Common Good Studio

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Common Good Studio

We are the creative agency that cares. We come alongside you, the believers, the dreamers, and the brave.
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04/04/2023

It's been great to see !Audacious implement their new branding so well. Here's a little throwback to our branding workshop in Manchester with the team ✨

26/01/2023

Middle East Media engaged with us to bring to life, and create a new brand framework by developing a new visual identity which can be used consistently across the world by their fundraising and field teams, the brand update will build engagement and grow supporter commitment.

We created a stunning icon which connects the brand with it’s geographic mission field, the Middle East. The shape of the window echoes the local architecture whilst the burning candle symbolises light emanating a message of hope. The typographic treatment strengthens the ‘logotype’ and is clear and communicates maturity and heritage.

The colour palette was created using cultural tones and developed into the pattern that can be used as a background texture.
We also created printed assets to support the charity with it’s fundraising opportunities. Included within the brand guidelines and advice on photographic treatment and filming techniques to help build a consistent global brand.

23/01/2023

Martin Smith approached us at the beginning of the process to launch a new album. We wanted to create a concept that spanned across all media, socials, print, video and live production shows.

For the album; Dancing In The Fire, we created a flag concept that spanned the various touch-points.
Martin’s album speaks to a generation, a rallying cry to push through and celebrate together post-pandemic. The creative is earthy, organic and personal. It connects and forms the backbone of the singles, album and live experience. A truly joined-up campaign that saw a No.1 single and critical acclaim.

We also produced and directed the music videos that promoted the album and singles.

20/01/2023

The creative agency that cares.

We care about the small details, because they make all the difference. As a team, we work together, to ensure every detail is looked over and designed to the best of our ability.

Let’s start making your wildest ideas possible. 👍🏼

19/01/2023

We were commissioned to create a stunning campaign to reach out to Welsh communities during the food and fuel crisis of 2022.

Our response was to create organic, illustrative designs using soft edges which showed empathy and drawing alongside individuals and community groups that wanted to offer help.

16/01/2023

Last year we were commissioned to rethink the brand identity for one of the UK’s largest churches , based in Manchester.

After 15 years of growth !Audacious needed a brand identity that reflected the diversity of the people of Manchester.
The branding solidified the exclamation mark which has been a part of the logo since its conception.
The exclamation mark was moved to the front of the logo mark and developed using a geometric shape pattern.
The symbol shows diversity, building and growth.

The geometric shape pattern was then rolled out across digital and printed assets giving flexibility whilst helping to communicate consistency.

The brand logo is shown as a logomark !A and also as a brand mark showing the full name, with the addition of ‘Church’. The secondary word allows flexibility across the brand family.

A vibrant orange was introduced into the colour palette to reflect the playful, audacious side of the Church. The orange acts as a wonderful accent colour, standing out on the streets of the cities where !Audacious build communities.

05/01/2023

Get a new website in 12 weeks, or less.

Your website is your best opportunity to showcase your organisation to the world, develop lasting connection and grow your impact.

Together, let's create a better future!

19/12/2022

What makes a good brand?

Branding is not a logo, a colour pallet or the fonts you use. Branding is the essence of your organisation; it’s how you communicate your vision, mission, values and personality.

Some organisations have a heart of stone. They are cold and uninviting; this means they struggle to connect with their audience. And without connection, it’s impossible to have an impact, let alone grow it.

But, at the centre of every organisation is people. People founded and run them. People are their customers, donors, attendees, or users. And because people are at the heart of every organisation, a soul can be found. And it is the soul that connects people.

True branding is not a slimy sales tactic. True branding is communicating the essence of your business, organisation or charity, giving your audience a holistic experience so they connect with what’s at the heart of your organisation - its vision, mission and values, and ultimately its personality.

12/08/2022

We believe that when we think differently, and walk humbly, we can play a part in changing the world.
We're not here to just get by, we want to help you make a difference.
Let us serve you.

05/08/2022

Shoot with Haydon Spenceley for his upcoming album 'Ruthless Trust' which features Martin Smith and Stu G. We've loved working on the art direction, album, and single design for this project and can't wait to see it out in the world.

07/07/2022

We've recently started working with Naked Truth Project; refreshing their brand and managing their social media. It's a privilege to be working with an organisation that's making a positive impact in the world.

24/06/2022

For over 2 years we have been providing digital marketing support to The Beatitudes Project.

The Beatitudes Project is an invitation to transformation through a 10-week eCourse; inspired by the words of Jesus in Matthew 5, through stories, music, and art. Discover the wisdom of life the Jesus way through a collection of some of the most influential, yet diverse, individuals and voices in the Church today.

06/06/2022

happened last week and we've loved supporting them with social media management and social Ad campaigns 🔥
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Since January we have been seeking to increase their organic social media engagement through creative content, especially Reels. We have seen engagement increase month on month by hundreds of percentage points. With the end goal being ticket sales, we have been retargeting those who have engaged with them on social media with Ads encouraging them to book in.
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29/04/2022

"We were absolutely delighted with the work that Common Good Studio did on rebranding some of our resources. They took our brief and worked wonders! The result of a very creative process, which we were invited to play a full part in." Cathy Myers, Life Events Resources Manager for The Church of England

01/04/2022

One of the thing that Alpha Youth wanted on their website was a way to communicate the international scope of their organisation and help visitors interact with Alpha in their region.

We build a custom map feature which allows users to pick their region and see which countries Alpha Youth have representation in

31/03/2022

We’ve been working with Diocese of St. Albans on branding and design for their annual Easter Pilgrimage.

We’ve loved working on this project knowing that it will reach and impact thousands of people. It was also privilege collaborating with a team who’s willing to be brave in design direction.

23/03/2022

"When we launched our Alpha Youth social media accounts this year we realised we needed a website asap. Common Good Studio delivered beyond our expectations. They were easy to work with, quick to deliver and the aesthetics were excellent. We would recommend them to anyone."

Dan Blythe, Global Alpha Youth Director

21/03/2022

Over the past 12 months we've had the privilege of supporting Rise International with branding, design services and photography.

Rise International are 'a ground-breaking consultancy that is breaking new ground in built-environment'. We feel like kindred spirits.

19/03/2022

We believe it's important to show and celebrate the creative process. In other words, show you the work that didn't make it.

Here's one of the concepts we did for Martin Smith's latest album, recorded At StudiOwz, an old welsh chapel in rural Pembrokeshire. This project was particularly special for Martin for many reasons and we wanted to create artwork to highlighted that and also resonated with his fans.

17/03/2022

“When you show your audience that you care for them, they will care about what you care for.” ― Peter Murden, Operations Director at ✨

15/03/2022

Since the start of the year we've been supporting Wildfires Festival with their digital marketing by running their organic social media and overseeing their paid ads. We've seen their Instagram and Facebook presence grow exponentially and we're currently working at leveraging this engagement for ticket sales 🔥

11/03/2022

We've been lucky enough to partner with CRE to help manage their social media for their most recent resource exhibitions (October 21 and February 22) ⭐ 📷

09/03/2022

Common Good Studio have been essential to us taking our online church to the next level. We’ve seen our online engagement increase & our community grow as a result of our partnership.
Plus they’re great fun to work with & full of practical wisdom. - Matt & Clare Hooper | Senior Leaders of Kingdom Company Church and Viral TikTok-ers

07/03/2022

The Beatitudes Project is a platform curated by Stu Garrard it consists of a book, album, film and much more. Back in 2020 we helped turn the project into an eCourse and since then we've love our continued partnership by providing creative support, digital marketing strategy and social media management. e.

Head over to TheBeatitudesProject.com to find out more ✨

04/03/2022

Working on the design and direction for Martin Smith 's latest album has definitely been a highlight for our team. Josh's hand lettering for the single design created the exact feel we wanted for this music; bold, powerful and brave 🔥

02/03/2022

“People don’t buy WHAT you do, they buy WHY you do it.”
― Simon Sinek, Start With Why 👍

28/02/2022

We loved working with LIFE Church Home on their identity and material for their Growth Track course. 'Growth Track helps you to connect with your destiny and unlock the potential God has placed in you'.

27/02/2022

The pandemic meant a focus shift for a lot of organisations and ministries, looking for new ways to reach their local communities. We were approached to design and launch 'Bitesize Praise' a new outreach initiative based in Dumbarton, Scotland. Full case study will be up on the website soon 🍩

25/02/2022

We've been working with our friends at House of Bread to rebrand and develop their website. House of Bread is a retreat centre based in the heart of the Cotswolds.

More to come soon 🪴🌲

Address

1 Easting Close
Worthing
BN148HQ

Website

https://commongoodstudio.co.uk/

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