The Social Media Fairy

18/01/2025

📱 Stop posting SQUARE POSTS on Instagram!
Here’s Why 📱

Instagram has evolved & so should your content strategy! Square posts (1080x1080px) might have been the go-to, but if you want to maximise your reach and visual impact, portrait-sized posts are the way forward. 🙅🏽‍♀️

Why Portrait Content Works

1️⃣ Takes up more screen space
PORTRAIT posts (1080x1350px) dominate the screen, grabbing more attention as users scroll.

2️⃣ Better engagement
Bigger visuals mean more impact, leading to higher engagement rates.

3️⃣ Algorithm love
Instagram’s algorithm favours content that keeps users engaged longer—portrait posts make viewers stop and take notice.

Try these ⤵️
Feed Posts
Use 1080x1350px dimensions for your portrait content.
Reels & Stories: Stick to 1080x1920px for full-screen immersive experiences.

Adjust your content now to stay ahead of the game! To all my clients don’t worry we I got you 😉

What’s your favourite Instagram format?
Let us know below! ⬇️

03/01/2025

📢 Does Your Business Need a Social Media Manager?

As a social media manager, my role is helping businesses like yours grow, engage & thrive in the ever-changing digital world.

If you’re still on the fence about hiring a professional, here’s why it’s worth it -

1️⃣ Save Time
Running a business is a full-time job—so is managing social media. Let me handle the posting, engaging & strategy while you focus on what you do best.

2️⃣ Professional Strategy
Social media isn’t just about posting pretty pictures. I create a tailored strategy to grow your followers, increase website traffic & drive real results for your business.

3️⃣ Consistent Branding
I ensure your brand voice, visuals & messaging are consistent across all platforms, so you stand out from the crowd and attract your ideal clients.

4️⃣ Stay Ahead of Trends
The algorithms and trends are always changing. I stay updated so you don’t have to, making sure your business stays relevant and competitive.

5️⃣ Boost Engagement
Engagement is key to building trust and loyalty. I know how to create content that resonates with your audience, sparks conversations & converts followers into customers.

Whether you’re looking to grow your online presence, launch a new product, or simply connect with your audience, I’m here to help.

💌 DM me today to discuss how we can work together!

01/01/2025

How to create a Content Plan for a COACH / GYM business ⤵️

As a social media manager, I rely on content pillars to ensure every post delivers value, builds trust & drives engagement. Here’s how I’d plan content for a COACH/GYM business:

1. Educational Content 🧠
Teach your audience something new!
💡 Example: “5 Dynamic warm-up exercises to maximise your workouts”
This builds authority while providing actionable tips.

2. Lifestyle Content 🌟
Show how fitness integrates into everyday life.
💡 Example: “Here’s how Lisa juggles work, family & her 6am gym routine. Fitness is a lifestyle, not a chore!”

3. User-Generated Content (UGC) 🏋️‍♀️
Let your clients speak for your brand!
💡 Example: Share a client’s transformation story or a tagged post from someone rocking your brand / work.

4. Promotional Content 💼
Drive sales without being pushy.
💡 Example: “New Year, New You! Get 20% off personal training packages when you book before January 10th.”

5. Engaging Content ✨
Spark conversations and interactions.
💡 Example: “What’s your go-to pre-workout snack? Drop it below!” 🍎🍌

6. Services Highlight 🔑
Remind followers how you can help them.
💡 Example: “Looking for 1:1 coaching? Our customised plans are designed to help you crush your fitness goals.”

Using these pillars ensures your content stays consistent, resonates with your audience & aligns with your business goals.

Let me know below how you plan your content or if you try these content pillars? 💫

20/12/2024

🌟 Supporting Small Businesses on Social Media Matters! 🌟

When you like, comment or share a post from a small business, you’re doing so much more than you think!

💡 Why It’s Important ⤵️

1️⃣ Spreading the Word
Your interaction helps the business reach new people who might love their products or services as much as you do.

2️⃣ Boosting Confidence
A kind comment or a positive review can make someone’s day and encourage them to keep going.

3️⃣ Building Communities
Small businesses are often at the heart of our communities—your support helps them thrive and give back.

💖 A simple double tap or “This looks amazing!” can mean the world to someone working hard behind the scenes.
So, next time you see a small business post, show it some love—it’s free, it’s quick & it makes a BIG difference!

What’s your favourite small business to support? Tag them below and give them a shoutout! 👇

12/12/2024

CLIENT INSIGHTS ✅

Our Focus ⤵️

📈 Increase Views ✅

💬 Boost Engagement ✅

👥 Grow Followers ✅

Ending the year strong with this one ✨

04/12/2024

Work smarter not harder ✨

Todays topic HOW TO REPURPOSE CONTENT

Swipe for some examples I’ve given & DM if you have any questions I am always happy to help!

03/12/2024

As she pours another coffee ☕️🥴

02/12/2024

C O N T E N T P I L L A R S 🧠

You’ve heard the terminology but do you actually understand what CONTENT PILLARS are? 🤔⤵️

1️⃣ Educational Content

2️⃣ Inspirational Content

3️⃣ Engaging Content

4️⃣ Promotional Content

5️⃣ Lifestyle Content

Swipe for a breakdown of each pillar using a Personal Training business as an example today 🏋🏼

Any questions feel free to contact me!🧚‍♀️

Natanya

01/12/2024

✨NEW MONTH | it’s time to lock in your SOCIAL MEDIA STRATEGY & finish 2024 strong ✨

Swipe for COMMON MISTAKES TO AVOID & check out my tips to fix them! ❌

Let me know which one you are guilty of! I know for me especially on this account it’s POSTING INCONSISTENTLY but we are being accountable & a plan is in place to fix this ✨

24/11/2024

M A S T E R your BIO ✨

Swipe for 3 tips on now to make your BIO stand out 🫶🏾

DM if you have any questions!

Natanya ✨

22/11/2024

✨ Client Spotlight: Building a Beautiful Brand ✨

I've been working with Strong Female Coaching for less than 3 months & already the transformation of her Instagram grid has been nothing short of amazing! 💪🎨

Here’s how I created an aesthetic feed that mirrors her mission to educate and inspire postpartum fitness

✅ Consistent Posting
Weekly posts tailored to Strong Female Coaching audience, offering real value and support.

✅ Educational Content
Informative carousels, reels & posts that empower postpartum moms to feel strong and confident.

✅ Great Communication
Collaboration is key! Maebh's feedback + our strategy = the perfect formula.

The result? A cohesive, easy-on-the-eye grid that not only looks stunning but also builds trust with her audience.

📢 Are you ready to elevate your brand’s Instagram presence? Let’s create something extraordinary together. DM me to get started! 💌

21/10/2024

Your Social Media sizing guide when it comes to your chosen platforms because ….. does size really matter? 🫢

Stay tuned to find out ,I’m mixing up a few formats this week to see what works best for me & will share all the details!

19/10/2024

Building a personal brand is more than just a buzzword—it's the foundation of trust, credibility & connection with your audience.
When people resonate with YOU, they're more likely to trust YOUR business.

Swipe for more reasons why investing in your personal brand can transform your business! 👉

Contact The Social Media Fairy today if you have any questions!

Happy Saturday!💋
Natanya x

17/10/2024

Help us reach over €1,000 today 🫶🏾

https://www.idonate.ie/fundraiser/NatanyaMcGrath

16/10/2024

SUDEP ACTION Day 🤍

https://www.idonate.ie/NatanyaMcGrath

13/10/2024

15/09/2024

It’s my PASSION & I get to call it my BUSINESS 🧚‍♀️

is rebranding & growing over the next few months, lots of changes 👀

26/08/2024

Ready to Dominate Social Media? Let's Go -

Hashtags are more than just trendy buzzwords—they're a powerful tool to expand your reach. Use a mix of popular and niche hashtags relevant to your content to tap into new audiences who share your interests. Remember, a well-placed hashtag can be the difference between getting lost in the noise an...