Jade Knight Media

18/03/2023

SETTING BOUNDARIES AS A SMALL BUSINESS OWNER.

Here are some top tips that I wish I knew when I first started my small business. If you want more information on each one and the stories behind why I came to each conclusion comment below... because boy do I have some stories! 😳

✨ Saying no is okay.
Whatever the reason, saying no is okay. You don't have to take on every single job that comes your way.

✨ Do not work for free.
Your time is valuable, free trial is an insult to the years you have spent working on your craft. If they don't want to pay for your time, then they do not respect what you do and that is not a client you want to work with anyway. 🥱

✨ Stick to your rates.
It is difficult to say no to money, but your rates are the price they are because of your skill level and the time you spend doing the work. Don't undersell yourself. Just let the client know how long it will take you to complete the services they need and what your hourly rate is. They should understand this and come to a conclusion that works for you both. 💰

✨ Be clear about contactable hours.
A work-life balance is important and if you are clear from the start what your contactable hours are, it will protect you from burn-out.⏰

✨ Protect your knowledge
I think it is important to let the client know the thought processes behind the actions you are performing on their accounts but make sure you don't give too much information away. Spongebob didn't give away the secret crabby patty formula and neither should you! 🍔

17/03/2023

Service: Influencer Marketing ✨

Here are some shots from a recent influencer campaign I ran for my client

Esmee London wanted to enhance their brand identity on social media by working with influencers who could produce the style content they needed for their beachwear brand.

👉 I sourced brand-new influencers
👉 Negotiated paid collaborations that fit within our influencer budget
👉 Packaged, sent and tracked the influencer parcels
👉 Managed the influencer's content and deadlines
👉 Kept track of the analytics of the content to see which creators bought in the most traffic to our social media channels.

Want more information on my Influencer Management service?
Contact me via email [email protected]
or message me on DM 🪐

16/03/2023

MISTAKES YOU MIGHT BE MAKING ON SOCIAL MEDIA

✍️ Not engaging with your followers and community
✍️ No CTA
✍️ Low-quality content
✍️ Posting without intention
✍️ Inconsistent posts
✍️ Not creating a clear brand identity
✍️ Unclear bio not summarising what you do

15/03/2023

WHAT TYPE OF 'BOSS' DO I WANT TO BE?

Currently, Jade Knight Media has been a one-woman band with the occasional freelancer joining the team to take over some of the workloads. But I have very much been dreaming of what the future will look like, I have big dreams for this business which will require a few full-time extra hands.

Which made me think, what type of 'boss' do I want to be in the future? 👩‍💼

I want to be encouraging and patient and inspiring. I want to allow my team to experiment with their ideas for the business and support their work-life balance. 😇

We will have a remote working arrangement where they can work the hours they want because I understand creativity doesn't have a time schedule, we will have KPIs and deadlines to track their progress and weekly/fortnightly meet-ups for coffee to discuss the business goals, give updates and manage our tasks. I want to create an environment with no judgement and only creativity, and powerful goal-getters because that is how magic is made!

I look forward to looking back on this post once the dream is built! 😁🪐💪

11/03/2023

How life has looked lately 😁💗💻

Couldn't be happier with the life I have created for myself 🪐

10/03/2023

The importance of taking a break from work.

The one thing I am very guilty of is probably spending way too much time working. From working 12+ hour days from my laptop to thinking about business 24/7.

Luckily I love my job so I don't mind. 💗

Before I took the leap to work on my business full-time, I used to be in the office, watching the clock countdown to home time, and now I am sitting here wishing time would slow down 😂 Which is actually quite nice and I am definitely not complaining.

However, to stop myself from becoming burnt out or overwhelmed, I have started scheduling in time when I have to be away from my laptop and doing something else I love. and this has really helped me balance my lifestyle and separate myself from my work.

So this is your little reminder - You are doing a good job and you deserve a break. 💗🪐

09/03/2023

Service: Content shoot day for my client 🌸🪐 Planned, organised and executed by me.

How it works:
✨ We will discuss the style of content we want for the brands social media channels
✨ I will create a content plan based on this
✨ I will find the perfect models for the shoot day
✨ I will organise the locations and props for the shoot
✨ I will spend the day creating content with the models to ensure we get all the content we need.

Why is this useful?
🌸 I will be with the creators the whole day to ensure we get the perfect content and everything on content plan list.
🌸 As it is an all-day shoot, we will be able to get a large amount of photos and videos that will last us a long time
🌸 Multiple people in one shot stands out from other brand content.
🌸 It is a fun and creative way to get more content for your brand for no extra cost

This service is perfect for brands that need more content for their personal social media channels.

Thankyou to the wonderful models and for being such wonderful humans to work with ☺️

08/03/2023

Start flourishing online with the perfect social media presence that represents you! 🌸

Your brand identity is important - and that starts with your social media feed. When a potential customer sees your Instagram for the first time, the way the feed looks at a first glance determines whether they will stay on your page or click away.

Receive a content strategy that makes your viewers stop and read 🤓

Contact me today:
[email protected]
or message me on Instagram 🧚

07/03/2023

FOCUS ON THIS WHEN CREATING YOUR STRATEGY.

✨ Create scroll-stopping content! Add value to your posts by posting with intention, such as educational, inspirational or personal posts.

✨ Add a meaningful call to action to get your desired outcome.

✨ Batch create content and plan how your posts will look on your feed. When someone sees your Instagram for the first time, the way it looks all together on your feed determines whether they will stay on your page or click away.

Found this post useful?
Save the post for future reference and follow me for more useful tips and tricks 🧚

06/03/2023

06/03/2023

Let's talk about work attire. 👔

I love taking the time during my morning routine to make myself look nice before I head off to work for the day. A fashionable smart outfit, natural makeup and a bright smile to top it off.

I love fashion!

And I LOVE corporate fashion, even outside of the office. A blazer is definitely apart of my weekend wardrobe. 👜💁🏻‍♀️

My work attire consists of cute blazers, fashionable trousers and flattering dresses. Looking smart and fashionable at work motivated me and puts me in a good mood.

When I used to work in an office, a colleague once said 'This isn't a fashion show Jade' and at first this comment made me feel really insecure. But then I thought...

Yes work is not a fashion show. But I like to make it one. 💃

Fashion should be all about what makes you feel confident and comfortable

And even if you are able to wear jogging bottoms to work and your office allows it, and that's what makes you feel comfortable and feel good at work - then I am all for that too! You rock those jogging bottoms and smash your goals that day. 🎯

What is your go-to work attire?

04/03/2023

Your Social Media is a shop window for your clients.

A great social media represents a great business. Let's outperform your competition, and attract your ideal clients through the power of brand identity on social media. 💻✨

Get in touch today:
[email protected]
or message me on Instagram! 🪐

03/03/2023

I TOOK A BREAK FROM SOCIAL MEDIA AND DIDN'T CARE THAT I LOST FOLLOWERS 🧐

From a business perspective, it probably is NOT ideal to take a social media break - It's important your customers know you are still an active business and staying connected with your community is important with consistent content. (Not to mention the fact the algorithm favours consistency.) 💻

But from a personal point of view, a social media break is pretty important. ☁️

On my personal Instagram account, I went from posting every. single. day. To posting maybe a couple times a month. Why? Well, it wasn't a strategy, it wasn't because of the algorithm - it was actually just down to mental health.

I felt overwhelmed and I felt like I was posting because I had to and not because I wanted to. Being a content creator for brands no longer felt fun, it became a chore and something I ended up hating. I felt like I had to live up to these impossible standards I had for myself and was constantly fighting the algorithm and engagement.

So I stopped. 😳

Yes, I lost followers.
Yes, I lost brand deals and collaborations.

But I didn't care. I took the time to focus on growing my business in silence and focusing on my personal life and doing things I loved. So I could come back STRONGER 💪

I am now planning my return to content creation on my personal account - and I intend to come back with a bang! ✨🧚

02/03/2023

LET'S TALK ABOUT NETWORKING 🧚‍♀️

When I look back at every opportunity I have had to get to the point I currently am in with my business, it has all stemmed from networking. Even when I wasn't meaning to necessarily 'network' and was just being my genuine chatty self - it has somehow coincidentally led to opportunities that have completely derailed my journey in a positive way.

Call it coincidence, or call it fate. Networking is root of it all. ✨🌻

I am nowhere near satisfied with the position I am currently in with my business, and there is still a lot of growing to be done. But one thing I have faith in is the fact it will thrive and grow due to talking with people and showing a genuine interest in others.
✨ Thankyou so much to the amazing for taking this amazing shot of me and for the boss-girl concept shoot last year! I loved working with both of you amazing humans and hope to work together again soon.

01/03/2023

Pick and mix from these services to create a bespoke package or ask me about my ready-made package's to choose from!

Get in touch today:
[email protected]
or message me on Instagram 💻

28/02/2023

LET'S TALK ABOUT FRIENDSHIP IN THE WORKING WORLD 🎓

Or more specifically friendship as a full-time freelancer!

After I graduated from University, I decided to stay in Brighton and move in with my boyfriend, whereas most of my friends had moved back home.

And gradually we all grew apart.

I suddenly found myself pretty isolated, and my friend circle of 10+ slowly became 3 - and that includes my boyfriend and my bestie who is currently travelling Asia! (I'm jealous😉)

One thing no one talks about is how difficult it is to make friends once you leave education. ✨

Why!

It can be isolating and lonely and a massive FOMO moment seeing all the new Uni students out partying in big groups.

But on the bright side, I've had so much free time to focus on myself, my relationship and my career, that I ended up absorbing myself in my work and growing my business, which has been a huge success! ⚡️

But, after working SO hard on creating my dream career! I have made a promise to myself, to go out of my comfort zone and make some friends this year! I want to fall back in love with dance and join some dance and yoga classes to expand my circle.

SO... If there are any badass businesswomen near Brighton, who might feel a similar way and want to go for lattes and smoothies and a hot girl walk or gym sessions and talk about our dreams and plans then send me a message! 🌻

27/02/2023

THE IMPORTANCE OF A DAILY ROUTINE AS A FREELANCER.

My biggest shock as a full-time freelancer was the realisation that I was - for the first time ever - in control of my WHOLE day. There was no office to go to, no boss keeping track of how long my lunch break was, no clock in and clock out. ✨💻

It was just me. Just me managing my own timetable and tracking my own work.

Which is AMAZING... BUT ✨ my daily routine was all over the place. ✨

❌ Some days I would work on my laptop until 3am (as I tend to work better at night.) but this would often mean I would sleep in till 10am and have a late start to my following day.

❌ I would accidentally miss meals and realise at 4pm that I hadn't eaten anything that day.

❌ And quite often I would put my client's work, over myself and think about work 24/7.

Here are some tips on how I fixed my daily routine:

⚡️I wake up at the same time EVERY DAY, even at weekends. For me, it is 6am

⚡️From 6am-9am is Jade time. no work, no laptops, no stress.

⚡️I get outdoors first thing in the morning before I even pick up my laptop - whether that be to go for a run along the beach, go to the gym or for a long walk.

⚡️I plan my day hourly - including lunch breaks and everything I have to do that day for my business and clients. Planning hour by hour gives me more control over my day and ensures I get everything done, that I need to do.

What are your top tips?

25/02/2023

Can brands exist without social media?

In November 2021, Lush said goodbye to social media and 12 million followers across all of their channels. But was it the right choice? and what struggles have they had to combat to keep relevant?

With finding more creative ways to spend their huge marketing budget as well as £7.6 million investment into their physical stores, would a less-known business survive not being on social media in 2023?

What are your thoughts? 🛁 ⁣

19/02/2023

The word strategy is thrown around a lot these days as a buzz word to sound like you know what you're talking about... But having a meaningful strategy is more important in 2023 than ever before. ⏰🎯

The days of posting randomly without purpose is OVER.

But here is how you can kickstart your strategy yourself with my easy 6 step plan!

1. 😎YOUR AUDIENCE: Who is your audience? Establishing the demographic you are trying to reach with your content is the best place to start as you can make sure all the content you create from this point forward is built around your target audience.

2. 🧐COMPETITORS: Find your competitors on social media. Both local competitors and overall competitors. Make notes on what you can see they are doing, and what type of content they are creating is performing well or not. you can use this to file your own content strategy

3. 🎯GOALS: What do you want to achieve from your social media, think about where you want to be in 6 months and 12 months from now. Create monthly KPI's to track your progress and to see if you are on track to reach those goals.

4. 🔑CONTENT STRATEGY: Write out 3-5 topics that align with your industry. Then under each of these topics, establish some content ideas that fit within each of these topics.

5. 📈RECORDING THE DATA: It is also key to see how these content executions perform and think about why they performed good or bad. For example if a photo of you with a long caption performed better than an image with text on it. you could hypothesis that your audience prefers content with physical people in the image with a long and meaningful caption. From this hypothesis, test out your theory and see if you post more content that your audience engaged more with, does this continue to increase your engagement? Test and trial is key.

Want to go through this together? I offer 1:1 sessions for business owners and influencers who want to work on their social media strategy. Send me a DM today! 🌸

12/01/2023

I think it's time for an official introduction! Hi, I'm Jade Knight

✨ I'm 23 years old and live in Brighton!

✨ I will usually be found with a caramel oat latte from Pret and my laptop in front of me!

✨ Whenever I haven't got my eyes glued to a computer screen working, I will be weight lifting at the gym or running along the seafront in Brighton. The gym is my safe space to get away from the screens and focus on myself and my fitness goals. (My deadlift PB is a boastful 90kg 💪)

✨ I love fashion! I have been working as a fashion content creator for the past 4 years on Instagram, working with some of the biggest fashion brands.

✨ I love my job as a social media manager!

Thankyou so much to the amazing for taking this amazing shot of me for our boss-girl concept shoot!

10/01/2023

Let's talk insights! Your insights are the foundation for creating a content strategy that will change the game!

Thanks to the recent social media algorithm updates - it has been harder than ever to get the reach your amazing brand deserves and this is probably the reason you have seen a decrease in engagement.

BUT...

By analysing your insights correctly you will find valuable information that lets you know what content types your audience resonates with!

Fight back against the algorithm and create a content strategy that works for you!

08/01/2023

It has been a busy couple of weeks at the Jade Knight Media HQ - The HQ being located either at a cool local coffee shop or in my living room 😂

Let's talk about remote working: Working remotely is the newest thing since Covid. More employers have opened their eyes to allowing their staff to work remotely after seeing how it successfully worked back in 2020-2021.

Some people love it some people hate it.

But ultimately I think it should be down to personal preference and in my opinion as an employer, you are running a business, not an adult daycare centre.

I am so excited to watch Jade Knight Media grow and start to hire more remote freelancers and eventually full-time staff!

Also here is some work attire inspiration for my corporate fashion girlies!🕶

12/12/2022

How to avoid Imposter Syndrome? 🥷

Honestly, I wish I knew the quick and simple answer to this question. I was recently talking about imposter syndrome to one of my close friends who also runs a very successful business.

It's hard to fathom that the dream which started off as a goal written down in your diary, has become your whole reality. ☁️

And then all you can think about is 'what is next' and replacing those achievements with bigger and bolder goals, you forget to congratulate yourself for what you've achieved so far. The achievements which were once upon a time a distant dream.

So my top tips for avoiding imposter syndrome is:

1. Celebrate your successes
2. Let go of perfectionism
3. Share your failures and grow from them
4. Having the self belief that the reason you have achieved what you have, is because of your experience, knowledge and skills. You didn't achieve these things by accident, you did before you are worthy and hard working.

5. Knowing we have only just begun, and there is so much more to achieve. 😉

09/12/2022

It has been a busy couple of weeks at the Jade Knight Media HQ - The HQ being located either at a cool local coffee shop or in my living room 😂

It has been a blessed month full of photoshoots, developing marketing plans for my clients for January, overcoming the busiest time of year for a marketer: Black Friday, and some very exciting client meetings.

This morning I've been planning my New Years Resolutions early and it has made me so excited for what is to come - and also a little scared - but if there's one thing I've learnt this year its that you will never regret taking risks and believing in yourself so I'm hoping to carry this same energy into the new year and taking even more risks. 📷

07/12/2022

The benefits of hiring a freelance social media manager:

⏱️ Save time and energy
📈 Have an effective marketing strategy
🎯 Achieve your goals quicker
😟 Eliminate brain fog and stress
💰 Cheaper than hiring an in-house marketer
👩 Have a dedicated professional

Think we can make a great team? Get in touch today:
[email protected]
www.jadeknightmedia.co.uk

05/12/2022

I QUIT MY JOB AND DOUBLED MY SALARY IN ONE MONTH 📷

I decided to believe in myself and take the leap to become a full time freelance social media manager, and in one month I have managed to double my salary and build an international clientele. Make sure to follow to keep up with my story, receive top tips for other marketers and small business owners and all of my business updates!
[email protected]
www.jadeknightmedia.co.uk

02/12/2022

What are the benefits of hiring a freelance Social Media Manager? 📷

You will receive a professional and dedicated social media manager for half the price of an intern! You also receive a stronger online presence, an increase in traffic to your website, a strong and engaged social media following, a great representation of your company and more time to focus on what you do best: Running your business empire.

Think we will make a great team? Get in touch today 🤍
[email protected]
www.jadeknightmedia.co.uk

30/11/2022

If you are unsure if they are utilising Social Media to its full potential then we might be able to help you! As an expert in all things social media, we can help you build brand identity and consistency, as well as improve your content strategy and marketing plan! 🎥

Think we will make a great team? Get in touch today: 🤍✨
[email protected]
www.jadeknightmedia.co.uk

28/11/2022

We've had a busy week this week full of photoshoots. 📷

Did you know that we now provide professional photography services? We have a roster of incredibly talented photographers, videographers, models and studio spaces available for your commercial content needs. 📷✨

Contact me today to organise your photoshoot session with our talented team!

📞 Get in touch today:
[email protected]
www.jadeknightmedia.co.uk

26/11/2022

Why your social media is becoming more and more important: Here are my top 5 reason why your business needs to be on social media. 🏹📱

[email protected]
www.jadeknightmedia.co.uk

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