Hana Jay Klokner

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Hana Jay Klokner

Hana Jay Klokner is a social media marketing strategist and consultant.
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09/05/2024

This is a true fact: When it comes to social, my clients do better than I do. After we finish working together, they're motivated to keep up with the strategy that we set up, and keep growing because they show up (almost) daily. They have a structure in place that's sustainable and works for them. That's gold! ✨A few things I keep say, and they are good at applying it:
✨ For growth, you need to post at least 3x a week (however, I must point out that a content strategy isn't the same thing as a growth strategy).
✨ For engagement, you need a good copy, a good visual, and a whole lot of personality and value.
✨ For conversions, you must talk about your offer and products, and highlight your USP (unique selling point), and brand story.

A few who did that:
✨ grew by 2K followers in the following 2 months of working with me, 7K to date.
✨ started her account with my training, and is 8K strong!
✨ grew their account to 15K since 2017 and has secured financial resources to award the competition winners.

Will you join them in doing it better than I am? DM to create a strategy that will support your brand goals. ✨

24/04/2024

I had a few minutes to reflect on this year, and let me tell you, it's been a wild ride!With Alfie and Tony diving into full-time preschool back in January, you'd think things would've eased up a bit, but nope, the hustle outside work is real.

Between the clients and some business development. Alet's not forget the daily marathon of school drop-offs, whipping up meals, and trying to maintain some semblance of order in the chaos.

As I collapse into bed each night, I find myself yearning for a few extra hours, a little less exhaustion, and perhaps a good night's sleep (that is still not guaranteed).

Just a snapshot of the whirlwind that is my life when I manage to step away from the social for a breather.

No. 1: So grateful to have worked with .studio.co and planning a little Instagram Live collab soon.

No. 2: Family time is the most joyful thing for me at the moment. Alfie enjoyed his "brown and pink ice cream".

No. 3: We travelled to see our family in Slovakia over Easter. I found a beautiful coffee shop in the middle of nowhere. Total win.

No. 4.: Andrej and I have managed to have a few dates lately. It's still rare, but I feel like I'm winning in life.

No. 5: A rare moment when I enjoyed a glass of prosecco this year. I did dry January and drink very little at the moment. Wearing

No. 6: My friend enrolled me in a monthly yoga class. Thanks!

No. 7: Did you know I'm an avid baker in my spare time? Usually baking something for my boys over the weekend.

09/04/2024

If you'd like to level up your or your staff's Instagram skills, that's where I come in. 💁🏻‍♀️ I can help you with:✨ Audits✨ Content strategy
✨ Instagram strategy
✨ Team training and workshops
✨ Social media guidelines
✨ Communication guidelines
✨ Ongoing social media support

Send me a DM, and we'll take it from there.

02/04/2024

Dear business owner, I know how busy life gets when you want to take a holiday. Some weeks, it feels you can't – you're juggling so many things, including your social media posts. First, if you haven't scheduled your posts, don't feel guilty. You need time off, and a week without any posts won't sabotage your account.

Second, to keep the consistency, you will appreciate if things are on autopilot when you're away. Having a content plan, a bank of best performing content, and a scheduler will save your back.

To keep the consistency going, DM me and we'll have a chat on would best support you.

25/03/2024

Last week I hosted a webinar, Unlocking Instagram's Potential: Auditing for Success. If there's one part of the webinar that you really must see, it's the one on security. So many business accounts do not use appropriate protection from scam and hack attacks. And if you still use a password that's your date of birth, please do yourself a favour. Send me a DM and request the recording from me to ensure robust account security.

26/02/2024

Last year, the most popular service I offered was Content Strategy in a Day. It helped business owners and in-house social media managers transition from to publishing content 5 times, gaining over 5,000 followers in the next four months, and planning 6 weeks ahead.✨How Does It Work?✨
We carve out your content strategy together, and I help you generate content ideas for a full month. Between our meetings, you create the content.

✨What Do I Learn from the Training?✨
During the training, you receive my guidance and expertise to enhance your content creation skills, tailored to your current proficiency level. I assess your skills, and you learn everything you need to create better content, now.

✨What Else Do I Get?✨
I provide a month's worth of content ideas tailored to your brand, along with content pillars and hashtags, saving you a considerable amount of time each time you post.

✨Will I Need Your Help Ongoing?✨
If you desire further assistance in generating ideas and ongoing learning, you can purchase another package.

✨What’s the Commitment?✨
We will meet three times via Zoom, with each meeting lasting 1.5 hours. We can schedule the meetings either over three consecutive days (as an intensive) or spread them out over three consecutive weeks. The price is £497.00, and you can request to pay in instalments.

✨Questions?✨
Feel free to drop me a message, and we can schedule a Discovery Call where we'll discuss how I can assist you further.

21/02/2024

Content Strategy in a Day was one of my clients' favorite services last year, and I can see why. In just 4.5 hours, you will tackle many content ideas (with my expert advice) and sort out the content basics you've been putting off for a long time.What's included:
✨ CONTENT PLAN created for your brand.
✨ CONTENT PILLARS laid out for your brand.
✨ HASHTAGS selected specifically for you.
✨ PRACTICE & TRAINING during the allocated time with me.
✨ NEW CONTENT ready for you to publish.*
✨ MEETINGS with me via Zoom where we get all the above done, 3x 1.5h spread over three days or three weeks.

What's not to love?

The price is £497.00, and a payment plan is available. Drop me a message to reserve your space.

*Depending on your skill set, you will have 5-10 new content pieces ready to be published after the practice.

12/02/2024

Many people believe that gaining followers is akin to rocket science. While it requires intentional actions and visibility, the decision to follow is actually quite simple.✨ Begin with a clear profile picture featuring your face or a recognizable logo.
✨ Choose a handle that is easy to type, avoiding hyphens, periods, and numbers whenever possible.
✨ Use your real name or brand name.
✨ Review your Instagram Highlights to ensure they clearly showcase your offerings, products, positive reviews, or user-generated content.
✨ Pin posts that you want to highlight, such as promotions, achievements, or new products/services.
✨ Ensure your grid maintains coherence, but don't stress about achieving perfection!

That's it. Aligning with these points will speed up people's decisions to follow you.

P.S. I'm doing a webinar this Friday the 16th at 1pm UK time on topic "Stand Out and Sell Out on Insta in 2024: Three Simple Steps". Auditing your profile is a good place to start if you want to stand out but in my webinar, I share the big juicy stuff. Register now by clicking on the link in my bio!

08/02/2024

✨ WEBINAR ALERT: Stand Out and Sell Out on Insta in 2024: Three Simple Steps ✨I'm so, SO happy that I'll be going live with you, guys, and have an opportunity to show you how you can us Instagram as a marketing tool to support your sales. It takes THREE SIMPLE STEPS that you can put into action right away! Get ready to grab your favourite beverage, kick back, and get ready to boost your Insta presence.

🧡 Date: 16. February, 2024
🧡 Time: 1pm-1:45pm
🧡 Where: Zoom – registration link in my bio

See you there!

01/02/2024

In 2024, the most challenging and important thing will be to keep people interested in your brand. People are really getting brand-fatigued and they unfollow what's no longer interesting. Follow these five things to STAND OUT. ✨ AI vs Personal Touch – I've been preaching about the business owners, their employees and creators showing up in the posts and Stories for ages. As AI content is emerging, nothing will be considered as important as human touch. Show your face. Make a video with your employees. Get those creators' content of your products out there. STOP. BEING. FACELESS.

✨Less Polished – We all know that Instagram is the queen of perfected content. But it's time to move on (at least slightly). All your posts don't have to match the grid. Think more informal video, quick Stories, more behind-the-sceens. A little more raw, definitely less perfect.

✨More Opinionated – If you ever wondered why your content never catches a spark and creates discussions, it might be that you're not sharing your opinions. It's also a great way to show your values and brand mission. It's not about arguing or being mean. Think what you stand for and what you celebrate.

✨Utilising Social SEO – With Gen Z using social media platforms as search engines, it's important to use the right keywords and hashtags in your posts (including video content). The bonus side: Investing less in your website, and putting your time into using the right keywords on social.

✨Connections and Community – Fostering good connections should be the key focus of 2024. Think of the customers who interact with your brand. Ask them for testimonials and UGC, and post it. Think of ways to increase referrals and word-of-mouth. Having others say great things about your brand is more important than saying them yourself.

Which tip will you try? Spark the discussion! ✨ Share your thoughts in the comments. 👇🏻

29/01/2024

I can make your posts go viral." Ever heard this from someone you considered hiring for your content? 👀 If yes, please RUN!While going viral is an incredible chance to expand your audience, it's not a one-time event. It results from consistently showing up, speaking up, and advocating for your audience.

If your sole aim is just to go viral, you won't develop the skills needed to sustain the spotlight. It's the connection with your audience that matters and takes you far. ✨

22/01/2024

Small business owners, gear up for a successful 2024 on social media! One eye-opening stat I read reveals a growth decline; let's face it, social media fatigue is real. Of course, that doesn't mean you should call it quits. Here's how to make your mark on Instagram (and beyond). ✨

1. Craft Compelling Stories: Transform your content into engaging narratives where your customers become the heroes. Personal connections resonate, so let your audience feel integral to your brand's journey.
2. Embrace Imperfections: Peel back the curtain and reveal the relatable side of your business. Share the lessons from the bumps in the road, cultivating authenticity that builds trust.
3. Power of Collaboration: Time to make friends! Team up with like-minded businesses for joint content. Expand your reach, share audiences, and create a community that supports one another.
4. Spotlight Testimonials: Turn happy customers into your best advocates! Feature testimonials on your grid to build credibility and showcase the positive experiences others have had with your products or services.
5. Unique Selling Perspective: Stand out from the crowd by finding a distinctive point of view. What sets your products or services apart? Highlight that uniqueness to capture attention in a crowded digital space.

How do you feel about keeping up with social media this year? Let's spark a conversation! ✨ Share your thoughts below. 👇🏻

15/01/2024

Hi friends, after taking another long break from social media, I'm hoping to be back this time.Hoping because it's not easy to be back. This time, I'm totally in the shoes of some of my clients who find it difficult. Difficult to show up. Stop overthinking. Publish that post.

One thing I know for sure (because this is my own experience) is that there's nothing that kills dreams more than being a silent perfectionist.

Here's to 2024, in which we embrace our story and past struggles and let our voices be heard. ✨🥂

06/10/2023

I rarely share my proud moments, but seeing that my Community Management Fundamentals course has reached 200 reviews is a moment I'd like to share with you! ✨If you haven't signed up, now is the perfect time. Use the promo code HANAJAYKLOKNER-200 to get 15% off the course.✨ The link is in the bio. ✨

This online course is labour of love, and those 199 students who left a positive review have found it helpful and practical. Only one has found it "boring", but I know that's my nature, so thanks for sharing. 🥲

The course is still going strong with almost 6,000 students. Thanks to every single one of you for signing up!

26/09/2023

Is the blue badge worth it or not? Swipe to find out! ✨

31/08/2023

I'm getting this question asked a lot by my current clients, so here are my thoughts. 💭

27/08/2023

✨ If you want to spend less time on social media, you will need money and skills. E.g., you can use money to educate yourself and earn a better skillset, or hire a freelancer/agency to manage your social. (Which is exactly where I come in – improving your skillset!)

Which resource is the one you currently need? Let me know in the comments! 👇🏻

16/08/2023

I had an amazing time working with my client Elaine ! 🙌🏻 Seeing the transformation of her assistant from a social media enthusiast to a savvy manager is beyond thrilling! ✨My new training and consulting sessions are a game-changer! In just one day, I'll guide you through enhancing your skills, mastering the art of content planning, and crafting and publishing killer content.

The "palpable results" show so fast because you don't just improve your skills, but put everything to practice IMMEDIATELY.

Want the results for yourself? Send me a DM and we'll take it from there. 💌

25/07/2023

One thing that's been on my mind: some advice on the internet is not easy to follow. And it's not because it's difficult to do–more likely because our mindset isn't right. But remember. ▫️You're not alone when you feel like taking a break, and then when you do, you feel guilty.
▫️You say you'll make a plan to hit a goal, and then you skip to the next task (making coffee).
▫️You promise yourself you'll show up, and then you hide under the pillow.

It may seem like it's only you, but everyone goes through their own challenges. Share this if you feel the same way. ♥️

04/07/2023

Instagram can feel like a game that's impossible to win if your mindset is still stuck back in 2016. This is why I have a freebie for all my newsletter subscribers with the latest growth and engagement benchmarks. The shocking news is that most industries have negative growth rates for the first time this year. See the numbers for yourself – the link to my freebie is in my bio .

05/06/2023

After having had over 5.5K students on Domestika and loving working with the company, I must ask what’s going on with all the layoffs and no explanation whatsoever given so far. Dear Domestika, please speak up.

21/02/2023

✨SCROLL FOR AN OFFER✨When I received an email from Domestika in January 2020, I thought it was just spam. But after I re-read the email a few times, I realised that the platform is real... and pretty cool.

Fast forward to July, me being 7 months pregnant with my twin boys Alfie and Tony. Going to Madrid in the middle of the pandemic, hoping not to get stuck in Spain for months, not catch covid, and film for 5 days, morning till late evening.

I could not be more proud of this course. Not only has it been rated with 180 positive reviews *only*, I'm grateful for each and every student being a part of my journey.

To celebrate we got this far together, I'd like to invite those who want to know everything about Community Management to my course. Get 15% off until this Friday by using the code HANAJAYKLOKNER-5000 at the checkout, the course link is in my bio .

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17/02/2023

Securing your account takes 5 minutes. Losing it is forever. Which one would you choose?
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Follow (and apply) my five tips to secure your account. I know this is boring stuff, but you would regret never taking an action if you lost it.
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09/01/2023

One thing we need to talk about, guys. If you're still all about a consistent grid with static posts *only*, and you expect to grow like in 2015, I'm sorry to be the one to break it to you, but it's not going to happen.2023 is going to normalise short-form vertical content, so now is a good time to adapt. And, if you can think about this change with a positive mindset, trust me, it will serve you well.

How do you feel about Insta in 2023 after all the changes on the platform in the past 2-3 years?

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31/08/2022

This must be my most honest post to date. 💁🏻‍♀️If I started my account today, I'd do at least these five things differently. 👇🏻

1. Pivoting – All brands develop and grow. That's inevitable. However, changing everything a few times has been very confusing for my followers, and I think many people unfollowed me in the process.

2. Outbound engagement – Over time, I have noticed that people who followed me as a result of purely engaging with them stopped interest either in Instagram or in me. Result: they're not online, and my engagement is lower.

3. Collaborate – I'm still developing this skill, and it's not an easy one for me.

4. Following industry accounts – In addition to what I said, following industry accounts helps the algorithm index your account better and show your account in suggestions.

5. Focus on new tools – My goal in the future is to be an early adaptor. So anytime Instagram offers a new tool, it's an opportunity to grow.

Have you learned anything useful on your Instagram journey? I'd love to hear in the comments! 👇🏻

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08/08/2022

Andy Warhol was pretty much right, don't you agree? 💁🏻‍♀️ Enjoy the week, guys!

05/08/2022

How fast do people expect you to respond on social media? Swipe left to find out. Which of the facts surprised you the most? 💁🏻‍♀️
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For more Community Management tips, go to my bio to sign up for my course on Domestika.
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[Research via Jay Bear]
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03/08/2022

A kind reminder for today not to take Instagram too seriously. 🙌🏻

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01/08/2022

Do you know how expensive your social media is?

A lot of businesses create social media profiles with the idea of marketing their products and services. However, they don't consider the actual costs of management. Social media is not "free" because "you just post some pictures of what you're selling."

Swipe left to see what are the main costs. The bottom line is: the better and faster results you want to see, the more resources (time, money, training) you need to put in.

Have you ever calculated how much is your social media is costing you? Share in the comments below! 👇🏻

29/07/2022

How do you feel about Instagram lately? Frankly, what's the first word that comes to your mind?
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For me it's puzzled. Puzzled because things are different. More video. People feeling more pressure to create content. And, having to take more time to create it. Not sure how to grow. How to keep it on brand. Or how to keep the standards high.
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Here's my little manifesto for times when you (and I) have doubts. Which one speaks to you the most?
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Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

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+447541485378

Website

http://www.hanajayklokner.com/

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Videos

In today’s episode of Female Founders Talk Live, we covered what we do on the daily basis, which activities we love to do, and how we add new things and we learn on the go.

Female Founders Talk Live, Episode 2, was all about sharing our triumphs. ✨ the ones we didn’t expect, ✨ the ones we learnt from, ✨ those that we dream of, and ✨ bonus questions from the audience, including whether we ever doubted if we’re in the right business or not. Tune in for a good listen and let us know if there’s a topic you’d like us to discuss in one of the next lives.

The first Insta Live in collaboration between me, @hanajayklokner, @map.studio.co and @rockandruby_official. As three female founders and entrepreneurs, we discussed why we started our brands, thr lessons we learned and the challenges we faced. A few gems worth tuning in for: 1. Fayna/ @map.studio.co - It’s okay to take the step into the unknown and do something completely different. 2. Ruby/ @rockandruby_official - You must love doing what you’re doing, don’t try to please others with your brand. 3. Hana/ @hanajayklokner - Listen to your audience for feedback, and don’t be afraid to develop your brand on the go. Thanks for listening! We’ll see you again on Tuesday, 11th June.

✨ WEBINAR ALERT ✨ Audits serve as a friendly check-in for your social media accounts, ensuring they’re leveraging all current options to their fullest potential. During this webinar, you’ll discover: ✨How to Audit: Explore the structure of an audit and uncover all the essential ingredients you should check on your profile. ✨Finish Fast: Discover efficient strategies for regularly auditing your accounts, ensuring completion within sixty minutes or less. ✨Boost Your Security: Delve into the often overlooked aspect of auditing – ensuring robust account security. 📅 Date: 21 March 2024 ⏰ Time: 1pm-1:45pm London Time 👉🏻 Registration Link: click the link in bio @hanajayklokner See you there!

Please, keep this in mind the next time you scroll and the comparison self-talk gets on the stage. What you’re dealing on here on the platform is what everyone else is dealing with. 🧡 Be. 🧡 Kind. 🧡 To yourself. 🧡 #hanajayklokner #thekloknersconsulting#digitalmarketingforsmallbusiness #socialmediaforbusiness #socialmediaforbusinesses #instagramforbusinesses #instaforbusiness#smmarketing #socialmediahelp #socialmediatools #socialmediatipsandtricks #socialmediatip #socialmediamarketing💎 #socialmediasuccess #socialmediaexperts#womenwhoinspire #womenwhosupportwomen #womeninbusinessuk #womenintechnology #growyourbiz #helpingsmallbusiness #smallbizowners

Which one of my three tips will you use to grow your brand on Instagram?✨ I hope the answer is all three! 🧡

New feature alert.✨ Spot fake accounts in seconds and increase your engagement (by removing them). Watch my quick guide to find out more. 🧡 How many spam accounts have your removed from your profile? Let me know in the comments below. 👇🏻

My response? I’D BE HONOURED! 🙋🏻‍♀️ Maybe now is the right time to get a babysitter for me OR a new marketing director for him. #forbetterforworse 👩🏻‍❤️‍👨🏼 #digitalmarketingconsultant #socialmediaconsulting #instagramconsultant #instagramconsulting #socialmediaconsulting #socialmediaconsultant #socialmediaspecialist #contentmarketingstrategy #contentplanning #contentmarketingtips #contentmarketingtip #instagramcontent #instacontent #socialcontent #digitalmarketingforsmallbusiness #socialmediaforbusiness #socialmediaforbusinesses #instagramforbusinesses #instaforbusiness #digitalmarketingsolutions #digitalmarketingtip #hanajayklokner #thekloknersconsulting Gif via Tenor.com

Some of you have been impatiently asking about my upcoming Social Media Community Management course that I produced in August with @domestika in Madrid. The course is currently in post-production and while I don't know the publish date yet, it should be out in late autumn. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How is it different from all other courses I've done so far? This one is focused on engaging with your audience, and building a relationship and trust with your followers, which esentially leads to increased sales and that "wow" brand effect that lots of people admire about good Instagram brands. I literally poured all my best knowledge and practices into this course, included tons and tons of examples, and featured the amazing illustrated @tarsilakruse as case study to build a Community Management Strategy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Stay tuned for this one, you really won't regret taking this course, and the price will be a bargain, too, as most Domestika courses are around $40. If you want to learn more about Community Management, I answered some FAQs at Domestika's Live. See link in my bio @hanajayklokner to watch the live.

I was teaching the Social Media Marketing course and me and my students came down to this question: why should you bother to have a page? 🤷🏻‍♀️ I explain in this short video. Thanks for watching! 🙌🏻

Over 60% of you have voted in my recent poll that you still haven’t forgiven Facebook for the data breach. This book, although a bit extreme in its title, shows you how to protect yourself from the negative effects of social media. But social media isn’t bad — we just don’t know how to use it right. I’m giving away one copy with Hayley @hayley_social who gives away another great book, The Good Hustle. Don’t wait, join now! See rules below. _____ Rules: - You must follow Hana @hanajaywrites and Hayley @hayley_social - Post a meaningful comment under this or any of the posts with this book giveaway; post as many as you like, this increases your chance to win - Tag a friend who you'd like to nominate to win one of the two copies (if we choose your post, you get a chance to choose which book you want; the other copy goes to your friend) - We will choose one winner with the best comment; if you're chosen as a winner, you will get a chance to pick the book you like; the other copy goes to your friend - The giveaway ends 4th July 2018, 12am BST - The winner will be announced on 5th July 2018⠀⠀ - International, must be 18+ - Not sponsored, endorsed or affiliated by Instagram in any way _____ #giveaway #giveaways #bookgiveaway #booksgiveaway #contest #bookcontest #booktime #instagiveaway #instagiveaways #giveandreceive #sharethebooks #booksharing #bedtimereading #socialmedia #socialmediamarketing #digitalmarketing #womenintech #womenintechnology #smm #londonmarkets #ldn #contentmarketing #contentstrategy #books #readtogether #bookstagram #booksofinstagram #instabooks #goodreads #bestofbooks

Controversial topic. Deleting your social media profiles. Really?

"Marmalade Jar" Book Reading

Hey, it's Fri-yay! What are you up to tonight? I wish I could say something really fun, but I have work-Friday, researching some book publishing stuff. How exciting! 😂 What about you?

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Social Media Marketing Made Easy

I’m a social media marketing specialist working with personal brands and running a consultancy for small to medium-sized businesses. I also lecture with the University of the Arts London and Istituto Marangoni.

My journey in social media started in 2007 when I started blogging for an Apple magazine. A year later I founded a fashion magazine, became the editor-in-chief and wrote more than 1,500 blog posts. In late 2013 I moved to Prague and found a great interest in blogging from the general public, which led me to start my first workshops.

Since my first workshop in Prague, I’ve provided training and consulting to over 750 individuals. After I moved to London with my now-husband in 2014, I became a lecturer at the University of the Arts London where I’ve remained to date.

In 2018 I started my own consultancy business. Understanding the needs of personal brands, I developed a programme specifically for those individuals who wanted to thrive on social media. Additionally, I train small to medium-sized companies to achieve their business goals and design their strategy. Some of my clients include Amazon, glh Hotels, and The United Nations.