Re:VAMP Marketing Limited

01/05/2024

Think you can’t measure the ROI on your marketing? Maybe it’s time to think again…

When it comes to marketing, traditional or digital, we often hear that people think of it as a “Black Art” or have been told you can’t really track results. Whilst you might not be able to track it 100%, there are a number of things you can do to measure your ROI and ensure that you aren’t spending time and money on marketing that simply isn’t delivering the results you need.

Over the years I have increasingly become an analytics geek. At first, I was almost apologetic, but as the years have gone on, I have embraced this part of my business persona. If you do not know what your marketing efforts are truly delivering, how will you know where to invest your marketing budget?

Here are three simple methods that you can use to measure what is working when it comes to your marketing strategy:

To read our blog in full, click the link 👇
https://revamp-marketing.co.uk/measure-the-roi-on-your-marketing/

17/04/2024

Branding Yourself Vs Branding Your Business

Branding can often feel like a minefield. So much pressure, so much to consider, where do you even begin? Plus, when you’re finally happy with the hundreds of decisions you’ve had to make, you then have to stand by those decisions for years to come. After all, you can’t have a yearly rebrand launch…Can you?

Okay, now we have your mind fizzing with more questions than answers, let’s strip it back to basics and take it from there. What’s the difference between personal branding and branding your business?

Personal branding involves creating a name for yourself which represents your name, face, expertise and experiences.

Branding your business involves creating a stand-alone brand which may share the same values as you, but isn’t defined by them. Business branding will include a separate company name, values and offering.

There are pros and cons to both options, but it’s important to have weighed them all up before making any decisions....

To read the blog in full, click on the link 👇
https://revamp-marketing.co.uk/branding-yourself-vs-branding-your-business/

03/04/2024

Thinking of cutting your marketing budget? BIG mistake……HUGE!

Last summer, in response to the energy price hikes, cost of living crisis and increasing inflation that were threatening to send the country hurtling into a recession, the UK Government was encouraging brands to reduce their marketing spend and focus instead on lowering their prices. They appeared to not understand that lowering prices tends to lead to a price war that can collapse entire industries, which is not great for economic growth.

In response to the Government’s “advice”, Marketing Week (along with several others) accused the Government of “demonising” the marketing industry, pointing out, quite rightly, that this was bullsh*t and no way to promote growth.

Incidentally, this was the same Government that, over the preceding three-year period, had reportedly spent around £1bn on marketing their election campaigns.

We all worry about the effects of a recession, and business owners are keener than ever to find ways to ride the current storm. Sadly, some businesses do fall into the trap of viewing marketing as a non-essential cost, and this is the first budget they cut.

BIG mistake……HUGE!

But before you point out that, of course, I would say this because Re:VAMP Marketing Ltd is, err, a marketing company, please allow me to explain.

Your customers may be tightening their belts, resulting in decreasing revenue for you at the same time as your costs are increasing. When the money coming in is less than the money going out, cutting your marketing spend might feel sensible in the short-term, but it will hurt your business in the long term. Your marketing budget is an investment. It is at times like these that you need to promote your business by building relationships to keep your customers invested in your success. This will be tough if you’re not investing in your marketing strategy, because a successful strategy strengthens your relationship with your audience. Without a solid strategy, you’ll lose momentum; momentum that has taken time and effort to build. Your brand value will be lost, along with the trust of your best brand ambassadors (your customers)....

To read the blog in full, click on the link 👇
https://revamp-marketing.co.uk/cutting-your-marketing-budget/

06/03/2024

Business & Intellectual Property Centre - Central Library is hosting a Crafters and Creators two-day workshop on Friday 15th March and Saturday 16th.

They have a fantastic line up, where creators can access specialist talks and workshops to help transform their talents into thriving businesses. Topics include:

⭐ Building a strong digital presence
⭐ Choosing the right platform
⭐ Mastering product photography
⭐ Pricing strategies to value your craft and much, much more!

If you or any creatives you know could benefit from this opportunity, head over or direct them to the BIPC Leeds Eventbrite page to secure their spot!

If you’re thinking about setting up a business or looking to grow your existing business, we’re here to help you. From the first spark of inspiration to successful launching and growing your ideas, we have a wealth of information at our fingertips – offering free business support across Leeds ...

04/10/2023

Does getting coverage for a good deed negate the good? 🤷‍♀️

People often ask us whether gaining PR for a good deed will have a negative impact rather than a positive one!

We don’t believe so.
If your business has donated laptops to a local cause, shared your time to help a charity or made a difference to someone, this is a selfless act. If someone is willing to share that good deed, there’s no harm in sharing some good news for once!

As long as your business isn’t ‘doing good’ for exposure, and the PR comes organically, share away!
We need more good news in the world, so don’t be afraid to share yours. It may just inspire someone else to do good too! 🌎

25/09/2023

Using content to your advantage! 📃

If you’re feeling ‘posting guilt’ and feel like you should have something to say but aren’t sure what 😅- we have a tip for you! 💡

Take a look at the News section of Google and search a term relevant to your industry - if there are any relevant & timely articles you can share and comment on, use this as a starting point!

Give it a go and let us know if it helps spark a status!! ✨

19/09/2023

Earlier this month Google celebrated its 25th birthday!

We can't believe Google has been around for less than thirty years, we can hardly remember what we did without it. 🤯

💡The search engine has developed so much in that time, and the world of rankings and authority is ever-evolving. There are over 2.5 trillion Google searches per year worldwide with Google holding over 92% market share.

Who's used Google more than once already today? 🤷‍♀️

15/09/2023

If you haven't already, start planning for Christmas now...

Tomorrow there's just 100 days until Christmas 🤯

With any element of marketing, it's all in the preparation. The further out you can plan, the easier it is to keep up momentum.

The festive season is a funny one for businesses. For some it's the busiest time of year, and for others, work slows, ready to hit the ground running in January.

If you're interested to know how planning ahead can help save you time and make you money, why not give us a call?

📞 07758 232 379

09/09/2023

After more than 9 hours on my feet, I made it...

09/09/2023

Just saying...

09/09/2023

30 km in and time for lunch...

09/09/2023

17 km down and now for some coffee and a Danish 😎

08/09/2023

THANK YOU, THANK YOU, THANK YOU!

We have now raised over £1000 for Trust Leeds thanks to everyone sharing and donating. Tomorrow is the big day, as Pamela puts on her walking shoes and tackles 50km in the heat.

We're absolutely delighted and it's definitely provided Pamela with the encouragement she needs for her challenge. It's not too late to donate if you haven't had chance already, we'll add the JustGiving link below so you can safely contribute should you wish!

Thanks again to everyone 😃

07/09/2023

There's less than 48 hours until Pamela takes on the Thames Pathway Challenge!

Pamela is walking on behalf of Re:VAMP Marketing to raise money for the wonderful Trust Leeds.

The challenge will see Pamela walk 50km across London, on what is set to be the hottest day of the year 😅 Everything just got much more real as Liza Kellett came and very kindly provided Pamela with the ReVAMP X Trust Leeds T-shirts & caps so she'll look the part as she journeys through London.

If you'd like to spur her on and donate, you can do so via the JustGiving link in the comments 👇

30/08/2023

We're so close to the big day now! 🚶‍♀️

Pamela will be completing the Thames Path Challenge on the 9th of September, which is a 50km walk across London. 👣

Pam has been getting her steps up in preparation and we're sure she's going to take the day in her stride!

Re:VAMP are raising money for Trust Leeds who are a charity which work – and walk – alongside people helping them to change their lives by building financial independence, confidence and self-reliance.

If you can support in any way, whether it be by liking this post, sharing it or donating, we'd be really grateful.

Help Pamela Hopkinson raise money to support Trust Leeds

29/08/2023

Marketing v Sales.....the eternal struggle between two key parts of your business. Where does one end and the other begin?

There is a common perception that marketing = sales, but depending on what you are "selling" this is often not the case. Marketing, when done correctly, is key 🔑 in...

✅Raising brand awareness
✅Engaging your target audience
✅Creating engagement

However, if your marketing is doing the above and taking your audience to the next step e.g. a website, e-commerce shop or phone call and your audience does not like what they see or hear, they will disengage.

The best way to look at this is when getting people in to a shop 🛍 getting them in = 📢 marketing, getting them to buy = 💳 sales.

The two aspects need to work hand in hand, and it is essential that businesses understand what is happening, check their analytics, understand at what point potential clients disengage and what is attracting them.

Often it is difficult for businesses to step back and look at their offer with the same eyes 👀 that a prospective customer will view it through. If the benefits and product or service have successfully been communicated through the marketing, but the sales process does not connect with the potential purchaser they will and often do vote with their feet.

Always happy to have a no obligation chat about all things marketing over a coffee ☕ just get in touch :-)

23/08/2023

In our latest blog, Pamela discusses LinkedIn culture.

Pam has been on the platform for almost 13 years now, as she joined on the 20th September 2010, so she has plenty of user experience.

Over the years the platform has changed exponentially, with online spats having reduced massively and the value, be it knowledge, connections or income gained from it has increased tenfold.

So, check out Pam's perspective on LinkedIn etiquette here. 👇

Okay, in the interest of full disclosure, I am a huge fan of LinkedIn. Over the years it has been a true companion in my business ‘journey’ (excuse the X Factor-ism). As time has passed, it has changed in its appearance, but haven’t we all? Overall, LinkedIn has been a consistent source of inf...

22/08/2023

Whether you are a football fan or not, this is definitely worth watching to the end. We can guarantee you are likely to be more than a little surprised...