Finally achieving a sale after working so hard feels like such a win!
But did you know that you're the only person who sees 100% of your posts?
Not only is there the rule of 7 (A marketing principle that customers need to see your content at least 7 times before they commit to a purchase decision.)
But the fact that social media is swamped with millions of accounts, you need to repeat the same message over and over again to get seen!
So whilst it might take a while for your content to be seen, don't feel like you're a broken record - not as many people will see all of your content as you might think!
How do you celebrate your small victories? Let’s share our wins!
Social media growth isn't validated by followers. It's validated by brand awareness, engagement with a sprinkle of sales.
Reaching your ideal client goes beyond achieving an increased follower count; it's about adopting an attitude to overcome the fear of reaching out to users to overcome the dwindling conversation online and avoid the dreaded tumbleweed.
Consider these crucial steps:
1. Embrace the conversation: Make it an integral part of your journey towards building relationships with potential clients.
2. Reject the focus of increasing your follower count: Break free from its limitations.
3. Acknowledge your resistance to chat to people online: Understand it so you can overcome it.
Who says that social media has to be all about the follower count? 2010 right? In reality, social media encompasses so much more -including the potential to transform your business.
👉 Ready to take the leap and see how engagement carried out correctly can redefine your business online?
Let's connect and discuss how you can conquer engagement correctly, sidestep the need to see your followers increase and truly embrace your newfound business growth!
Me: 'I’m definitely start researching keywords on Pinterest tomorrow
Also me: Does nothing. 😂
Who’s guilty of saying this every month?
Tell me your biggest Pinterest procrastination moment!
Are ads worth it?
Let's dive into it!
The definition of a successful ad campaign is when it generates more cash for a business, but if you're investing £500 into the ads and receive £300 in sales, you're not breaking even so this isn't successful.
So, what should you do to ensure that you run a successful ad campaign?
Well, I have just the thing for you!
My Beginners Guide To Ads consists of methods to choose the right audience to target, a checklist to ensure the correct set up and ad creation, how to choose the right objective and how to analyse your ads to make any changes down the line.
You can get all of this for only £37.
Pop me a message to get your hands on this today!
#BusinessTips #MumsInBusiness #WorkSmarterNotHarder #smallbusinessrevolution #ninetothrive #marketingstrategies #thisgirlmeansbusiness #mumsinbusinessuk #muminbusinessuk #mumentrepreneur #mumssupportingmums #mumssupportingmumsuk #buildyourtribe #onlinepresence #creativebusinessowner #savvybusinessowners #hersuccess #businessinspiration #marketingcoach #creativentrepreneur #pinterestexpert #socialmediaforbusiness #womeninbizuk
This September I'm really trying to practice what I preach.
That means planning my posts in advance, giving thought into my content pillars, posting what I think my ideal client wants to see and learn rather than posting just for the sake of posting.
I will be tracking the difference in analytics but keeping in mind that people were on summer holidays for the past 6 weeks so it's going to be an interesting test.
I've been desperate to find a system that works for me and I'm pretty sure that Airtable is the one for me.. I mean look at it..
It's so demure, so classy, so elegant 😜
#BehindTheScenes #WorkFlowWednesday #SocialMediaStrategy #SmallBizJourney
Are ads worth it?
Let's dive into it!
The definition of a successful ad campaign is when it generates more cash for a business, but if you're investing £500 into the ads and receive £300 in sales, you're not breaking even so this isn't successful.
So, what should you do to ensure that you run a successful ad campaign?
Well, I have just the thing for you!
My Beginners Guide To Ads consists of methods to choose the right audience to target, a checklist to ensure the correct set up and ad creation, how to choose the right objective and how to analyse your ads to make any changes down the line.
You can get all of this for only £37.
Pop me a message to get your hands on this today!
Today I am telling the story of my Client Sally.
Sally runs a successful clothing boutique both online & with 2 physical stores in her local area. She came to me as she wanted to increase her web traffic as well as increasing her sales.
After my initial keyword research, I optimised her account and then started to share a range of products & blog posts from their website that aligned with what people were looking for on Pinterest.
So how did this affect Sally's Pinterest account? The stats within the image I have shared highlight the first 3 months results:
• Impressions increased by 102%
• Engagements increased by 126%
• Total audience increased by 91%
• Engaged audience increased by 123%
Ok, so these stats look great, but what does this mean in laymen terms?
• An increase of impressions shows a massive rise in eyes on her content & in turn, her products.
• A higher rate of engagement means that there are more people saving her Pins, clicking on the actual Pins to look up close as well as liking her Pins too.
• A larger audience is the total users looking at Sally's account, not the single impressions accounted for above.
• A larger engaged audience again, is the total amount of users who engaged with Sally's content ie they've saved 3 Pins - but it's only account doing these actions.
All of this JUST from doing great keyword research at the start of working on Sally's Pinterest account!
If you achieved these kind of results on Pinterest, tell me what it would feel like in 3 emojis?
#keywordsforsuccess #seotips #seotipsandtricks #seoforsuccess #keywordstips #keywordsforbusiness #PinterestKeywords #essexmumsinbusiness #pinteresttips #pinterestforbusiness #pinterestforbeginners #pinterestexpert #pinteresttraining #contentmarketing #contentstrategy #harlowessex #contentcreation #evergreencontent #pinterestgrowth #bloggingforbusiness #onlinebusinessuk #digitalmarketing #pinterestsuccesstips #growyourbusiness #bloggingforbeginners #pinterestpins
Today I am telling the story of my Client Sally.
Sally runs a successful clothing boutique both online & with 2 physical stores in her local area. She came to me as she wanted to increase her web traffic as well as increasing her sales.
After my initial keyword research, I optimised her account and then started to share a range of products & blog posts from their website that aligned with what people were looking for on Pinterest.
So how did this affect Sally's Pinterest account? The stats within the image I have shared highlight the first 3 months results:
• Impressions increased by 102%
• Engagements increased by 126%
• Total audience increased by 91%
• Engaged audience increased by 123%
Ok, so these stats look great, but what does this mean in laymen terms?
• An increase of impressions shows a massive rise in eyes on her content & in turn, her products.
• A higher rate of engagement means that there are more people saving her Pins, clicking on the actual Pins to look up close as well as liking her Pins too.
• A larger audience is the total users looking at Sally's account, not the single impressions accounted for above.
• A larger engaged audience again, is the total amount of users who engaged with Sally's content ie they've saved 3 Pins - but it's only account doing these actions.
All of this JUST from doing great keyword research at the start of working on Sally's Pinterest account!
If you achieved these kind of results on Pinterest, tell me what it would feel like in 3 emojis!
#pinteresttips #pinterestforbusiness #pinterestforbeginners #pinterestexpert
Nicky came to me wanting support to run a launch ads campaign for her brand new product. She wanted to promote a giveaway to drum up interested in her new product, but without a website she was unsure how successful it could be.
We spoke in depth about her end goals, who her ideal customers were and of course, what her budget was.
With my expertise and knowledge of Facebook and Instagram ads, I was able to put together a short campaign that maximised her budget to get the best results for her product launch.
Once the campaign had ended, they ended up with:
• 1,746 visits to their landing page
• 1,038 clicks within their landing page
• 932 people subscribing to their emails about the product launch.
This was all done by spending just £10 per day on her Facebook and Instagram ads combined.
If you are looking for amazing results just like this, pop me a message today.
#facebookadstips #facebookadsmanager #facebookadsmarketing #facebookadstrategy #ecommercetips #facebookadvertising #fbads #igads #ecomm #growyourbusinessonline #ecommercebusiness #pinterestmarketing #promotedpins #facebookadsagency #facebookads #pinterestads #instagramads #fbadsmarketing #marketingstrategist #metaads #workingmums #marketingexpert #smallbusinessmum #mumsinbusinessassociation #girlpreneur #mumpreneurs #businessmums
Nicky came to me wanting support to run a launch ads campaign for her brand new product. She wanted to promote a giveaway to drum up interested in her new product, but without a website she was unsure how successful it could be. We spoke in depth about her end goals, who her ideal customers were and of course, what her budget was. With my expertise and knowledge of Facebook and Instagram ads, I was able to put together a short campaign that maximised her budget to get the best results for her product launch. Once the campaign had ended, they ended up with: • 1,746 visits to their landing page• 1,038 clicks within their landing page • 932 people subscribing to their emails about the product launch. This was all done by spending just £10 per day on her Facebook and Instagram ads combined. If you are looking for amazing results just like this, pop me a message today. #facebookadstips #facebookadsmanager #facebookadsmarketing #facebookadstrategy #ecommercetips
Have you ever wondered why there is a member of staff greeting you when you enter a shop? Why someone at the bank or the coffee shop greets you with a smile and asks you how your day has been??
This is no coincidence... Positive interactions are the secret behind boosting sales!
Think about it: When you engage with customers in a positive, friendly and genuine way; you're building a relationship. With a better relationship, you are more inclined to purchase from them
And in today's world, where choices are endless, it's those relationships that make all the difference.
So now, when I want to look for some tech or home goods, I usually look online and just pop in to see it in person to get an understanding of what it looks like online... then I buy it online somewhere else.
So what are the main elements to remember?
1. Build trust.
2. Genuine connections = repeat customers
3. Ensure word of mouth is only positive
4. Positivity increases referrals.
So, whether you're answering DMs or responding to comments, remember: every positive interaction is a step closer to a sale.
Think about a recent interaction you had with a business, was it positive? Would you be a repeat customer? No? Why not?
Let me know in the comments below ⬇️
#KidCentricBusiness #ParentPoweredEnterprise #PlayfulProfits #ParentOwnedSuccess #socialmediasupport #harlowessex #epping #sawbridgeworth #bishopstortford #essexbusinesswomen #essexmuminbusiness #essexmumsinbusiness #essexbusinesswomen #contentthatconverts #repurposecontent #socialmediacontent #contentmanagement #savvybusinessowner #savvybusinessowners #buildingmyempire #thatsdarlingmovement #smallbizsquad #womenceomindset #sheconquers #freelancingfemales #fementrepreneur #socialmediamanager #socialmediamanagement #ParentpreneurLife #FamilyFirstBiz
Well hello to all of you new lovely followers!
I thought I'd take some time to give you a little introduction to the face behind Pinned Social.
I'm Lianne, mum to 3 boys under 8 and 2 furbabies.
I'm super excited to have you following me on these little squares.
When I'm not raving about how wonderful Pinterest is, I'm usually giving out tips about using Facebook, Instagram, Google and Pinterest ads.
Unfortunately, since covid - it appears the social media world became so saturated that the whole "pay to play" thing became more important than ever, so of course my business had to pivot slightly to help small businesses learn the ropes with how to utilise ads well enough to see a return on investment.
I would love to know more about you guys, so share 3 facts about yourself in the comments below.
I can't wait to learn more about you!
