Department of Communication Studies, HKBU

19/08/2024

We are two weeks away from the start of the new Academic Year and our COMS colleagues are already busy organizing a student and faculty gathering! 🎉🎓

We are thrilled to invite you to our Mid-Autumn Festival Welcome Event 🌕, an evening designed to celebrate new beginnings, foster connections, and enjoy festive traditions together. This is a perfect opportunity to get to know faculty members, mingle with fellow students, make new friends, and create memories. 🌟🤝

Event Details:
📅 Date: 13th Sept, 2024
🕕 Time: 6pm-7:30pm
📍 Location: CVA rooftop (Venue will change to indoor in case of severe weather)
🔔 RSVP by: 30th August, 2024

Highlights of the Evening:
🎁 WELCOME GIFTS: Receive specially curated gifts as a warm welcome to AY2024/25.

🍽️ DELICIOUS FOOD AND DRINKS: Savor the flavors of traditional Mid-Autumn Festival treats and a selection of refreshing beverages.

🎲 FUN GAMES: Participate in engaging games designed to help everyone mix and mingle in a fun, relaxed atmosphere.

👩‍🏫 ENGAGE WITH FACULTY: This is a great chance to meet and converse with your assigned academic mentors and PRA faculty members in the COMS Department. Learn more about the department's new initiatives, your courses, academic expectations, and exciting opportunities for your growth and development in PRA.

This event is more than just a celebration; it's a bridge to new friendships and a deeper connection with our PRA/COMS community. 🤗 For new and current students, it is an ideal platform for you to familiarize yourself with the university environment, ask questions, and start your academic journey on a positive note. 📚✨

We strongly encourage you to join us and make the most of this festive gathering. 🎈

Please RSVP by scanning the QR code by August 30th, 2024, to secure your spot. We can't wait to see you and celebrate the Festival together! 🎊

13/08/2024

🎉 The HKBU campus is buzzing with excitement as we welcome our new Senior Year students! 🏫✨ COMS hosted an awesome orientation, giving everyone a sneak peek into the vibrant academic and social life here. If you missed it, don't worry—reach out to us or 新公關廣告社 (The Young Agency) for all the info you need. 😉

📅 Reminder: Classes kick off on Tuesday, September 3. Can't wait to see you all!

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12/08/2024

🎉 Big Congrats to Dr. Angela Mak! 🏆 Our very own COMS Associate Professor just received the top spot in the Teaching Paper competition by AEJMC's Public Relations Division! Her paper, inspired by Disney magic, explores how role-play-based gamification can spice up learning with guest speakers in PR education. 🧙‍♀️✨
This academic year, Dr. Mak and her PRAD4045 Advanced Public Relations Writing students hosted the first-ever ""Into the Unknown: World of Frozen PR Sharing" event on campus, partnering with HKPRPA and HK Disneyland's Comm team! 🏰❄️
Want to see the magic? Click below to relive the moments!

https://www.facebook.com/watch/?v=953167969506502

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07/08/2024

02/07/2024

🎉 Big news! 🎉 Two of our amazing COMS professors just scored competitive GRF grants! 🏆🏆

Dr. Vivien Shuo Zhou 👩‍🏫 and Dr. Lola Wanying Xie 👩‍🔬 are bringing their A-game to health communication research! 💪

Dr. Zhou’s project on mental health narratives 🧠💬 secured a cool HK$630,000! 💰

Dr. Xie’s study on eating disorder recovery stories on social media 🍽️📱 also obtained significant funding! 💸

These GRF grants are a BIG DEAL in Hong Kong’s academic world! 🇭🇰🏫 They’re super competitive and show how awesome our profs’ research is! 🌟

Congrats to our rockstar researchers! 🎊👏

28/06/2024

🎉 We have some great news to share! 🎉 Dr. Leanne Chang has been granted tenure! 🏆

Dr Chang is a highly regarded scholar in the field of health communication 🗣️💪, and her groundbreaking research has been featured in top publications like Health Communication and Brain Sciences 📚🧠

She‘s also doing a great job as an editorial board member for several prestigious journals 📝👑

Congrats, Dr. Chang, on this amazing career milestone! 🥳👏

22/06/2024

Congratulations to Dr Jiemin Looi who received the Top Paper Award in the Division of Human-Machine Communication of ICA. Her paper “Exploring Virtual Influencers’ Popularization of Non-Fungible Tokens: The Roles of Human-Likeness and Influencer Tier Congruence” was appreciated for its innovative approach to a timely topic. This year, ICA takes place on the Gold Coast, Australia.

14/06/2024

As we are in the season of caps, gowns, and new beginnings, let's also take a moment to throw back to a night of glitz and glam as we celebrated a golden milestone 🌟 – the 50th Anniversary of The Young Agency (TYA)! 🎉 A heartfelt thank you to all the distinguished guests and passionate students who made this evening unforgettable. Here's to celebrating past achievements and toasting to future successes! 🥂 Check out the video highlights now!

06/06/2024

【 Career Talk: A Road Map for Landing Your Dream Job in PR and Advertising 】

Are you looking for summer internships or full-time jobs in public relations and advertising? Are you ready to unlock the secrets to successful job interview preparation? 🌟 Join us for a career talk titled ”From Campus to Career: A Road Map for Landing Your Dream Job in PR and Advertising“! 🗓️💼

📅 Date: June 20th, 2024 (Thursday)
⏰ Time: 18:00 – 19:30
📍 Zoom

Speakers:
🔸 Mr. Cody Roberts
- Founder & Managing Partner of Genesis Partners
- Event Co-Chairs of PRHK (2023-2024)
🔸 Mr. Andy Miu
- Manager of Weber Shandwick
- PRA Alumnus (2019)

This event is your golden ticket to gaining invaluable knowledge about , acing , and in agencies. Don’t miss out on this incredible opportunity to kickstart your career journey! Register now at the link below and secure your spot. 🎟️👇

🔗 Register here: https://hkbu.questionpro.com/t/AYVqEZ2xrj
(You can also scan the QR code on the poster.)

Spread the word and tag your friends who are passionate about PR and Advertising. Let‘s embark on this exciting journey together! 🚀💼

02/06/2024

【 COMS Faculty Recognized for Their Performance 】

Dr. Stephanie Jean Tsang, Assistant Professor, and Dr. Dominic Yeo, Associate Professor and Associate Head of COMS Faculty, have been honored for their remarkable contributions!

🌟 Dr. Stephanie Jean Tsang has made an impressive impact early in her career, with numerous publications and over 670 citations in her field of expertise, misinformation research. She has also been sought after for over 20 media interviews, both locally and internationally.

🌟 Dr. Dominic Yeo has shown exceptional dedication as Chair of the Department's Research and Development Committee. He has elevated the institution's academic reputation and serves on editorial boards of prestigious communication journals. Additionally, his role as a departmental representative in the Senate has contributed to setting guidelines for academic integrity, ensuring the highest standards for students. He is also a judge for the renowned David Ogilvy Awards for Excellence in Advertising Research.

Congratulations to both Dr. Stephanie Jean Tsang and Dr. Dominic Yeo for their well-deserved recognition. Their contributions have had a lasting impact on students, the research community, and society at large.

🔎 See more details on https://coms.hkbu.edu.hk/news-and-events/2024/COMS-Faculty-Recognized-for-Their-Performance.html

21/05/2024

This year, we celebrate the momentous 50th anniversary of 新公關廣告社 (The Young Agency), part of the Department of Communication Studies. To commemorate this milestone, a grand dinner party themed "The Golden Jubilee of TYA" (傳・盛), organised by TYA and the Communication Alumni Association (COMMAA), took place on May 17. The event brought together students, alumni, and esteemed industry professionals on campus, creating a memorable evening of celebration and reunion.

With this remarkable 50th anniversary, we would like to express our heartfelt gratitude for the presence of our dearest PRA alumni over the years. Their presence was invaluable, as the experiences and wisdom they shared during the dinner inspired young professionals and current students alike. Furthermore, we were honoured to have industry veterans Kitty Lun and Helen Ching, who fondly reminisced about their time as TYAers, adding a special touch to the celebration. Their stories served as a witness to the enduring legacy and impact of TYA over the years.

It was a great honour to have the executive members of PR Hong Kong - PRHK, 香港廣告商會 HK4As, and the Hong Kong Public Relations Professionals' Association on this joyous occasion. Their unwavering support and collaboration have been instrumental in our organisation's success and growth.

As we reflect on this remarkable milestone, we look forward to the future of TYA, fueled by the spirit of collaboration, innovation, and excellence. Together, we will continue to shape and inspire the next generation of communication professionals, ensuring that the values and traditions of TYA remain vibrant and influential for years to come.

16/05/2024

📢 Calling all DSE students! 🎓 Join us for HKBU JUPAS Consultation Day tomorrow! 🗓️ Get ready to make smart subject choices with the help of Mr. Ng Po Shing, a student counseling expert from Hok Yau Club. He'll guide you based on admission data! 📊 Our awesome faculty members will be there too, ready to answer all your questions about our programme. If you're interested in Public Relations and Advertising, we've got you covered!

More event details and registration: https://bit.ly/HKBUJUPASCONDAY

📅 Date: May 17th (Friday)
📍 Location: HKBU Academic and Administration Building (AAB), 2/F

⏰ Time:
Sharing Sessions | 6:30 PM - 7:45 PM
🔸 HYC JUPAS Strategy Talk
🔸 Latest Admission Information from HKBU
🔸 Interview Techniques Sharing

Course Consultation Booths | 7:45 PM - 8:45 PM
🔸 Faculty Representatives available for subject inquiries
🔸 One-on-one course consultations

Seize this opportunity to shape your future! Looking forward to seeing you tomorrow!


Bachelor of Communication (Hons) - Journalism and Digital Media/Public Relations and Advertising

14/05/2024

【Empowering Future Graduates: Advertising Industry Sharing Session with Sunny Idea on April 30th】

We are delighted to share the highlights from our recent advertising industry sharing session for our “graduate-to-be” students! We had the honor of hosting esteemed advertising experts from the renowned local independent agency, Sunny Idea (HK). A special shoutout and heartfelt thanks go to Chung Leung, Vincent Tse, Adrian Li, and Yan Kwan for their valuable contributions and insights.

Throughout the session, our students had the opportunity to delve into in-depth and up-to-date industry knowledge with topics such as the evolving landscape of brand narratives in the social media age and the essential qualities of a “good adman.” Additionally, they gained a comprehensive understanding of the differences in work cultures between multinational agencies and local independent agencies, providing them with practical information to prepare for their careers in the advertising industry.

We extend our sincerest gratitude to Sunny Idea for their meaningful sharing and unwavering support.✨

14/05/2024

【 📣 Calling all Year 3 and Year 4 students! Get ready for an EPIC opportunity this summer! 】

Join us for two exclusive workshops in collaboration with Ruder Finn, a leading internal communication agency and potential employer for you! Led by Charles Lancaster, Managing Director of Ruder Finn HK and a renowned PR crisis practitioner with over 20 years of experience, these workshops will equip you with valuable skills in managing risk and reputation. 🔝

Workshop Details:
📅 Date: June 17th and June 24th
⏰ Time: 2 pm – 5 pm
🔥 Topics: Crisis management and ESG

This is your chance to enhance your CV and stand out to future employers! Ruder Finn is actively seeking interns from BU, so don't miss this golden opportunity to get your foot in the door! 💼

Hurry and secure your spot by scanning the QR code or registering at this link: https://forms.office.com/r/0aNmmH3cRK. Remember, attendance for both sessions is mandatory, and seats are limited.

Don't miss out on this exclusive opportunity to boost your career prospects and gain invaluable industry knowledge. Sign up now and take the first step towards a successful future! ⏳

13/05/2024

【 The Successful Conclusion of PRAO2037’s Peer Mentoring Program 】

This semester, students from the PRAO2037 Interpersonal Communication course wholeheartedly embraced the spirit of service learning by serving as peer mentors and organizing online workshops for over 80 secondary school students from Tseung Kwan O Government Secondary School and Tung Wah Group of Hospitals Yu Mak Yuen Integrated Services Centre.

Under the guidance of our students, the service users had the opportunity to refine their interview skills for university admissions and develop better interpersonal communication skills. Dr. Henry Fung also administered over 10 sessions of mock interviews to further enrich the significance of the program. 🌱

And that’s not all! Everyone had the unique privilege of gathering face-to-face at HKBU earlier last month, creating a perfect conclusion for this service-learning project. The energy and enthusiasm were palpable! ✨

20/04/2024

【 APACD Hong Kong’s Sustainable Communication Programme 】
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Our students recently completed a six-month journey with Asia-Pacific Association of Communication Directors (APACD)’s Sustainable Communications Programme (SCP). 🎓 They presented their achievements at the finale event on April 12, marking the culmination of their hard work and dedication.
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The event was graced by representatives from APACD, as well as the NGO clients SENsational Foundation and Inspiring Girls Hong Kong. PR experts acted as mentors for two universities, and mentees from Hong Kong Baptist University and The University of Hong Kong were also present.
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During the project, our students collaborated closely with Inspiring Girls Hong Kong to organize an impactful online campaign. This hands-on experience enriched their industry knowledge and gave them valuable direct experience in the field. 💡
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We are incredibly proud of our students’ achievements and the positive impact they have made. Congratulations to all involved! 🎉
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14/04/2024

【The Ultimate Writer's Workshop: How to Get Published in 90 Minutes?!】

We are thrilled to announce that over 40 faculty members and students came together on April 12th for an enlightening Q&A workshop focused on academic journal publication. ✍🏻

Our esteemed scholars shared their expertise, exchanging invaluable insights and experiences, empowering everyone to take their writing to the next level. 💡

Stay tuned for more exciting events and opportunities to fuel your publishing dreams. 📅

09/04/2024

Dear Year 1 students, we kindly encourage you to seize this wonderful opportunity and make thorough preparations for the choices! 📮

Our PR and AB program directors will also be attending, so you can ask them questions as well.🧑🏻‍💻👩🏼‍💻

⏰Time is running out! Secure your spot now by clicking the link below.👇🏻

🔗 LAST CHANCE: https://forms.office.com/r/DrVAgH6R37

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08/04/2024

【 📣 Exciting news for Year 1 students! 】
🗓️ Save the date: April 15, 5 - 6:30 p.m.
Join us on campus for a talk that will help you make a well-informed decision about your concentration (PR or AB) at the end of the semester.🔑

✨We have invited three amazing industry practitioners to share their valuable experiences working in Hong Kong:

🔖Kenneth Lee Kin-Lok, Senior Manager (Innovation & Strategy), CEO Office Corporate Strategic Leadership Team at St. James’ Settlement.
🔖Katie Foster, Managing Director at Amara Communications.
🔖Jesa Amparo, Account Manager at Creative Consulting Group.

🔥Don’t miss out on this unique opportunity to hear firsthand from professionals in the field! 💼The PR and AB program Directors will also be present, ready to answer your questions.

⏰Time is running out! Secure your spot now by clicking the link below.👇🏻

🔗 Registration Link: https://forms.office.com/r/DrVAgH6R37

📢Spread the word and share this post with Year 1 students! Let’s make informed decisions together.🌟

28/03/2024

【 Thank You Mr. Eddy Hui & Students for an Incredible Event! ✨】

We are thrilled to announce the successful completion of our seminar, "Co-create with AI, from Brief to Review," featuring Mr. Eddy Hui. 🎊 The event was a resounding success, thanks to Mr. Hui's expertise and our students' active participation.👏🏻

We express our deepest gratitude to Mr. Hui for sharing his invaluable insights in interactive design and digital animation. We are also immensely grateful to our students for their enthusiasm, high-quality questions, and dedication to expanding their skills in AI-driven creativity. 🔥

Together, we will continue to explore the exciting possibilities of co-creating with AI, shaping the future of design and innovation. 🔍

21/03/2024

🌟 Milestone Achievement 🌟

We are delighted to announce the achievement of our PhD candidate, Yan Wang! 🎓 Yan's dissertation, "Empowering Older Adults in Influencer Communication: Effectiveness of Sponsored Disclosure and Family Mediation on Attitudinal Outcomes," has been honoured as the winner in the highly competitive 2024 American Academy of Advertising (AAA) Doctoral Dissertation Grant Competition—a first for Hong Kong!

Yan's research is innovative. It highlights the critical need for advertising literacy among older adults, especially within China's rapidly ageing society. Her work is an academic triumph and a societal cornerstone, paving the way for informed policy-making, ethical marketing practices, and comprehensive advertising education to protect against discrimination and fraud.

COMS Prof. Kara Chan, Associate Dean (Teaching and Learning), guided Yan in her research. Yan's achievement reflects the exceptional mentorship provided by our faculty and the dynamic scholarly environment fostered here at our department.

Please join us in congratulating Yan Wang on this tremendous success and in anticipating the influential contributions her research will bring to the global community. 🌍👏

18/03/2024

【 Congratulations to the Winners of PRA Campaign Competition 2024! 】

In a dazzling culmination of The Young Agency‘s (TYA) 50th-anniversary celebrations, we’ve witnessed the spectacular finale of the “Public Relations and Advertising Campaign Competition 2024”! 🎉 Warmest congratulations to the student teams whose innovative spirits have soared. Your dedication to revamping the Chicks (雞仔嘜) brand has been nothing short of inspirational!

We extend our deepest gratitude to the mentors, Carol Yeung, Carbo Yu, Rachel Lau, and Onie Chu, for steering our students towards this moment of triumph.

Marking the 50th golden anniversary of The Young Agency (TYA), we reflect on an enduring heritage of excellence that binds us. This rich history propels us to continually innovate and stretch the limits of creativity and effectiveness in communication.

Here‘s to a half-century of moulding ideas and conveying powerful messages at TYA, inspiring our student innovators to forge ahead into a future bright with possibility!

16/03/2024

We still have fond memories of the “Into the Unknown: World of Frozen PR Sharing” event organised by COMS students.

14/03/2024

"Insights shared by Diane Chan , Publisher and General Manager at 香港經濟日報 hket.com"

We are thankful to Diane Chan, the esteemed Publisher and General Manager of Hong Kong Economic Times Ltd., for generously sharing her valuable insights on the media landscape in Hong Kong and the dynamic relationship between Journalism and Public Relations with our PRAD4045 Advanced PR Writing students invited by Dr. Angela Mak last Monday.

Crafting a persona that resonates with your audience and staying updated with current trends are essential milestones for maintaining a strong position in the rapidly evolving market.

Diane, we sincerely appreciate your thought-provoking contributions. Rest assured, we will approach the ever-changing society with humility and curiosity.

05/03/2024

🎉 Celebrating 50 Golden Years of TYA! 🎉

This year, we celebrate the 50th anniversary of The Young Agency (TYA). As part of our grand celebration, we are thrilled to announce the “Public Relations and Advertising Campaign Competition 2024” launch on March 9th.

In the past few weeks, four talented teams of PRA students have been collaborating closely with senior industry mentors from PRHK and HK4As to breathe new life into the iconic Hong Kong thermal wear brand, Chicks (雞仔嘜).

To fuel students’ motivation and reward exceptional work, we are excited to announce special awards for the winning teams:

🏅 Best Campaign: HKD5000, an impressive crystal trophy, a nomination letter from HK4As, and an exclusive internship opportunity.
🏅 Best Creative Award: HKD3000, an e-certificate, and a mystery gift from TYA.
🏅 My Favourite Campaign: an e-certificate and a special mystery gift from TYA.

We want to thank our esteemed mentors who have graciously lent their expertise and guidance to our participants:

🪄 Carol Yeung - Managing Director at Golin
🪄 Carbo Yu - Regional Executive Director at Sinclair
🪄 Rachel Lau - PR Director at MSL Group
🪄 Onie Chu - Executive Director at HK4As

Stay tuned for more exciting updates on the campaign by following us!

Let’s make this an unforgettable year! 🎈

19/02/2024

Get Ready to Turn Ideas into Impact with AI! 🤝🏻🎨🌐

🗓️ Date: March 20th, 2024 (Wednesday)
⏰ Time: 5:00 p.m. — 6:30 p.m.
📍Venue: CVA519 & CVA517A

We are excited to present an exclusive seminar: “Co-create with AI, from Brief to Review,” featuring Eddy Hui, a trailblazer in interactive design and digital animation.

👨🏻‍🏫 About Eddy:
Eddy is one of the early adopters in interactive design, motion graphics, and digital animation in Hong Kong. With over 20 years of experience in advertising and media, Eddy’s work has earned international recognition. He has been a Creative Director for various design agencies in Hong Kong and transnational corporations. Additionally, Eddy contributes to education by mentoring and guiding students at different universities. His work has been featured in exhibitions across China, the US, Germany, Korea, Japan, and Estonia.

🎟️ RSVP Now:
Spots are filling up fast! Scan the QR code to register and secure your seat on a first-come, first-served basis. Don’t miss out this opportunity to co-create with AI and learn from one of the best in the industry!

09/02/2024

祝大家龍年心想事成，其樂龍龍 😆Wishing you and your family a fruitful and healthy year of the dragon 🐉 🥳

01/01/2024

Happy New Year! 🥳🎉Have you ever wondered about the true power of employees🧐? Discover the answer by watching this enlightening video! Enroll in our upcoming elective course next semester, which delves into the multifaceted world of internal communication!👩‍🏫

Don't miss out on this empowering journey and an opportunity to add the course towards a specialization in Employee Communication and Engagement🎖

Learn more about PRAO2046 by logging in BUniport with your SSOID.

22/12/2023

As we light up the Christmas tree, may your path in the world of Organizational Communication, Public Relations and Advertising be filled with innovative ideas and successful campaigns. Wishing you and your loved ones a Christmas filled with love, joy, and creative inspiration. Here's to a New Year filled with opportunities, good health, and prosperity!