GROW YOUR BUSINESS ONLINE WITH US via;
1. Content Marketing
2. Social Media Management | Strategies
Online activities have evolved in the past year and most businesses have adapted new and creative ways to reach their customers on social.
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1. How would you rate your online presence on a scale of 0-10?
2. Are you aware of areas you can improve your business online?
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There has never been a good time to build a brand and a customer segment that can only grow more and more attached to your business online, than now.
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The implications of COVID-19 has accelerated digital adaptation, the increase use in technology by businesses to reach their audience and for those who never paid attention, it’s given them a need to consider creating relevance online.
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Tell us how your business has adapted to changes during this COVID-19 period.
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Social media management work can be a daunting task and not everyone has the patience and ability to cruise through it.
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Research shows below are some few major pain points for businesses and individuals who struggle to manage their pages;
1. Consistent content curation and management
2. Real-time Customer engagement
3. Measuring of analytics
4. Market research
5. Putting together a thorough social media strategy etc...
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Share with us what are some major pain points for you and your business.
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Did you know that highly engaged customers buy more, promote more, and demonstrate more loyalty?
Hence providing a high-quality customer experience should be an important component in your customer engagement strategy.
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Customer engagement and customer loyalty are profound. A loyal customer will show their loyalty by repeat buying from your company, spreading the word about your business through social sharing, and referring other people like friends and family to your business and/or product.
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Send us a DM for free consultation and best practices. Speak to us now!!
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Running ads online as a business could possibly mean two things,
1. Gaining the needed return of investment from your ad placement as planned
OR
2. Throwing money away because you got it all wrong right from planning stage to implementation.
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Basic mistakes in running ads online are avoidable. Take note of this reminder if you plan on allocating time and effort to run ads online.
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In today’s world, online advertising is considered the most important feature for accomplishing a desired aim in doing business online.
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Consumers are increasingly using the internet to look up information about people and businesses before deciding to interact or do business with them and that is why advertising online is a big deal in our digital world.
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Here are few reasons why you should consider running online ads as compared to the local means of advertising;
1. Wide audience coverage
2. Customization
3. Affordable budget and cost
4. Keyword selection
5. Localization
6. Return Of Investment
7. Customer Insight
As a business online, it’s highly recommended that you set a budget for running Ads. The returns goes a long way to help your brand.
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NEED HELP WITH MANAGING YOUR BUSINESS ONLINE?
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Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Adidas people”? Yup!!
This is what brand awareness can do for a brand; embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again.
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Brand awareness represents how familiar your target audience are with your brand/business.
To thrive online as a business, you need to grow and nurture a customer base who are fully aware of your brand. Once a consumer bonds to your brand, they’re more likely to make repeat purchases with little to no forethought –– which then bridges the gap between trust and loyalty.
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If you find this useful, Send us a DM for free consultation and best practices
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Managing and tracking the true value of your audience to your brand is essential to understanding where and what to put effort into.
Here are some few pointers to consider;
1. Having a small but active and engaged followers can be more valuable to your brand than having lots of passive followers
2. Measure the value of your brand/business online by looking at your growth, engagement rate and brand love.
3. Identify what content your target audience like by directly engaging with them and also looking at how well competitors to your brand are doing to revise and advice yourself.
Send us a DM for free consultation and best practices. Speak to us now!!
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Research shows that 48% of consumers expect a response to their complaints and inquiries on social media in less than an hour or they grow frustrated and look elsewhere.
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Social media, especially, has played an instrumental role in the power shift to customers. It is a goldmine of opportunities for businesses looking to strengthen their relationships with their audience throughout their journey online.
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As a business, your core purpose should be to stay relevant to your customers and better satisfying their needs when they have any.
It’s important to make room for attending to customer’s needs to constantly understand their experiences. Your customer’s feedback can go a long way to grow your business.
Send us a DM for free consultation and best practices. Speak to us now!!
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Happy customers lead to more money, growth, and sustainability.
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More to the point, running a successful business online means prioritising the need for customer service and customer satisfaction.
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We all know that “Content is King” and it resonates across our work on social media.
However content can be a waste of time if it has no purpose or goal to deliver.
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It’s important to know;
1. What type of content is best for your audience
2. How to create consistent and thorough content for your audience
3. How to create shareable and relatable content
4. How to measure your content’s success.
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A good way to test your content idea is to create it in its simplest form first, then research relatable topics on how often people consume your topic of interest.
It’ll help you check if your idea will work for your business. After that, you can start scaling it up.
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On social media and online, audiences are presented with an unimaginable amount of different choices.
From who to follow, to what to post, to what to like, to what to share, users have a lot of decisions to make.
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As a business trying to connect with customers online, it can be easy to get lost in the mix.
Therefore constantly try to put yourself in the shoes of your audience and post content that is catchy and relatable.
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After all, if users are sharing content your business creates, they’re also sharing your business name and helping more people hear about your business while giving it their personal stamp of approval.
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Invest in quality content and watch your business grow organically.
Send us a DM for content marketing strategy ideas for free.
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Let’s face it: Humans find it easier to form a strong connection with people versus a product, a shoe, an app, or anything that isn’t humanly relatable.
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That’s why cultivating your personal brand can be a smart business strategy. If people admire, respect, and trust you as a leader and expert in your category, they’ll associate your business with these positive feelings, too.
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TIP: The first step to having a personal brand is just having an opinion and being willing to share it.
Ask yourself:
1. What field (technology, design, etc.) can I claim expertise in?
2. What’s my specialty in that field, and how am I different than other experts in it?
3. How would someone benefit from listening to me and following my advice?
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When you find the right answers, make a decision to reach your audience how you find them by;
1. Identifying a social channel
2. Finding a consistent tone
3. Being well informed in area of expertise.
4. Setting yourself up on social media by simply making sure your accounts look and feel worthy of your brand).
Use the same, high-resolution profile photo for all of them, and delete any older posts and content that aren’t aligned with your new personal brand.
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Questionnaire Tuesday!!
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A key question that comes up often in social media marketing circles is “does more followers equal better response?”
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The answer to this varies because the truth of the matter is that you need a certain amount of social media followers for your brand to be taken seriously.
If you’ve got no one following your page, then it’ll be harder to convince people to get in touch and spend money on you.
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So you need numbers. A fair amount of it to kick start with.
Alternatively, you don’t need more followers but you need more engaged followers.
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BOTTOM LINE IS;
You need audience, no doubt, but you need engagement more. Maintaining awareness of the two is key to maximising your social media efforts.
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LETS GET INTERACTIVE.
What matters more to your business?
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In online marketing, Customer emotions are triggered and tickled when they see video content they relate to.
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Video content is about increasing your brand affinity and creating conversations that is relevant to your target audience.
In order to make videos a weapon your marketing strategy,
🔸 Find themes that your audience are interested in and create compelling content on them
🔸 Make sure your content is in sync with each other and tells a story
🔸 Make room to ask your audience for feedback to engage them.
🔸 No matter what kind of videos you create, make sure they’re consistent with your brand voice.
TIP
You can save a lot of time and money by looking at what your competitors and independent creators in your brand category are doing.
Send Us a DM for FREE CONSULTATION on deciding on best practices
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Brand Identity is the outward representation of a brand as it is recognized in the market — specifically, the distinguishing verbal and visual elements and messages that appeal to the customer.
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For your business to easily stand out in the market, a strong sense of identity is critical to your growth and customer adoption.
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It is genuinely difficult for a customer to relate to your brand/business if it is not easily identifiable and relatable.
To build a consistent brand identity, here are few tips to consider;
1. Choose a brand name that can stick with your customers
2. Have a clear and communicative logo
3. Be intentional about your colors & let them resonate throughout your work
4. Define your brand language & voice
5. Invest in sharp and catchy graphics
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Brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you.
Need help with your brand identity? Speak to us now!!
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Standing out in a crowded market and competing with brands that are similar to yours can be extremely exhausting.
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Brand messaging comes in to help your target audience associate your brand with qualities you posses, which they value.
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Brand messaging refers to your value proposition used in your content.
It’s what makes buyers relate to your brand because it’s inspirational, persuasive, motivational, and sticky. Ultimately, brand messaging makes customers want to buy your product.
But how do you create an effective brand message?
1. Be specific
2. Make your brand ownable
3. Keep it short
4. Be honest and genuine
An example of an effective brand message is Coca-Cola’s - “Open Happiness” which is easily identifiable.
Need Help finding your brand message? Speak to us now!!
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It is almost impossible to know for sure whether you are making the right business decisions online, unless you measure your progress & performance through social media KPIs (Key Performance Indicators)
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KPIs basically help you to understand how well your campaigns/posts are performing and whether you might need to make changes to your strategy.
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KPIs that you can measure vary by social media platforms, but typically include the following:
🔸 Reach (Follower Count, Impressions, Traffic, Organic Views)
🔸 Engagement (Clicks, Likes, Shares, Comments, Mentions/Tags
🔸 Conversions (Sales revenue, Lead conversion rate)
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By looking at the insights that your social media posts generate, you can begin to make clever and informed decisions about how to enhance their future campaigns. When it comes to online success, don’t underestimate the power of KPIs.
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All around the world, business owners have had to change how they do business and communicate with customers.
By taking steps to keep your business connected and up to date online, you will not only be helping your business, but helping your customers by keeping them informed on how to properly do business and communicate with you.
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Think about ways you might offer your products and services in a different format to meet your customers’ needs and continually work to stay relevant to them.
Consider these highlights;
1. Keep customers informed on any changes your business might be going through.
2. The world of business is evolving therefore if you can, run online ads to keep your current & potential customers up to date.
3. Consider taking your services out to your clients.
4. Invest in digital tools that can help you reach your customers easily.
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Knowing who your competitors are in business, and what they are offering, can help you to make your products, services and marketing stand out.
There is no harm in looking at what your competitors are doing to restrategise to equally remain relevant in the market.
A typical example why knowing your competition and how they work is to enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives.
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You can use this knowledge to create marketing strategies that take advantage of your competitors' weaknesses, and improve your own business performance.
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If you find this post relevant, tell us how you handle competition in the market.
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1. Are you overwhelmed with managing your business online?
2. Do you seek a professional to manage your social media page & handle your marketing efforts?
YOU ARE AT THE RIGHT PLACE!!
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Our goal is to make room and connect with brands and businesses with concepts and strategies to help them develop unique voices and stand out via;
- Content Marketing
- Creative Designs & Videos
- Reporting & Analytics
- Page Management & Customer Service Handling
- Running Advertising etc.
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Do not miss out on this.
SIGN UP NOW!!
1. Send us a Direct Message
2. Call/WhatsApp (0246874376)
3. Email ([email protected])
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More often than not, your audience or consumers can also offer social media inspiration and direction from simple feedback.
1. What are your target customers talking about online?
2. What can you learn about their wants and needs?
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If you have an audience who will most likely listen because of the value you offer, you could ask them what they want from you and how best you can serve them to continually stay relevant.
Just make sure that you follow through and deliver what they ask for.
DO NOT SHY AWAY!!!!
Your business thrives because of your consumers.
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Share your thoughts and comments below👇🏽
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No matter what your business goals are, knowing what to measure can help your brand manage its content effectively and affordably.
Social media sites offer analytics reports that show you how good or bad your posts have done.
Pay attention to which posts perform well and which don’t. Then tailor your future content to what your audience likes.
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To know if your content meets your audiences’ needs, you should consider measuring the following;
1️⃣ Your impressions (Reach and Awareness)
2️⃣ Your conversions (Number of people you convert from your posts)
3️⃣ Your amplifications (Number of people exposed to your post)
4️⃣ Your engagements (Likes, Comments, Shares & Clicks)
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Also pay attention to what content isn’t working and see if you can figure out why. If there’s a subject or type of post that is consistently falling flat, it’s probably time for a new approach. Test out different tactics and see what works.
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Tell us how you measure your content’s return of investment
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Every business thrives on customer’s insights and feedback. There is basically no business without customers.
That is why it is important to always be on top of their needs and emotions.
Customer insight is all about the “aha” moment. To get to that moment, you need to spend some time doing research, investigating and understanding what makes your customers kick.
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Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest offers insights and analytics as the gathering of data from user activities.
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Make use of social media well.
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A simple and straightforward answer to this question is “YES YOU NEED HASHTAGS”
Hashtags allow people to find posts that are relevant to their interests and interact with them easily.
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Including “relevant” hashtags help increase your social media reach by making your posts viewable by anyone who has an interest in your hashtag as it goes beyond just your followers.
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Hashtags work great on some platforms more than others.
- Instagram (Favorable for hashtags)
- Twitter (Favorable for hashtags)
- LinkedIn (Favorable for hashtags)
- YouTube (Favorable for hashtags)
- Facebook (Fairly favorable for hashtags)
Grow your social media presence and attract more engagement by simply adding a relevant contextual hashtag to your post today!!
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One of the most important ways to grow your business online is by organic reach which means, you don’t spend thousands on ads just to grow how far your content can go.
Growing your organic reach on social media typically requires some simple measures listed below;
🔸Understand and stay up-to-date with social media algorithms and how they work
🔸Invest time and effort into your post frequency.
🔸Invest in using the right hashtags
🔸Post highly relevant content with the right keyword captioning.
🔸Convert and optimize your account to a business page
🔸Investigate the right time to post your content online
🔸Interact and engage your followers and ask them to share your content
🔸Use your personal account to promote your brand.
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Save this post for later if you find it useful.
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