Quadem Digital Consult

20/01/2023

SOCIAL MEDIA FOR SMALL BUSINESSES

As a small business owner, what is your marketing plan for your business this year? Does it include Social Media?

In today's world where AI and other technology are taking over, mo business with the dream of expansion can do without a focused social media marketing plan.

If you are planning to use social media more for your business, here are some key elements need to consider in getting the best out of social media today.

Identify your target audience: Understand who your customers are and where they are active on social media.

Set clear goals: Determine what you want to achieve through your social media presence, such as increased brand awareness or sales.

Develop a content plan: Create a schedule for posting regular, relevant content that aligns with your goals and appeals to your target audience.

Engage with your followers: Respond to comments and messages, and actively participate in relevant social media conversations.

Use paid advertising: Consider using paid advertising on social media platforms to reach a larger audience and drive more traffic to your website.

Measure and adjust: Use analytics to track your progress and adjust your strategy as needed to ensure you are meeting your goals.

Getting this elements right is a step in the right direction for your business growth on social media.

27/05/2022

What is Branding?

Why is it important to your business?

Why is Branding Important to your Social Media Strategy

10/05/2022

6 Social Media Customer Service Best Practices

As a business owner who is looking to do well on Social media, one thing you cannot avoid is how you engage with your consumers online.

They hold all the power in the social media space and can cause you a lot of media if you don't handle them well.

About 67% of consumers use social media customer service to get their views across or get their questions answered.

It is therefore important you put in place some best practices in place to be on top of your game always.

Here are 6 such practices you can do as a business on social media to help endear your brand to your clients and keep them for the long term.

1. Reply as quickly as possible on social media.

It is important to always respond to customers' questions, feedback and comments on time to make them feel prioritised. A timely response would make your brand trusted by the customers

2. Know which social media posts should be resolved in public and private.

Depending on what type of issue a customer comes up with, you should know which to address in the public especially if it might be a general problem and which you must do in private.
General issues could be addressed through blogs, social media posts etc.

3. Respond to all social media feedback, questions and comments.

No one wants to be ignored, the same way none of your consumers want to be ignored when they make any form of a comment on your page. Whether it is an issue or a review comment or a thank you comment, make sure you send a reply to the client that way they will feel like part of your brand.

4. Include greetings and be transparent with names or initials.

Always learn to write the name of the customer when addressing him or her. You can always get their names from the posts they made and leave your name after you have commented.

5. Always meet negativity with positivity on social media.

Do not be tempted to reply to an extremely negative comment with any form of negativity. Always stay positive no matter what. The adage "Customer is always right", still applies today. Learn to show respect no matter what to the customer.

6. Monitor customer service on social media with a tool.

To make your work simple over social media, there are quite a several tools you can use to monitor customer service and achieve good results always. Tools such as;
1. Hootsuite
2. Buffer
3. Sproutsocial
4. Mention Etc
are worth investing in to achieve a good social media customer experience.

A great brand always finds ways to get their clients coming back to them always.

07/05/2022

Want to begin a Career in Social Media Management but don't know how?

Watch this space as I try to help you learn a term or two about what it takes to be a social media manager.

04/05/2022

SOCIAL MEDIA : THE NEW WORLD

If you are like me some 2,3 years ago, you probably just created accounts on different social media platforms just for the sake of it.
Sometimes you come for the fun, laugh and chip in a comment or two and go away.
You didn't really care what you put on your timeline or the posts you interact with.

You do your random things and go away with no plan.
You've heard a lot of people giving testimonies of how social media has changed their lives and you don't think it matters to you.

You have a business and you post randomly on social media with no plans and no nothing.Your usual mantra "Social media is not my thing". Well I have good and bad news for you.

The bad news, the world is moving at a fast pace and technology is making that very easy and possible. You cannot ignore this trend if you have personal career or business growth goals. Social media is like the new world and you must embrace it to help you achieve your these goals.

Gone were the days people just used random stuffs on social media to make waves but in this times and the understandings and technology, you'll need a plan to really win this SOCIAL MEDIA GAME.

Here are 3 things you'll have to do to help you;

1. A goal or objective.

2. A Social media Strategy or plan

3. Distribution and Content strategy.

With these in play, you are just on the journey to make good use of your social media presence for your benefit.

This couldn't go without saying, you'll need a lot of CONSISTENCY and DISCIPLINE going forward to make sure you achieve your objectives.

02/05/2022

Being a social media manager needs a lot of tact and efforts. Your time is a great asset as a social media manager. You can only achieve more when you pay attention to detail and plan well. Here is a great read about the life of a social media manager.
https://bit.ly/3FbUS51

This infographic covers what social media managers were like as kids, what their responsibilities and challenges are, and how they feel about the future.

02/05/2022

Social Media has become part and parcel of our everyday lives. You cannot do without it as a business or individual. Learning how to optimize your social media is an important thing we should learn. Here is a link to learn how to manage your social media.
https://bit.ly/3LCqZxn

Social Media Management is an option that makes perfect sense for the business owner that knows they need a social media presence but doesn't have the time to manage it.

19/04/2022

We can help you with your brand presence and make your brand famous.

Get in touch today.

19/04/2022

QuadEM Social Media consult is here to help you grow your brand.

19/04/2022

The digital world is the next big opportunity for businesses. It's an arena where you can reach your target audience better, faster and at a cheaper cost than ever before. With QUADEM Social Media Marketing Agency by your side, you are sure to get results!

Ladies and Gentlemen Introducing QUADEM SOCIAL MEDIA AGENCY.

19/04/2022

19/04/2022