Roseleigh Media

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Roseleigh Media

Public Relations agency owner specialising in women led business, charities, CICs and non profits. Tedx Speaker. Woman Who finalist.

One of the most challenging things about running a small business or charity is making sure your products reach the right people. You may not have a budget for a marketing team or someone to deal with press enquiries, or someone to promote you on social media. This is where Roseleigh Media comes in. With years of experience in Journalism, PR, Marketing, Content Creation, Social Media Management an

d Crisis Communications let us be there for you and promote you when you just don’t have the time. We have four dedicated strands - PR, Social Media, Content Creation and Virtual Assistance. Contact us for more information or check out our website.

30/06/2025

I love it when I get positive feedback (who doesn't) but this week I've had some of the best feedback I've ever received on my last TikTok for Business session - the kind that takes three slides to share properly!

I really appreciate it when people take the time to give me thoughtful and specific feedback which shows the real impact the session had. Reading it reminded me just how many people are still underestimating TikTok and assume it’s just not for them - when in just one short session I can show people how it's one of the most powerful PR tools of our generation.

I’m running the session again next week because I want to reach as many of you as possible. It’s just £15 and an hour long (plus time for questions) — what have you got to lose by being curious?

Come and find out "What's the Point of Tiktok?" This is for small businesses, charities, personal brands and anyone trying to make sense of the platform.

I've got two upcoming dates for the sessions live on Zoom:
Wednesday 16th July, 2pm
Wednesday 11th September, 2pm

Book here; https://www.roseleighmedia.co.uk/eventsandtrainingsessions

We’ll cover:
- What kind of content actually works (even if you don’t want to show your face)
- How to talk about serious or sensitive topics
- TikTok Shop
- Why TikTok has overtaken Google as a search tool
- Strategy tips for small teams, solo founders and organisations doing meaningful work
- Why views matter more than followers
- Q&A and real life examples to bring it all to life

Still on the fence? See the images for what someone said after the last session.... Join me for one of the upcoming dates and let’s take the “ick” out of TikTok.

24/06/2025

I’ve spent years working in PR, comms and social media, and what I’ve learned is that most people have something brilliant to share… they just need a bit of help getting seen.

I joined TikTok during the pandemic, mostly out of curiosity and I’ve watched it evolve into one of the most powerful tools for visibility, community and brand growth. Despite that, a lot of people still don’t take it seriously.

But the truth is, TikTok isn’t just for Gen Z or big brands with big content budgets. It’s an incredible space to connect with your audience in a way that feels real and human.

That’s why I run accessible, relaxed training sessions on platforms like TikTok which are focused on helping people and organisations show up. Whether you’re a founder, freelancer or comms lead at a small charity, there’s something for you.

Here’s what’s coming up;
- What’s the point of TikTok? A great overview to give you a flavour for the platform and how it might work for you
- ✨ NEW ✨ TikTok for creators and building a personal brand. If you want to use TikTok outside of your business, I’ll talk you through how to grow a real personal brand and use the platform as a content creator
- How to develop a social media strategy. A great session to work out where you should be putting your effort in on social media - where are your audience and how do you connect with them

I’d love to see more people using TikTok and social media in ways that feel good — not overwhelming.

You can find all the dates and info on my website:
www.roseleighmedia.co.uk/eventsandtrainingsessions

Or drop me a message if you’re not sure which one’s right for you — always happy to help.

23/06/2025

I'm on a mission to help everyone understand what TikTok can do for them.

If you're a charity, small businesses, and anyone trying to build a personal brand - if TikTok has felt overwhelming, confusing or just “not for you,” I’ve got something that might help.

I’m running a session to help you get to grips with what it’s really all about.

It’s called What’s the point of TikTok?

We’ll cover the basics - how it works, what to post, how often - but also how to use it when your content isn’t light and fluffy. Because yes, you can talk about serious stuff on TikTok, and still connect with the right audience.

TikTok has become one of the most powerful platforms for building trust, raising awareness and connecting with people who need to hear what you have to say. Did you know it's also overtaken Google as the most used search engine?

This session is for people who think, “I’ve got nothing to post” or “TikTok’s not for people like me,” I promise you it is. I’ll show you how.

There’s still time to book. Join me live and bring your questions.

https://www.roseleighmedia.co.uk/eventsandtrainingsessions/p/tiktok-for-business-srtc7

21/06/2025

I’ve finally added my prices to my website and it's only take me two years of running my business!

I've avoided it for so long - not because I didn’t have prices, but because I wasn’t sure people would pay them. Because (and this is vulnerable) I wasn’t confident enough to say, “This is what my work is worth.”

And maybe, if I’m honest, part of me thought that not showing my prices would help me have the conversation first. (Or worse losing potential clients before they even reached out.)

But here’s the thing:

I realised that not putting my prices out there might have been doing the opposite and putting people off. Making it harder for them to understand what I offer, how I work, and whether we’d be a good fit.

So I’ve changed that. I’ve added clear, upfront pricing to my website because I do believe in the value I bring.

And because good comms starts with transparency, right?

If you’ve been curious about what I do (or what it costs), you can now see it all upfront here: https://lnkd.in/gtUrYpQ2

And if you’re another small business owner still grappling with pricing confidence, you’re not alone.

It’s taken me two years to get here. But it feels good and like something worth recognising!

20/06/2025

Think TikTok isn’t for you? You might be missing a huge opportunity!

Right now, TikTok is one of the most powerful platforms for visibility, connection, and growth and it’s not just for big brands, it's for EVERYONE.

If you’re a small business, charity or community organisation, and you’ve written TikTok off as “not for people like us,” this session will change the way you see it.

What’s the point of TikTok?
Wednesday 25th June, 2pm
£15

In this beginners session, we’ll break down what TikTok actually is, how people use it, and how you can make it work for your goals - even if you’ve never posted a thing or even opened the app.

We’ll cover:
- What kind of content works
- How to talk about serious or sensitive topics
- Why TikTok has now overtaken Google as a search tool
- Strategy tips that work for small teams, solo founders, and organisations making a difference

It’s perfect if you’re just starting out — or if you want to understand TikTok before deciding whether to use it.

Can’t make it live? Don't worry! I also offer one to one sessions if you’d rather explore things with support tailored just for you.

You can book the session here or DM me to book a one to one;
https://www.roseleighmedia.co.uk/eventsandtrainingsessions/p/tiktok-for-business-srtc7

Still not sure? Here's someone who attended my last course!

19/06/2025

What does it really mean to be bold with your creative strategies?

I've been at the CharityComms creative group today and we talked a lot about how we can push forward with bold, memorable campaigns for ourselves or our clients.

One of the things I learned as a journalist was to simplify complex stories and communications for your target audience and I loved hearing from Rachael Smith from the Sanger Institute who echoed all of this. She spoke about storytelling and creating a narrative people can connect with. It’s about taking something complicated and making it clear, accessible, and human - adapting your stories for different audiences and thinking about how people are actually consuming information.

I always strive to be bold with storytelling, and this is exactly what I teach in my TikTok and social media sessions.

Emma Shore from The Salvation Army also shared some brilliant stuff around creating content that sticks and sometimes that means taking big risks. It reinforced the idea that playing it safe can sometimes be the biggest risk - because you end up with no coverage at all. Ok, you might get a few negative comments - but you could post the most gentle piece of content and still get negative comments, so why not be bold?

It made me think about how we need to establish our own risk appetite and whether a bit of reputational risk or negative feedback is actually worth it, because again, safe isn’t always effective.

It was such a useful session - honest, practical, and reassuring to know others face the same thing.

All in all, loads to take away. But the main one?

Being bold isn’t reckless - it’s necessary. When you work with me I will always push for doing something different with your storytelling to make sure your story is heard and not ignored. Whether that's through a press release or we get you participating in a TikTok trend. Trust me that I know what I'm doing, and let's be bold together.

Drop me an email if you're considering some bold ideas for your charity or organisation! [email protected]

13/06/2025

I turned 40 this week.

And I’ve been reflecting on a whole decade of life.

My 30's were full. Change, growth, courage, failure, love, loss - and lessons I never saw coming.

But if I learned one thing, it’s this: no matter how far you fall or how lost you feel, you can begin again.

I'm proud of what I achieved in this past decade. It’s shaped who I am — as a person and as a business owner.

- I was a journalist for many years and won an IRN award with my team
- I reported live on major moments; a royal visit to Leicester by the Queen, the death of Prince Philip, the pandemic, the war in Ukraine, weather anomalies, murder trials and so much more
- I travelled to Syrian refugee camps in Lebanon with a charity providing schooling in the camps
- I spoke on a TEDx stage about chasing a dream - and what happened when it fell apart. Then became PR & Comms Director for TEDx Wolverhampton
- I worked at The Scout Association as the lead on several large campaigns including Cubs100 which was featured in all major national press outlets
- I started my own PR and comms agency - Roseleigh Media
- I joined TikTok and gained skills very few in my line of work have
- I met and interviewed the likes of Jon Snow, David Cameron, Terry Waite, Jasper Carrott and more
- I have spoken at International Women’s Day Events to inspire others to rewrite their story

Outside of work, I’ve grown in ways that have nothing to do with job titles;
- I survived a terrorist attack, which changed my life and mindset completely
- I was diagnosed with Coeliac Disease and built a supportive online community
- I travelled Australia solo and saw The Great Barrier Reef, Sydney Opera House, Uluru and more
- I've explored new countries including Canada, Turkey, Italy, Spain, Qatar, Lebanon, Morocco, Crete, Tenerife
- I’ve been to concerts from Taylor Swift, to Billy Joel and Neil Diamond

I have loved and been loved. And most of all - I kept going.

If you’re in your 30s and feel like you’re falling apart, trust me when I say this: there’s magic in the mess. There’s strength in starting again.

Your next chapter could still be the one that changes everything.

Here’s to the next decade.

10/06/2025

The last few days of my thirties have been an absolute whirlwind! Yes tomorrrow is the big 4-0.

On Sunday I went to London and I spent the day wandering around the city, seeing Big Ben and Westminster Abbey and having dinner in my hotel whilst watching dirty dancing!

Whilst in the city on Monday I attended the conference and met some incredible people and heard from amazing panelist’s about how faith and journalism and the media can work better together. I’ve lots of ideas for new offerings and how I can use my skills for good. More on that later in the week!

After a long journey back from London last night, this morning I went to Jenny McDonald - Socially Shared networking group in Rugby. And what a way to spend the last day of my thirties. The women there are incredible and I’m so excited to learn more about them!

And after that I spent some time working with Louisa Coleby on her business and social media and we had lunch in Rugby - ironically in the place where I celebrated my 30th birthday! So that was a very nice bookend.

I’m excited to take some time for myself tomorrow - I’m getting old I deserve it - and I’ll share more reflections on this week and the last decade later in the week! But for now I’m heading home very happy and fulfilled with where I am in life!

06/06/2025

What happens when your practices or a misunderstanding means you lose trust from part of your customer base?

That's what's happened recently with restaurant chain Prezzo. Here's what's happened and what they've done well.

As a coeliac and social media consultant, I see both sides here - the impact on the gluten free community and the comms lessons for brands.

And a big shout out to Coeliac UK and their comms team for dealing with this so quickly!

There's a lesson here for any brand managing trust online.

03/06/2025

Lots of you are still posting without purpose!

I have a social media strategy session this Wednesday (4th June) ideal for small business owners and more on the way!

Link to sign up https://www.roseleighmedia.co.uk/eventsandtrainingsessions/p/tiktok-for-business-srtc7-w39jp.

Want an in depth chat? Drop me a message.

02/06/2025

Let’s talk about consistency on social media.

As well as my Roseleigh Media business account I also run a personal blog on Tiktok and Instagram where I am known as Gluten Free Emma. It's a place I created when I was diagnosed with Coeliac disease and I talk about life and travel whilst being gluten free.

May was Coeliac Disease awareness month and I challenged myself to post at least once a day throughout the month on both TikTok and instagram.

In that time, my posts were viewed 108,000 times on TikTok. I had 5,749 interactions including likes, comments and shares, and I grew to 6,555 followers.

On Instagram, I posted again at least once a day and shared posts to my feed and my stories and had 21,800 views with 50% of those being non followers. I had 762 interactions, grew 97 followers and reached 6,790 accounts in total. Amongst the interactions were a high number of saves and shares - and that's what you want, people bookmarking your content and send it on to other people.

(Just take a look at those stats - social media managers aren't they great? I love a good review of analytics!)

I always talk about practising what I preach and this proves that consistency builds momentum. I have a story to tell on my gluten free account and that's why it works, but more than that - I showed up!

If you are looking to grow your personal or professional brand on social media I have a couple of courses coming up that you might be interested in.

How to develop a Social Media Strategy – Learn what platforms actually work for you, who you’re speaking to, and how to reach them.

And

What’s the Point of TikTok? – A beginner friendly course looking into the platform, how it works, and how you can use it to grow your brand.

Here's the link to book; https://www.roseleighmedia.co.uk/eventsandtrainingsessions

31/05/2025

Part 3 of my trip down memory lane and my work in tv when I started out as a journalist.

My first ever documentary was on the Street Pastors - and yes it was called Pastor Don't Preach. So proud of this! It's where my passion for storytelling came from!

Since then, I’ve done so much long form content and documentary making. I’ve told stories from Syrian refugee camps in Lebanon with a Charity providing schools. Followed a family who were petitioning the government for more funding for brain tumour research. Created a long form Roald Dahl documentary. And many more.

It’s not just short form social content I can help with - if you need something more in depth - I got you.

Address

Wolverhampton

Telephone

07825133667

Website

http://www.roseleighmedia.co.uk/

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