Casual's new Audience Connection Podcast unpacks how to make your content stand out with today's sophisticated audiences. USA Managing Director Lydia Chan sat down with Samantha Charlip to discuss how to bring your brand's storytelling to the next level.
Casual's new Audience Connection Podcast unpacks how to make your content stand out with today's sophisticated audiences.
USA Managing Director Lydia Chan sat down with Samantha Charlip to discuss how to bring your brand's storytelling to the next level.
Listen to the full episode: https://spoti.fi/3Q1Kxz3
Did you hear we have a new podcast? Audience Connection is the show where we explore how to make your content truly matter in today’s oversaturated market. Hosted by USA Managing Director Lydia Chan, Episode 1 dives deep with Samantha Charlip -- and unp
Did you hear we have a new podcast? Audience Connection is the show where we explore how to make your content truly matter in today’s oversaturated market.
Hosted by USA Managing Director Lydia Chan, Episode 1 dives deep with Samantha Charlip -- and unpacks how defined roles can unleash creativity.
Listen now: https://spoti.fi/4jZd8CX
Introducing the Audience Connection Podcast! This is the show where we dissect the tactics that make your content truly impactful in today’s oversaturated digital landscape. Hosted by Lydia Chan, Managing Director, USA, Episode 1 dives deep with Samanth
Introducing the Audience Connection Podcast! This is the show where we dissect the tactics that make your content truly impactful in today’s oversaturated digital landscape.
Hosted by Lydia Chan, Managing Director, USA, Episode 1 dives deep with Samantha Charlip into what makes stories stick and how to forge genuine connections with today's sophisticated audiences.
Listen now: https://spoti.fi/4aLsyWV
We are excited to introduce our new Senior Creative Producer joining our Hong Kong team—Cal Wong! For Cal, video is the most impactful way to connect with audiences—whether for global brands, internal teams, or even rugby fans. His passion lies in unc
We are excited to introduce our new Senior Creative Producer joining our Hong Kong team—Cal Wong!
For Cal, video is the most impactful way to connect with audiences—whether for global brands, internal teams, or even rugby fans. His passion lies in uncovering authentic stories, particularly through employer branding, where he transforms even the most niche topics into compelling narratives.
Welcome to the team! Learn more about Cal here: https://bit.ly/4gAfwx3
Wishing everyone a prosperous and joyful Lunar New Year! Our team at Casual Hong Kong is kicking off the Year of the Snake with a bit of humor and creativity, putting together this short film called ‘Rattled’ to bring some good vibes to your celebrati
Wishing everyone a prosperous and joyful Lunar New Year! Our team at Casual Hong Kong is kicking off the Year of the Snake with a bit of humor and creativity, putting together this short film called ‘Rattled’ to bring some good vibes to your celebrations. Spread the joy!
Gong Xi Fa Cai!
Welcome to our new Production Coordinator in Hong Kong—Jennifer Choi! Jenn joins us from the ad scene in Toronto, bringing with her a diverse background of creativity and strategic thinking. What inspires her most about our industry is seeing how divers
Welcome to our new Production Coordinator in Hong Kong—Jennifer Choi!
Jenn joins us from the ad scene in Toronto, bringing with her a diverse background of creativity and strategic thinking. What inspires her most about our industry is seeing how diverse minds come together to craft impactful stories that truly connect.
Welcome to the team! Read more about Jenn here: https://bit.ly/3E4gmod
We were thrilled to collaborate with AWAY luggage on their latest end-of-summer and early-fall campaign. Over the course of just two days, our team created content for over 100 stunning assets to showcase their newest collection. By optimizing the shoot
We were thrilled to collaborate with AWAY luggage on their latest end-of-summer and early-fall campaign. Over the course of just two days, our team created content for over 100 stunning assets to showcase their newest collection. By optimizing the shoot schedule, we seamlessly captured both video and still imagery featuring models with the luggage. Casual was responsible for every aspect of production and post-production for this exciting project.
With Casual producing over 700 video projects a year, our expertise spans across Hong Kong, Mainland China, Singapore, Japan, South Korea, and Australia. This extensive institutional knowledge provides our regional teams with a deep understanding of the
With Casual producing over 700 video projects a year, our expertise spans across Hong Kong, Mainland China, Singapore, Japan, South Korea, and Australia. This extensive institutional knowledge provides our regional teams with a deep understanding of the unique cultural nuances and consumer preferences, while offering a front-row seat to the latest trends shaping the APAC market.
APAC Managing Director, Lexi Hayes, offers her expert insights on navigating these trends and developing successful video campaigns that will resonate with your target audiences across the region this year.
How do you ensure your video content cuts through the noise? At Casual, we've helped hundreds of brands create content that connects with their audiences. Our experience producing 700+ video projects annually allows us to adapt to the key video trends sh
How do you ensure your video content cuts through the noise?
At Casual, we've helped hundreds of brands create content that connects with their audiences. Our experience producing 700+ video projects annually allows us to adapt to the key video trends shaping the US market.
Learn from our US Managing Director, Lydia Chan, as she shares valuable insights into how you can stay ahead of the curve in 2025.
As we navigate 2025, the creative industry finds itself at an intriguing turning point–driven by AI-powered personalization, immersive storytelling, and micro-format videos, and many more. The key to a standout content calendar is tapping into the lates
As we navigate 2025, the creative industry finds itself at an intriguing turning point–driven by AI-powered personalization, immersive storytelling, and micro-format videos, and many more.
The key to a standout content calendar is tapping into the latest game-changing trends! We've gathered exclusive insights from Casual's Managing Directors, who've spent years guiding global brands through the ever-evolving landscape of video marketing.
With 700+ projects delivered in 2024, our EMEA Director, Oliver Atkinson reveals the must-know strategies to help position your brand to stand out.
Casual creates hundreds of video projects annually across the Asia-Pacific region, with each project comprising dozens of deliverables. This wealth of experience is deeply embedded in our regional teams, ensuring we bring strategic insights to your video
Casual creates hundreds of video projects annually across the Asia-Pacific region, with each project comprising dozens of deliverables.
This wealth of experience is deeply embedded in our regional teams, ensuring we bring strategic insights to your video projects in 2025. Our extensive work across markets like Hong Kong, Mainland China, Singapore, Japan, South Korea, and Australia has given us unique insights into emerging content trends.
Join our APAC Managing Director, Lexi Hayes, as she shares key video trends that are shaping the region's dynamic market landscape.
Casual produces over 700+ projects a year, each with dozens of deliverables each. That institutional knowledge is baked into our teams to bring expertise to your next video project for 2025. And one of those pieces of expertise is the key trends you need
Casual produces over 700+ projects a year, each with dozens of deliverables each. That institutional knowledge is baked into our teams to bring expertise to your next video project for 2025.
And one of those pieces of expertise is the key trends you need to be leveraging for 2025 content.
Managing Director Lydia Chan takes you through the top trends we saw in the US Market.
We make video. Round the world. Round the clock. LDN, NY, LA, SYD, BCN, HK Casual make video production easy.
