Casa Marketing

28/01/2022

"You can't sell anything if you can't tell anything" — Beth Comstock

So what is your story?

Learning what makes you different in business is key in building your proposition....Why?!?

Because it will be born from a inner passion and be something you want to share with others.

Something you feel or felt strongly about at that time.

And this becomes your story.

Which humanises your business.

Which makes your customers begin to know you, like you and trust you.

Only then will they consider buying from you.

27/01/2022

Lessen the overwhelm.

Focus on what YOU set out to achieve.

19/01/2022

Your reason for doing what you are doing.

It's important as businesses owners & individuals this question is asked early on and is captured somewhere.

🖼️ Maybe its a poster on your office wall?
💻 Your laptop wallpaper?
🤳🏻 A note on your phone?
📖 A post-it note in a book?

And if it isn't captured I work with my clients to get to this point so they are clear on their sense of purpose and we can tailor their marketing, reducing the overwhelm and building strong foundations from the start!

17/01/2022

When your reputation precedes you!

Your business should be a true representation of who you are, what you do and how you want to be perceived.

People are more likely to do business with you if what they see to be true IS TRUE when they engage with you & your business.

12/01/2022

Take some time to reflect on your business.

It can be for 5 minutes or for 5 hours but it is always a good idea (particularly at the start of the year) to give some thought to where you are at.

- What do you want the year ahead to look like?
- Are you connecting with your audience?
- Could your marketing work harder for you?

Don't get yourself overwhelmed with thoughts.

Choose 3 things that really matter and will make a difference and set actions against those.

10/01/2022

It can seem an overwhelming jump for some small businesses to partner with a Marketing Consultant.

It's important to take clients through this list, to provide them with the knowledge & confidence to aid this decision making process.

My Top 3 benefits to small business owners:-

1 - Experience & Expertise (honed over many years. The 'theory' of marketing has been coupled with commercial experience, generally in a variety of roles and sectors)

2 - Less time on people management (most consultants are freelance and do not command the level of HR that a full timer may require)

3 - The best 'Little Black Book' of contacts (leaving you with a single point of contact and they can take care of the rest!)

Importantly a fresh pair of eyes on your business, that brings structure alongside creativity when you might be at the point of needing it the most.

06/01/2022

😲 WOW - a few weeks away became a few months (how did that happen?!) but now I am back!

And you know what...it was ok.

It was ok for me to step away (albeit from my own account but not my clients...they have still kept me busy!)

I don't know about you but there suddenly seemed an insane amount of 'Instagram noise' and rather than add to this I wanted to ensure I continue to add value, interest & occasional entertainment (because we all need fun in our lives and you know I don't take myself too seriously!).

A well needed 'step away' has allowed me to rethink, reset, research and return with a vengeance - full of ideas, inspiration and insights 👏🏻

Many of you would have done similar over the Christmas break - a digital detox, affording you 'quality' time with family and friends.

And what happened when you came back?!??! We are still here, stalwarts of the Insta community 👊🏻

I LOVE this platform mainly for its creativity and found some great new accounts to follow (mainly interiors as you know I am a sucker for anything homes, architecture & interiors 🖤) but also content and VIDEO creation (we all need to do more of this!🤦🏻‍♀️)

So come on 2022....lets do this!

28/09/2021

Well look what I get to do on Friday 29th October! 👏🏻

I have been MORE than lucky to be involved with recently with some fantastic clients, at a time where the importance of for our young people really has been driven to the forefront of discussion.

I was thrilled to be asked to speak at this virtual event for the The Tutors'​ Association where the theme this year is 'The Changing Face of Tutoring' and cannot wait to host my topic:-

"Top marketing tips for enhancing and growing your tutoring business and your brand"

Join us if you can or please share to your network if you know anyone who could benefit and would love to attend

Link for tickets below 👇🏻

https://lnkd.in/egSNeCVV

You won't want to miss it! Buy your ticket today for only £25 for members and £35 for non-members. https://lnkd.in/egSNeCVV
Carina Leney

27/08/2021

📅 Your September Content Prompts

And wow it is a busy one!!!

💡 Use these awareness days as content inspiration

👍🏻 Post what you can, when you can and keep it relevant to your audience

👀 Watch out for those hashtags - Don't use over popular ones or you will be lost in a sea of content and place them in your CAPTION not comments!

💡 For small businesses stick with hashtags with under 1m posts

📓 Do you find awareness days helpful for inspiration when creating your content calendar?

11/08/2021

Super excited that I collaborated with Education Boutique for this webinar series on marketing for tutors and educators. We worked hard to ensure we cover all the marketing know how's to deliver great content!

Enjoy the FREE webinar and hope you can join us for the Part 2 and Part 3 LIVES!

This is "Part 1- How to market your tutoring business" by Education Boutique on Vimeo, the home for high quality videos and the people who love them.

05/08/2021

I never get tired of seeing this quote and when it popped up the other day I couldn't not requote it.

It is a beautifully simple message and something that everyone is business can be reminded of time and time again.

The Know, Like, Trust process is super important in marketing but never is this MORE important in order to get people to even begin that process.

Leave this with you for today 🤍

29/07/2021

📅 Your August Content Prompts

🚩 Much of your audience could be stepping back for time off in August so don't be surprised if you see a drop in engagement or reach.

👍🏻 Post what you can when you can and keep it relevant!

👀 Watch out for those hashtags - Don't use over popular ones or you will be lost in a sea of content!

💡 For small businesses stick with hashtags with under 1m posts

📓 Do you find awareness days helpful for inspiration when creating your content calendar?

19/07/2021

💡 Did you know it was world emoji day over the weekend?!!

There are now over 3000 emoji! (but when will a gin & tonic one be introduced?! It would quickly become my most frequently used 😆)

📞 76% of global emoji users agree that emoji are an important communication tool

🛒 42% of global emoji users are more likely to purchase a product or service that are advertising using emoji

So are you using just enough emoji to communicate or have things got lost in translation?!

I challenge you to describe your business using just emoji below 👇🏻

Thanks to for the inspo behind this post 👊🏻

Source: Adobe global emoji trend report 2021

28/06/2021

📅 Your July Content Prompts 📅

Awareness Days can be great as a content vehicle for your messaging.

👀 Watch out for those hashtags - Don't use over popular ones or you will be lost in a sea of content!

💡 For small businesses stick with hashtags with under 1m posts

📓 Do you find awareness days helpful for inspiration when creating your content calendar?

18/06/2021

Instagram challenge prompt today is ‘book review’

Whilst I’m a massive lover of both fiction and non-fiction I’m choosing to share the love for the sofa collection brochure (technically not a book but too good not to share!)

As a marketer, sucker for an amazing brand and lover of all things interior design & styling this brochure is insane in look, style and print finish 👌🏻

Since ordering it and it arriving promptly at its finest, I have spent many a moment perusing the amazing designs

Fab coffee table book when you’re done with it too! 😉

#

15/06/2021

Did you know it was Small Charity Week this week?

celebrates and raises awareness of the UK’s small charity sector who make an invaluable contribution to the lives of millions of individuals, communities and causes across the UK and the rest of the world

And what better way of celebrating than supporting my AMAZING CLIENTS as part of the and , will be taking part in a 24hr TUTOR-THON raising money for an amazing local charity

focus on empowering orphans and vulnerable children through access to education with fees paid directly to school.

I couldn't be happier to support my clients and this amazing charity 🙌🏼

14/06/2021

🌎 Could your business be using Sustainable Marketing more?

🤔 Do you know what Sustainable Marketing is?

If you have spent a little extra on something because it can be 100% recycled or is locally sourced then you have experienced Sustainable Marketing.

💡 It is the promotion of products, services or brand values that are environmentally and socially responsible.

For example - has pledged to make all its bricks from sustainable materials by 2030

With a love of Interior Design & Styling I recently followed who are supporting a design industry pledge to address climate change and biodiversity loss 👊🏻

📣 When working with clients I discuss Sustainable Marketing and how to encapsulate this within their Communication Strategy. More often than not whist doing good for the 🌎 it can set you apart from others by providing a talking point and unique perspective 👍🏼

10/06/2021

🥳 Do you celebrate business birthdays?

This one crept up on me but I'm still gonna give a little 'Yay Me' for getting to 2 years 🙌🏼

👨‍👩‍👧‍👦 I have picked up and put down my business more than once or twice (possibly 3 times) in the last 2 years as 'life as we knew it' became somewhat challenging which meant a shift in focus to my small people and doing my best to support them.

But boy did I love it when school reopened and I dived head first back into Casa giving it everything I had.

😅 Running your own business is lots of things. It's liberating. It's exhausting. It's exciting. It's flexible. It's long hours. It's lonely. It's chaotic. It's amazing.

Most of all I think its where I'm most comfortable. I've learnt to truly embrace my 'gut feeling' mechanism....I've always had it but found it goes into overdrive when everything at stake is yours.....it has taught me ALOT!

🥂 So, cheers to and the journey so far and many more fun rides we will have together.

🙏🏼 And to my clients, thank you. Thank you for being awesome and being on this ride with me 👊🏼

03/06/2021

A big hey 👋🏻 to everyone who joins me here for all things marketing alongside a love of interiors and styling 🖤

And if you’re wondering - this is Rufus 🦙

Half term mini break and got to walk alpacas with the kids - guess who had more fun!! 🤣

31/05/2021

📅 Your June Content Prompts 📅

Awareness Days can be great as a content vehicle for your messaging.

👀 Watch out for those hashtags - Don't use over popular ones or you will be lost in a sea of content! For small businesses stick with a range between 5k - 500k posts

28/05/2021

🔥 Did I mention I like to be pretty hot on your Customer Journey!?!?!?!

Check out some tips I hope you find useful to put into action when considering the journey your customers go on to find you! 👍🏻

So....are you giving your customers the best journey experience you can?

Let me know in the comments what think is your best asset on your customer journey 👇🏻

27/05/2021

❔ Do you know what Social Proof is?

Social proof is when your current customer recommend your products and/or services based on their experiences with your brand.

And one of the best examples a business can have of Social Proof??!!?!?

REVIEWS!!!! 📣

Why?

Our human instinct is to follow the actions of others.

So when someone says "Hey, this product or service is really cool!" it builds trust & credibility, and lowers barriers to making sales 💥

So what are you waiting for...go ask your customers for some reviews!

26/05/2021

🤔 Are you where your Customers expect you to be?

I do a lot of work with clients on their Customer Decision Journey.

I thank time in Corporate for seeding much of this passion as it got 'banged on' about quite a lot...and for good reason

It is REALLY, REALLY important!!!!

Think about the route you take to purchase something - it looks like this:

◾ Web search
◾ Ask a friend
◾ Look at Social channels
◾ Read a review
◾ Visit a shop
◾ Buy (or not!)

❗ Now - think about the journey your customers go on to buy from you.

❔ Are you where they expect you to be?
❔ Is your message consistent?
❔ Is you brand consistent?
❔ Is it clear why they should choose you?

👉🏼 Make their journey clear, consistent & focused on them 👊🏼

29/04/2021

📅 Your May Content Prompts 📅

Awareness Days can be great as a content vehicle for your messaging.

👀 Watch out for those hashtags - Don't use over popular ones or you will be lost in a sea of content!

For smaller businesses stick to a range between 5k - 500k posts 👍🏼

08/04/2021

🤔 When was the last time you checked your links?

🔗 In your Insta bio you can use a link to your website, your latest blog, event sign up etc but with only 1 at your disposal you have to use it wisely and MAKE SURE IT WORKS!

🔗 Links break.
🔗 Links 'glitch' - my kids use this term a lot!
🔗 Links can have a mind of their own

Check every now and then that they work....all your hard work to get to this stage and then falling at the last hurdle is SUPER ANNOYING for your audience.

⚡ A great hack to have 1 link that allows multiple links to resources & platforms is to use .ee (other similar services are out there too)

And it's FREE for the basic version!

Check out my 🔗 for how I use it

06/04/2021

🥂 Celebrate the wins no matter their size! 🥳

There actually was probably more that I achieved but the key ones are there 😂

The important one...NOTIFICATIONS OFF 📴

I was talking with earlier and the subject of turning my notifications off came up (life of a Social Media Coach...it becomes imperative at times!!!)

It is SO important that YOU are in control of your Social Media not the other way round...by turning your Notifications OFF you are in control of:-

💬 When to respond to DM's
👍🏼 When to check likes, comments, shares
👀 When to engage with your full attention

🤔 I'm intrigued... Are you a keeper oner or a turner offer when it comes to notifications?

01/04/2021

A calm interior to compliment a calm exterior?!!?!

What a week...but a good week 😝

Happy clients is just the best feeling and you can't help but feed off this vibe 🤍

And for all you AWESOME small business owners out there, always embrace the power of a good network, good collaborations and building a Tribe who shares your Vibe.

Happy long weekend everyone (how are the kids off so soon!?!??! 😏)

31/03/2021

Do you know your Do's from your Don'ts when it comes to your Content?

CONTENT DO'S

- Make your Customer a Priority
- Quality over Quantity (EVERY TIME!)
- Ask Questions
- Be Your Brand

CONTENT DON'TS

- Use the wrong Platform
- Get Side tracked
- Avoid Hard Sell
- Follow the Crowd

Even by sticking to a few of these you should find it easier to ensure your Content is 👌🏼

💡 And remember - Content is the VEHICLE for your Message so make sure this is on point too

Find Content a little 🤯??!?!?

Drop me a DM - happy to chat over some hints & tips to make it easier 😉

30/03/2021

🤔 Do you know who your Strategic Partners are in your business?

For instance...as a marketer mine are:-

🎨 Graphic Designers
🖥 Web designers
📝 Copywriters
💻 Business Coaches

We all have a SIMILAR AUDIENCE but we don't conflict in services we COMPLIMENT each other and can often pass work to each other.

💥 And when you find your TRIBE there is nothing better than a continued successful partnership 👊🏼

Have you found your Tribe yet?