sirenity_hk

sirenity_hk Welcome to Sirenity, a podcast making a splash for social sustainability in HK. Sirenity gives a voice to impactful and empowering female minds.🧜🏿‍♀️

Repeat after me... BLOOD IS BLOOD!9 women out of 10 hide their periods because of the stigmatization about it.
23/01/2020

Repeat after me... BLOOD IS BLOOD!
9 women out of 10 hide their periods because of the stigmatization about it.

The PR Lions Grand Prix winner may not have come from a PR agency - integrated WPP shop Scholz & Friends of Berlin was b...
22/01/2020

The PR Lions Grand Prix winner may not have come from a PR agency - integrated WPP shop Scholz & Friends of Berlin was behind it - but earned media was at the core of this clever campaign for tampon manufacturer The Female Company.
The subversive campaign targets the problem of tampons in Germany being taxed at the top rate of 19 per cent, which is higher than many other products.

Books are taxed at seven per cent, therefore, to highlight the disparity, the campaign saw tampons sold inside a book at the lower rate. The book, which contains information about the issue, sold out within a day, shifting 10,000 copies.

https://www.prweek.com/article/1588822/five-cannes-lions-campaigns-liked-vote-favourite

Grand Prix

21/01/2020

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Seren introduction

I am Charlotte Cotton, a French expat and a media specialist living in Hong Kong for almost a decade.

I am running a podcast called "Sirenity, making a splash for social sustainability." The podcast is giving a voice to female impactful local eco-friendly decision makers, nature lovers, spiritual influencers and outside of the box thinkers. It is an honest one to one conversation with women in Hong Kong making the difference, either with their sustainable actions, or/and their feminist positions.

In the podcast, we like to go back to the origins of the interviewees, understand how they became conscious and how they are helping the world to be a better place to live.