11/10/2022
I was 8 at the time of the Japanese invasion. And I’m not talking about Pearl Harbor - I was -48 when that happened - I’m talking about Pokémon.
I was exactly the right age to get into Pokémon and I remember hearing “it’s just a fad, it’ll pass soon,” — but, as a 32 year old with two small kids of my own, I can tell you that the reports of Pokémon’s demise are greatly exaggerated.
Pokémon is going stronger than ever, and I think in no small measure thanks to the iconic theme song from the TV show. If you’ve heard it, you know.
Now let me talk about another East Asian animated show my kids watch on Netflix. It’s called Robot Trains. It's a mostly forgettable show about sentient crime-fighting locomotives, but the theme song is as a straight up banger, so much so that I will unironically listen to it in the original Korean by myself, because if my kids are around they’ll be like “Why you listening to robot trains again? Why don’t you put on some Metallica like a normal dad?”
What would Friends be without “I’ll be there for you?”
Or Cheers without “Everybody knows your name?”
Same with podcasting.
To establish a sonic brand, which is what a podcast is, you must embrace music - quality, original music.
Music is the most emotionally affecting and memory imprinting art form (and I will fight anyone who disagrees). To make your podcast truly pop, the theme song gotta bop.
That’s why I offer original music composition with my podcast launch package, because when it comes to attracting and retaining an audience, if the tunes don’t slap, they won’t come back.
