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Binus Business Review

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Binus Business Review is published by Research and Technology Transfer Office, Binus University.

BBR is an international journal published in May, August, and November, hosted by the Research and Technology Transfer Office of Universitas Bina Nusantara. The journal contents are managed by School of Business Management and Faculty of Economics and Communications. BBR provides a forum for lecturers, academicians, researchers, practitioners, and students to deliver and share knowledge in the for

m of empirical and theoretical research articles, case studies, and literature reviews. The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Economics, Business, Management, Accounting, Finance, Tourism, and Hotel Management through this scientific journal.

17/10/2024

📃 Featured Article, Binus Business Review 📃

The Effect of Green Attribute on Green Trust: A Self-Congruence Theory

Abstract
The concept underpinning the research is that a brand’s or product’s extent in personal identity and reflected values can affect consumers’ acceptance of green products. The research explored self-congruence theories to investigate the greater depth of the attributes of green products that boost green trust. In this investigation, survey methods were combined with a quantitative method. Using a purposive sample procedure, 200 respondents who consumed drinking water products under the names of Ades, Aqua, Le Minerale, Nestle, and Vit were selected for participation in the research and provided feedback. The Structural Equation Modeling (SEM) analysis was conducted utilizing SmartPLS 3.0. The research findings show that green packaging and advertising do not affect green trust. Meanwhile, green packaging significantly raises green satisfaction and consequently expands green trust. The research contributes to the body of knowledge on self-congruence with a brand or product by exploring symphony and synergy, which show that both positive feelings connected with self-congruence may foster customer happiness and strong brand loyalty. Representing, enforcing, and strengthening the genuine self-concept is the essential role of the self-element. Furthermore, these findings can also provide insight for future researchers, especially regarding the importance of self-congruity values in strengthening brand loyalty.

Keywords: green attribute, green trust, self-congruence theory

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10767

16/10/2024

📜Featured Article📜

The Role of Leadership and Community Involvement in Sustainable Development

Abstract
Indonesia is an archipelagic nation that has a variety of difficulties when it comes to the delivery of products and services. There are a number of challenges experienced in the field of logistics in Indonesia, including poor transportation infrastructure in a number of different places. Sustainable development is a concept that aims to find a balance between people’s needs now and their ability to meet those needs in the future. The research aimed to identify and analyze the relationship between leadership and community involvement (also known as community participation or engagement) in sustainable development in the shipping industry. The research used the Partial Least Squares-Structural Equation Model (PLS-SEM) with a sample of 103 shipping companies to analyze data. The research results show that leadership positively and significantly impacts sustainable development, confirming the importance of the leader’s role in implementing sustainable practices in company operations. Meanwhile, community involvement shows a positive but insignificant impact on sustainable development, indicating that the community needs to be reconsidered in the context of sustainable development in the shipping industry. The results also provide information for companies and leaders to strengthen sustainable development efforts by implementing more integrated policies focused on community involvement. Moreover, the research offers a chance to encourage cooperation between industrial actors and local populations. By harmonizing objectives, expectations, and actions, it is feasible to develop projects that strengthen sustainable practices within the ocean freight transportation business and promote the well-being of the communities it interacts with.

Keywords: community involvement, leadership, sustainable development

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10354

15/10/2024

📜Featured Article📜

Shopping Products Online After the COVID-19 Era

Abstract
The COVID-19 pandemic has changed consumer purchase behavior. The research observed consumer behavior in purchasing online products after the pandemic. It focused on attitudes, perceived behavior control, and financial and product risks. They influenced purchase decisions, resulting in customer satisfaction and repurchase intention in online shopping. The research applied a quantitative method. Data collection used online research. It managed to get 443 respondents. The study was conducted in Indonesia with respondents who had done online shopping. The hypothesis test was done using Structural Equation Modeling (SEM) with Smart-PLS software. The research results show that H1, H1a, H1b, H2, H2a, H2b, H3, H3a, H3b, H5, H6, H6a, H6b, and H7 are accepted. Meanwhile, H4, H4a, and H4b are rejected. The hypothesis test results show an influence between attitudes, perceived behavior control, and financial risk on customer satisfaction and repurchase intention through purchase decisions both directly and indirectly. Meanwhile, product risk does not directly or indirectly influence customer satisfaction and repurchase intention through purchase decisions. In conclusion, financial risk is the most influential factor in purchase decisions. If the financial risk is low, customers’ purchase decisions will be high. The research contributes to consumer behavior, especially regarding online shopping. Consumers purchasing online products pay attention to the processes of clarity, assurance, security, comfort, and trust.

Keywords: online shopping products, attitudes, perceived behavior control, product risk, financial risk, purchase decision, customer satisfaction, repurchase intention

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10736

14/10/2024

Enhancing Mamanda Product Sales through Business Model Innovation (BMI)

Abstract
The research aimed to assist the micro-enterprise Mamanda in achieving sustainable improvements in product sales, addressing the challenges posed by the post-COVID-19 era. Operating in the children’s toy rental services field, Mamanda faced a significant decline in sales due to the pandemic’s impact on consumer behavior. The researchers collected data through interviews, meetings, and observations using qualitative methods and a business coaching approach. The analysis involved internal and external assessments, Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis, Business Model Canvas (BMC) evaluation, gap analysis, and Pareto analysis. From the results, the Pareto analysis identifies two critical issues: the lack of a customer database and the absence of a customer loyalty program. Business coaching effectively guides Mamanda in developing a new and adaptive business model to enhance sales sustainably in the post-COVID-19 landscape. Importantly, the research contributes to the literature by emphasizing key findings, highlighting the importance of adapting business models, effectively utilizing customer data, and implementing customer-centric strategies to foster growth and sustainability in the context of Micro, Small, and Medium Enterprises (MSMEs). Practical implications include the significance of Business Model Innovation (BMI) and customer-centric approaches for MSMEs in navigating evolving and competitive markets, ensuring resilience and viability in evolving business environments.

Keywords: product sales, Business Model Innovation (BMI), Micro, Small, and Medium Enterprises (MSMEs)

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10695
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12/10/2024

The Role of Authentic Leadership and Organizational Commitment to Reduce Turnover Intention in Digital Company

Abstract
The research analyzed the relationship between authentic leadership, organizational commitment, and turnover intention. The problem was that technology companies experienced an increase in turnover intention. It was unique in analyzing the causality of turnover intention through aspects of leadership and commitment. The research analyzed the direct and indirect effects of reducing turnover, conducted on digital companies operating in the consulting services sector. Purposive sampling was used as a sampling technique. Data collection was carried out using a questionnaire distributed via Google Forms with a total of 111 respondents. The research findings indicate that authentic leadership influences organizational commitment. Furthermore, organizational commitment has a negative influence on turnover intention. In addition, the indirect effect of authentic leadership on turnover intention is mediated by organizational commitment. Hence, it is essential for companies to increase employee commitment throughout the organization. Business organizations must pay attention to the phenomenon of turnover instruction. Meanwhile, employee turnover has a negative effect on the quality of business processes. The turnover instruction problem is a classic problem faced by every company. Aspects of leadership and organizational commitment must be the main factors in reducing turnover. The long-term success of a business is determined by the contribution and productivity of its employees. Turnover intentions can be reduced through implementing authentic leadership and consistently increasing organizational commitment.

Keywords: authentic leadership, organizational commitment, turnover intention, digital company

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10502
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11/10/2024

Creative Industries’ Risk Appetite in East Java and Its Impact on Dynamic Capability and Competitive Advantage

Abstract
Studies related to risk appetite, which plays an important role in risk management in the creative economy sector, still need to be made available, so relating it with dynamic capabilities and competitive advantage is the main novelty of the research. The research aimed to understand the risk appetite of the creative Small and Medium-Sized Enterprises (SMEs) in East Java, Indonesia, and analyze the impact of the risk appetite on their dynamic capabilities and competitive advantages. Primary data was obtained through a quantitative research method with a Likert-sized online questionnaire instrument and distributed to 300 creative industries in East Java, with the unit of analysis being the creative business owner. The data were analyzed using Partial Least Square - Structural Equation Modelling (PLS-SEM) weight analysis with SmartPLS version 4 software. After passing the external test and inner model, hypothesis testing was carried out by reviewing the t-statistics and p-values. The analysis results provide a surprise, showing that not all types of risk appetite significantly impact dynamic capabilities and competitive advantage. Avoiding the discovery of detrimental risks to dynamic capabilities and competitive advantage emphasizes that in this era, every creative SME must face risks. Avoiding risks makes the business unable to face dynamic changes in conditions and will not have a competitive advantage. However, risk and revenue sharing do not significantly impact competitive advantage. It has a strong impact through dynamic capabilities. Creative SMEs can choose to transfer risks or reduce them. Future research can examine different risk appetites for creative economy in each subsector.

Keywords: creative industry, risk appetite, dynamic capability, competitive advantage

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10429
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10/10/2024

The Risk Assessment and Human Risk Control in Indonesian Power Plant

Abstract
Efforts to enhance labor productivity are intrinsically linked to the improvement of Occupational Health and Safety (OHS) standards. The research focused on the optimization of OHS by conducting a COVID-19 risk assessment, with the goal of identifying and implementing Human Resource (HR) risk control measures to augment employee performance. In employing a qualitative methodology, the data were amassed through a combination of interviews, observations, and document analysis involving a diverse group of 23 respondents from various departments. The risk assessment process was meticulously structured into four phases: identification of causes, implementation of preventive measures, development of recovery strategies, and evaluation of consequences. The researchers organized the data into primary and secondary categories for analysis and utilized the Bow Tie method to elucidate the findings. The analysis reveals that the human factor, specifically employees’ non-compliance with safety protocols, poses the greatest risk for virus transmission. The result identifies the warehouse, workshop, administration building, and Coal Handling Control Building (CHCB) as the most critical areas requiring stringent risk controls. The results also provide an overview in preparing the basis for Corrective Action and Preventive Action (CAPA). It provides benefits for implementing OHS in power plant companies through recommendations such as evaluation, preventive action, and risk control through COVID-19 risk assessment. Finally, the research delineates strategies for managing risks through preventive measures and recovery processes to mitigate the impacts and consequences associated with these hazards.

Keywords: risk assessment, human risk control, Indonesian power plant

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/9803
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09/10/2024

Customers’ Purchase Intentions on Herbal Products and Supplements During the COVID-19 Pandemic

Abstract
The research aimed to extend the Theory of Planned Behavior (TPB) by including health consciousness and health value as predictors of purchase intention on herbal products and supplements. The research applied quantitative hypothesis testing. Then, the convenience sampling technique was used in collecting research data. The survey was conducted on 260 herbal and supplement customers in West Sumatra. The research instrument was adapted from previous studies. Then, the research data were analyzed using Structural Equation Modelling (SEM) techniques with the software SmartPLS 3.0. The testing of extended TPB in the research finds that health consciousness and health value have a positive and significant effect on customers’ attitudes and purchase intentions. Among the three main predictors of purchase intention in TPB (customer attitude, subjective norm, and behavioral control), only control behavior positively and significantly affects purchase intention. This extended TPB contributes to the theory of purchase intention by including health consciousness and health value as new predictors in customers’ purchase intentions, especially for herbal products and supplements. The research implications are that marketers and other stakeholders need to carry out effective marketing communications about products and events that support the development of healthy patterns and lifestyles and spend some effort to facilitate consumers' access to herbal products and supplements.

Keywords: purchase intention, herbal products and supplements, COVID-19 pandemic

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10447
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08/10/2024

Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin

Abstract
The local fashion industry in Indonesia faces tough competition with imported brands, driven by shifting consumer preferences, particularly during the pandemic. The research examined the impact of country of origin on purchase intention in the casual fashion industry, with brand image and perceived quality as intervening factors. It involved 412 Indonesian Gen Z in Jakarta as respondents with prior experience in the local casual fashion market. Data were collected through online questionnaires, and the SEM-PLS analysis method with SmartPLS v3.2.9 software was used for analysis. Results show that country of origin significantly influences brand image and perceived quality, affecting purchase intention. The research aligns with prior consumer perceptions studies. The implications offer guidance for casual fashion industry marketers and retailers. Emphasizing a positive country of origin image and focusing on brand image and perceived quality can impact purchase decisions, particularly among Indonesian Gen Z consumers in Jakarta. Future research can also expand the scope to include a broader sample and employ qualitative methods for deeper consumer insights. In conclusion, the research enhances understanding of consumer behavior in the casual fashion industry by revealing the role of country of origin, brand image, and perceived quality in shaping purchase intentions. Businesses can utilize these insights to refine their marketing strategies and better cater to their target consumers’ preferences.

Keywords: Generation Z, local fashion industry, brand image, perceived quality, country of origin

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10162
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07/10/2024

Respond, Recovery, and Renew Strategies in Strengthening Competitiveness of Cooperatives After COVID-19 Pandemic in West Java

Abstract
The recent economic slump due to the COVID-19 pandemic causes major problems for cooperatives in West Java in maintaining their business activities. The pandemic significantly impacts the cooperatives and Small and Medium Enterprises (SMEs). Thus, developing strategies for cooperatives to recover, respond, and renew the issue becomes increasingly necessary. The research sought to contribute by developing alternative strategy recommendations for cooperatives in West Java, Indonesia. By doing so, it generated a competitive advantage in the post-pandemic industry. The research data were obtained through two main sources. Primary data came from Focus Group Discussion (FGD) activities involving cooperative stakeholders in West Java, consisting of cooperative managers, academicians, media, and government. Secondary data were taken from previous research. The collected data were analyzed using the Strength, Weakness, Opportunity, and Threat (SWOT analysis) approach to produce strategic recommendations visualized on the SWOT Matrix and categorized into Respond, Recovery, and Renew strategies. The results show five strategy alternatives to exploit opportunities with the cooperatives’ strengths (SO strategy). Seven strategy alternatives were identified to overcome the cooperatives’ weakness with external opportunities (WT). There are six strategy alternatives to anticipate external threats using cooperatives’ strengths (ST). Last, seven strategy alternatives are found to overcome both cooperatives’ weaknesses and external threats.

Read full abstract: https://journal.binus.ac.id/index.php/BBR/article/view/10405
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04/10/2024

Social Media Influencer: The Influence of Followers’ Purchase Intention through Online Engagement and Attitude

Abstract:
Marketing collaboration with social media influencers is rapidly developing into a promotional strategy. It is considered the most effective for marketers worldwide, including in Indonesia. Although effective, marketers face challenges in selecting the right Social Media Influencer (SMI) according to the company’s brand due to the high growth in the number of SMIs. The research aimed to examine the relationship between the influence of SMI credibility based on the source credibility model and the advertising value of SMI content on attitude toward SMI and online engagement. Then, it led to purchase intention as a determinant of the success of product/brand promotion activities. The research used the Stimulus-Organism-Responses (SOR) framework. The number of samples used was 261 social media users who followed at least one SMI and were domiciled in several regions of Indonesia. Partial Least Square Structural Equation Model (PLS-SEM) was used as a data analysis method, with software analysis tools of Smart PLS Ver.3.2. The results show that SMI’s credibility based on the source credibility model and content value based on advertising value act as a stimulus. They have a significant and positive effect on followers’ attitude and online engagement. They also subsequently influence purchase intention. Both attitude toward SMI and online engagement mediates the relationship between source credibility and the advertising value of content on purchase intention. These findings can help marketers’ strategies in determining the right SMI to use.

Keywords: social media influencers, purchase intention, online engagement, attitude

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10185
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03/10/2024

The Influence of Environmental, Social, and Governance (ESG) Disclosure on Firm Value: An Asymmetric Information Perspective in Indonesian Listed Companies

Abstract
The research explored how Environmental, Social, and Governance (ESG) disclosure impacted company value, with information asymmetry as the mediator. Data collection involved content analysis of sustainability and annual reports, supplemented by market data, including quarterly stock prices collected immediately after the publication of the sustainability report. The measurement for ESG disclosure used the index scoring method with disclosure indicators based on technical guidelines from SEOJK No. 16 of 2021. Meanwhile, measuring information asymmetry applied the bid-ask spread formula, and company value employed the approximate Tobin's Q formula. Then, market data utilized quarterly stock prices taken in the period immediately after the sustainability report was published to observe market reactions reflected in stock price movements. The population consisted of public companies listed on the Indonesian Stock Exchange from 2019 to 2021, with purposive sampling by selecting only companies that provided information relevant to ESG indicators. Data collection resulted in 286 analysis units from 109 companies. Using SPSS 27.0 and the Hayes Macro process for path analysis, the findings indicate that ESG disclosure has no impact on information asymmetry. Similarly, information asymmetry does not affect firm value or mediate the relationship between ESG disclosure and firm value. However, it should be noted that ESG disclosure has a negative impact on company value. The novelty of the research lies in the use of instruments to assess the quality of ESG disclosure and the utilization of information asymmetry as a mediator between ESG disclosure and company value.

Keywords: Environmental, Social, and Governance (ESG) disclosure, firm value, asymmetric information, Indonesian Listed Companies

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10460
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02/10/2024

The Influence of Marketing Strategy on Marketing Performance from a Management Perspective in the Disruption Era

Abstract
The world continues to develop and change, and everything is digital-based in the current era of disruption. The retail industry is one of the business sectors most severely impacted by the COVID-19 pandemic and the disruption era. Numerous businesses or retail issuers also see a drop in sales and even suffer losses. The research aimed to evaluate the most successful marketing tactics toward marketing performance in the disruption era from a management perspective. The major data used came from questionnaires given to management with digitized or digital marketing. A total of 282 data were collected using the purposive sampling technique to determine the respondents in Denpasar City. Structural Equation Model (SEM) analysis was employed in this investigation. The research outcomes are strategies that effectively influence marketing performance in the disruption era, including marketing mix strategy, online affiliate marketing strategy, and social media strategy. The marketing mix strategy cannot be abandoned despite changes in the disruption era. There can only be a change in strategy using digital marketing media. The research novelty lies in its findings, which support the Resource-Based View (RBV) theory, the marketing tactic employed to enhance marketing effectiveness in the disruption era. The practical implications include policy recommendations for business management and marketing methods to improve marketing performance in the disruption era.

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/10431
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01/10/2024

Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia

Abstract
Toll road rest areas are one of the main pillars of the toll road industry, and higher interest in buying at toll road rest areas is one of the keys to their financial success. The research aimed to identify and analyze the relationship between revisit intention and customer loyalty, as well as perceived price fairness, perceived satisfaction, and service quality. These variables were believed to be the main drivers for toll road users to make purchases at toll road rest areas. A statistical analysis approach was used with the Partial Least Square-Structural Equation Modelling (PLS-SEM) method for 573 respondents. They were consumers of the Trans Java toll road rest area. The survey was conducted directly on customers of the Trans Java toll road rest area at 15 locations. The results show that perceived price justice and satisfaction positively and significantly impact revisit intention. Then, revisit intention has a positive and significant impact on customer loyalty. Service quality has a positive and significant impact on perceived satisfaction and customer loyalty. The findings show that service quality, which is most strongly influenced by assurance, responsiveness, and empathy, is the main factor influencing customer loyalty. Based on the research results, the practical application is how managers can improve service quality, perceived price justice, and perceived satisfaction for price-sensitive consumers, who also tend to be sensitive to the service quality they get.

Read full article:
https://journal.binus.ac.id/index.php/BBR/article/view/10045

17/09/2024

🌟 Call for Editors & Reviewers for BINUS Journal 🌟
Binus University is inviting academics and professionals to join as Editors and Reviewers for the BINUS Journal!

Are you a Ph.D. candidate or already a Ph.D. holder? Do you have a Scopus ID, ORCID.ID, or Google Scholar profile? This is your opportunity to contribute to academic growth and expand your professional network!

By becoming part of the editorial or reviewer team, you will help ensure the quality and integrity of the research being published, build new expertise.

Benefits:
✅ Contribute to the global scientific community
✅ Build networking and expertise
✅ Academic development and personal branding
✅ E-certificate as a contribution proof

Key Requirements:
Ph.D. candidate or Ph.D. holder
Scopus ID, ORCID.ID, or Google Scholar
Experience as an editor or reviewer is a plus
Commitment to contributing to journal development

Interested? Register now by following the link or scanning the QR code on the poster!

08/12/2023

Dynamic Relationship of Macro Variables and Liquefied Petroleum Gas Subsidy Transformation Program

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/8557

01/12/2023

Investigating the Role of Foreign Direct Investment on Youth Unemployment Rate in Indonesia

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/8486

28/11/2023

The Influence of Macroeconomic Factors on Residential Property Prices in Malaysia Before and During COVID-19

Read full article: https://journal.binus.ac.id/index.php/BBR/article/view/8225

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