16/01/2023
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Over the past 12 months, many have given up on selling products on the platform. That is not surprising because doing business here is not the same as in the past few years.
Many changes came with many casualties. Unfortunately, some traders could not rise above the challenges and folded up.
But just like anything in life, change is inevitable. When there is change, we adapt and move on with our lives. Don't dwell on the goodies of the past and lose sight of the advantages the future brings.
The great news is that doing business on the Instagram platform has changed. Do not quit because things now look different. Instead, take advantage of what works today and reach new audiences.
Adopt the following:
Better advertising strategies
Better content types and styles
Use video and reels more,
avoid using stock images of your products and use your videos and photos.
Remain proactive in looking for new audiences.
Always remember that Instagram is a business. Its agenda will always focus on profit, not you. You must also use the platform to pursue profit, albeit in a manner that agrees with the terms to avoid suspension.
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