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Muted Tone Media : Social Media Consultant - Instagram Specialist

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Muted Tone Media : Social Media Consultant - Instagram Specialist

Helping You Improve Your Social Media - Specialist in Instagram. Audits, Advice, Engagement, Content Creation. Fashion, Homes & Garden Accounts.

CPD certified with Award Winning TechPixies.

29/05/2024

Have you ever made a reel with a voiceover audio?

If you have you’ll know there’s a lot to consider to get it right, so SAVE this carousel to refer back to.

Once you’ve nailed all the component parts it’s a brilliant option to have up your sleeve for reels such as ⬇️

✳️TUTORIALS
✳️PRODUCT WALKTHROUGHS
✳️TRY ONS
✳️EVENT ROUND UPS
✳️A TOUR OF YOUR SHOP OR WORKSPACE

and a great way to connect with your audience if you aren’t so comfortable with actually being in your reels

I’ll be taking you through lots of ways to use reels for all parts of your customer journey in my Instagram Reels Masterclass on 20th June.

Pop a comment below if you’d like more details and don’t forget you have till this Friday (24th) to use the early bird promo code!

Sarah x

29/05/2024

Doing this one thing can increase your reels views AND make you more discoverable! ⬇️⬇️

Adding a cover to your reel DOES make a difference. If your grid is mainly photographic images with no text, how will anyone looking at your insta feed be able to see easily what your content is about?

And if your reel is shown on the Explore page, you’ll want to draw in the new viewers who won’t recognise you or your brand, so an eye catching cover is key!

SAVE this info to remind you & to refer back to when you’re creating your reels covers.

I also have a workaround if you don’t use Canva, that will help you make on-brand reels covers easily within Insta. Let me know if you’d like that too!

Sarah x

21/05/2024

📣Are you ready to harness the superpower of reels?!

🎥If you aren’t using reels to market your business & grow your audience you’re really missing a trick. But there’s a lot to learn!

So why not come and join me on 20th June at the glorious flower farm near Taunton where I’ll teach you the techniques for scroll stopping reels & the strategies to use them effectively.

📅Thursday 20th June
⏰10.30 - 1.30
📍Yalham Hayes flower farm Nr. Taunton
☕️Coffee & cakes
🧑‍🧑‍🧒‍🧒Small group
🚙Free parking
🎟️£60 - £54 Early Bird discount until 24th May with promo code earlybird10

Book your place via the link below ⬇️

https://www.eventbrite.co.uk/e/instagram-reels-masterclass-tickets-898628119897

Hope to see you there 😊
Sarah x

17/04/2024

The one message you don’t want to receive!

➡️➡️Swipe through the slides so you know what to look for if it ever happens to you

Those emails are a real stomach drop & often horribly realistic, so I hope this gives you the info you need to recognise the scams.

Please do share to your insta friends or tag an account below who could use this intel ⤵️

And PLEASE, PLEASE, PLEASE make sure you have Two Factor authentication activated. I’ll share my previous post to stories today, so you know how to do that.

Sarah x

17/04/2024

The message you don’t want to receive!

➡️➡️Swipe through the slides so you know what to look for if it ever happens to you

Those emails are a real stomach drop & often horribly realistic, so I hope this gives you the info you need to recognise the scams.

Please do share to your insta friends or tag an account below who could use this intel ⤵️

And PLEASE, PLEASE, PLEASE make sure you have Two Factor authentication activated. I’ll share my previous post to stories today, so you know how to do that.

Sarah x

28/03/2024

🙈Panicking about next month’s content?

Don’t worry, I’ve got you!

Here are 30 content ideas for April - something every day for your posts, reels & stories.

What are you looking forward to next month?

I’m buzzing for the extra daylight in the evenings (not so much losing an hour on Sunday) & maybe the weather finally having a word with itself! ☔️🌦️
Oh & asparagus!

Have an amazing month & a fantastic Easter whatever you’re up to 🐣🐇🐑

Sarah x

14/03/2024

💡A tiny tweak that can increase your reels views AND make you more discoverable! ⬇️

And know me, I love a tiny tweak 😜

📒Adding a cover to your reel DOES make a difference. If your grid is mainly photographic images, how will anyone looking at your insta feed be able to see easily what your content is about?

🔎And if your reel is shown on the Explore page, you’ll want to draw in the new viewers who won’t recognise you or your brand, so an eye catching cover is key!

🎨Canva is a brilliant tool for making graphic covers or adding graphic overlay to a photo cover, but if you don’t use that, there’s still a way to create a scroll stopping cover.

Drop me a comment below & I’ll make you a reel to show you, but first SAVE this post to refer back to.

Sarah x

Do you add a cover to your reels?

04/11/2023

Are these mistakes slowing your Instagram growth?

Building your business on Instagram takes time, effort and lots of patience, but we’re here to help!

We’ll be covering these key topics and MUCH more in our ‘Grow Your Instagram’ Masterclass next Tuesday 7th November at in Bristol.

You’ll learn how to:-

💫Attract your ideal customers with your bio
💫Grow your following & build an engaged community
💫Create purposeful & effective content
💫Be visible for your audience
💫Gauge what’s worked and what hasn’t

and lots, LOTS more!

The deets:-

🗓️Tuesday 7th November
⏰11.00 - 2.00
📍Sensate Spa & Studios, Bristol BS9 4HW
☕️ Coffee & cake provided
📖 Workbook to take home

We only have a few spaces left now, so comment ‘GROW’ below for the link to book your ticket or visit the link in our bios
or

Can’t wait to see you on Tuesday!

Sarah & Charlotte

17/10/2023

📣Calling all Bristol & Somerset based businesses!

🚀If you’d like to grow your business here on Instagram, then we’re here to help!

🎓Our next in-person workshop at the beautiful in Henleaze, Bristol is on 7th November & we’d love to help you achieve your Instagram goals!

📒In the session we’ll cover topics from how to optimise your profile to attract the right audience to how to grow an engaged community. We’ll demystify the Insta algorithm & teach you the best types of content to use. PLUS you’ll receive a handy workbook to take away with you!

Come and learn alongside other business owners. We’d love to see you there!

Tickets are £95 each - pop along to the link in our bios to book or comment GROW below & we’ll send you the details.

Do let us know if you have any questions, we’re really happy to chat!

Sarah & Charlotte x

07/08/2023

📣Ever feel like you’re saying the same thing on a loop?

Here’s a little reminder for you today that YOU are the only person who sees ALL of your content ALL of the time!

📀So if you're posting & feeling a bit like a broken record, or you aren’t sure what to even post about right now, SAVE this to remind you to…

REPEAT your message
REPURPOSE your posts
REUSE your content
RECYCLE your ideas

📣Because not everyone will have heard your message the first, second (or third) time - and EVERYONE needs to hear!

Sarah x

|Business

24/07/2023

☀️Have you made plans for your business for this Summer, or are you playing it by ear and seeing what you’ve got time for?

☀️This time of year isn’t always the best for growth, but it can be a great opportunity to work on other aspects of your business & get yourself ship shape for what’s to come.

☀️I’ll be using this quieter period to try new things, reflect, think & plan for the next part of the year.

☀️ I’m looking forward to connecting with some businesses in person & finding some new ones I love the look of on here too.

☀️And, I’ll most definitely also be taking some time off too, can’t wait!

Anything you’d add to that list?

Sarah x

29/06/2023

🚀Does your Instagram need a boost?

Sometimes a few pro insights are precisely what you need to propel you forward!

We’ve worked with lots of accounts across a variety of different sectors & we love to see the positive impact our training has on the clients we help 😊😊

⏰Our 3 hour in person ‘Grow Your Instagram’ session on 11th July, will give you tons of insider tips to help you reach the right people, use your content effectively to grow & sell, plus teach you how to measure your achievements so you can adjust & improve.

⚡️Would you like us to help you get to the next level?

Pop a comment below or DM us if you have any questions & BOOK your place via the link in our bios. Half the places are gone already, so don’t wait too long!

Can’t wait to spend time with you
Sarah & Charlotte

20/06/2023

Ever wondered why your content isn’t getting you the results you’d like?

💡It could be that you aren’t considering these 3 types - a clear understanding of them will REALLY help you encourage a follower to become a customer!

💡In our ‘Grow Your Instagram Masterclass’ we’ll be diving deep on types of content, how you should use them & giving you lots of examples to help you create purposefully & achieve your goals.

We’re so excited to be working with the lovely businesses who’ve booked their places already! Numbers are limited, so if you you’d like to join us on 11th July book your slot today via the link in our bios.

Alternatively comment INSTA below & we’ll send you all the deets!

Sarah & Charlotte

09/05/2023

⁉️Are you getting the most from your Instagram DMs?

🦹🏼‍♀️As a small business owner, your super power is your ability to connect with & nurture your community on a far more personal level than a bigger business & there’s a LOT of good conversation that can happen in your DMs.

👋🏼Whether it’s saying ‘Hi!’ to a fab account you’ve just found or building a relationship with a potential customer or someone you’d love to work with, there’s GOLD in them there messages!! ✨✨

Which ways work for you & what do you think you might give a try next?

💾Give this a SAVE to remind you to use them!

Sarah x

02/02/2023

Has this ever happened to you?

You’ve spent AGES making a reel, it’s going to be a winner, you post & you’ve forgotten something!!!🙋🏼‍♀️🙋🏼‍♀️🙋🏼‍♀️

⚡️I started using a CHECKLIST a while ago & it’s a game changer, especially when you’re super busy juggling work, family, animals…!!

⚡️SAVE this if it’s useful & SHARE if you know anyone else that could use it too.

Sarah x

P.S. Let me know ⬇️⬇️ if there’s anything you aren’t sure about or any tips you’d add to the list!

25/11/2022

🌈🌈Are you truly fed up with the hype around Black Friday? I am! My inbox is 🧨💥

But, I LOVE the COLOUR FRIDAY campaign created by the amazing of .Co using the fab graphics of .

🌈With half of UK small businesses worrying that this Christmas may be their last and a quarter of Brits saying they’ve regretted their Christmas Black Friday purchases, this year is the perfect opportunity to support a small business and buy some fab gifts for your friends and family. Just one small purchase means the world to a small biz!

🛍️I’ve been lucky to have worked with some brilliant small businesses and I’ve always loved to shop from independent brands. There are SO MANY just incredible, creative, individual & affordable ones out there!!

🛍️These are just a few of the fab businesses I’ve bought gifts from recently, added 🤞🏼to my Christmas wish list or (accidentally of course) bought a little something for myself. Oops!!

Check them out if you don’t know them and do please drop any others that you love in the comments, so we can all take a look! ⬇️⬇️

Happy Colour Friday! 🌈

Sarah x

14/11/2022

🚨What do you think about these new features?

🛍PRODUCT TAGS FOR ALL
This feature is being rolled out to all accounts, so hold tight if you don’t have it yet…
It allows you to add a product tag to your post or reel from a business that has an Instagram shop.

Particularly BRILLIANT if you’re a product based biz doing any collaborations or working with any influencers, but also fab for sharing products from your favourite indie brands!

LOVE it? I do!

🛍PRO TIP - to add a tag to a story, look for the PRODUCT sticker to add in the same way.

🎵MUSIC ON STATIC POSTS
If static grid posts work really well for your account, this could add another level of interest to your post & make it stand out on the grid.

PROS - may keep eyes on your post for longer, which tells the Insta algorithm to push your content further.
CONS - it might take a while for viewers to recognise this feature as lots of viewers watch with the sound off.

What do you think of these?
Have you used either of them?

💾SAVE this post to refer back to.

Sarah x

01/11/2022

What are your favourite things about November?

✨I LOVE the first Christmas shop window displays, fairy lights in trees, log fires & winter food, but NOT A fan of the dark mornings & evenings 🌝🌝

💡Here’s some content inspo for your posts, stories & reels this month, incorporating a few of the relevant awareness days / events in November.

🌈If you’re a product based business, check out ’s Colour Friday on 25th, supporting small business in the run up to Christmas. Some great info to use & interesting stats about the consumption of the traditional Black Friday.

💽Give this post a SAVE for some ideas when you're putting your content together over the next few weeks.

Have an amazing month!
Sarah x

Tips

25/10/2022

🚨🚨New INSTA FEATURE ALERT!!

Everyone wants to get their content in front of more people, right! Well, this new REELS FEATURE could help with that...

⚡️A TOPICS feature is being tested to help Instagram hone the target audience for your reels & categorise your content.

⚡️There’s a long list of topics to choose from - you can choose up to 3 each time you post a reel, so try a few that are most relevant & assess the results.

⚡️At the moment, make sure you’re still using your researched hashtags & location tags. Topics may replace hashtags in the future, but currently this is in a test phase.

Interesting! What do you think?
Let me know if you have it yet!

SAVE this to remind you when you see it on your account!

Sarah x

07/10/2022

Have you ever made a voiceover reel?
Here are lots of tips & a checklist for you to SAVE to help you make one!

They can be a great tool to have in your reels toolkit - brilliant if you don’t want to show your face, but still add your personality!

Pop a comment below if you’d like any more info.
Let me know how you get on!

Sarah x

30/09/2022

Hello October 👋🏼🎃🕷Pumpkin Spiced Latte
anyone?

The Autumn feels are in full swing & we’re hurtling through the months (trying to hold off on turning the heating on though, how about you?)

Here are some content ideas for your posts, stories & reels, incorporating a few of the relevant awareness days for October.

Give it a SAVE for some inspo when you're putting your content together over the next few weeks.

Have an amazing month!
Sarah x

Tips

01/09/2022

Hello September 👋🏼🍁🍂 I can’t quite believe it can you?!

Are you getting that back to school feeling or haven’t you had a holiday yet? (we’re going at the weekend!)

Here are some content ideas for your posts, stories & reels, incorporating a few of the relevant awareness days in September. Hope it’s useful. If so give it a SAVE to remind you when you’re putting your content together.

Have the best month, whatever you’re up to!

Sarah x

P.S. I’ve just bought a great book that’s super useful when you’re writing content. It’s called the Little Book of Confusables by Sarah Townsend. Great for those words you get muddled up (Practise & Practice are my nemesis!)
I’ll share it in stories so you can get one too! 📚

16/08/2022

Hello!! 👋🏼👋🏼

If you’re knee deep in the Summer holiday juggle, here are 3 quick & easy things to do this week that will help your account.

1️⃣ Keep some of your best performing or
most informative content PINNED to the top of your grid so it’s the first thing a new follower (or potential follower!) sees.

2️⃣ Have a quick check of your HIGHLIGHTS & delete anything that’s out of date or not relevant.

3️⃣ Spend a few minutes looking at content you can REPURPOSE. Make your content work for you!

Will you try any of these?

Have a great week!
Sarah x

01/08/2022

Need some inspo for your posts, stories and reels for this month? 🌤🕶👒👙

I do hope these are useful for you - have a SWIPE through and SAVE them for when you’re ready to post!

The summer months are quieter and engagement is often lower, so perhaps use the opportunity to add in some more personal content - the odd holiday pic or life hack might be just the thing! 📸📸

However, if you’re a product based business, it’s worth noting that lots of people scroll (& buy!!) whilst they’re lying on a sun lounger (I know I do!) so keep us informed of all the great things you’ve got to offer!

Have a great month!!

Sarah x

22/07/2022

💬💬If your reels could use some speech, but you feel a bit 😱 about doing a voiceover then this one’s for YOU!!!

The Text-to-Speech feature can be really effective, but it is a bit tucked away - maybe you haven’t even noticed it! 🔎🔎

I think it’s super useful to use as the ‘HOOK’🪝or the first line that makes the viewer keep watching your reel. Think of it as a quick introduction to the rest of your reel in that important 2-3 seconds before the scroll starts (yes, that’s all we’ve got!!)

SAVE this post so you remember what to do when you’re making your next reel & do let me know how you get on!!

Sarah x

30/06/2022

Any one else totally incredulous that it’s suddenly July!!! ☀️☀️

🔔🔔Lots of good content ideas here for your posts for July with ideas that can be adapted for different types of business.

There’s a useful hashtag if you’re taking part in Independent Retailer Month (the Summer hashtags in my reel last week might also be useful too) & plenty of prompts to see you through the month.

Let me know how you’ll use them (a few reels in the mix would be good!) 🎥🎥

Are you looking forward to the summer hols?
What have you got planned? 👙🏝🐚

Sarah x

#

29/06/2022

Ever felt a bit stumped about what type of content to create next? 🙋🏽🙋🏼‍♀️

There’s GREAT intel to be found in your insights, so it’s mega useful to get into the habit of checking regularly to see what’s working and what’s not.

⏰Once a month is ideal - I set a reminder or leave a note in my diary to do it on the last day of each month (it’s top of my to-do list for this week!!)

By looking at REACH, COMMENTS & SAVES you can see which things are working with your audience and the type of content you should continue to chose.

🔔TOP TIP
Before you create, consider what you’re trying to achieve with each piece of content.
Are you :-

💡Trying to increase engagement by starting some conversation?
💡Sharing some useful info that your audience will want to save?
💡Working on increased visibility for your account for account by making content that will be shown to new eye (like reels or video which will always be pushed out further by the Insta algorithm).

Are you going to go check out YOUR insights, or are you doing it already?

Sarah x

P.S. If you’re unsure how to find your analytics, pop a note in the comments or DM me & I’ll give you more info!

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Videos

Anyone else LOVE a book about a creative business?! 🤓🤓 As a nod to National Reading Day on 23rd January I’ve made you a little video (no hardship there - I’d do that all day if I could!!) Did anyone else read Anita Roddick’s autobiography ‘Business as Usual’ when it first came out in the early 90’s? I remember being blown away by her bravery, single-mindedness & vision to create the Bodyshop, which was so different to anything else on the high street…. 📚I think that started my slight obsession with the stories of those female founders who create such incredible companies & these are two of the books I’ve really enjoyed in the past year. Well worth a read if you haven’t already - ‘Do What You Love’ by the amazing @hollytucker & ‘If in Doubt Wash Your Hair’ by @anyahindmarch - both brilliant reads about how they built their brands. I’m currently reading ‘The Spanx Story’ - will report back when I’ve finished. I’d love to know, who inspires you in business & which books you’ve loved recently. Let me know in the comments ⬇️⬇️⬇️ Have a great week! Sarah x #FriendsOfHolly&Co #AnyaHindmarch #NationalReadingDay #SomersetBusiness #Wells #SmallBizSatUK

Hello, hello, hello!! 👋🏼👋🏼👋🏼 Thanks so much for joining me on my new account @mutedtonemedia! 🥳🥳 I’m Sarah & I’m a social media consultant specialising in accounts for creative businesses I have a degree in fashion and had a really exciting career designing ranges for some of the most well-known brands on the high street before taking a break to spend time with two of the best kids ever (mine, not some random ones I found!) During those years I’ve worked on LOADS of different creative projects, run a business with Mr. D (my hubby) & helped other people run their businesses too. A year ago I realised that my tech skills needed a serious glow up, so I decided to upskill with the incredible @techpixies. Since then I’ve been super lucky to have helped with some amazing accounts in the homes / interiors and fashion space and I can honestly say I am OBSESSED with it! I love all the platforms, but I’m most passionate about Instagram - it’s just the best place to be if you have a product or service based business. I’d love to help you up your Insta game! Give me a follow If you’d like to tag along. I’ll be sharing some great tips, tricks and advice and I can help with support for your account if you’re ready for that. Really looking forward to meeting you and hearing about you and what you do! Let me know in the comments…👇🏻👇🏻👇🏻 Sarah x #instagramtraining #somersetbusiness #wells #techpixies #smallbusinesshelpingsmallbusinesses

muted tone media coming soon!!!

🎉COMING SOON!!!🎉 Do you fancy joining me? I’m finally doing it - launching my biz @mutedtonemedia and I’d love you to be here too! Would you love to up your game on Instagram for your business? I’d love to help you grow your presence on the grid! If you’re up for some inspo give me a follow, a like or a share (or all 3!) See you very soon Sarah x #socialmediatipsforbusiness #somersetbusiness #socialmediatipsforyou #instagramcoaching