Roseleigh Media

Roseleigh Media Public Relations agency owner specialising in women led business, charities, CICs and non profits. Tedx Speaker. Woman Who finalist.

One of the most challenging things about running a small business or charity is making sure your products reach the right people. You may not have a budget for a marketing team or someone to deal with press enquiries, or someone to promote you on social media. This is where Roseleigh Media comes in. With years of experience in Journalism, PR, Marketing, Content Creation, Social Media Management an

d Crisis Communications let us be there for you and promote you when you just don’t have the time. We have four dedicated strands - PR, Social Media, Content Creation and Virtual Assistance. Contact us for more information or check out our website.

I turned 40 this week.And I’ve been reflecting on a whole decade of life.My 30's were full. Change, growth, courage, fai...
13/06/2025

I turned 40 this week.

And I’ve been reflecting on a whole decade of life.

My 30's were full. Change, growth, courage, failure, love, loss - and lessons I never saw coming.

But if I learned one thing, it’s this: no matter how far you fall or how lost you feel, you can begin again.

I'm proud of what I achieved in this past decade. It’s shaped who I am — as a person and as a business owner.

- I was a journalist for many years and won an IRN award with my team
- I reported live on major moments; a royal visit to Leicester by the Queen, the death of Prince Philip, the pandemic, the war in Ukraine, weather anomalies, murder trials and so much more
- I travelled to Syrian refugee camps in Lebanon with a charity providing schooling in the camps
- I spoke on a TEDx stage about chasing a dream - and what happened when it fell apart. Then became PR & Comms Director for TEDx Wolverhampton
- I worked at The Scout Association as the lead on several large campaigns including Cubs100 which was featured in all major national press outlets
- I started my own PR and comms agency - Roseleigh Media
- I joined TikTok and gained skills very few in my line of work have
- I met and interviewed the likes of Jon Snow, David Cameron, Terry Waite, Jasper Carrott and more
- I have spoken at International Women’s Day Events to inspire others to rewrite their story

Outside of work, I’ve grown in ways that have nothing to do with job titles;
- I survived a terrorist attack, which changed my life and mindset completely
- I was diagnosed with Coeliac Disease and built a supportive online community
- I travelled Australia solo and saw The Great Barrier Reef, Sydney Opera House, Uluru and more
- I've explored new countries including Canada, Turkey, Italy, Spain, Qatar, Lebanon, Morocco, Crete, Tenerife
- I’ve been to concerts from Taylor Swift, to Billy Joel and Neil Diamond

I have loved and been loved. And most of all - I kept going.

If you’re in your 30s and feel like you’re falling apart, trust me when I say this: there’s magic in the mess. There’s strength in starting again.

Your next chapter could still be the one that changes everything.

Here’s to the next decade.

The last few days of my thirties have been an absolute whirlwind! Yes tomorrrow is the big 4-0.On Sunday I went to Londo...
10/06/2025

The last few days of my thirties have been an absolute whirlwind! Yes tomorrrow is the big 4-0.

On Sunday I went to London and I spent the day wandering around the city, seeing Big Ben and Westminster Abbey and having dinner in my hotel whilst watching dirty dancing!

Whilst in the city on Monday I attended the conference and met some incredible people and heard from amazing panelist’s about how faith and journalism and the media can work better together. I’ve lots of ideas for new offerings and how I can use my skills for good. More on that later in the week!

After a long journey back from London last night, this morning I went to Jenny McDonald - Socially Shared networking group in Rugby. And what a way to spend the last day of my thirties. The women there are incredible and I’m so excited to learn more about them!

And after that I spent some time working with Louisa Coleby on her business and social media and we had lunch in Rugby - ironically in the place where I celebrated my 30th birthday! So that was a very nice bookend.

I’m excited to take some time for myself tomorrow - I’m getting old I deserve it - and I’ll share more reflections on this week and the last decade later in the week! But for now I’m heading home very happy and fulfilled with where I am in life!

06/06/2025

What happens when your practices or a misunderstanding means you lose trust from part of your customer base?

That's what's happened recently with restaurant chain Prezzo. Here's what's happened and what they've done well.

As a coeliac and social media consultant, I see both sides here - the impact on the gluten free community and the comms lessons for brands.

And a big shout out to Coeliac UK and their comms team for dealing with this so quickly!

There's a lesson here for any brand managing trust online.


Let’s talk about consistency on social media.As well as my Roseleigh Media business account I also run a personal blog o...
02/06/2025

Let’s talk about consistency on social media.

As well as my Roseleigh Media business account I also run a personal blog on Tiktok and Instagram where I am known as Gluten Free Emma. It's a place I created when I was diagnosed with Coeliac disease and I talk about life and travel whilst being gluten free.

May was Coeliac Disease awareness month and I challenged myself to post at least once a day throughout the month on both TikTok and instagram.

In that time, my posts were viewed 108,000 times on TikTok. I had 5,749 interactions including likes, comments and shares, and I grew to 6,555 followers.

On Instagram, I posted again at least once a day and shared posts to my feed and my stories and had 21,800 views with 50% of those being non followers. I had 762 interactions, grew 97 followers and reached 6,790 accounts in total. Amongst the interactions were a high number of saves and shares - and that's what you want, people bookmarking your content and send it on to other people.

(Just take a look at those stats - social media managers aren't they great? I love a good review of analytics!)

I always talk about practising what I preach and this proves that consistency builds momentum. I have a story to tell on my gluten free account and that's why it works, but more than that - I showed up!

If you are looking to grow your personal or professional brand on social media I have a couple of courses coming up that you might be interested in.

How to develop a Social Media Strategy – Learn what platforms actually work for you, who you’re speaking to, and how to reach them.

And

What’s the Point of TikTok? – A beginner friendly course looking into the platform, how it works, and how you can use it to grow your brand.

Here's the link to book; https://www.roseleighmedia.co.uk/eventsandtrainingsessions

31/05/2025

Part 3 of my trip down memory lane and my work in tv when I started out as a journalist.

My first ever documentary was on the Street Pastors - and yes it was called Pastor Don't Preach. So proud of this! It's where my passion for storytelling came from!

Since then, I’ve done so much long form content and documentary making. I’ve told stories from Syrian refugee camps in Lebanon with a Charity providing schools. Followed a family who were petitioning the government for more funding for brain tumour research. Created a long form Roald Dahl documentary. And many more.

It’s not just short form social content I can help with - if you need something more in depth - I got you.

31/05/2025

Part 2 of my trip down memory lane and where my career as a journalist started. These are my first ever tv pieces when I was training to be a journalist!

Grateful for the wobbly starts and cringe worthy early takes… they taught me everything I now know about perseverance and growth!

Also you can tell how long ago it was - phone hacking scandal anyone?? Oh and I hope you enjoyed the snowboarding opossum in a jumper.

31/05/2025

Trip down memory lane. When I was training to be a journalist I desperately wanted to work in tv. This is my first ever tv appearance! I’m so young! These early experiences gave me a real taste of what was to come and they taught me how to create a story, find an angle, and of course speak on a camera! These are skills I use every day now in PR and content creation.Funny how dreams evolve, isn’t it? I may not be in the newsroom anymore, or in front of a camera but I’m still telling stories.I don’t half miss tv and radio though - maybe this is why I love TikTok so much??

30/05/2025

As far as endorsements go I think this one is pretty good!

I booked in a one to one with Ellen from TikTok to discuss her social media strategy and it seems to have been really productive!

If you’re interested in finding out how to make TikTok part of your strategy - or even how to develop a social media strategy, drop me a message!

I cover everything from small businesses, charities dealing with sensitive topics and people wanting to grow their own personal brand.

🚨 I have another set of group courses coming up too, including;
How to design a social media strategy on Wednesday 4th June at 7pm
What’s the point of Tiktok? on Wednesday 25th June at 2pm

You can find out more here; https://www.roseleighmedia.co.uk/eventsandtrainingsessions

(Also I forgot you can’t edit stitches once you’ve recorded them 🤦🏼‍♀️- so excuse the pauses! 😅)

There's no such thing as bad press. Except there is. I talk about crisis comms in every PR session, because the way you ...
29/05/2025

There's no such thing as bad press. Except there is.

I talk about crisis comms in every PR session, because the way you handle a crisis can make or break your organisation. You don’t always control the crisis - but you can control how you respond to it.

Whether it’s a poorly judged social media post, a negative news story, or an unfortunate comment made by a team member… the way your organisation reacts will shape how the public sees you.

When I worked in radio I produced a piece to mark the anniversary of the Titanic disaster. I poured so much care into getting it right. In local radio sometimes they will ask for song suggestions around a certain topic - you know, like the anniversary of the invention of the telephone you'd get things like Blondie - Call me, Lady Gaga - Telephone, St Ettiene - He's on the phone. You get the drift.

The presenter who was going to play my Titanic piece out was asking for song suggestions - and pre loaded some he thought would work well. These included Cold as Ice, Down Down Deeper and Down - and you can guess the rest.

I was mortified, because I saw the humanity and lives lost - he saw it as "a bit of fun". That moment stuck with me because one person’s poor judgement can have reputational consequences for the whole organisation. And it wasn't the first time.

So what do you do when this happens? It's a tough call but you can prepare for it all.

Here’s the most important thing to remember: Every conversation, every single thing you put out, is a PR exercise. A networking event, chatting with a client, or posting online - you’re representing your brand. If you’re rude, controversial, or simply make it clear you’re not good at what you do, people notice. They won’t just choose not to work with you - they’ll tell others not to as well.

That’s how a comment or slip up becomes a crisis. And that’s where reputation management begins.

You have to have a crisis plan in place for ALL eventualities and it's my job to predict the unpredicatable and help you handle the fall out.

You never think it’ll happen to you, until it does. Let’s book a one to one and figure out your crisis strategy BEFORE you need it.

Charities, small businesses, and anyone trying to build a personal brand - if TikTok has felt overwhelming, confusing or...
27/05/2025

Charities, small businesses, and anyone trying to build a personal brand - if TikTok has felt overwhelming, confusing or just “not for you,” I’ve got something that might help.

I’m running a session tomorrow to help you get to grips with what it’s really all about.

It’s called What’s the point of TikTok?

We’ll cover the basics - how it works, what to post, how often - but also how to use it when your content isn’t light and fluffy. Because yes, you can talk about serious stuff on TikTok, and still connect with the right audience.

TikTok has become one of the most powerful platforms for building trust, raising awareness and connecting with people who need to hear what you have to say. Did you know it's also overtaken Google as the most used search engine?

This session is for people who think, “I’ve got nothing to post” or “TikTok’s not for people like me,” I promise you it is. I’ll show you how.

There’s still time to book. Join me live and bring your questions.

https://www.roseleighmedia.co.uk/eventsandtrainingsessions/p/tiktok-for-business

Nine years ago, I met an 8 year old boy who wanted to become a pilot. Not because he wanted to see the world - but so he...
26/05/2025

Nine years ago, I met an 8 year old boy who wanted to become a pilot.

Not because he wanted to see the world - but so he could "learn to fight." Because, in his words, "they destroyed my country."

His name was Jumar and he was living in a Syrian refugee camp in Lebanon. I met him when I was a journalist who went out to see the work of charity Global Care. I spent time in the camps to tell the stories of children whose lives had been upended by war - through blogs, radio documentaries and social media content.

I also met 8 year old Sidra, who had been in the camps since she was 3. She wanted to be a teacher and missed her home in Syria. She introduced herself to me in very slow English and held up a colouring page. I smiled and said “Oh! Dora the explorer” she grinned, and said “Yes! Yes! Dora!” and over the next few minutes would show me every time she coloured in a new part.

I saw kids learning the Syrian national anthem in makeshift classrooms and celebrating their first ever birthday parties in school - something so small, yet so profoundly hopeful.

These people were striving to build a community, even in the hardest of places. The volunteers like Dimitri and Naveen, gave everything to help these children believe in a future again.

What struck me most from the conversations with the volunteers, the families, the children is that none of them were asking for handouts. They weren’t giving up – they just wanted to go home, to live somewhere safe, and to give their children a future.

That’s where Global Care stepped in. They weren’t just offering supplies – they were offering hope. By helping children learn to read, write, say their own names, and celebrate their birthdays, they gave them back something every child should have: dignity, identity, and a sense of belonging.

That trip shaped me. It was one of the proudest moments of my career. It reminded me why storytelling matters. It’s part of what led me to set up Roseleigh Media, where I now help charities and organisations making a difference.

If you'd like to hear more on my trip - here's the link to the documentary;

https://on.soundcloud.com/XRPgY4mSKKZN1Yhu7

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