation.
Investing in paid ads is great for bringing in potential customers, but if you are not quick and friendly in our responses, you might miss out on turning those leads into actual customers, and that means you are losing money.
Today, I've got a few things for you to think about. Drop a comment below and let me know what common mistakes you might be making and what changes you are planning to make right away.
Aestheticians have one of the most important jobs in your aesthetic clinic.
They’re responsible for advising and assisting clients, which can be challenging in an industry that has so many products and services to choose from.
To set your aesthetic clinic apart from competitors, you need to make sure your aestheticians are well-trained and educated on all of the latest products and services available, while also providing great customer service to ensure your clients return time and time again.
Today, I want to share a handful of suggestions on how you can differentiate your aesthetic clinic from competitors.🤩
If you enjoyed the content, comment below about the challenges of running your aesthetic clinic. 👇
Online ads should be part of your sales strategy for several compelling reasons:
✔️Reach a Wider Audience: Online ads allow you to reach a vast and diverse audience across the internet, expanding your reach beyond traditional advertising methods.
✔️Targeted Marketing: Online ads enable precise audience targeting based on demographics, interests, behaviours, and browsing history, targeting the most relevant potential customers, and increasing the chances of conversion.
✔️Cost-Effectiveness: Compared to traditional advertising, online ads can be more cost-effective.
✔️Measurable Results: This data allows you to optimize your campaigns for better results continuously.
✔️Immediate Impact: Your ads can start generating impressions and clicks as soon as your campaign goes live.
✔️Flexibility and Customization: You can customize your ad creatives to align with your brand and marketing objectives, making your message more engaging and memorable.
✔️Remarketing Opportunities: It helps to reinforce your brand, increase conversions, and recapture potential customers who may not have made a purchase initially.
✔️Competitive Edge: If your competitors are using online ads and you are not, you risk falling behind in the digital landscape.
Integrating online ads into your sales strategy helps you remain competitive and visible in the online marketplace.
In conclusion, online ads are a powerful tool to enhance your sales strategy. Their ability to reach the right audience, offer measurable results, and adapt to the evolving digital landscape makes them an indispensable part of a successful marketing approach.
How about you?
Are you already advertising your business online?
Hey guys, we just wanted to share some tips on how to use Google Ads effectively.
If you're not careful, you can easily waste your budget and not see any results.
But if you do it right, you can really improve your campaign performance and reach your target audience.
So, check out this post today to learn more about the do's and don'ts of using Google Ads. Trust me, it's worth the read!
If not advertising yet, comment and let us know what's holding you back.
Don't Miss the Buzz! 🎉
Discover the Secrets of Barbie Movie's Marketing Campaign!
Looking to stay ahead of the curve in the marketing world?
Embrace the captivating brilliance of Barbie Movie's Marketing Campaign! From strategic media launches to viral hits, Barbie's journey has been nothing short of remarkable.
Learn how they harnessed user-generated content, targeted diverse demographics, and leveraged strategic partnerships to create a marketing sensation!
Don't be left behind! Stay in the loop and discover invaluable lessons that can elevate your own brand to new heights!
Words have power.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
There is no better proof than a well-written ad.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
The foundation of a great ad is the ad copy – the words used to inspire, intrigue, move, amuse, or surprise the audience. Effective ad copy compels the viewer to take action the advertiser wants.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Anyone who has ever tried to write a great Ad, you’ll know it is one of the hardest things to do.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
But it won’t stop you from trying!
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
To make sure where to start, make a search on Google Ads keywords Planner to find out how people are looking for your service or product in the area you want to advertise.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
This research is fundamental for you to understand the demand of your niche.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Important!
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Remember that one tool complements the other, maybe on Google your company has less search volume but has more qualified people through Facebook.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
I always say: start by investing in both tools. Both have an excellent return if used correctly.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Get your free consultation Today. | Linnk in Bio
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
What's the Cost of not investing in Digital marketing and how it can Impact your Business?
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏽 Rely on Referrals from others⠀⠀⠀⠀⠀⠀⠀⠀⠀
It will make it much more difficult to predict revenue and can sacrifice your Business.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏽 Working on Projects You Don't Like⠀⠀⠀⠀⠀⠀⠀⠀
You end up accepting the projects that come your way, just to pay your Business expenses. Without Digital Marketing you will not be able to prospect for highly qualified customers.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏽 Be Limited to Your Location
If you don't invest in digital marketing you won't be able to capture the demand that already exists in the market or other areas of interest.
Feel free to DM me or contact me if you have any questions or requests! 🍀 Wishing you all a great day!
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
If you’re looking for a single fix for your website to improve conversions and make your marketing more effective, creating a landing page is it. But what is a landing page, and how exactly does it work in digital marketing?
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Landing pages aren’t like other pages on your website. Many of the pages on your site, such as the homepage, encourage visitors to explore your site further, and go deeper into its content.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
In contrast, landing pages focus on encouraging website visitors to stay where they are, and take a single, specific action. Landing pages include a call to action (CTA), which is a text link or button, telling visitors what action to take.
⠀⠀⠀⠀
Check out in today's post the importance of a landing page.⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
You probably already know this, but it’s worth reiterating:
Your headline is the deciding factor of whether or not your content gets read.
Picture yourself selling something on the street. Your content is your product and your headline is your pitch. Thing is, you’re not at some relaxed market fair, where visitors leisurely visit each vendor in turn and casually sample their wares. No. You’re on a busy street, with countless other vendors just like you all clamoring for attention — and the only customers are rushing by you, trying to get to work.
And you need somehow get them to stop. To turn. To walk over to you and, over all the other vendors around you, look at what you’re selling.
This post, though, will focus on everything you need to know to create the right headline for your content. Starting with what you want your headline to achieve to knowing how to tow the line between irresistible and unbelievable, along with all the ways to get your headline to achieve its goal.
Let’s get to it.
Preparing your strategy ahead of time will make all the difference in taking full advantage of the holiday season.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
In this post, I reveal my Facebook Ads strategy for those who have low-budget to market their business.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Keep reading to learn how you can craft the perfect strategy for your campaigns.
No More Excuses. Start Your 1st Campaign Now
Save this carousel and use it as your guide. 😉
As a small business owner, you want to relate with local consumers, be part of the community, and stand out from your competitors.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
But knowing how to promote your business locally requires some smart marketing tactics.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Because there are a finite number of customers in your area, local marketing initiatives are a top priority—not to mention your competitors are vying for the same customers you are.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
To set yourself apart from the competition and find ways to capture the attention of local customers, follow this guide that offers a few different marketing strategies for you to advertise online.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
Generating leads with PPC campaigns can be challenging. Generating high-quality leads is even harder.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Lead generation leaves the door open for anyone to convert on the initial lead conversion stage, regardless of their actual ability to buy the end product.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Because of this, we need to develop strategies to target higher quality leads and deter unqualified users from filling out our forms.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Before we get into the strategies, there’s one thing you should know.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
There are lots of metrics you can track on a regular basis.
Even though you have lots of metrics at your disposal, you don't actually have to look at every single one.
Some metrics don't need that level of attention -- you'll just waste time checking them often.
In this post, I’ll help you figure out which metrics you should check on.
Let’s make it simple??
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
Google Ads is one of the most effective paid online advertising methods.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Google Ads enables businesses to outreach people who utilize Google to search for specific information, products, and services online.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
If taken full advantage, Google Ads may send you a large number of people who want the products you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you currently do not have a Google Ads account for your business, or are not fully utilizing your Google Ads account, you should seriously consider making the most of the platform.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
What are you waiting for?😉
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
Have you ever found yourself struggling with information overload?
⠀⠀⠀⠀⠀⠀⠀
Have you ever felt both overworked and underutilised?
⠀⠀⠀⠀⠀⠀⠀
Do you ever feel busy but not productive?
⠀⠀⠀⠀⠀⠀⠀
If you answered yes to any of these, you should read the book Essentialism.
-
By applying a more selective criteria for what is essential, the pursuit of less allows us to gain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter!
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
In this post, I explain how you can use birthdays with Facebook ads to get more people.
-
This is great for local businesses trying to get people in your door.
-
Who doesn't love something for free on your birthday?
-
Let's check it out!
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
It’s often referred to as the marketing funnel, conversion funnel, or purchase funnel.
-
No matter what your team calls it, this piece of your digital marketing strategy is crucial to create awareness for your product or service and acquire customers.
-
It’s the only way to follow your potential customer down the customer journey.
-
You can use a sales funnel for your business to generate a steady stream of new and repeat customers.
-
However, most small businesses don’t have a funnel in place, so they lack the ability to attract new customers and continue with previous customers.
-
Because of this, you may also have no idea what your overall conversion rate is or what (if any) part of your marketing strategies are working.
-
So a digital marketing funnel will let you get more customers, keep current ones, and see what works or what doesn’t.
-
Let’s begin…
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
Ah, the good ole’ days. 😅
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Once upon a time, almost everyone who liked your page saw your posts automatically.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
But over the years, Facebook turned down the volume on organic reach.
Nowadays you have to pay for that level of attention, either through boosted posts or by heading over to Facebook Ads manager.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
How exactly does this system work, though? Which is more effective, an ad or a boosted post?
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
First, let’s get on the same page about boosts and ads.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
◾️ Boosting a post on Facebook is essentially a method of paying for more reach on your posts. You pay for access to that old-fashioned organic reach, with slightly more control over who sees your content.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
◾️ Facebook ads work a little differently. Instead of boosting directly from your Facebook feed, you create and manage ads through Facebook Ads Manager. You can either set up your ads manually or use a time-saving creative management platform that automatically builds ads from your assets. This gives you more control over what your ads look like, who sees them, and how you manage your budget.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
To decide, let’s start with two main differentiators:
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
◾️ Boosting allows you to target your audience on a basic level with such identifiers as behavior, interest, demographic, and geography. Facebook Ads give you the capability to target more precisely.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
◾️ Boosting improves a post’s reach overall, but Facebook Ads improve a post’s reach to a highly targeted audience.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Bottom Line?
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
When it comes to boosting your current Facebook posts or creating Facebook Ads, choosing what is right for you will depend on your end goal.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Are you looking to simply increase engagement or develop brand awareness? Then boosting posts may be the right solution for you.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Are you looking to be extremely strategic and precise with your marketing, maximize your campaign objectives, follow the Buyer’s Journey, have the ability to build hyper-targeted audiences, nurture leads, and build a huge Facebook following? Then Facebook Ads are the way to go.
Would you buy a "fully destroyed" sneakers for € 1.450,00? 😲
⠀⠀⠀⠀⠀⠀⠀⠀
Balenciaga set up the presale of its new sneakers. With prices ranging up to US$1,800, or around € 1.450,00 at current prices, the pieces have been dubbed Paris Sneakers.
⠀⠀⠀⠀⠀⠀⠀⠀
The launch of the Limited Items quickly made headlines and garnered a lot of reactions on social media.
⠀⠀⠀⠀⠀⠀⠀⠀
The photos that appeared in the posts, across all social media, were primarily used for spreading and advertising the sneakers.
Now, if you’re wondering “what makes a luxury brand sell a ‘destroyed’ sneaker for € 1.450,00?”?
⠀⠀⠀⠀⠀⠀⠀⠀
So, in today's post I talk about the marketing strategies they used and how you can use these strategies for your business!
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let's dive in!
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
———————————————————————————
Mountjoy
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |
Be the first to know and let us send you an email when Cancelieri Digital Strategy posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Cancelieri Digital Strategy:
Are you tired of creating videos for your beauty and aesthetic procedures that go unnoticed? Here are the four essential pillars to craft compelling videos that captivate your audience and boost engagement! Check it Out! #beautytips #aestheticsprocedures #compellingcontent #beautycontent #aestheticcontent
Let’s get real – in the business world, authenticity is key. 🤩 It’s not just about what you’re selling; it’s about who you are. YOU are the heart and soul of your brand, and your presence can make all the difference. Consider this: when customers engage with your brand, they’re connecting with YOU, not just a product. Your values, expertise, and personality shape their perception. So, if you want to boost sales and earn trust, step into the spotlight. Be more than a service provider – be a trusted guide, a valuable source of knowledge. It’s about leaving a lasting impact! Comment below if you’re already making this impact in your business? 🤔
