Mark Ingleby. new brand thinking.

21/02/2022

21/02/2022

Even as a small business, you have a brand...

But is your 'brand' talking a lot but not saying anything?

Maybe it's not you, maybe it's them?



By 'maybe it's them' I mean maybe as a brand, you're saying a lot but you're not communicating in the correct tone of voice or using the correct words/phrases, slang or communal language that your customers communicate with daily.

Customers no longer just want products - they want meaning and values.

Social media has unleashed the power of the customer and that power has manifested itself in customers demanding more from 'their' brands and service providers.

Your customers now create a tribe around your brand but you have to respect that tribe and the language and rules of that tribe - if you're not authentic, if you're disrespectful or dishonest you'll soon find your tribe gone.

Moved on to another brand that shows them the respect that they demand.

So, remember, when creating your content - it's not just about the 'what' that you are saying but, more importantly, the 'how' it is being understood.

DM me here or directly on 07462 194650 if you'd like to create clear, honest and engaging content.