26/08/2021
WHY BRAND IDENTITY IS IMPORTANT (giveaway at the end)
A strong brand identity makes you recognisable to your current customers and potential ones
Finding a brand identity that makes you unique can be tricky but is well worth all the time that goes into it as it can help with;
RECOGNITION: Having a strong brand identity is the first step towards a recognisable brand and one customers are more likely to recommend to friends, family and colleagues
A business without a solid foundation behind it's branding is one that isn't going to stay in consumers minds for very long
LOYALTY: A business without trust just isn't going to be successful and to build trust you need a strong brand identity
A major red flag can be when a business doesn't have a solid brand identity as without it you have very little to show and very little to prove yourself as trustworthy
Finally, customers relate to businesses with a strong brand identity as it helps your brand feel more personal and can establish not just an emotional connection but a profitable one too
EXPERIENCE: A strong identity creates the opportunity for you to showcase yourself as a brand that is well established, sort after and well-known
BRAND DIFFERENTIATION: A unique brand identity can make you stand out from your competitors, give you a more personal feel and can help you find your ideal clients within your niche
If you'd like more help with branding and be in with the chance of getting a free copy of my Social Media Planner when it's completed, comment below your most important tip when it comes to branding or what you'd like help with? 🥰
