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For political campaign junkies with an unhealthy obsession with the grubbiest part of the dirtiest b

06/12/2025

This victory lap ad is also serving a strategic purpose.

The full-page ad celebrating 450,000 children being lifted out of poverty is paid for by , , and is both a “thank you” and a fortification.

Usually, advocacy groups pack up the war room once a policy win is announced. But with political threats to reintroduce the benefit cap already looming, this coalition is doing something incredibly clever: they are campaigning to protect the policy the very moment it’s been initiated.

By running these ads in major regional papers like the Manchester Evening News and Yorkshire Post, they are actively raising the political cost of reversing it. They are cementing this change in the public consciousness before the next election cycle even begins.

Winning the argument was Part 1. Inoculating the policy against future repeal is Part 2. A masterclass in forward-thinking advocacy.

30/11/2025

Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown:
Your Party: 37%
For the many: 25.23%
Popular Alliance: 25.23%
Our Party: 14.19%

28/11/2025

Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider

13/11/2025

🎧 excellent new episode live now, link in my stories

12/11/2025

Link to article in my stories 🔗

31/10/2025

Very good Halloween special from 🎃

23/10/2025

Love this new campaign from and - “UK paternity leave is a motherfcker.”

As I know from personal experience, when one partner recovers from major surgery (hello, C-section) and the other has to go back to work after two weeks, it’s a cruel and unnecessary hardship.

The adjacent billboards feature a brilliant piece of copywriting and an arresting photograph that make the case for change very effectively.

12/10/2025

Bridget Phillipson is positioning herself as a unity candidate in the race to become Labour’s Deputy Leader. She’s tacitly suggesting that her opponent Lucy Powell is seeking to sow division. Given that Phillipson is running while a member of the Cabinet, it says a lot about the current state of the party that she hasn’t run on a platform seeking a vote of confidence in the government, e.g., “lots done, lots more to do, let’s keep moving forward”. Phillipson’s logo design is a successful attempt to make it unremarkable. “Back Bridget” is a solid slogan / campaign name. Boris Johnson has repeatedly used “Back Boris” to win elections. If you have a name beginning with B, it’s pretty much the law you have to use it.

03/10/2025

Lucy Powell’s candidate branding for Deputy Leader of the Labour Party is nicely done. While it’s fairly basic, it does the job of positioning her as a change candidate. The use of the yellow-to-red gradient is visually appealing, evoking the semiotics of a rising sun, a new dawn, and therefore political renewal. The way the gradient is applied in an L (for Lucy) shape next to her name is a neat, subtle design touch that adds something that would otherwise be a little bland. Her slogan - “Progressive. Principled. Passionate.” - is a crisp distillation of her pitch: to be both a critical friend of the leadership and a shop steward for the membership and their values.

02/10/2025

It’s the most common question I get: Why are election ads so negative? 🤬

The answer is that it’s because they can be very effective!

I spoke with Professor Travis Ridout, one of the world’s top academics on political advertising, about why that’s the case.

27/07/2025

Should they keep the name Your Party?

Guesses for the new name in the comments. If you guess it right (if they decide on a new one) I’ll send you a box of House of Commons tea bags.

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