Usable Media Limited

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Usable Media Limited Branding Experts with world-leading tech from Wordpress, Shopify WooCommerce and Google We’re accountable. And we keep going until they do.
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We’re a high-impact change organisation with a deeper understanding of the business of branding across the entire digital footprint. Our agile and 'best-fit' teams feature only senior-level creative, technical and analytical experts. We ensure brand strategy
is optimised across every channel and touchpoint, delivering transformational results.

Are you reading Google Analytics correctly? Not sure? Ask Paul at   if you’re missing any insights.
01/08/2022

Are you reading Google Analytics correctly? Not sure? Ask Paul at if you’re missing any insights.

During World War II, fighter planes would come back from battle with bullet holes. The Allies initially sought to strengthen the most commonly damaged parts of the planes to increase combat survivability. A mathematician, Abraham Wald, pointed out that perhaps the reason certain areas of the planes weren’t covered in bullet holes was that planes that were shot in certain critical areas did not return. This insight led to the armor being re-enforced on the parts of returning planes where there were no bullet holes. This wisdom was also beneficially applied to the Skyraider during the Korean War. This shows that the reasons why we are missing certain data may be more meaningful than the available data, itself. In questions of aircraft design, don’t only listen to what the evidence says, listen also to what is not being said.

🤔 It's fair to say 2021 has its challenges, (even compared to 2020). However, original ideas, gripping creative and smar...
21/07/2021

🤔 It's fair to say 2021 has its challenges, (even compared to 2020). However, original ideas, gripping creative and smart ex*****on are still #1 for Usable Media's clients. Chat with us on WhatsApp to discover what we learned works (and what doesn't today).

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Our Story

We’re a high-impact change organisation with a deeper understanding of business across the entire digital footprint. We’re accountable. Our agile and 'best-fit' teams feature only senior-level creative, technical and analytical experts.

At Usable, we know that looks (and words) aren’t everything. Of course we love original ideas, gripping creative and smart ex*****on. But only at the service of performance.

We ensure brand strategy is optimised across every channel and touchpoint, delivering transformational results. And we keep going until they do.

We’re like digital store planners. We understand branding and we know how to make the place look good. But in the end, it’s all about getting customers to act.